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Article
What the Cambridge Analytica Scandal Means for Marketers
BY Asif Razzaq

Marketers must now contend with limited audience reach and analytics tools on Facebook.

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How to Announce a Rebranding
BY Jennifer Post

Follow these five tips to make sure your rebranding is a wild success.

Article
What is Predictive Merchandising?
BY Pamela Oldham

Learn the basics about predictive merchandising and what small businesses need to know.

Article
What is Influencer Marketing and How Does it Drive Sales?
BY Albizu Garcia

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

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Article
The Survival Guide to the Decline of Facebook’s Organic Reach
BY Jolina Landicho

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 81 ANSWERS | LAST ACTIVITY ON 03/14/18

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
7 Ways To Use Social Media Marketing To Grow An Email List
BY Vladimir Yakimenko

Connect your marketing efforts by using social media to build your email lists.

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Article
Attorney Mason Cole on Intellectual Property Essentials
BY Chad Brooks

Aggressive intellectual property protection allows a business to protect hard work.

Article
How to Develop an Instagram Strategy for Your Brand
BY Zach Benson

New to Instragram or looking to revamp your strategy? Start with this guide.

Article
Social Media Meets Restaurant: Giving a Good Answer to a Bad Review
BY Irfan Jafrey

Online reviews can make or break your restaurant – and so can your responses to them.

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Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
BY Sammi Caramela

Emojis might be fun, but are they appropriate in the workplace?

Article
How to Create a Contest That Makes Your Brand Go Viral
BY Nathan Resnick

You've seen other brands run big-time contests. Now it's your turn to do the same.

Article
Hungry for Success: How Your Startup Can Successfully Compete With Big Businesses
BY Jen Saunders

These seven tips can help you differentiate your startup from the big guys.

Article
Social Media Plays an Important Role in Company Culture and Fraud Protection
BY Dawn Kuczwara

Rafael Lourenco of ClearSale says the right technology is key to his company's success.

Article
How Technology Is Changing Online Advertising
BY Andreas Rivera

Advertisers must adapt to new technology or be ignored online.

Article
Running a Facebook Contest? 9 Steps to Success
BY David Balaban

A Facebook contest is a great way to market your brand if you do it right.

Article
Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing
BY Shane Barker

Influencer marketing isn't for every business. These questions will help you decide.

Article
Consider These 3 Things Before Investing in Video Marketing
BY Daniel Marlow

Follow these three tips to create a compelling, successful brand video.

Article
Don't Underestimate the Power Social Media Communication Has on Your Credibility
BY Stacey Hanke

Treat social media interactions with the same importance as face-to-face communications.

Article
10 Creative Ways to Use Social Media in 2018
BY Jasmine Morgan

Be on the leading edge and stay well ahead of your competition using these tips.