Social Media

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

So how can influencer marketing help?

When it comes to social sharing you need to get the balance right, and that's where the 5:3:2 rule comes into play. But what is 5:3:2?

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

With promoted pins still in their beta phase, there’s a lot to learn about how to make the most of the platform and drive results.

Hashtags began on Twitter and have now spread to other major social media websites like Facebook, Google+ and Instagram—and to communication in general.

Businesses have relied on sweepstakes or contests to attract customers, build traffic, and increase brand awareness for decades.