Whitespark is an online tool that specializes in improving businesses' local search engine optimization (SEO) rankings. This program finds valuable citation opportunities and searches for customer testimonial and review prospects, which are invaluable for increasing local traffic for your website. Whitespark also tracks your search engine rankings by location. It can track data for any city you might need information on.
It can be easy to ignore local SEO, especially when anyone can access your website from anywhere. But it's invaluable to have people in your area searching for and finding you when they're looking for products and services online. If you're a brick-and-mortar store, increasing local traffic online can help you increase the in-store foot traffic you receive day by day. This is where applications like Whitespark come in handy.
This SEO monitoring tool investigates your competition's citations so you can see what is working for them. This helps you find your own citations. Citations are simply online references to your business, whether by name, phone number or address. Search engines like Google use citations to increase your rankings.
Another key feature Whitespark provides is its Reputation Builder. Online reviews are imperative for helping your business succeed, especially in the local SEO market. Reputation Builder helps amass online customer feedback, reviews and testimonials. In addition to Reputation Builder, you can use the Google Review Link Generator, which lets you quickly share reviews in short URLs.
As you use Whitespark, you can track the progress of your local rankings. You can track results daily by neighborhood, city or even nationally, which can help you see where your SEO efforts are most effective and how you might improve your strategy. Whitespark gives you the ability to compare and contrast your SEO performance in multiple locations, side by side, in a color-coded chart. Various types of charts are available to help you visualize what's happening with your business online.
This SEO analysis tool can also help you with link-building opportunities when you use its Link Prospector. You can find opportunities like sponsorships, directories, guest blogging, link pages or other areas that can boost local SEO efforts.
If you need to focus on the local side of your SEO campaign, Whitespark is one of the best SEO tools available. It helps you find local citations, assists you with building your reputation via reviews and testimonials and can prospect quality links for you.
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