When you start searching for email marketing software, it's critical to find software that is easy to use, has helpful tools and allows you to create fully automated customer journeys. The best email marketing software has comprehensive email editors, contact management tools, detailed analytics and reports, segmentation capabilities, A/B split testing, inbox previews, tools to ensure your emails hit the right inboxes, and automation. Great companies also offer free demos, free trials or free versions of their software.
View all our recommendations for email marketing services on our best picks page.
Zoho Campaigns is our choice for most flexible email marketing software because of its variety of plans and expansive list of helpful tools. Plans are based on the amount of emails you plan to send per month, based on how many subscribers you have or by email credits. It also has helpful customer service and resources that make finding answers simple.
Why Zoho Campaigns?
Zoho Campaigns is our 2018 pick for most flexible email marketing software because of its comprehensive plans and flexible pricing. It offers three different plan types: email-based plans, subscriber-based plans and email credits. Most email marketing services only offer one type of pricing, but Zoho Campaigns makes sure there is a plan for every company.
Zoho's wide array of tools and features make it easy to create successful and professional email marketing campaigns. You can start with Zoho's Forever Free plan to try out its tools. With the free plan, you can send up to 12,000 emails and have up to 2,000 subscribers.
Its drag-and-drop editor and automation tools are very easy to use, which makes creating campaigns doable for marketers of all skill levels. Zoho also has excellent customer service that you can contact through phone and email. You can also browse Zoho's vast knowledgebase to find answers.
Other valuable tools include subscriber and list management, A/B split testing, a large library of newsletter templates, automation tools, segmentation tools, and comprehensive analytics and reports.
Competitive Pricing and Terms
Zoho Campaigns is our pick for most flexible email marketing service because of its plans and packages. It has a plan for the budget of any business. Zoho has three subscriptions: an email-based plan, a subscriber-based plan and a pay-as-you-go plan.
With the pay-as-you-go option, you pay with email credits. This is a great option for businesses that don't plan to send out emails frequently. The more email credits you buy, the cheaper a credit is.
- Packages start at 250 email credits for $6. For 500 credits, it costs $12. The most expensive package is 100,000 email credits for $750. To view the entire list of available credit packages, see the graph on Zoho's website.
- The email-based plan is priced according to the number of emails you plan to send each month. This plan includes subscriber scoring, webhooks, email polls, attachments and send-time optimization. These plans are based in tiers, and plans start at just $3 for up to 500 emails. The most expensive plan is $200 per month for up to 100,000 emails.
- The subscriber-based plan includes everything from the email-based plan, along with unlimited emails, autoresponders and email workflows. This plan starts at $5 per month for up to 500 subscribers, and it's $10 for up to 1,000 subscribers. The most expensive plan is $350 for up to 100,000 subscribers.
Zoho Campaigns has a free plan that lets you send up to 12,000 emails per month with up to 2,000 subscribers. You need to reach out to Zoho to receive a personalized quote if you have more than 100,000 subscribers or plan to send more than 100,000 emails per month. It offers a 20 percent discount for nonprofits.
Zoho Campaigns Features
A/B split testing: You can test different variables such as subject line, sender's name and email address, or the content of your email. Its reports will show which version your audience likes, and you can compare the messages.
Zoho allows you to control the tests, such as by choosing the size of your test audience and how long you'll run the test. Once the test is finished, Zoho will automatically send the better-performing email to the rest of your list.
Automation: With Zoho's automation tools, you can send the right messages to the right people at the right time. All you have to do is set conditions and then the tools will take care of the entire customer journey for you.
With autoresponders, you can create and schedule an email series. For example, you can set a welcome message to send as soon as a contact subscribes. With the information from the signup form, you can schedule further messages. You can continuously engage your contacts with a series of specific action-based emails with autoresponders.
Email editor: Zoho's drag-and-drop editor is very easy to use, letting you customize your emails with your own images, text boxes and social buttons. With the editor, you can view how your emails will look on different devices and desktops. You can also edit images, such as by enhancing, resizing and adding frames.
Zoho reviews emails before they're sent to check for signs of abuse or language that may be marked as spam. While it might be frustrating not to be able to immediately send emails, it's to ensure high deliverability rates.
Integrations: Zoho Campaigns integrates with social media platforms, including Facebook, Twitter and LinkedIn. With these integrations, you can keep conversations going on social media by posting links, images, quotes and posts. You can also monitor the social media posts.
Mobile app: Zoho Campaigns' mobile app is available in the Apple Store and Google Play Store. With it, you can manage your mailing lists, send campaigns, view analytics or check the growth of your mailing lists on the go. The app also sends you notifications on your campaign performance.
Reports: Once you send an email campaign, you instantly have the option to view its report and see data in real time. In the report, there is a variety of data to view, including how many messages you sent, what percent of the emails landed in inboxes and the bounce rate. You can also view who and what percent of contacts opened your email, clicks, and opens by location. All the data is presented in graphics, which makes it easy to understand the data.
You can also add Google Analytics to your Zoho Campaign and track activities back to your website. You can access and share reports on your mobile device with the Zoho Campaigns app.
Segmentation: With segmentation tools, you can make sure you only send your contacts emails that are relevant to them. You can easily create, edit and segment contact lists based on your campaign needs and on criteria such as different interests. Combining automation and segmentation lets you target specific groups. You can set up autoresponders for segmented groups to make the emails are more focused.
Subscriber management: It's easy to manage and understand the health of your contact list and to organize your subscriber details. You can import subscriber details or manually add each entry. Zoho makes sure your list is clean by automatically removing duplicates, bounces and unsubscribes.
Along with email templates, Zoho has signup form templates to place on your website, blog or social media accounts. When subscribers sign up for your emails, Zoho automatically adds them to your mailing list. You can also embed a QR code on your website. Your contacts can scan the code to immediately subscribe to your newsletter.
Templates: To create an email or newsletter, you can choose a template from Zoho's library, import your own HTML or customize a basic layout. It has a lot of predesigned templates, including ones for different industries and holidays.
Once you have created and personalized a template, you can save it to the library and use it anytime. One account can have multiple users, so everyone on your team can access your saved templates.
Zoho's Ease of Use
Another thing that makes Zoho a great email marketing service is its ease of use. With its email editor, you can create a professional email marketing campaign in a matter of minutes. Zoho walks you through each step, so even if you don't have graphic design experience, you can still create great-looking emails.
Before you send out an email, you can preview it in both HTML and text views. You can also send test emails to up to five different email addresses. When you're finished testing and viewing your email, you decide which contact lists to send it to. Then the email goes out for review by Zoho to ensure it'll land in the right inboxes. It took us less than 15 minutes to add contacts, create an email and send the campaign.
Zoho's dashboard is simple to understand. On the left-hand side, you'll see tabs for campaigns, subscribers, automation, library and reports. You also have quick access to reports on your recent campaigns and what you have set for the next 24 hours, and you can set reminders for upcoming events and holidays.
Before signing up with Zoho Campaigns, you can schedule a demo, request a quote or join a free webinar to ensure it's right for you. You can also try Zoho's free plan before you pay for it.
If you need technical support, you can contact Zoho through email, submit a ticket and receive a phone call, or browse its blog and user guides.
Zoho Campaigns doesn't offer live chat with customer support on its website, though you can still call and email support. You can also go through its knowledgebase for answers to common questions.