Social Media

Social Media Meets Restaurant: Giving a Good Answer to a Bad Review

BY Irfan Jafrey

Online reviews can make or break your restaurant – and so can your responses to them.

Put a Smiley on It: Should You Use Emojis in Business Communication?

BY Sammi Caramela

Emojis might be fun, but are they appropriate in the workplace?

How to Create a Contest That Makes Your Brand Go Viral

BY Nathan Resnick

You've seen other brands run big-time contests. Now it's your turn to do the same.

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Hungry for Success: How Your Startup Can Successfully Compete With Big Businesses

BY Jen Saunders

These seven tips can help you differentiate your startup from the big guys.

Social Media Plays an Important Role in Company Culture and Fraud Protection

BY Dawn Kuczwara

Rafael Lourenco of ClearSale says the right technology is key to his company's success.

How Technology Is Changing Online Advertising

BY Andreas Rivera

Advertisers must adapt to new technology or be ignored online.

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Running a Facebook Contest? 9 Steps to Success

BY David Balaban

A Facebook contest is a great way to market your brand if you do it right.

Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing

BY Shane Barker

Influencer marketing isn't for every business. These questions will help you decide.

Consider These 3 Things Before Investing in Video Marketing

BY Daniel Marlow

Follow these three tips to create a compelling, successful brand video.

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Twitter as a Customer Support Channel

BY Deb Dey

Consider using this social media service to connect with your customers.

Don't Underestimate the Power Social Media Communication Has on Your Credibility

BY Stacey Hanke

Treat social media interactions with the same importance as face-to-face communications.

5 Steps to Engaging Your Audience on Social Media

BY Jill Bowers

These marketing tools and tips can help you make the most of social media.

10 Creative Ways to Use Social Media in 2018

BY Jasmine Morgan

Be on the leading edge and stay well ahead of your competition using these tips.

How Restaurants Can Manage Online Reviews

BY Matt D'Angelo

Find out why managing your online reviews will help your business improve sales.

Get Social: How Entrepreneurs Can Expand Their Reach

BY Jia Wertz

Break through to new audiences and boost your brand by seeking out the right influencers.

5 Best Digital Marketing Certifications

BY Kim Lindros

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Amplify Your Ecommerce Sales This Holiday Season

BY Alexandra Shapiro

Follow these 5 tips to have the most successful season yet.

The Power of Facebook Messenger as a Marketing Tool

BY Saher Naseem

See how to make this messaging app an invaluable part of your brand's marketing strategy.

4 Tips for Developing a Bulletproof Social Media Plan

BY Pratik Dholakiya

Every business, no matter how small, can reap the returns of social media. Here's how.

5 Common Facebook Advertising Mistakes (and How to Fix Them)

BY Cody Clifton

Many businesses botch or neglect these elements. Here's how to improve your Facebook ads.