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Article
How to Develop a Social Media Marketing Strategy for Your Business
BY Ben Mizes

A sound, effective strategy involves these four steps.

Advice
Are there free services for creating a logo better than Logaster?
QUESTION | BY Axen lite | 13 ANSWERS | LAST ACTIVITY ON 10/16/19

Are there free services for creating a logo better than Logaster? I need to create a logo. I've used Logaster before but that was a while ago. What popular free services are people using today?

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Article
How to Use Customer Reviews to Grow Your Small Business
BY Erin Shea

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

Article
Social Selling Adoption Trends for B2B Enterprises
BY James Warner

Find out what B2B businesses can learn from B2C selling.

Article
4 Benefits of Using Social Media to Grow Your Small Business
BY Thomas Griffin

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

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Article
How Small Businesses Can Take Advantage of Amazon Live
BY Stefan Jordev

Amazon Live exposes your brand to a broad, diverse audience of online shoppers.

Article
7 Things Entrepreneurs Should Know About SEO
BY Shawn Byrne

Boosting the visibility of your business and generating more sales isn't just about creating a website.

Article
Why Social Selling Is the Future of Sales
BY Adrian Fisher

Learn how social selling can help you move prospects down the sales funnel.

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Advice
What's the most effective channel for connecting with aspiring entrepreneurs?
QUESTION | BY Ryan Shirzadi | 4 ANSWERS | LAST ACTIVITY ON 09/29/19

There are a lot of social media channels out there. I want to know which ones are more effective for reaching out to aspiring entrepreneurs?

Article
How to Start an Instagram Page for Your Business
BY Ruth Hoffmann

Your small business needs to be on social media. If you aren't, you're missing out on cheap and effective marketing tools.

Article
6 Secrets of a Successful Social Media Strategy
BY Shane Barker

Want to do social the right way? Discover the steps to create an effective social media marketing strategy for your brand.

Article
How to Never Run Out of Content Ideas For Your Blog
BY Jared Atchison

When you run a blog, it can be one of the most exciting aspects of your website. However, coming up with ideas isn’t always a pleasant endeavor. Sometimes it takes a lot of brainpower to figure out...

Advice
How far in advance should I plan out my social media calendar?
QUESTION | BY Ludiah Onami | 3 ANSWERS | LAST ACTIVITY ON 09/16/19

What works for you, a social media calendar prepared for you for the entire year or creating a weekly calendar? I also want to know if purchasing a social media calendar for the whole year is a good...

Advice
How can your employees represent your business through social media?
QUESTION | BY Kiely Kuligowski | 3 ANSWERS | LAST ACTIVITY ON 09/12/19

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Article
Improve Your Social Media Marketing Efforts Using Facebook Messenger Chatbots
BY Larry Kim

Used the right way, chatbots can boost leads, customer engagement and sales.

Article
How to Use LinkedIn to Promote Your Personal Brand
BY Chris Christoff

LinkedIn is a goldmine for making important professional connections, growing your business and promoting your brand.

Article
How Influencer Marketing Fraud Scams Businesses
BY Sam Bocetta

Before paying a social media influencer for posts, find out if their followers are fake.

Article
Why You Should Partner With Influencers (and How to Get Started)
BY Thomas Griffin

Influencers help bridge the gap between your brand and your target audience.

Article
How to Create a Content Marketing Strategy From Scratch
BY Sarah Patrick

Your marketing efforts will fall short if you don't have a content strategy in place.

Article
Demystifying Digital Media for Small Businesses
BY Ed Castro

Learn the best platforms and formats for launching a digital media ad campaign.