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Social Media

Is it worth paying to boost your Facebook posts?

QUESTION | BY Zander Davis | 18 ANSWERS | LAST ACTIVITY ON 01/25/16

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

What is the best way to track the effectiveness of social media efforts?

QUESTION | BY Sara Eveland | 6 ANSWERS | LAST ACTIVITY ON 01/25/16

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

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Eyes on You: Which Social Media Site is Best for Your Visual Content?

BY Sheena White

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

4 Facebook Trends: What To Focus On In 2016

BY Mari Smith

New year, new Facebook trends! Here's what you need to know to make the most of your Facebook efforts in 2016.

Food Photo Frenzy: Inside the Instagram Craze and Travel Trend

BY Sara McGuire

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

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How do I hire a good web designer?

QUESTION | BY Rob McLaughlin | 31 ANSWERS | LAST ACTIVITY ON 01/13/16

What factors should I consider when hiring a web designer?

The Most Common Facebook Advertising Mistakes

BY David Reimherr

Learn From Facebook Advertising guru Jon Loomer on some of the most common advertising mistakes made on Facebook.

How do I post multiple pictures on Pinterest?

QUESTION | BY Martin Dougherty | 8 ANSWERS | LAST ACTIVITY ON 12/27/15

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

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All This Technology and All I'm Feeling is Overwhelmed

BY Ed Drozda media is forging ahead as one of the biggest game changers since the introduction of the light bulb. Social media (and the tools used to manage it) is taking up more of our time than many...

Reaching Millennial Women: The Continued Rise of Visual Social Platforms

BY Stacy DeBroff

Are you trying to reach Millennial women with your marketing tactics? Visual platforms might be your answer. Stats inside!

Expand Your Reach: Facebook Video Hacks and Tools

BY Mari Smith

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Felons of Facebook: Stupid Criminals Who Got Caught After Bragging on Social Media

BY Brian Hughes

Just in case you needed a reminder that social media is a permanent record, read the stories of how these foolish criminals got caught.

When you want to reply to someone on twitter, should you send a direct message or publicly tweet back at them?

QUESTION | BY Samantha Gath | 5 ANSWERS | LAST ACTIVITY ON 11/09/15

I am fairly new to twitter and trying to better under twitter etiquette. Is there a good place to learn this? In particular, when someone retweets you or tweets at you, should you publicly tweet...

Holiday tweets: Can this increase our seasonal sales?


My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...

Facebook Ramps Up Message Features, Aids Businesses In Social Customer Care

BY Mari Smith

Facebook recently announced changes for their Messenger feature for both business & personal use. Mari Smith shares how it will affect you.

Analyze This: The Comprehensive Guide to Social Media Analytics

BY Sarah Landrum

74% of online adults use social media, making it a crucial part of any business's marketing plan. Are you tracking its performance?

Is Social Media Really Making Us Less Social?

BY Hannah Liversidge

I take a look into a recent study, and I ask if social media is really making us less social, and what does social really mean?

Is video blogging better than written blogs these days?

QUESTION | BY Caitlin Flannigan | 28 ANSWERS | LAST ACTIVITY ON 10/19/15

I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. ...

What's Not to Like? Anatomy of a Killer Facebook for Business Page

BY Greg Shuey

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

Social Media Head-to-Head: How Do Twitter and Google+ Differ?

BY Eric Enge

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.