Social Media

A sound, effective strategy involves these four steps.

Are there free services for creating a logo better than Logaster? I need to create a logo. I've used Logaster before but that was a while ago. What popular free services are people using today?

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

Find out what B2B businesses can learn from B2C selling.

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

Amazon Live exposes your brand to a broad, diverse audience of online shoppers.

Boosting the visibility of your business and generating more sales isn't just about creating a website.

Learn how social selling can help you move prospects down the sales funnel.

There are a lot of social media channels out there. I want to know which ones are more effective for reaching out to aspiring entrepreneurs?

Your small business needs to be on social media. If you aren't, you're missing out on cheap and effective marketing tools.

Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand.

When you run a blog, it can be one of the most exciting aspects of your website. However, coming up with ideas isn’t always a pleasant endeavor. Sometimes it takes a lot of brainpower to figure out...

What works for you, a social media calendar prepared for you for the entire year or creating a weekly calendar? I also want to know if purchasing a social media calendar for the whole year is a good...

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Used the right way, chatbots can boost leads, customer engagement and sales.

LinkedIn is a goldmine for making important professional connections, growing your business and promoting your brand.

Before paying a social media influencer for posts, find out if their followers are fake.

Influencers help bridge the gap between your brand and your target audience.

Your marketing efforts will fall short if you don't have a content strategy in place.

Learn the best platforms and formats for launching a digital media ad campaign.