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Social Media

Advice
Should I be using hashtags in my social media?
QUESTION | BY Whitney Lynn | 15 ANSWERS | LAST ACTIVITY ON 02/04/16

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

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Advice
How do you know who is truly a social media expert?
QUESTION | BY Sarah Burd | 13 ANSWERS | LAST ACTIVITY ON 02/03/16

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

Article
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
BY Jerry Low

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Advice
Is it worth paying to boost your Facebook posts?
QUESTION | BY Zander Davis | 18 ANSWERS | LAST ACTIVITY ON 01/25/16

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

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Advice
What is the best way to track the effectiveness of social media efforts?
QUESTION | BY Sara Eveland | 6 ANSWERS | LAST ACTIVITY ON 01/25/16

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
BY Sheena White

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
4 Facebook Trends: What To Focus On In 2016
BY Mari Smith

New year, new Facebook trends! Here's what you need to know to make the most of your Facebook efforts in 2016.

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Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
BY Sara McGuire

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Advice
How do I hire a good web designer?
QUESTION | BY Rob McLaughlin | 31 ANSWERS | LAST ACTIVITY ON 01/13/16

What factors should I consider when hiring a web designer?

Article
The Most Common Facebook Advertising Mistakes
BY David Reimherr

Learn From Facebook Advertising guru Jon Loomer on some of the most common advertising mistakes made on Facebook.

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Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
BY Bryan Robinson

So how can influencer marketing help?

Advice
How do I post multiple pictures on Pinterest?
QUESTION | BY Martin Dougherty | 8 ANSWERS | LAST ACTIVITY ON 12/27/15

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

Article
All This Technology and All I'm Feeling is Overwhelmed
BY Ed Drozda

...social media is forging ahead as one of the biggest game changers since the introduction of the light bulb. Social media (and the tools used to manage it) is taking up more of our time than many...

Article
Reaching Millennial Women: The Continued Rise of Visual Social Platforms
BY Stacy DeBroff

Are you trying to reach Millennial women with your marketing tactics? Visual platforms might be your answer. Stats inside!

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
BY business.com editorial staff

Meenal Balar helped grow Facebook to a billion users. Learn her user acquisition strategy—plus how to apply it at your business.

Article
Expand Your Reach: Facebook Video Hacks and Tools
BY Mari Smith

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.

Article
Felons of Facebook: Stupid Criminals Who Got Caught After Bragging on Social Media
BY Brian Hughes

Just in case you needed a reminder that social media is a permanent record, read the stories of how these foolish criminals got caught.

Article
Connected Big Brother: Are We Being Spied On Online?
BY Kade Call

As our technologic abilities become more advanced, Big Brother's surveillance becomes more streamlined. Are you being watched?

Advice
When you want to reply to someone on twitter, should you send a direct message or publicly tweet back at them?
QUESTION | BY Samantha Gath | 5 ANSWERS | LAST ACTIVITY ON 11/09/15

I am fairly new to twitter and trying to better under twitter etiquette. Is there a good place to learn this? In particular, when someone retweets you or tweets at you, should you publicly tweet...

Advice
Holiday tweets: Can this increase our seasonal sales?
QUESTION | BY Rema Monez | 5 ANSWERS | LAST ACTIVITY ON 11/05/15

My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...