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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
The Business Value of Twitter
By business.com editorial staff | April 10, 2020

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Confessions of an Entrepreneur: Technology Leads to New Opportunities
By business.com editorial staff | April 10, 2020

Dean Gallagher of Fresh Folio Design talks about the importance of tech in his business.

Article
5 Tips to Use Facebook Retargeting for Brand Growth
By business.com editorial staff | April 10, 2020

Looking to predictably grow your brand? Look no further than Facebook retargeting.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | April 09, 2020

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

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Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
Twitter as a Customer Support Channel
By business.com editorial staff | March 18, 2020

Consider using this social media service to connect with your customers.

Article
11 Steps to Engaging Your Audience on Social Media
By business.com editorial staff | March 16, 2020

These marketing tools and tips can help you make the most of social media.

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Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

It used to be all the rage, but is social media marketing still worth the effort?

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
How to Determine Who to Follow Back on Social Media
By Matt D'Angelo | February 26, 2020

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Article
17 Tips for Engaging With Your Customers on Social Media
By Scott Gerber | February 24, 2020

Here are some ways brands can build stronger connections online.

Article
5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
By Syed Balkhi | February 13, 2020

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
How Women-Owned Businesses Can Use Social Media Marketing
By Ryan Ayers | January 31, 2020

Social media is an invaluable tool to help businesses grow their brand awareness and customer base. Women-owned businesses should use it to highlight the unique aspects of their businesses as well.

Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.

Article
8 Ways to Use Social Media for the Success of Your Business
By Gaurav Sharma | January 10, 2020

Social media is a key channel to stay in direct contact with your customers. Here's how to use it to grow your business successfully.

Article
How to Use Social Media Automation to Your Advantage
By Adrian Fisher | January 07, 2020

When used correctly, social media automation tools can being a lot of value to your business.

Article
You Can Create Viral Video Content for Social Media on a Budget
By Nathan Resnick | January 05, 2020

Make sure your brand's videos stand out from the crowd.

Article
How to Grow Your Social Media Presence for Free
By Syed Balkhi | January 02, 2020

Boosting your social media following doesn't have to cost you a ton of money.

Article
How to Use Video to Grow Your Brand on LinkedIn
By Pratik Dholakiya | December 27, 2019

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

Article
How to Master Social Selling
By Thomas Griffin | December 17, 2019

When used properly, social selling can give your business's growth a real boost.

Article
5 Traditional Advertising Methods That Still Work
By Chris Porteous | December 09, 2019

Here is why these methods remain effective and how you can exploit them to the greatest extent possible.

Article
How to Effectively Market to Millennials
By Chris Christoff | December 03, 2019

If you aren't figuring out ways to attract millennials, you are hurting your bottom line.