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Social Media

Article
Get Camera Ready: Live Streaming is The Future of Social Media
BY Eleonora Israele

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

Article
5 Actionable Tips to Creating an Effective Viral Marketing Campaign
BY Naman Nepal

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

Article
How to Pitch To a Journalist Through Smart Use of Social Media
BY Taral Patel

How to use various social media platforms to successfully pitch your story to journalists.

Advice
Should you use social media to provide customer service?
QUESTION | BY Cynthia Bellgan | 16 ANSWERS | LAST ACTIVITY ON 06/08/16

I work for a talent agency and we find most of our clients online through social sharing and search. Is it professional to respond to customer service requests and gripes on Twitter, Facebook, or...

Article
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts
BY Andy O. Heikkila

How to Embrace Brand "You"

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Article
#MakeAStatement: 7 Creative Ways to Harness the Power of Hashtags
BY Andy Beohar

When it comes to social media marketing, your hashtags are the key to SEO and visibility of your content. Here's how to use them creatively.

Article
Do Businesses Still Need a Google+ Account?
BY Brian Hughes

Find out the latest on Google+ and why it still matters for businesses. From Google+ to Google My Business, here's what you need to know.

Article
It's Not About Numbers: Finding the Right Social Audience for Your Business
BY Jerry Low

The fundamentals of finding your business' social audience through various popular online platforms.

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Article
The 11 Most Inspiring Quotes We Heard at Social Media Marketing World
BY Shayna Marks

Get ready to feel inspired! Here are the 11 most impactful quotes we heard at this week's Social Media Marketing World.

Article
Be More Likeable: 8 Ways to Improve Your Facebook Page Instantly
BY Jerry Low

With over 1.5 billion people on Facebook, it’s no secret that the social network is the place to go if you want to reach a large audience.

Article
All Social Media Was Created Equal
BY Ed Drozda

This is the sort of dialogue I expect to play out on Facebook and a host of other social media sites. As for LinkedIn, well I always thought it was intended as a business networking site. Maybe I was...

Article
Reaching the Masses: The Secret Guide To Instagram Influencer Marketing
BY Shane Barker

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

Article
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
BY Shane Barker

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Advice
How can I everyday increase my followers on twitter?
QUESTION | BY Judy Caroll | 15 ANSWERS | LAST ACTIVITY ON 03/11/16

I am already using a scheduler tool, stuffing my post with hashtags and pictures and having an engagement by retweeting other posts but whenever I open my profile the next day, I haven't gained more...

Article
4 Reasons Why Your Facebook Ads Are Not Converting
BY Mari Smith

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Article
Growing Pains: 4 Challenges Next-Gen Social Media Will Need to Overcome
BY Timothy Carter

As we look toward the future of social media, there are pivotal challenges that the next generation’s platforms will need to address.

Advice
I am a graphic designer, how do I become a web designer?
QUESTION | BY Liz Wilson | 17 ANSWERS | LAST ACTIVITY ON 02/23/16

I need to expand my experience as a designer, but it am not sure what programs I should learn to become a web designer. How would I go about bridging my graphic design experience with web design?

Advice
What are the most common DIY graphic design pitfalls?
QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 02/23/16

I'm considering redesigning my website and business cards by myself. What are the most common mistakes people make when designing for their brand/company on their own?

Article
How To Sell On Instagram: Emerging Trends and Platform
BY Margarita Hakobyan

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.

Article
Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
BY Ryan Stewart

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.