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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Has Influencer Marketing Peaked?
By Siri Hedreen | August 17, 2019

With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.

Article
How to Use Social Media To Better Your Retail Business
By Irina Stefanova | June 13, 2019

Social media can provide customer service and marketing avenues to retail businesses.

Article
5 Ways Small Business Retailers Can Win Social Media
By Shawn Pillar | May 13, 2019

Smaller businesses should focus on authenticity and engagement when running social media accounts.

Article
How to Host a Successful Q&A on Facebook Live
By Jared Atchison | May 06, 2019

Follow these tips to engaged your audience through Facebook Live Q&As.

Article
10 Social Media Networks to Use for Personal Branding
By Nora Leary | April 29, 2019

Looking for options to brand yourself on social media? Here are 10 platforms to consider.

Article
7 Ways Small Businesses Can Develop a Social Media Presence
By Megan Totka | April 28, 2019

Follow this advice to gain engaged followers across several different social media platforms.

Article
12 Things You Can Post on Social Media When You’re Lacking Inspiration
By Keren Lerner | February 18, 2019

Feel like you don't have anything interesting to say on social media? Try these 12 topics to help you build out your content strategy.

Review
Salesforce - Social Media Management & Monitoring Tools Review
By business.com editorial staff | January 26, 2019

Salesforce Marketing Cloud offers social media monitoring integrated with marketing in an easy-to-use interface. Learn about it here.

Review
Oracle Review
By business.com editorial staff | January 25, 2019

Oracle offers excellent enterprise-level social media monitoring and engagement software. Learn about its social listening tools here.

Review
Sysomos Review
By business.com editorial staff | January 25, 2019

Sysomos is an excellent social media monitoring software business with an international reach. Learn more about it here.

Review
DataSift Review
By business.com editorial staff | January 25, 2019

DataSift offers deep monitoring and analysis of social media, filtered and normalized for your marketing analysis. Learn more about it here.

Review
Brandwatch Review
By business.com editorial staff | January 25, 2019

Brandwatch social media monitoring records and analyzes posts from social media, review sites, blogs and more. Lean about it at Business.com.

Review
Meltwater Review
By business.com editorial staff | January 25, 2019

Meltwater social media and engagement software provides easy-to-read dashboards for analysis. Learn more here.

Article
What Should a Social Media Audit Include?
By Albizu Garcia | January 23, 2019

It's important to find time to take a hard look at your business's social media voice and workflow.

Article
4 Effective Ways to Generate Leads with Social Media
By Shane Barker | January 15, 2019

Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.

Review
Cision Review
By business.com editorial staff | January 04, 2019

Cision social media monitoring software helps you analyze the sentiment, demographics and influencers among your online audience.

Review
Portent Review
By business.com editorial staff | December 25, 2018

Portent has a small business hub that helps it offer cost-effective social media business plans. Read our buying guide to learn more.

Review
Customer Magnetism Review
By business.com editorial staff | December 25, 2018

Customer Magnetism helps drive traffic to your existing website with fresh content and incentive programs. Learn more about this social media company here.

Review
iClimber Review
By business.com editorial staff | December 15, 2018

iClimber, the social media wing of Submit Express, an online marketing firm, can help you establish and manage your social media accounts. Learn more here.

Review
SEO Image Review
By business.com editorial staff | December 15, 2018

SEO Image helps you create a marketing campaign and content for your business. Learn more in our buying guide.

Review
Pandemic Labs Review
By business.com editorial staff | December 15, 2018

Pandemic Labs helps manage your existing social media accounts with content, photos and video to gain new followers and engage current ones. Learn more here.

Review
Mint Social Review
By business.com editorial staff | December 15, 2018

Mint Social focuses solely on social media to help you gain new customers. Read more about this social media marketing service in our buying guide.

Review
Ignite Review
By business.com editorial staff | December 15, 2018

Ignite focuses on social media marketing to offer its expertise to small businesses. Learn more in our buying guide.

Review
Lead To Conversion Review
By business.com editorial staff | December 15, 2018

Lead to Conversion offers content creation as part of its social media marketing plan. Learn more here.

Article
LinkedIn: The Channel You Can’t Ignore to Build Thought Leadership
By Elijah Masek-Kelly | November 06, 2018

Here's why you need to be a part of the LinkedIn community and how to position yourself as a thought leader on the platform.

Article
The Ultimate Guide to Instagram for Small E-commerce Brands
By Michael Burke | October 15, 2018

Instagram is a better place than ever for gaining customers. These are some of the best practices for small e-commerce brands to generate more sales.

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | August 09, 2018

Considering pausing your social presence? Here's why it still counts for small business.

Article
How to Engage Millennials Using Instagram
By Zach Benson | July 30, 2018

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.

Article
Why Instagram’s New Algorithm Is Good News for Businesses and Marketers
By Dustin York | July 19, 2018

Here's how the changes could benefit your brand with the right Instagram strategy.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | July 04, 2018

Using influencers is a simple way to save money while still receiving adequate marketing help.