Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
3 Reasons Why Small Businesses Still Need a Social Media Presence
BY Deborah Sweeney

Considering pausing your social presence? Here's why it still counts for small business.

Article
6 Ways to Market and Grow Your Facebook Group
BY Syed Balkhi

A Facebook group is the ultimate way to market your business.

Article
How to Engage Millennials Using Instagram
BY Zach Benson

6 tips on how to successfully woo this large, often untapped customer base.

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Article
7 Instagram Mistakes Newbie Influencers Make
BY Gaurav Sharma

Avoid these common and often damaging mistakes newbie influencers make.

Article
10 Ways Content from Influencers Helps Your Business Grow
BY Shane Barker

Influencers can play a crucial role in your marketing success.

Article
How to Get the Most Out of Facebook Business Manager
BY Dawn Kuczwara

Try these tips for using Facebook Business Manager effectively.

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Article
How to Build Your Brand's Authority on Instagram
BY Gaurav Sharma

Follow these steps to establish your brand as a powerful voice on this platform.

Article
5 Tips to Rule Over Instagram and Make Money
BY Gaurav Sharma

Find ways to leverage this platform to actually see a profit.

Article
Brand Spokesperson Smackdown: Famous Face vs. Social Media Rockstar?
BY Alison Hill

Should your brand use a social media influencer or a celebrity as a spokesperson?

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Article
10 Reasons to Use Instagram for Your Business
BY Zach Benson

If you haven't joined Instagram, you're missing out on great marketing opportunities.

Article
What is Influencer Marketing and How Does it Drive Sales?
BY Albizu Garcia

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
BY Jolina Landicho

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

Article
7 Ways To Use Social Media Marketing To Grow An Email List
BY Vladimir Yakimenko

Connect your marketing efforts by using social media to build your email lists.

Article
How to Develop an Instagram Strategy for Your Brand
BY Zach Benson

New to Instragram or looking to revamp your strategy? Start with this guide.

Article
Hungry for Success: How Your Startup Can Successfully Compete With Big Businesses
BY Jen Saunders

These seven tips can help you differentiate your startup from the big guys.

Article
Running a Facebook Contest? 9 Steps to Success
BY David Balaban

A Facebook contest is a great way to market your brand if you do it right.

Article
Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing
BY Shane Barker

Influencer marketing isn't for every business. These questions will help you decide.

Article
10 Creative Ways to Use Social Media in 2018
BY Jasmine Morgan

Be on the leading edge and stay well ahead of your competition using these tips.

Article
How Restaurants Can Manage Online Reviews
BY Matt D'Angelo

Find out why managing your online reviews will help your business improve sales.

Article
Get Social: How Entrepreneurs Can Expand Their Reach
BY Jia Wertz

Break through to new audiences and boost your brand by seeking out the right influencers.

Article
Amplify Your Ecommerce Sales This Holiday Season
BY Alexandra Shapiro

Follow these 5 tips to have the most successful season yet.

Article
4 Tips for Developing a Bulletproof Social Media Plan
BY Pratik Dholakiya

Every business, no matter how small, can reap the returns of social media. Here's how.

Article
Entrepreneurs: How to Move From Obscure to Influential
BY Anna Johansson

5 steps for becoming an influencer

Advice
What are the best practices to increase Facebook and Twitter followers for a career management company?
QUESTION | BY vamsi kvs | 18 ANSWERS | LAST ACTIVITY ON 08/10/17

I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?

Advice
Can excessive social media posting hurt a brand?
QUESTION | BY Anonymous User | 15 ANSWERS | LAST ACTIVITY ON 08/01/17

I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many...

Advice
Is it okay to recycle content for your social media posts?
QUESTION | BY Brandie Carles | 14 ANSWERS | LAST ACTIVITY ON 07/18/17

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

Article
10 Ways to Improve Your Branding With Micro-Influencers
BY Shane Barker

How to reach and grow your audience with these social media stars

Article
5 Key Tips to Gaining Real Instagram Followers
BY Brock Gratton

Get Into the Instagram game and dominate

Advice
What do I need to know about handling a social media platform for my company?
QUESTION | BY Serge Dagher | 15 ANSWERS | LAST ACTIVITY ON 07/12/17

My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much...

Article
View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
BY Rich Drees

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.