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Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.
When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?
Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!
Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?
With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.
Using Facebook for advertising can greatly increase your brand engagement, but be sure to avoid these 5 Facebook don'ts.
Hashtags began on Twitter and have now spread to other major social media websites like Facebook, Google+ and Instagram—and to communication in general.
The Banjo app reports on what is happening right now, anywhere. It mines social media content based on geographic location. An opportunity?
Businesses have relied on sweepstakes or contests to attract customers, build traffic, and increase brand awareness for decades.
LinkedIn is the perfect medium for bringing awareness to your brand, be in personal or professional. Maximize it with these tips.