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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Leverage LinkedIn for Personal Branding
By Jared Atchison | October 01, 2020

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

Article
Be More Likable: 11 Ways to Improve Your Facebook Page Instantly
By Max Freedman | October 01, 2020

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | September 28, 2020

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

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Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
By Razvan Romanescu | September 17, 2020

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

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Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
By Ming-Yi Wu | September 10, 2020

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 08, 2020

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
How Marketers Can Leverage LinkedIn
By Jared Atchison | September 04, 2020

Learn how to grow with LinkedIn in 2020.

Article
Instagram Marketing: Best Practices for Small Businesses
By Aleh Barysevich | August 27, 2020

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 24, 2020

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
4 Strategies for a Fast and Easy Digital Transformation
By Tom Popomaronis | July 21, 2020

These four steps are critical to consider when your company makes the shift to digital.

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
By Jock Breitwieser | July 14, 2020

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
By business.com editorial staff | July 14, 2020

Advertisers must adapt to new technology or be ignored online.

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
By business.com editorial staff | July 10, 2020

Read this before attempting to photograph your own professional headshot.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
By Katherine Hunter-Blyden | July 08, 2020

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.