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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Explained: The 5:3:2 Rule for Social Media
By Matt Byrom | September 15, 2015

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Article
10 Things You Need to Stop Doing on Social Media
By Alesia Hsiao | September 14, 2015

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Article
How to Approach Social Media Influencers
By Andrew Lovasz | September 09, 2015

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

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Advice
What is the best software tool to remove the background from an image?
By Dr. John Elcik | 26 Answers | Last Activity on September 09, 2015

What is the best software tool to remove the background from an image? It would need to be both affordable and easy-to-use. I have used Fiverr.com and it is afforable, but I'm impatient and usually...

Article
One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?
By Seth Rand | August 24, 2015

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Advice
Does the ratio of Twitter followers and following matter?
By Bryan C. | 9 Answers | Last Activity on August 19, 2015

I am just getting into Twitter and have heard from some people that one thing to focus on is to have a lot more followers than people you follow. Does this really matter?

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Advice
How can I add a video to the about section of my Facebook business page?
By Scott Brand | 5 Answers | Last Activity on August 16, 2015

I went to a Facebook page that has a video on the about page. I would like to know how to accomplish this. Here is an example of someone who has done this: https://www.facebook.com/drrandykamen/

Advice
How can I distinguish a professional social media presence from my personal one?
By Justin Williams | 17 Answers | Last Activity on August 13, 2015

Should I create a new account for Facebook, Twitter, etc.? I'm embarking on a new freelance writing/blogging career, and I'm just looking for some help getting started. I know how important social...

Article
Pin It to Win It: The Do's and Don'ts of Advertising On Pinterest
By Greg Shuey | July 22, 2015

With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.

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Article
You're Doing it Wrong! 5 Don'ts in Facebook Advertising
By Jerry Low | July 15, 2015

Using Facebook for advertising can greatly increase your brand engagement, but be sure to avoid these 5 Facebook don'ts.

Advice
What is the difference between a visual designer, a graphic designer & a web designer?
By Oscar Myre IV | 14 Answers | Last Activity on July 11, 2015

I've been called a lot of things in my life. I'm good with that. What I'm struggling with is my job title. At risk of putting a guy in a box, how would you compare these 3 titles?

Advice
I just created a WordPress blog page. How do I maximize its exposure?
By Jim Cucinotta | 12 Answers | Last Activity on June 30, 2015

I have been posting my blogs on my website (www.haloheals.com) and through mosaicHUB. I was encouraged to create a WordPress blog site (halohealthintl). What do I need to do to maximize its exposure?

Article
Are Hashtags Intellectual Property?
By Daliah Saper | June 19, 2015

Hashtags began on Twitter and have now spread to other major social media websites like Facebook, Google+ and Instagram—and to communication in general.

Advice
What is the best way to link all my social media platforms together?
By Natalie Howard | 8 Answers | Last Activity on June 12, 2015

I work in the Distribution industry and would like to link all of the social media platforms so that I can see everything in the same place.

Article
Strike a Chord: Is Banjo Your Next Secret Weapon for Social Media?
By business.com editorial staff | June 01, 2015

The Banjo app reports on what is happening right now, anywhere. It mines social media content based on geographic location. An opportunity?

Advice
As a new social media "buzz" business, is it smart to use a .media domain?
By Bryan Thomas | 5 Answers | Last Activity on May 25, 2015

I'd like to use a ".com" domain, but these days all the good ones are taken ? especially those pertaining to social media. That said, I've heard that .media domains may not show up on search engines.

Advice
Which social media channel do you prefer and why?
By Christopher Yost | 11 Answers | Last Activity on May 25, 2015

Everyone has an opinion on which social media channel or platform is the best i.e. Facebook, Twitter, Youtube - Which is your favorite and why?

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | May 21, 2015

Businesses have relied on sweepstakes or contests to attract customers, build traffic, and increase brand awareness for decades.

Article
How to Promote Your Personal and Professional Brand Using LinkedIn
By Kristin Hovde | May 14, 2015

LinkedIn is the perfect medium for bringing awareness to your brand, be in personal or professional. Maximize it with these tips.

Advice
What does a social media strategist do?
By Liz Wilson | 7 Answers | Last Activity on May 06, 2015

I'm curious about the job and if I can incorporate any of their techniques to build my own reputation as a creative design illustrator and web designer. What does their department do specifically and...

Advice
What is a better slide presentation tool than Microsoft Powerpoint?
By Zack Lombardi | 22 Answers | Last Activity on April 25, 2015

I want to make a presentation for a client but Powerpoint just doesn't look modern enough. Do you have any programs that you like to use more for client presentations?

Advice
Can anyone share the unwritten social media posting guidelines?
By Kelly Gordon | 15 Answers | Last Activity on April 13, 2015

I've read and heard of resources lately that touch upon the bad manners of social media, for example like a brand 'liking' their own post. As my team dives more into social media, what other...

Advice
Do I have to link a business Facebook page to a personal Facebook account?
By Carrie Dunham | 9 Answers | Last Activity on April 01, 2015

I initially created a business Facebook page from within my personal Facebook account because I could not figure out how to just create a business page. I am hiring someone to handle my social...

Advice
What keeps you from being active on social media?
By Cynthia Lasher | 17 Answers | Last Activity on April 01, 2015

I understand the benefits of being active on social media, but I think that social media posting is time consuming. What keeps you from being active on social media?

Advice
What is the best way to grow your Twitter following from scratch?
By HungerPass Inc | 12 Answers | Last Activity on March 23, 2015

We just finished the construction of our website (HungerPass.com) and want to market it heavily. We plan to use a lot of different forms of marketing, but wanted to gain a good following base on...

Advice
How much should I charge for my social media services?
By Wendy Lees | 7 Answers | Last Activity on March 21, 2015

I have been asked for a quote on a very narrowly focused project: Create 2 tweets per day, M-F. So, basically 10 tweets per week. I offered to manage additional social media sites and consult on...

Advice
How can I promote my business more using social media?
By jerrod mr5torm belcher | 17 Answers | Last Activity on March 10, 2015

I want to start using more social media strategies to promote my services for my business and attract more clients. What knowledge can I gain on tips to using social media to promote my business?

Advice
How do you migrate potential customers from a personal Facebook page to a business Facebook fan page?
By Scott Brand | 12 Answers | Last Activity on March 01, 2015

I find some friends on my personal Facebook page and then others who like my Facebook fan page for my business. This has led to a huge gap. I want everyone on the same page to create one cohesive...

Advice
I have the Adobe Creative Suite 4, is it imperative that I upgrade to the newest version?
By Liz Wilson | 20 Answers | Last Activity on February 05, 2015

Are the newer versions worth buying? Are there new tools that I should learn? It's a lot of money to upgrade, so I'd like to know if it's worth it!

Advice
What can we do on Facebook to get more fans?
By Javier Gonzalez | 16 Answers | Last Activity on February 04, 2015

We are a growing business and want to expand our social networking to reach more potential clients. What should we be posting on Facebook and how should we be interacting on the site to get more...