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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Advice
How do you know who is truly a social media expert?
By Sarah Burd | 15 Answers | Last Activity on September 18, 2020

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
By Razvan Romanescu | September 17, 2020

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
By Ming-Yi Wu | September 10, 2020

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

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Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 08, 2020

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
How Marketers Can Leverage LinkedIn
By Jared Atchison | September 04, 2020

Learn how to grow with LinkedIn in 2020.

Advice
What are some ideas for marketing your business on social media without buying an ad?
By Antoinne M. McKinney | 32 Answers | Last Activity on September 02, 2020

I have been using social media to market and promote my businesses and portfolio. Without paying for ads, I want to know what options would be useful for promoting my business on social networks like...

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Advice
Which is more important for business: Twitter or Facebook?
By Sara Connors | 46 Answers | Last Activity on August 31, 2020

I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the...

Advice
How do I get my business recognized quickly on social media?
By Sharon Stout | 16 Answers | Last Activity on August 30, 2020

I'm opening my own business that will cater to different areas of home improvement and/or maintenance. To start, I've been advertising on social media. How do I get my business recognized quickly?

Advice
How do I hire a good web designer?
By Rob McLaughlin | 33 Answers | Last Activity on August 28, 2020

What factors should I consider when hiring a web designer?

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Article
Instagram Marketing: Best Practices for Small Businesses
By Aleh Barysevich | August 27, 2020

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 24, 2020

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
How to rapidly increase your twitter followers?
By John Daniel | 30 Answers | Last Activity on August 19, 2020

I want to rapidly increase my followers on twitter . want to use white hat methods only . Kindly advice . heard the twitter directories do get you followers , but is it legal , is it like SEO...

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Advice
How can I use social to advertise and do more business?
By Chee Hong Cheah | 20 Answers | Last Activity on August 04, 2020

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
4 Strategies for a Fast and Easy Digital Transformation
By Tom Popomaronis | July 21, 2020

These four steps are critical to consider when your company makes the shift to digital.

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
By Jock Breitwieser | July 14, 2020

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
By business.com editorial staff | July 14, 2020

Advertisers must adapt to new technology or be ignored online.

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
By business.com editorial staff | July 10, 2020

Read this before attempting to photograph your own professional headshot.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
By Katherine Hunter-Blyden | July 08, 2020

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
By business.com editorial staff | July 06, 2020

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
The Ultimate Guide to Social Media Listening
By Aleh Barysevich | July 03, 2020

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.