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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Using Social Media to Grow Your Business
By Adam Coughlin | May 12, 2020

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
8 Ways to Use Social Media to Grow Your Sales
By business.com editorial staff | May 06, 2020

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
A Guide to Marketing to Teens
By business.com editorial staff | April 28, 2020

Marketing to teens can have disastrous results if it's handled incorrectly.

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Article
How to Boost Your Email Lead List Through Social Media
By business.com editorial staff | April 28, 2020

Build a lean, more effective email lead list by marketing through social media.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By business.com editorial staff | April 13, 2020

There are more resources than ever before for marketing your restaurant online.

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Article
Why Every Business Should Be Using Multiple Social Media Accounts
By business.com editorial staff | April 13, 2020

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Spread the love!

Article
The Business Value of Twitter
By business.com editorial staff | April 10, 2020

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
By business.com editorial staff | April 10, 2020

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.

Article
5 Tips to Use Facebook Retargeting for Brand Growth
By business.com editorial staff | April 10, 2020

Looking to predictably grow your brand? Look no further than Facebook retargeting.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | April 09, 2020

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Advice
Should I follow back everyone that follows me on social media?
By Cynthia Bellgan | 29 Answers | Last Activity on March 19, 2020

My goal is to build a higher number of followers on social media channels like Twitter and Instagram. I also feel it is rude or not proper social media etiquette to not follow someone back that...

Article
Twitter as a Customer Support Channel
By business.com editorial staff | March 18, 2020

Consider using this social media service to connect with your customers.

Article
11 Steps to Engaging Your Audience on Social Media
By business.com editorial staff | March 16, 2020

These marketing tools and tips can help you make the most of social media.

Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

It used to be all the rage, but is social media marketing still worth the effort?

Advice
What should a Food Truck business be tweeting about?
By Heather Donovan | 19 Answers | Last Activity on March 04, 2020

My food truck sits at a Farmer's Market on Saturday and Sunday mornings. The other trucks and booths there have come up with a hashtag and Twitter handle that everyone can use to share their recipes...

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
How to Determine Who to Follow Back on Social Media
By Matt D'Angelo | February 26, 2020

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Article
17 Tips for Engaging With Your Customers on Social Media
By Scott Gerber | February 24, 2020

Here are some ways brands can build stronger connections online.

Article
5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
By Syed Balkhi | February 13, 2020

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Advice
How much should I spend on content writing spread out over 40 blog posts?
By Yael Farjun | 13 Answers | Last Activity on February 10, 2020

We are currently developing a new website and planning our social media strategy. As part of the agenda, we also want to have an active blog. As we are looking to work with a freelancer and we...

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
How Women-Owned Businesses Can Use Social Media Marketing
By Ryan Ayers | January 31, 2020

Social media is an invaluable tool to help businesses grow their brand awareness and customer base. Women-owned businesses should use it to highlight the unique aspects of their businesses as well.

Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.

Article
8 Ways to Use Social Media for the Success of Your Business
By Gaurav Sharma | January 10, 2020

Social media is a key channel to stay in direct contact with your customers. Here's how to use it to grow your business successfully.