Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Drive Quality Traffic to Your Website
BY Matt Bigach

Direct traffic to your website more quickly with these 7 tips.

Article
How UTM Links Can Improve Your Social Media Marketing Efforts
BY Gaurav Sharma

UTM links are URLs containing specific code that helps you track your marketing efforts.

Article
How to Use Social Media To Better Your Retail Business
BY Irina Stefanova

If you want to be successful, you have to be on social media.

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Article
6 Ideas to Help You Brand Your Business App Like a Pro
BY Mehul Rajput

Use these branding and marketing tips to help potential users discover your new app.

Article
5 Storytelling Tips for B2B Content Marketers
BY Albizu Garcia

If you're a B2B business, don't discount storytelling in your marketing efforts.

Advice
What is your favorite small social media site?
QUESTION | BY Cara Parrish | 12 ANSWERS | LAST ACTIVITY ON 05/24/19

As a marketing strategist, I often direct the businesses that I work with to small and new social media sites. The key points for my argument for small social media sites are: 1. They do not limit...

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Article
How to Find the Right PR Firm
BY Dave Feistel

Considering hiring a public relations agency? Ask these four questions.

Article
5 Ways Small Business Retailers Can Win Social Media
BY Shawn Pillar

Improve your social media by focusing on engagement.

Advice
What is the most effective platform to advertise on social media?
QUESTION | BY Hannah Sulcov | 8 ANSWERS | LAST ACTIVITY ON 05/07/19

I am interested in using paid social media to target small business owners/companies. What do you think is the most cost-effective platform to reach them on?

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Article
How to Host a Successful Q&A on Facebook Live
BY Jared Atchison

Facebook Live may be the right tool to help your business engage customers online.

Article
How to Create an Effective Public Relations and Branding Strategy for Your Business
BY Chad Brooks

PR exec Kailynn Bowling of ChicBlvd Inc. is May's community member of the month.

Article
Why Businesses Can't Afford to Ignore Instagram
BY Zac Johnson

Here's why you need to use Instagram to create interest in your brand.

Article
10 Social Media Networks to Use for Personal Branding
BY Nora Leary

Facebook, Twitter and LinkedIn are just the tip of the social media world.

Article
4 Productivity Tips Amazon Used to Boost E-commerce
BY Zeeshan Khalid

How technology and tools can help e-commerce businesses to grow and increase productivity.

Article
7 Ways Small Businesses Can Develop a Social Media Presence
BY Megan Totka

Developing your brand's social media strategy can be easier if you follow these tips.

Article
Why Your Small Business Should Invest in Live Streaming
BY Hope Horner

Here are some tips to help you use live streaming videos to connect with your customers.

Article
4 Reasons Why You Should Use Paid Social Ads
BY Josh Sample

If you're launching a business or service, you really should invest in ads.

Article
How to Scale Your Business From Zero to Millions
BY Chris Porteous

Tap into these three inexpensive strategies to propel your business to new heights.

Article
Want to Build a Social Media Following? Try These 11 Content Strategies
BY Scott Gerber

These strategies can help new entrepreneurs develop a strong social media presence.

Article
12 Things You Can Post on Social Media When You're Lacking Inspiration
BY Keren Lerner

Even "boring" businesses have a lot of fodder for interesting social media content.

Article
4 Effective Ways to Generate Leads with Social Media
BY Shane Barker

These four strategies will help you overcome the challenging of generating quality leads.

Article
3 Ways to Dominate Instagram in 2019
BY Ryan White

This year's social media winners will be those who use these Instagram strategies.

Best Pick
The Best Social Media Management and Monitoring Tools of 2020
BY Saige Driver

Looking for the best and most affordable social media monitoring tools? We have expert reviews and feature comparisons of the top social media analytic tools.

Article
How to Use Your Facebook Group to Grow Your Email List
BY Syed Balkhi

Your social media and email marketing could be a magic combination.

Article
6 Small Business Problems and How to Overcome Them
BY Megan Totka

These are the most common obstacles entrepreneurs face after launching their business.

Article
6 Tips to Improve Your Social Media Presence in 2019
BY Syed Balkhi

Today's businesses need to be savvy on social.

Article
Is Instagram the Future of E-Commerce?
BY Michael Burke

Here's how e-commerce startups and SMBs can grow their brand through Instagram.

Article
How Passion and Desire to Help Led One Entrepreneur Into Business
BY Colton Bollinger

See how the Jumper Media founder started a business without intending to.

Article
For Social Media Influencers, Perception Is Reality
BY Ryan White

In the modern digital world, your perception on social media is your reality.

Article
7 Social Media Books to Grow Your Following
BY Syed Balkhi

Become a social media guru and grow your following by mastering the tips in these books.