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Social Media

Advice

Holiday tweets: Can this increase our seasonal sales?

QUESTION | BY Rema Monez | 5 ANSWERS | LAST ACTIVITY ON 11/05/15

My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...

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Article

Facebook Ramps Up Message Features, Aids Businesses In Social Customer Care

BY Mari Smith

Facebook recently announced changes for their Messenger feature for both business & personal use. Mari Smith shares how it will affect you.

Article

Analyze This: The Comprehensive Guide to Social Media Analytics

BY Sarah Landrum

74% of online adults use social media, making it a crucial part of any business's marketing plan. Are you tracking its performance?

Article

Is Social Media Really Making Us Less Social?

BY Hannah Liversidge

I take a look into a recent study, and I ask if social media is really making us less social, and what does social really mean?

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Advice

Is video blogging better than written blogs these days?

QUESTION | BY Caitlin Flannigan | 28 ANSWERS | LAST ACTIVITY ON 10/19/15

I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. ...

Article

What's Not to Like? Anatomy of a Killer Facebook for Business Page

BY Greg Shuey

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

Article

Social Media Head-to-Head: How Do Twitter and Google+ Differ?

BY Eric Enge

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

Advice

Is anyone using Periscope for business?

QUESTION | BY S. Thomas Warden | 15 ANSWERS | LAST ACTIVITY ON 09/16/15

I've been hearing a lot about Periscope. Is anyone using it for business? If so, do you think it's a good social media tool to try? I really don't want to learn another tool, but if others are...

Article

Explained: The 5:3:2 Rule for Social Media

BY Matt Byrom

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Article

10 Things You Need to Stop Doing on Social Media

BY Alesia Hsiao

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

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Article

How to Approach Social Media Influencers

BY Andrew Lovasz

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Advice

What is the best software tool to remove the background from an image?

QUESTION | BY Dr. John Elcik | 26 ANSWERS | LAST ACTIVITY ON 09/09/15

What is the best software tool to remove the background from an image? It would need to be both affordable and easy-to-use. I have used Fiverr.com and it is afforable, but I'm impatient and usually...

Article

Picture Perfect Advertising: Is Advertising on Instagram Worth It?

BY Alesia Hsiao

Instagram is one of the leading social media platforms for image-based content.

Article

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?

BY Seth Rand

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Advice

Does the ratio of Twitter followers and following matter?

QUESTION | BY Bryan C. | 9 ANSWERS | LAST ACTIVITY ON 08/19/15

I am just getting into Twitter and have heard from some people that one thing to focus on is to have a lot more followers than people you follow. Does this really matter?

Advice

How can I add a video to the about section of my Facebook business page?

QUESTION | BY Scott Brand | 5 ANSWERS | LAST ACTIVITY ON 08/16/15

I went to a Facebook page that has a video on the about page. I would like to know how to accomplish this. Here is an example of someone who has done this: https://www.facebook.com/drrandykamen/

Advice

How can I distinguish a professional social media presence from my personal one?

QUESTION | BY Justin Williams | 17 ANSWERS | LAST ACTIVITY ON 08/13/15

Should I create a new account for Facebook, Twitter, etc.? I'm embarking on a new freelance writing/blogging career, and I'm just looking for some help getting started. I know how important social...

Article

Social Media Stars: How Much Do They Really Make?

BY business.com editorial staff

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article

What’s Really Going On With Google+?

BY Shayna Marks

How the Recent Changes Should Affect Your Social Strategy

Article

Social Media Marketing for Startups: 5 Rules For Success

BY Dan Steiner

Social media marketing for early stage businesses can be filled with obstacles, but these five rules will pave the way for success.