Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Use Social Media Automation to Your Advantage
BY Adrian Fisher

When used correctly, social media automation tools can being a lot of value to your business.

Article
You Can Create Viral Video Content for Social Media on a Budget
BY Nathan Resnick

Make sure your brand's videos stand out from the crowd.

Article
How to Grow Your Social Media Presence for Free
BY Syed Balkhi

Boosting your social media following doesn't have to cost you a ton of money.

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Article
How to Use Video to Grow Your Brand on LinkedIn
BY Pratik Dholakiya

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

Article
Social Media Marketing for the Holidays
BY business.com editorial staff

Here's how to use social media to your advantage during the holidays.

Article
How to Master Social Selling
BY Thomas Griffin

When used properly, social selling can give your business's growth a real boost.

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Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Article
What Is an Agile Social Media Policy and How Can It Help Your Business?
BY Chris Porteous

Here’s how to determine if you’re making the best of social media by remaining agile.

Article
5 Traditional Advertising Methods That Still Work
BY Chris Porteous

Here is why these methods remain effective and how you can exploit them to the greatest extent possible.

Advice
How can I use social media to build brand awareness for my sports management website?
QUESTION | BY Apoorva Tomar | 5 ANSWERS | LAST ACTIVITY ON 12/07/19

I want to start a social media campaign to create brand awareness for my product based website (a sports website related to event management). The website is currently live and is already earning...

Article
How to Effectively Market to Millennials
BY Chris Christoff

If you aren't figuring out ways to attract millennials, you are hurting your bottom line.

Article
How to Find the Right Social Media Influencers for Your Business
BY Thomas Griffin

Using social media influencers correctly can boost your brand awareness and increase your sales.

Article
How to Create Quality Content That Goes Viral in 2020
BY Jared Atchison

Give your business a head start by launching viral content. Creating viral content isn't easy, but you can boost the chances of your posts going viral by using the helpful strategies discussed here.

Article
Five Ways to Get Your Customers to Post Positive Online Reviews
BY Dr. Cindy McGovern

One way is to offer bonuses to employees whose customers write favorable reviews about the company.

Article
Enterprise Social Network Benefits and Which Ones to Try
BY business.com editorial staff

Enterprise social networks (ESNs) help to streamline communication and improve employee morale and production.

Article
How to Use Social Media to Grow Your Business
BY Roberto Garvin

Marketers, producers, and business owners see the goldmine in using social media platforms as a tool to reach out to the target audience worldwide. As a business owner, it is imperative to have a...

Article
8 Ways to Build a Spectacular Online Presence
BY Sergey Grybniak

In order to succeed in today's climate, it is critical your business has a solid online footprint.

Article
How to Use Social Media to Grow Your Business
BY Ibrahim Hanif

This article presents three timeless methods of using social media to grow your revenue in the shortest reasonable time, alongside notes on curating social content for mobile.

Best Pick
The Best Internet Marketing and PPC Management Services of 2020
BY Matt D'Angelo

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Article
7 Ways to Stand Out on Social Media
BY Jared Atchison

Make sure all your hard work on branding pays off.

Advice
What's your average cost to clients to develop a PowerPoint presentation, probably 10-12 slides?
QUESTION | BY Jessica Federman | 22 ANSWERS | LAST ACTIVITY ON 10/31/19

A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably...

Article
How to Market Your Business on a Small Budget
BY Ben Mizes

There are various marketing strategies small businesses can use that won't break the bank.

Article
LinkedIn 101: What Small Businesses Need to Know
BY Ryan Gould

Find out how you can use LinkedIn for business.

Article
How to Quickly Boost Website Traffic
BY Ben Mizes

SEO, social media and blogging can all help you quickly get more visitors to your website.

Article
How to Become a Successful Guest Blogger
BY Chris Christoff

Guest blogging can provide you, and your business, with a number of benefits.

Article
How to Develop a Social Media Marketing Strategy for Your Business
BY Ben Mizes

A sound, effective strategy involves these four steps.

Advice
Are there free services for creating a logo better than Logaster?
QUESTION | BY Axen lite | 13 ANSWERS | LAST ACTIVITY ON 10/16/19

Are there free services for creating a logo better than Logaster? I need to create a logo. I've used Logaster before but that was a while ago. What popular free services are people using today?

Article
How to Use Customer Reviews to Grow Your Small Business
BY Erin Shea

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

Article
Social Selling Adoption Trends for B2B Enterprises
BY James Warner

Find out what B2B businesses can learn from B2C selling.

Article
4 Benefits of Using Social Media to Grow Your Small Business
BY Thomas Griffin

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.