Social Media

If you sell products online, you can't afford to ignore social media as a marketing tool.

Create powerful influencer marketing campaigns inspired by successful brands.

Considering pausing your social presence? Here's why it still counts for small business.

A Facebook group is the ultimate way to market your business.

6 tips on how to successfully woo this large, often untapped customer base.

Big data has significantly changed the way businesses market on social media.

Here's how the changes could benefit your brand.

With the right strategies, you can appeal to Generation Y, even if your industry doesn't.

Your employees' posts on their own networks can be one of your best tools.

Avoid these common and often damaging mistakes newbie influencers make.

Influencers can play a crucial role in your marketing success.

Try these tips for using Facebook Business Manager effectively.

If you're a direct-to-consumer business, your marketing campaigns need to tell a story.

An upvote/downvote button, a new Messenger plug-in are just some of coming features.

You should be building a relationship, trust and loyalty with your social media followers.

Follow these steps to establish your brand as a powerful voice on this platform.

This chat platform has hugely helpful applications for business.

Find ways to leverage this platform to actually see a profit.

Should your brand use a social media influencer or a celebrity as a spokesperson?

Gain followers and increase engagement using these simple but effective strategies.