Social Media

Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation and branding.

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

According to a McKinsey study, “word of mouth” inspired marketing generates more than double the sales of paid advertising.

As Facebook becomes more important for Internet usage, Social Media Optimization will be key for startup success.

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

How to use various social media platforms to successfully pitch your story to journalists.

I work for a talent agency and we find most of our clients online through social sharing and search. Is it professional to respond to customer service requests and gripes on Twitter, Facebook, or...

How to Embrace Brand "You"

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

I am already using a scheduler tool, stuffing my post with hashtags and pictures and having an engagement by retweeting other posts but whenever I open my profile the next day, I haven't gained more...

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

I need to expand my experience as a designer, but it am not sure what programs I should learn to become a web designer. How would I go about bridging my graphic design experience with web design?

I'm considering redesigning my website and business cards by myself. What are the most common mistakes people make when designing for their brand/company on their own?

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...