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With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.
Social media can provide customer service and marketing avenues to retail businesses.
Smaller businesses should focus on authenticity and engagement when running social media accounts.
Follow these tips to engaged your audience through Facebook Live Q&As.
Looking for options to brand yourself on social media? Here are 10 platforms to consider.
Follow this advice to gain engaged followers across several different social media platforms.
Feel like you don't have anything interesting to say on social media? Try these 12 topics to help you build out your content strategy.
Salesforce Marketing Cloud offers social media monitoring integrated with marketing in an easy-to-use interface. Learn about it here.
Oracle offers excellent enterprise-level social media monitoring and engagement software. Learn about its social listening tools here.
Sysomos is an excellent social media monitoring software business with an international reach. Learn more about it here.
DataSift offers deep monitoring and analysis of social media, filtered and normalized for your marketing analysis. Learn more about it here.
Brandwatch social media monitoring records and analyzes posts from social media, review sites, blogs and more. Lean about it at Business.com.
Meltwater social media and engagement software provides easy-to-read dashboards for analysis. Learn more here.
It's important to find time to take a hard look at your business's social media voice and workflow.
Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.
Cision social media monitoring software helps you analyze the sentiment, demographics and influencers among your online audience.
Portent has a small business hub that helps it offer cost-effective social media business plans. Read our buying guide to learn more.
Customer Magnetism helps drive traffic to your existing website with fresh content and incentive programs. Learn more about this social media company here.
iClimber, the social media wing of Submit Express, an online marketing firm, can help you establish and manage your social media accounts. Learn more here.
SEO Image helps you create a marketing campaign and content for your business. Learn more in our buying guide.
Pandemic Labs helps manage your existing social media accounts with content, photos and video to gain new followers and engage current ones. Learn more here.
Mint Social focuses solely on social media to help you gain new customers. Read more about this social media marketing service in our buying guide.
Ignite focuses on social media marketing to offer its expertise to small businesses. Learn more in our buying guide.
Lead to Conversion offers content creation as part of its social media marketing plan. Learn more here.
Here's why you need to be a part of the LinkedIn community and how to position yourself as a thought leader on the platform.
Instagram is a better place than ever for gaining customers. These are some of the best practices for small e-commerce brands to generate more sales.
Considering pausing your social presence? Here's why it still counts for small business.
Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.
Here's how the changes could benefit your brand with the right Instagram strategy.
Using influencers is a simple way to save money while still receiving adequate marketing help.