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How You Should (and Shouldn't) Take Your Own Headshot

BY Mona Bushnell

Read this before attempting to photograph your own professional headshot.

Entrepreneurs: How to Move From Obscure to Influential

BY Anna Johansson

5 steps for becoming an influencer

Verified? Here's How to Properly Run Your Influencer Instagram Account

BY Nathan Resnick

Earning the coveted blue check is only half the battle; now the real work begins.

Cheap Marketing Cheat Sheet: 7 Affordable Social Media Tools for Smart Entrepreneurs

BY Disha Dinesh

Check out these ingenious marketing tools for time- and budget-conscious business owners

How to Get More Instagram Followers for Your Business Page

BY Lucas Bikowski

Follow these 5 tips for wider exposure on this image-sharing platform.

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What are the best practices to increase Facebook and Twitter followers for a career management company?

QUESTION | BY vamsi kvs | 18 ANSWERS | LAST ACTIVITY ON 08/10/17

I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?

Can excessive social media posting hurt a brand?

QUESTION | BY Anonymous User | 15 ANSWERS | LAST ACTIVITY ON 08/01/17

I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many...

9 LinkedIn Pro Tips for Small Businesses

BY Scott Sims

These tips will help your business stand out

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A Marketer's Guide to Social Media Marketing

BY Andreas Rivera

Businesses can no longer ignore the power of social media marketing

3 Ways Micro-Influencers Are Impacting Social Media Marketing

BY Nathan Resnick

Why they may be able to sell your brand best

From Hashtags to Tweets: Your Guide to Retail Social Media Marketing

BY Amy Nichol Smith

Finding your niche in the social media world

Unique Ideas for Using Social Media to Market Your Business

BY Jonathan Bentz

Using social platforms has become an integral component of a company's marketing strategy

Is it okay to recycle content for your social media posts?

QUESTION | BY Brandie Carles | 14 ANSWERS | LAST ACTIVITY ON 07/18/17

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

6 Must-Have 'Listening' Tools for Serious Social Media Managers

BY Nathan Resnick

Utilzing these tools can make social media management more effective

10 Ways to Improve Your Branding With Micro-Influencers

BY Shane Barker

How to reach and grow your audience with these social media stars

5 Key Tips to Gaining Real Instagram Followers

BY Brock Gratton

Get Into the Instagram game and dominate

What do I need to know about handling a social media platform for my company?

QUESTION | BY Serge Dagher | 15 ANSWERS | LAST ACTIVITY ON 07/12/17

My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much...

View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign

BY Rich Drees

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.

Does anyone have a good recommendation for software to create a flyer?

QUESTION | BY Mary-Alice Miller | 40 ANSWERS | LAST ACTIVITY ON 05/18/17

I am not sure how often I am going to be making flyers, so I don't want to spend too much money. I am just looking for a simple, cost effective (or free) tool. Thanks.

Engaging Your Audience on Social Media: Which Sites Work Best for You?

BY Scott Gerber

10 entrepreneurs from YEC discuss the most engaging social media platforms.