Social Media

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Learn how to grow with LinkedIn in 2020.

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Find out why viewers respond to video content marketing and how it can help your business.

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Digital marketing is a fast-growing career path with a solid outlook for years to come.

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

You should be building a relationship, trust and loyalty with your social media followers.

Learn the basics about predictive merchandising and what small businesses need to know.