Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How Small Businesses Can Take Advantage of Amazon Live
BY Stefan Jordev

Amazon Live exposes your brand to a broad, diverse audience of online shoppers.

Article
7 Things Entrepreneurs Should Know About SEO
BY Shawn Byrne

Boosting the visibility of your business and generating more sales isn't just about creating a website.

Article
Why Social Selling Is the Future of Sales
BY Adrian Fisher

Learn how social selling can help you move prospects down the sales funnel.

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Advice
What's the most effective channel for connecting with aspiring entrepreneurs?
QUESTION | BY Ryan Shirzadi | 4 ANSWERS | LAST ACTIVITY ON 09/29/19

There are a lot of social media channels out there. I want to know which ones are more effective for reaching out to aspiring entrepreneurs?

Article
6 Secrets of a Successful Social Media Strategy
BY Shane Barker

Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand.

Advice
How far in advance should I plan out my social media calendar?
QUESTION | BY Ludiah Onami | 3 ANSWERS | LAST ACTIVITY ON 09/16/19

What works for you, a social media calendar prepared for you for the entire year or creating a weekly calendar? I also want to know if purchasing a social media calendar for the whole year is a good...

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Article
Improve Your Social Media Marketing Efforts Using Facebook Messenger Chatbots
BY Larry Kim

Used the right way, chatbots can boost leads, customer engagement and sales.

Article
How to Use LinkedIn to Promote Your Personal Brand
BY Chris Christoff

LinkedIn is a goldmine for making important professional connections, growing your business and promoting your brand.

Article
How Influencer Marketing Fraud Scams Businesses
BY Sam Bocetta

Before paying a social media influencer for posts, find out if their followers are fake.

Article
Why You Should Partner With Influencers (and How to Get Started)
BY Thomas Griffin

Influencers help bridge the gap between your brand and your target audience.

Article
How to Create a Content Marketing Strategy From Scratch
BY Sarah Patrick

Your marketing efforts will fall short if you don't have a content strategy in place.

Article
Demystifying Digital Media for Small Businesses
BY Ed Castro

Learn the best platforms and formats for launching a digital media ad campaign.

Article
How to Boost Your Social Media Marketing Efforts With Gen Z
BY Jared Atchison

As millennials grow older, a younger generation is now emerging into the workforce – Gen Z. If you don't have a social media marketing strategy that caters to their needs, you're missing out on...

Article
How Social Selling Can Improve Your Sales Process
BY Keegan Connolly

Learn how connecting with prospects on social media can improve lead-generation efforts.

Article
How to Create a Giveaway Campaign That Boosts Sales
BY Thomas Griffin

Offering an online contest can deliver ROI for your SMB in multiple ways.

Article
10 Ways to Boost Customer Engagement With Your Restaurant
BY Mark Masterson

With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected...

Article
16 Tips for SMBs That Are Starting to Use Geolocation Advertising
BY Scott Gerber

Get the most out of this marketing approach with tips from those who've used it.

Article
How Can SMBs Customize Their Social Media Marketing Strategies?
BY Ming-Yi Wu

The best strategy for your business should take multiple factors into account.

Article
Has Influencer Marketing Peaked?
BY Siri Hedreen

A decline in trust may be leading to a decline in conversion rates.

Article
How To Build A Customer-Centric Culture For Your Small Business
BY Jared Atchison

Building a customer-centric culture helps your business apart from the competition

Article
Small Business Marketing on a Budget
BY Rolando Herrera

There are a number of ways small businesses can market themselves for little cost

Article
How Video on Your Blog Can Make it More Reader Friendly
BY Syed Balkhi

Video adds an extra element to your blogs that can increase interest and engagement.

Article
Online Reputation Management and Why It's Important
BY Sameer Somal

The first page of Google is a key pillar of company's overall reputation.

Article
How to Measure Your Brand Awareness Online
BY Syed Balkhi

The more consumers are aware of your brand, the likelier you are to gain their business.

Article
How to Create an Engaging B2B Content Marketing Plan
BY Bonnie Moss

Content marketing can help grow your brand and land you more business.

Advice
What is the preferred email marketing platform for event professionals?
QUESTION | BY Karen Ellis | 20 ANSWERS | LAST ACTIVITY ON 07/02/19
Article
How to Use Retargeting Pixels for Rapid Business Growth
BY Thomas Griffin

Retargeting can convince a consumer your product is worth purchasing.

Article
How To Perform a Content Audit of Your Blog
BY Jared Atchison

Steps you should take to make sure your blog content is still valuable.

Article
Facebook for Business: 25 Tips and Tricks to Supercharge Your Business
BY Martin Ochwat

Master social media and reap the rewards for your business.

Article
How to Use Facebook Groups to Market Your Business
BY Jared Atchison

Facebook groups offer you a meaningful way to interact with your customers