Marketers must now contend with limited audience reach and analytics tools on Facebook.
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Learn the basics about predictive merchandising and what small businesses need to know.
Influencer marketing is word-of-mouth for the social media age. Here's how to use it.
Facebook's algorithm updates make organic reach difficult, but you can still be visible.
I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...
Connect your marketing efforts by using social media to build your email lists.
Aggressive intellectual property protection allows a business to protect hard work.
New to Instragram or looking to revamp your strategy? Start with this guide.
Online reviews can make or break your restaurant – and so can your responses to them.
Emojis might be fun, but are they appropriate in the workplace?
You've seen other brands run big-time contests. Now it's your turn to do the same.
These seven tips can help you differentiate your startup from the big guys.
Rafael Lourenco of ClearSale says the right technology is key to his company's success.
Advertisers must adapt to new technology or be ignored online.
A Facebook contest is a great way to market your brand if you do it right.
Influencer marketing isn't for every business. These questions will help you decide.
Follow these three tips to create a compelling, successful brand video.
Treat social media interactions with the same importance as face-to-face communications.
Be on the leading edge and stay well ahead of your competition using these tips.