Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
BY Jared Atchison

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
BY business.com editorial staff

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
The Ultimate Guide to Social Media Listening
BY Aleh Barysevich

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

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Article
4 Ways to Increase Your Brand's Social Media Engagement
BY Chris Christoff

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
BY Daglar Cizmeci

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

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Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
BY Thomas Griffin

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
5 Best Digital Marketing Certifications
BY Kim Lindros

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
BY Colby Flood

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
Social Media Giveaway Best Practices You Need to Know
BY Thomas Griffin

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Article
Improve Your Customer Retention with Social Media
BY business.com editorial staff

You should be building a relationship, trust and loyalty with your social media followers.

Advice
Does anyone have a good recommendation for software to create a flyer?
QUESTION | BY Mary-Alice Miller | 46 ANSWERS | LAST ACTIVITY ON 06/11/20

I am not sure how often I am going to be making flyers, so I don't want to spend too much money. I am just looking for a simple, cost effective (or free) tool. Thanks.

Article
4 Best Practices For Small Businesses to Grow Their Social Channels
BY Luke Fitzpatrick

The importance of small businesses to foster growth on their social channels cannot be understated.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
BY business.com editorial staff

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
What Is Predictive Merchandising?
BY business.com editorial staff

Learn the basics about predictive merchandising and what small businesses need to know.

Article
5 Tips for Growing Your New YouTube Channel
BY Syed Balkhi

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
Social Media Stars: How Much Do They Really Make?
BY business.com editorial staff

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
Businesses 'LinkedIn' Together During a Crisis
BY Eric Leopardi

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Article
What You Need to Know About Social Media Influencers
BY Thomas Griffin

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
BY Jared Atchison

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Using Social Media to Grow Your Business
BY Adam Coughlin

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
8 Ways to Use Social Media to Grow Your Sales
BY business.com editorial staff

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
A Guide to Marketing to Teens
BY business.com editorial staff

Marketing to teens can have disastrous results if it's handled incorrectly.

Article
How to Boost Your Email Lead List Through Social Media
BY business.com editorial staff

Build a lean, more effective email lead list by marketing through social media.

Article
How to Sell on Instagram: Emerging Trends and Platforms
BY business.com editorial staff

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
BY business.com editorial staff

There are more resources than ever before for marketing your restaurant online.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
BY business.com editorial staff

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Article
The Business Value of Twitter
BY business.com editorial staff

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
BY business.com editorial staff

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.