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Social Media

The Power of Facebook Messenger as a Marketing Tool
BY Saher Naseem

See how to make this messaging app an invaluable part of your brand's marketing strategy.

4 Tips for Developing a Bulletproof Social Media Plan
BY Pratik Dholakiya

Every business, no matter how small, can reap the returns of social media. Here's how.

5 Common Facebook Advertising Mistakes (and How to Fix Them)
BY Cody Clifton

Many businesses botch or neglect these elements. Here's how to improve your Facebook ads.

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How You Should (and Shouldn't) Take Your Own Headshot
BY Mona Bushnell

Read this before attempting to photograph your own professional headshot.

Entrepreneurs: How to Move From Obscure to Influential
BY Anna Johansson

5 steps for becoming an influencer

Verified? Here's How to Properly Run Your Influencer Instagram Account
BY Nathan Resnick

Earning the coveted blue check is only half the battle; now the real work begins.

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Cheap Marketing Cheat Sheet: 7 Affordable Social Media Tools for Smart Entrepreneurs
BY Disha Dinesh

Check out these ingenious marketing tools for time- and budget-conscious business owners

How to Get More Instagram Followers for Your Business Page
BY Lucas Bikowski

Follow these 5 tips for wider exposure on this image-sharing platform.

What are the best practices to increase Facebook and Twitter followers for a career management company?
QUESTION | BY vamsi kvs | 18 ANSWERS | LAST ACTIVITY ON 08/10/17

I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?

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Can excessive social media posting hurt a brand?
QUESTION | BY Anonymous User | 15 ANSWERS | LAST ACTIVITY ON 08/01/17

I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many...

9 LinkedIn Pro Tips for Small Businesses
BY Scott Sims

These tips will help your business stand out

A Marketer's Guide to Social Media Marketing
BY Andreas Rivera

Businesses can no longer ignore the power of social media marketing

3 Ways Micro-Influencers Are Impacting Social Media Marketing
BY Nathan Resnick

Why they may be able to sell your brand best

From Hashtags to Tweets: Your Guide to Retail Social Media Marketing
BY Amy Nichol Smith

Finding your niche in the social media world

Unique Ideas for Using Social Media to Market Your Business
BY Jonathan Bentz

Using social platforms has become an integral component of a company's marketing strategy

Is it okay to recycle content for your social media posts?
QUESTION | BY Brandie Carles | 14 ANSWERS | LAST ACTIVITY ON 07/18/17

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

6 Must-Have 'Listening' Tools for Serious Social Media Managers
BY Nathan Resnick

Utilzing these tools can make social media management more effective

10 Ways to Improve Your Branding With Micro-Influencers
BY Shane Barker

How to reach and grow your audience with these social media stars

5 Key Tips to Gaining Real Instagram Followers
BY Brock Gratton

Get Into the Instagram game and dominate

What do I need to know about handling a social media platform for my company?
QUESTION | BY Serge Dagher | 15 ANSWERS | LAST ACTIVITY ON 07/12/17

My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much...