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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Social Media Head-to-Head: How Do Twitter and Google+ Differ?
By Eric Enge | September 16, 2015

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

Explained: The 5:3:2 Rule for Social Media
By Matt Byrom | September 15, 2015

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

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10 Things You Need to Stop Doing on Social Media
By Alesia Hsiao | September 14, 2015

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

How to Approach Social Media Influencers
By Andrew Lovasz | September 09, 2015

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?
By Seth Rand | August 24, 2015

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Pin It to Win It: The Do's and Don'ts of Advertising On Pinterest
By Greg Shuey | July 22, 2015

With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.

You're Doing it Wrong! 5 Don'ts in Facebook Advertising
By Jerry Low | July 15, 2015

Using Facebook for advertising can greatly increase your brand engagement, but be sure to avoid these 5 Facebook don'ts.

Are Hashtags Intellectual Property?
By Daliah Saper | June 19, 2015

Hashtags began on Twitter and have now spread to other major social media websites like Facebook, Google+ and Instagram—and to communication in general.

Strike a Chord: Is Banjo Your Next Secret Weapon for Social Media?
By business.com editorial staff | June 01, 2015

The Banjo app reports on what is happening right now, anywhere. It mines social media content based on geographic location. An opportunity?

Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | May 21, 2015

Businesses have relied on sweepstakes or contests to attract customers, build traffic, and increase brand awareness for decades.

How to Promote Your Personal and Professional Brand Using LinkedIn
By Kristin Hovde | May 14, 2015

LinkedIn is the perfect medium for bringing awareness to your brand, be in personal or professional. Maximize it with these tips.