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Latest: Advice, Tips and Resources

Article
How You Should (and Shouldn't) Take Your Own Headshot
By business.com editorial staff | July 10, 2020

Read this before attempting to photograph your own professional headshot.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
By Katherine Hunter-Blyden | July 08, 2020

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

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Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
By business.com editorial staff | July 06, 2020

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
The Ultimate Guide to Social Media Listening
By Aleh Barysevich | July 03, 2020

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Article
4 Ways to Increase Your Brand's Social Media Engagement
By Chris Christoff | July 03, 2020

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
5 Best Digital Marketing Certifications
By Kim Lindros | June 22, 2020

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
By Colby Flood | June 18, 2020

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | June 17, 2020

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Article
Improve Your Customer Retention with Social Media
By business.com editorial staff | June 12, 2020

You should be building a relationship, trust and loyalty with your social media followers.

Article
4 Best Practices For Small Businesses to Grow Their Social Channels
By Luke Fitzpatrick | June 05, 2020

The importance of small businesses to foster growth on their social channels cannot be understated.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
Businesses 'LinkedIn' Together During a Crisis
By Eric Leopardi | May 25, 2020

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Article
What You Need to Know About Social Media Influencers
By Thomas Griffin | May 12, 2020

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
By Jared Atchison | May 12, 2020

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Using Social Media to Grow Your Business
By Adam Coughlin | May 12, 2020

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
8 Ways to Use Social Media to Grow Your Sales
By business.com editorial staff | May 06, 2020

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
A Guide to Marketing to Teens
By business.com editorial staff | April 28, 2020

Marketing to teens can have disastrous results if it's handled incorrectly.

Article
How to Boost Your Email Lead List Through Social Media
By business.com editorial staff | April 28, 2020

Build a lean, more effective email lead list by marketing through social media.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By business.com editorial staff | April 13, 2020

There are more resources than ever before for marketing your restaurant online.