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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Why Influencer Marketing Should Focus on Relationships
By Shane Barker | August 10, 2016

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

How to Integrate Social Media into Your Content Strategy
By Abdullahi Muhammed | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

SEO for Social Media: How to Ensure You Don't Get Blacklisted on Facebook
By George Beall | July 22, 2016

As Facebook becomes more important for Internet usage, Social Media Optimization will be key for startup success.

12 Tips and How-tos For Leveraging the Power of Instagram
By Jean L. Serio | July 06, 2016

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Get Camera Ready: Live Streaming is The Future of Social Media
By Eleonora Israele | July 01, 2016

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

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Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts
By Andy O. Heikkila | June 06, 2016

How to Embrace Brand "You"

Reaching the Masses: The Secret Guide To Instagram Influencer Marketing
By Shane Barker | March 28, 2016

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | March 10, 2016

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
By Ryan Stewart | February 18, 2016

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Facebook Lead Ads vs. Landing Pages: Which is for you?
By David Reimherr | February 15, 2016

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
By Tommy Wyher | February 12, 2016

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Fake E-Book Reviews: A Legal Guide to Understanding & Navigating
By Dan Warner | February 08, 2016

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Mobilegeddon Again: How to Survive Google AMP and Facebook Instant Articles
By Silvio Porcellana | February 05, 2016

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
By Jerry Low | January 28, 2016

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Eyes on You: Which Social Media Site is Best for Your Visual Content?
By Sheena White | January 21, 2016

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
By Sara McGuire | January 13, 2016

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 07, 2016

So how can influencer marketing help?

Expand Your Reach: Facebook Video Hacks and Tools
By Mari Smith | December 10, 2015

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Connected Big Brother: Are We Being Spied On Online?
By Kade Call | November 19, 2015

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?