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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Review
Ignite Review
By business.com editorial staff | December 15, 2018

Ignite focuses on social media marketing to offer its expertise to small businesses. Learn more in our buying guide.

Article
LinkedIn: The Channel You Can’t Ignore to Build Thought Leadership
By Elijah Masek-Kelly | November 06, 2018

Here's why you need to be a part of the LinkedIn community and how to position yourself as a thought leader on the platform.

Article
The Ultimate Guide to Instagram for Small E-commerce Brands
By Michael Burke | October 15, 2018

Instagram is a better place than ever for gaining customers. These are some of the best practices for small e-commerce brands to generate more sales.

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
By Deborah Sweeney | August 09, 2018

Considering pausing your social presence? Here's why it still counts for small business.

Article
How to Engage Millennials Using Instagram
By Zach Benson | July 30, 2018

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.

Article
Why Instagram’s New Algorithm Is Good News for Businesses and Marketers
By Dustin York | July 19, 2018

Here's how the changes could benefit your brand with the right Instagram strategy.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | July 04, 2018

Using influencers is a simple way to save money while still receiving adequate marketing help.

Article
How to Build Your Brand’s Authority on Instagram
By Gaurav Sharma | May 29, 2018

With the right strategy, Instagram can be one of the most powerful tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | May 17, 2018

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 28, 2018

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Review
Hootsuite - Social Media Management & Monitoring Tools Review
By business.com editorial staff | March 15, 2018

Hootsuite Insights is social media monitoring software that complements its engagement software for a full interaction package. Learn more here.

Article
7 Ways To Use Social Media Marketing To Grow An Email List
By Chad Brooks | March 12, 2018

Want to boost your company's exposure? Here are seven ways to build and grow your email list using social media.

Review
AgoraPulse Review
By business.com editorial staff | January 27, 2018

AgoraPulse is social media monitoring and engagement software that concentrates on social media outlets only. Learn more here.

Article
10 Creative Ways to Use Social Media in 2018
By Chad Brooks | November 30, 2017

Appeal to more customers and stay ahead of the competition by implementing these 10 tips in your 2018 social media strategy.

Article
3 Ways Micro-Influencers Are Impacting Social Media Marketing
By Nathan Resnick | July 21, 2017

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.

Review
WebiMax Review
By business.com editorial staff | December 15, 2016

WebiMax helps you build your social media marketing from the beginning and analyzes results. Learn more in our guide.

Article
5 Tips to Better Customer Interaction on Social Media
By Wesley Cherisien | October 14, 2016

Keep these 5 tips in mind while marketing to your customers

Article
10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Chad Brooks | August 17, 2016

Use LinkedIn's 430 million user base to market and grow your business, as well as improve your brand visibility.

Article
How to Integrate Social Media into Your Content Strategy
By Chad Brooks | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
By Sheena White | January 21, 2016

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
By Sara McGuire | January 13, 2016

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | January 07, 2016

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Article
Which Social Media Metrics Actually Matter?
By Chad Brooks | April 29, 2015

Defining success for social media campaigns can be tricky. The truth is that different metrics can mean different things.