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Social Media

Big Data, Big Impact: How Data Improves Your Social Media Marketing

BY James Warner

Big data has significantly changed the way businesses market on social media.

How to Market Your 'Non-Millennial' Business to Millennials

BY Adrian Fisher

With the right strategies, you can appeal to Generation Y, even if your industry doesn't.

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How to Get Your Employees on Board With Brand Advocacy

BY Manish Dudharejia

Your employees' posts on their own networks can be one of your best tools.

7 Instagram Mistakes Newbie Influencers Make

BY Gaurav Sharma

Avoid these common and often damaging mistakes newbie influencers make.

10 Ways Content from Influencers Helps Your Business Grow

BY Shane Barker

Influencers can play a crucial role in your marketing success.

How to Get the Most Out of Facebook Business Manager

BY Dawn Kuczwara

Try these tips for using Facebook Business Manager effectively.

Storytelling Can Make or Break Your Brand

BY Dustin White

If you're a direct-to-consumer business, your marketing campaigns need to tell a story.

Facebook's F8 Conference Unveils New Features Businesses Will Love

BY Albizu Garcia

An upvote/downvote button, a new Messenger plug-in are just some of coming features.

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Improve Your Customer Retention with Social Media

BY Saige Driver

You should be building a relationship, trust and loyalty with your social media followers.

4 Ways Facebook Messenger Can Boost Your Business

BY Anne Clark

This chat platform has hugely helpful applications for business.

How to Build Your Brand's Authority on Instagram

BY Gaurav Sharma

Follow these steps to establish your brand as a powerful voice on this platform.

5 Tips to Rule Over Instagram and Make Money

BY Gaurav Sharma

Find ways to leverage this platform to actually see a profit.

6 Ways to Immediately Improve Your Social Media Presence

BY Asif Razzaq

Gain followers and increase engagement using these simple but effective strategies.

10 Reasons to Use Instagram for Your Business

BY Zach Benson

If you haven't joined Instagram, you're missing out on great marketing opportunities.

What the Cambridge Analytica Scandal Means for Marketers

BY Asif Razzaq

Marketers must now contend with limited audience reach and analytics tools on Facebook.

How to Announce a Rebranding

BY Jennifer Post

Follow these five tips to make sure your rebranding is a wild success.

What is Predictive Merchandising?

BY Pamela Oldham

Learn the basics about predictive merchandising and what small businesses need to know.

What is Influencer Marketing and How Does it Drive Sales?

BY Albizu Garcia

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

The Survival Guide to the Decline of Facebook’s Organic Reach

BY Jolina Landicho

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

How to Determine Who to Follow Back on Social Media

BY Marisa Sanfilippo

You don't want to follow everyone back. It's OK to be selective while building your brand.