Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
BY Ryan Stewart

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Advice
How can we increase the number of Twitter followers for a not for profit service?
QUESTION | BY Anusha Everson | 6 ANSWERS | LAST ACTIVITY ON 02/17/16

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

Article
Facebook Lead Ads vs. Landing Pages: Which is for you?
BY David Reimherr

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

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Article
Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
BY Tommy Wyher

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Article
Fake E-Book Reviews: A Legal Guide to Understanding & Navigating
BY Dan Warner

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Article
Mobilegeddon Again: How to Survive Google AMP and Facebook Instant Articles
BY Silvio Porcellana

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

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Article
Go Live: 4 Tools To Reach More Customers With Live Streaming Video
BY Mari Smith

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Advice
Should I be using hashtags in my social media?
QUESTION | BY Whitney Lynn | 15 ANSWERS | LAST ACTIVITY ON 02/04/16

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

Article
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
BY Jerry Low

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

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Advice
Is it worth paying to boost your Facebook posts?
QUESTION | BY Zander Davis | 18 ANSWERS | LAST ACTIVITY ON 01/25/16

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

Advice
What is the best way to track the effectiveness of social media efforts?
QUESTION | BY Sara Eveland | 6 ANSWERS | LAST ACTIVITY ON 01/25/16

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
BY Sheena White

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
BY Sara McGuire

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
BY Bryan Robinson

So how can influencer marketing help?

Advice
How do I post multiple pictures on Pinterest?
QUESTION | BY Martin Dougherty | 8 ANSWERS | LAST ACTIVITY ON 12/27/15

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

Article
Expand Your Reach: Facebook Video Hacks and Tools
BY Mari Smith

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Article
Connected Big Brother: Are We Being Spied On Online?
BY Kade Call

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?

Advice
When you want to reply to someone on twitter, should you send a direct message or publicly tweet back at them?
QUESTION | BY Samantha Gath | 5 ANSWERS | LAST ACTIVITY ON 11/09/15

I am fairly new to twitter and trying to better under twitter etiquette. Is there a good place to learn this? In particular, when someone retweets you or tweets at you, should you publicly tweet...

Advice
Holiday tweets: Can this increase our seasonal sales?
QUESTION | BY Rema Monez | 5 ANSWERS | LAST ACTIVITY ON 11/05/15

My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...

Advice
Is video blogging better than written blogs these days?
QUESTION | BY Caitlin Flannigan | 28 ANSWERS | LAST ACTIVITY ON 10/19/15

I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. ...

Article
What's Not to Like? Anatomy of a Killer Facebook for Business Page
BY Greg Shuey

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

Article
Social Media Head-to-Head: How Do Twitter and Google+ Differ?
BY Eric Enge

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

Advice
Is anyone using Periscope for business?
QUESTION | BY S. Thomas Warden | 15 ANSWERS | LAST ACTIVITY ON 09/16/15

I've been hearing a lot about Periscope. Is anyone using it for business? If so, do you think it's a good social media tool to try? I really don't want to learn another tool, but if others are...

Article
Explained: The 5:3:2 Rule for Social Media
BY Matt Byrom

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Article
10 Things You Need to Stop Doing on Social Media
BY Alesia Hsiao

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Article
How to Approach Social Media Influencers
BY Andrew Lovasz

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Advice
What is the best software tool to remove the background from an image?
QUESTION | BY Dr. John Elcik | 26 ANSWERS | LAST ACTIVITY ON 09/09/15

What is the best software tool to remove the background from an image? It would need to be both affordable and easy-to-use. I have used Fiverr.com and it is afforable, but I'm impatient and usually...

Article
One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?
BY Seth Rand

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Advice
Does the ratio of Twitter followers and following matter?
QUESTION | BY Bryan C. | 9 ANSWERS | LAST ACTIVITY ON 08/19/15

I am just getting into Twitter and have heard from some people that one thing to focus on is to have a lot more followers than people you follow. Does this really matter?

Advice
How can I add a video to the about section of my Facebook business page?
QUESTION | BY Scott Brand | 5 ANSWERS | LAST ACTIVITY ON 08/16/15

I went to a Facebook page that has a video on the about page. I would like to know how to accomplish this. Here is an example of someone who has done this: https://www.facebook.com/drrandykamen/