Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
12 Tips and How-tos For Leveraging the Power of Instagram
BY Jean L. Serio

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Advice
Which is the best website to create a blog on?
QUESTION | BY JTN RTHD | 48 ANSWERS | LAST ACTIVITY ON 07/02/16
Article
Get Camera Ready: Live Streaming is The Future of Social Media
BY Eleonora Israele

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

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Assetsure Jewellery Insurance
We insure single items of jewellery such as engagement rings and luxury watches. We also insure personal items such as hearing aids
Article
5 Actionable Tips to Creating an Effective Viral Marketing Campaign
BY Naman Nepal

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

Article
How to Pitch To a Journalist Through Smart Use of Social Media
BY Taral Patel

How to use various social media platforms to successfully pitch your story to journalists.

Advice
Should you use social media to provide customer service?
QUESTION | BY Cynthia Bellgan | 16 ANSWERS | LAST ACTIVITY ON 06/08/16

I work for a talent agency and we find most of our clients online through social sharing and search. Is it professional to respond to customer service requests and gripes on Twitter, Facebook, or...

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SharpMinds Inc.
SharpMinds provides GSA Schedule Contract award and consulting services to include proposal preparation, modification, IFF, and contract compliance.
Article
Digital Authenticity: How Your Social Footprint Can Make or Break Your Online Efforts
BY Andy O. Heikkila

How to Embrace Brand "You"

Article
Be More Likeable: 8 Ways to Improve Your Facebook Page Instantly
BY Jerry Low

With over 1.5 billion people on Facebook, it’s no secret that the social network is the place to go if you want to reach a large audience.

Article
Reaching the Masses: The Secret Guide To Instagram Influencer Marketing
BY Shane Barker

An Instagram influencer marketing strategy can get you high traffic and engagement, which ultimately brings high returns/conversion.

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Hartley Law Office, LLC
Hartley Law Office, LLC is a full-service law firm in Dayton, Ohio focusing on Divorce, Dissolution, Child Custody, and Family Law.
Article
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
BY Shane Barker

Influencer marketing is a fast-emerging and profitable channel for marketers with higher return on investment than traditional marketing.

Advice
How can I everyday increase my followers on twitter?
QUESTION | BY Judy Caroll | 15 ANSWERS | LAST ACTIVITY ON 03/11/16

I am already using a scheduler tool, stuffing my post with hashtags and pictures and having an engagement by retweeting other posts but whenever I open my profile the next day, I haven't gained more...

Article
4 Reasons Why Your Facebook Ads Are Not Converting
BY Mari Smith

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Advice
I am a graphic designer, how do I become a web designer?
QUESTION | BY Liz Wilson | 17 ANSWERS | LAST ACTIVITY ON 02/23/16

I need to expand my experience as a designer, but it am not sure what programs I should learn to become a web designer. How would I go about bridging my graphic design experience with web design?

Advice
What are the most common DIY graphic design pitfalls?
QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 02/23/16

I'm considering redesigning my website and business cards by myself. What are the most common mistakes people make when designing for their brand/company on their own?

Article
Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
BY Ryan Stewart

Facebook's local ads are a great way for small businesses to reach hyper-local customers using a small budget ad spend.

Advice
How can we increase the number of Twitter followers for a not for profit service?
QUESTION | BY Anusha Everson | 6 ANSWERS | LAST ACTIVITY ON 02/17/16

Our service is a not for profit that shares information about life and living in the UK through Twitter updates. We want more people to benefit from the information.

Article
Facebook Lead Ads vs. Landing Pages: Which is for you?
BY David Reimherr

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

Article
Facebook’s User Base Is Getting Older: What Does This Mean for Marketers?
BY Tommy Wyher

Does your marketing strategy need to change as the Facebook user base gets older? Find out what this means for your business.

Article
Fake E-Book Reviews: A Legal Guide to Understanding & Navigating
BY Dan Warner

We review the legality of fake Amazon e-book reviews and ancillary practices. How to spot one and what not to do.

Article
Mobilegeddon Again: How to Survive Google AMP and Facebook Instant Articles
BY Silvio Porcellana

With Google’s Accelerated Mobile Pages (AMP) and Facebook Instant Articles, you can now access news on mobile in milliseconds.

Article
Go Live: 4 Tools To Reach More Customers With Live Streaming Video
BY Mari Smith

Four awesome tools to use live streaming video to grab the attention of customers who were once out of your reach!

Advice
Should I be using hashtags in my social media?
QUESTION | BY Whitney Lynn | 15 ANSWERS | LAST ACTIVITY ON 02/04/16

You can now use hashtags on Facebook, Instagram, and Pinterest. It's no longer a Twitter-specific tool. This tells me I should be more proactive with my use of hashtags but I haven't been so far. One...

Article
Build Better Ads: 7 Ways to Improve Your Facebook Ad Campaign
BY Jerry Low

Social media advertising is a low cost, high impact option. Here are tips and tricks on how to improve your Facebook Ads campaign.

Advice
Is it worth paying to boost your Facebook posts?
QUESTION | BY Zander Davis | 18 ANSWERS | LAST ACTIVITY ON 01/25/16

I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is...

Advice
What is the best way to track the effectiveness of social media efforts?
QUESTION | BY Sara Eveland | 6 ANSWERS | LAST ACTIVITY ON 01/25/16

How do others determine the effectiveness of their social media efforts? Is it looking at the number of followers/likes, traffic to your website or something else? I have social media as one of my...

Article
Eyes on You: Which Social Media Site is Best for Your Visual Content?
BY Sheena White

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

Article
Food Photo Frenzy: Inside the Instagram Craze and Travel Trend
BY Sara McGuire

The saying "we eat with our eyes" rings truer than ever in the digital age. Food photography is boosting tourism, and here's why it matters.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
BY Bryan Robinson

So how can influencer marketing help?

Advice
How do I post multiple pictures on Pinterest?
QUESTION | BY Martin Dougherty | 8 ANSWERS | LAST ACTIVITY ON 12/27/15

I am looking to pin more than one picture at a time. Any information on how to do that would be greatly appreciated.

Article
Expand Your Reach: Facebook Video Hacks and Tools
BY Mari Smith

Up that organic reach! Learn how to upload quality Facebook videos that will boost your following and draw in the business you want.