Social Media

Read this before attempting to photograph your own professional headshot.

he right tools, strategy and mindset can help you ace this marketing strategy.

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Digital marketing is a fast-growing career path with a solid outlook for years to come.

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

You should be building a relationship, trust and loyalty with your social media followers.

The importance of small businesses to foster growth on their social channels cannot be understated.

Learn the basics about predictive merchandising and what small businesses need to know.

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Now, more than ever, LinkedIn is a powerful tool, if you use it properly.

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

If you sell products online, you can't afford to ignore social media as a marketing tool.

Marketing to teens can have disastrous results if it's handled incorrectly.

Build a lean, more effective email lead list by marketing through social media.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

There are more resources than ever before for marketing your restaurant online.