Social Media

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

So how can influencer marketing help?

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?

I am fairly new to twitter and trying to better under twitter etiquette. Is there a good place to learn this? In particular, when someone retweets you or tweets at you, should you publicly tweet...

My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...

I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. ...

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

I've been hearing a lot about Periscope. Is anyone using it for business? If so, do you think it's a good social media tool to try? I really don't want to learn another tool, but if others are...

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

What is the best software tool to remove the background from an image? It would need to be both affordable and easy-to-use. I have used Fiverr.com and it is afforable, but I'm impatient and usually...

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

I am just getting into Twitter and have heard from some people that one thing to focus on is to have a lot more followers than people you follow. Does this really matter?

I went to a Facebook page that has a video on the about page. I would like to know how to accomplish this. Here is an example of someone who has done this: https://www.facebook.com/drrandykamen/