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Article
What You Need to Know About Social Media Influencers
BY Thomas Griffin

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
BY Jared Atchison

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

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Article
Using Social Media to Grow Your Business
BY Adam Coughlin

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
8 Ways to Use Social Media to Grow Your Sales
BY business.com editorial staff

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
A Guide to Marketing to Teens
BY business.com editorial staff

Marketing to teens can have disastrous results if it's handled incorrectly.

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Article
How to Boost Your Email Lead List Through Social Media
BY business.com editorial staff

Build a lean, more effective email lead list by marketing through social media.

Article
How to Sell on Instagram: Emerging Trends and Platforms
BY business.com editorial staff

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
BY business.com editorial staff

There are more resources than ever before for marketing your restaurant online.

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Article
Why Every Business Should Be Using Multiple Social Media Accounts
BY business.com editorial staff

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Article
The Business Value of Twitter
BY business.com editorial staff

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
BY business.com editorial staff

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.

Article
5 Tips to Use Facebook Retargeting for Brand Growth
BY business.com editorial staff

Looking to predictably grow your brand? Look no further than Facebook retargeting.

Article
5 Tactics to Improve the Reputation of Your Online Business
BY Thomas Griffin

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
BY Ming-Yi Wu

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
BY business.com editorial staff

Big data has significantly changed the way businesses market on social media.

Article
Social Media Strategists: How to Set Your Prices
BY business.com editorial staff

Our community asked how social media strategists should charge. We found answers.

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Advice
Should I follow back everyone that follows me on social media?
QUESTION | BY Cynthia Bellgan | 29 ANSWERS | LAST ACTIVITY ON 03/19/20

My goal is to build a higher number of followers on social media channels like Twitter and Instagram. I also feel it is rude or not proper social media etiquette to not follow someone back that...

Article
Twitter as a Customer Support Channel
BY business.com editorial staff

Consider using this social media service to connect with your customers.

Article
11 Steps to Engaging Your Audience on Social Media
BY business.com editorial staff

These marketing tools and tips can help you make the most of social media.