Social Media

UTM links are URLs containing specific code that helps you track your marketing efforts.

If you want to be successful, you have to be on social media.

Adding videos to your tweets can help you gain new customers

Use these branding and marketing tips to help potential users discover your new app.

In order for your blog to get seen, you need to write good headlines.

If you're a B2B business, don't discount storytelling in your marketing efforts.

Amplifying your social media reach doesn't have to break your budget.

Repurposing old content can help your marketing efforts

As a marketing strategist, I often direct the businesses that I work with to small and new social media sites. The key points for my argument for small social media sites are: 1. They do not limit...

Four ways to market your business without spending a dime

Your social media marketing strategy can make or break your business.

Follow these steps to boost your Gen Z customer experience.

Considering hiring a public relations agency? Ask these four questions.

Improve your social media by focusing on engagement.

I am interested in using paid social media to target small business owners/companies. What do you think is the most cost-effective platform to reach them on?

Facebook Live may be the right tool to help your business engage customers online.

PR exec Kailynn Bowling of ChicBlvd Inc. is May's community member of the month.

Here's why you need to use Instagram to create interest in your brand.

The first step to deliver great content is knowing your audience.

Facebook, Twitter and LinkedIn are just the tip of the social media world.