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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
7 Ways to Build Your Brand With Social Media Marketing
By Hassan Mansoor | August 23, 2016

Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation and branding.

Article
10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Aaron Agius | August 17, 2016

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

Article
Best Foot Forward: 10 Do’s and Don’ts of Social Media Branding
By Samuel Edwards | August 15, 2016

Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding.

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Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | August 10, 2016

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
How to Integrate Social Media into Your Content Strategy
By Abdullahi Muhammed | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Article
Reaching Your Target: 6 Secret Tactics for Influencer Marketing
By Charles Crawford | July 26, 2016

According to a McKinsey study, “word of mouth” inspired marketing generates more than double the sales of paid advertising.

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Article
SEO for Social Media: How to Ensure You Don't Get Blacklisted on Facebook
By George Beall | July 22, 2016

As Facebook becomes more important for Internet usage, Social Media Optimization will be key for startup success.

Article
12 Tips and How-tos For Leveraging the Power of Instagram
By Jean L. Serio | July 06, 2016

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Article
Get Camera Ready: Live Streaming is The Future of Social Media
By Eleonora Israele | July 01, 2016

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

Article
5 Actionable Tips to Creating an Effective Viral Marketing Campaign
By Naman Nepal | June 17, 2016

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

Article
How to Pitch To a Journalist Through Smart Use of Social Media
By Taral Patel | June 10, 2016

How to use various social media platforms to successfully pitch your story to journalists.

Advice
Should you use social media to provide customer service?
By Cynthia Bellgan | 16 Answers | Last Activity on June 08, 2016

I work for a talent agency and we find most of our clients online through social sharing and search. Is it professional to respond to customer service requests and gripes on Twitter, Facebook, or...

Article
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts
By Andy O. Heikkila | June 06, 2016

How to Embrace Brand "You"

Article
Reaching the Masses: The Secret Guide To Instagram Influencer Marketing
By Shane Barker | March 28, 2016

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

Article
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
By Shane Barker | March 16, 2016

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Advice
How can I everyday increase my followers on twitter?
By Judy Caroll | 15 Answers | Last Activity on March 11, 2016

I am already using a scheduler tool, stuffing my post with hashtags and pictures and having an engagement by retweeting other posts but whenever I open my profile the next day, I haven't gained more...

Article
4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | March 10, 2016

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Advice
I am a graphic designer, how do I become a web designer?
By Liz Wilson | 17 Answers | Last Activity on February 24, 2016

I need to expand my experience as a designer, but it am not sure what programs I should learn to become a web designer. How would I go about bridging my graphic design experience with web design?

Advice
What are the most common DIY graphic design pitfalls?
By Rob McLaughlin | 33 Answers | Last Activity on February 24, 2016

I'm considering redesigning my website and business cards by myself. What are the most common mistakes people make when designing for their brand/company on their own?

Article
Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
By Ryan Stewart | February 18, 2016

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Advice
How can we increase the number of Twitter followers for a not for profit service?
By Anusha Everson | 6 Answers | Last Activity on February 17, 2016

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

Article
Facebook Lead Ads vs. Landing Pages: Which is for you?
By David Reimherr | February 15, 2016

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Article
Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
By Tommy Wyher | February 12, 2016

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Article
Fake E-Book Reviews: A Legal Guide to Understanding & Navigating
By Dan Warner | February 08, 2016

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Article
Mobilegeddon Again: How to Survive Google AMP and Facebook Instant Articles
By Silvio Porcellana | February 05, 2016

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Article
Go Live: 4 Tools To Reach More Customers With Live Streaming Video
By Mari Smith | February 04, 2016

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Advice
Should I be using hashtags in my social media?
By Whitney Lynn | 15 Answers | Last Activity on February 04, 2016

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

Article
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
By Jerry Low | January 28, 2016

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Advice
Is it worth paying to boost your Facebook posts?
By Zander Davis | 18 Answers | Last Activity on January 26, 2016

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

Advice
What is the best way to track the effectiveness of social media efforts?
By Sara Eveland | 6 Answers | Last Activity on January 25, 2016

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...