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Social Media

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
BY Ryan Stewart

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

How can we increase the number of Twitter followers for a not for profit service?
QUESTION | BY Anusha Everson | 6 ANSWERS | LAST ACTIVITY ON 02/17/16

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

Facebook Lead Ads vs. Landing Pages: Which is for you?
BY David Reimherr

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

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Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
BY Tommy Wyher

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Fake E-Book Reviews: A Legal Guide to Understanding & Navigating
BY Dan Warner

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Mobilegeddon Again: How to Survive Google AMP and Facebook Instant Articles
BY Silvio Porcellana

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

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Go Live: 4 Tools To Reach More Customers With Live Streaming Video
BY Mari Smith

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Should I be using hashtags in my social media?
QUESTION | BY Whitney Lynn | 15 ANSWERS | LAST ACTIVITY ON 02/04/16

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

How do you know who is truly a social media expert?

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

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Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
BY Jerry Low

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Is it worth paying to boost your Facebook posts?
QUESTION | BY Zander Davis | 18 ANSWERS | LAST ACTIVITY ON 01/25/16

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

What is the best way to track the effectiveness of social media efforts?
QUESTION | BY Sara Eveland | 6 ANSWERS | LAST ACTIVITY ON 01/25/16

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

Eyes on You: Which Social Media Site is Best for Your Visual Content?
BY Sheena White

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

4 Facebook Trends: What To Focus On In 2016
BY Mari Smith

New year, new Facebook trends! Here's what you need to know to make the most of your Facebook efforts in 2016.

Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
BY Sara McGuire

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

How do I hire a good web designer?
QUESTION | BY Rob McLaughlin | 31 ANSWERS | LAST ACTIVITY ON 01/13/16

What factors should I consider when hiring a web designer?

The Most Common Facebook Advertising Mistakes
BY David Reimherr

Learn From Facebook Advertising guru Jon Loomer on some of the most common advertising mistakes made on Facebook.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
BY Bryan Robinson

So how can influencer marketing help?

How do I post multiple pictures on Pinterest?
QUESTION | BY Martin Dougherty | 8 ANSWERS | LAST ACTIVITY ON 12/27/15

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

All This Technology and All I'm Feeling is Overwhelmed
BY Ed Drozda media is forging ahead as one of the biggest game changers since the introduction of the light bulb. Social media (and the tools used to manage it) is taking up more of our time than many...