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Social Media

Advice
When you want to reply to someone on twitter, should you send a direct message or publicly tweet back at them?
QUESTION | BY Samantha Gath | 5 ANSWERS | LAST ACTIVITY ON 11/09/15

I am fairly new to twitter and trying to better under twitter etiquette. Is there a good place to learn this? In particular, when someone retweets you or tweets at you, should you publicly tweet...

Advice
Holiday tweets: Can this increase our seasonal sales?
QUESTION | BY Rema Monez | 5 ANSWERS | LAST ACTIVITY ON 11/05/15

My husband and I sell a very seasonal product, Vermont Maple Syrup products that make great gifts to bring around on the holidays. As we approach our busy season, how can we increase our seasonal...

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Article
Facebook Ramps Up Message Features, Aids Businesses In Social Customer Care
BY Mari Smith

Facebook recently announced changes for their Messenger feature for both business & personal use. Mari Smith shares how it will affect you.

Article
Analyze This: The Comprehensive Guide to Social Media Analytics
BY Sarah Landrum

74% of online adults use social media, making it a crucial part of any business's marketing plan. Are you tracking its performance?

Article
Is Social Media Really Making Us Less Social?
BY Hannah Liversidge

I take a look into a recent study, and I ask if social media is really making us less social, and what does social really mean?

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Landlord Station provides fast and accurate tenant screening for property managers and owners nationwide.
Advice
Is video blogging better than written blogs these days?
QUESTION | BY Caitlin Flannigan | 28 ANSWERS | LAST ACTIVITY ON 10/19/15

I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. ...

Article
What's Not to Like? Anatomy of a Killer Facebook for Business Page
BY Greg Shuey

Consumers expect you to be on Facebook, but that doesn't mean they want to 'like' your page. Here's the breakdown of an irresistible page.

Article
Social Media Head-to-Head: How Do Twitter and Google+ Differ?
BY Eric Enge

Smart marketing takes advantage of these social networks' similarities, and leverages their unique capabilities to get more engagement.

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Advice
Is anyone using Periscope for business?
QUESTION | BY S. Thomas Warden | 15 ANSWERS | LAST ACTIVITY ON 09/16/15

I've been hearing a lot about Periscope. Is anyone using it for business? If so, do you think it's a good social media tool to try? I really don't want to learn another tool, but if others are...

Article
Explained: The 5:3:2 Rule for Social Media
BY Matt Byrom

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Article
10 Things You Need to Stop Doing on Social Media
BY Alesia Hsiao

Social media is an extremely effective marketing channel, but sometimes, it can be tempting to utilize gimmicky tactics. Stop the madness!

Article
How to Approach Social Media Influencers
BY Andrew Lovasz

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Advice
What is the best software tool to remove the background from an image?
QUESTION | BY Dr. John Elcik | 26 ANSWERS | LAST ACTIVITY ON 09/09/15

What is the best software tool to remove the background from an image? It would need to be both affordable and easy-to-use. I have used Fiverr.com and it is afforable, but I'm impatient and usually...

Article
Picture Perfect Advertising: Is Advertising on Instagram Worth It?
BY Alesia Hsiao

Instagram is one of the leading social media platforms for image-based content.

Article
One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?
BY Seth Rand

With new social media platforms popping up every day, how do you decide which sites your company should have a presence on?

Advice
Does the ratio of Twitter followers and following matter?
QUESTION | BY Bryan C. | 9 ANSWERS | LAST ACTIVITY ON 08/19/15

I am just getting into Twitter and have heard from some people that one thing to focus on is to have a lot more followers than people you follow. Does this really matter?

Advice
How can I add a video to the about section of my Facebook business page?
QUESTION | BY Scott Brand | 5 ANSWERS | LAST ACTIVITY ON 08/16/15

I went to a Facebook page that has a video on the about page. I would like to know how to accomplish this. Here is an example of someone who has done this: https://www.facebook.com/drrandykamen/

Advice
How can I distinguish a professional social media presence from my personal one?
QUESTION | BY Justin Williams | 17 ANSWERS | LAST ACTIVITY ON 08/13/15

Should I create a new account for Facebook, Twitter, etc.? I'm embarking on a new freelance writing/blogging career, and I'm just looking for some help getting started. I know how important social...

Article
Social Media Stars: How Much Do They Really Make?
BY business.com editorial staff

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
What’s Really Going On With Google+?
BY Shayna Marks

How the Recent Changes Should Affect Your Social Strategy