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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

What are the best practices to increase Facebook and Twitter followers for a career management company?
By vamsi kvs | 18 Answers | Last Activity on August 10, 2017

I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?

Can excessive social media posting hurt a brand?
By Anonymous User | 15 Answers | Last Activity on August 01, 2017

I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many...

Is it okay to recycle content for your social media posts?
By Brandie Carles | 14 Answers | Last Activity on July 18, 2017

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

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10 Ways to Improve Your Branding With Micro-Influencers
By Shane Barker | July 12, 2017

How to reach and grow your audience with these social media stars

5 Key Tips to Gaining Real Instagram Followers
By Brock Gratton | July 12, 2017

Get Into the Instagram game and dominate

What do I need to know about handling a social media platform for my company?
By Serge Dagher | 15 Answers | Last Activity on July 12, 2017

My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much...

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View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
By Rich Drees | June 19, 2017

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.

13 Pinterest Tips for Small Businesses
By Scott Sims | March 17, 2017

Follow this simple Pinterest tips for small businesses and you’ll be a pro in no time

Marketing Your Restaurant on Social Media
By editorial staff | March 16, 2017

Make the most of social media and other resources in boosting your restaurant's profile.

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How Sales Prospecting on LinkedIn Is Like Dating
By Josh Turner | March 04, 2017

Don't Strike Out With Prospects

With social accounts, what is the right ratio for selling to non-selling posts?
By Whitney Lynn | 14 Answers | Last Activity on December 08, 2016

Hello, I am starting to get into freelance photography. I have done little advertising except through social media. I have a Facebook page and Instagram set up. I want to continue to promote my...

How to Use UTM Parameters for YouTube Marketing
By Rich Drees | December 06, 2016

A guide to UTM parameters for actionable tracking.

5 Instagram Case Studies Small Businesses Can Learn From
By Silvio Porcellana | November 10, 2016

Instagram can greatly benefit your small business when used correctly

How much would you pay for someone to manage your company's social media?
By Brandy Anderson | 24 Answers | Last Activity on October 04, 2016

Hey everyone, I've got a question about your personal opinion on a reasonable price point for social media management. I know most companies do this internally but let's pretend you want to pay an...

Social Media Marketing for Real Estate Agents and Brokers
By Peter Brooke | September 15, 2016

Social media marketing for real estate agents can set your business apart from the rest. Learn how to use it effectively.

Words That Wow: 8 Copywriting Strategies to Skyrocket Your Facebook Engagement
By Puranjay Singh | September 13, 2016

These eight simple copywriting tactics will help you score more comments, shares and engagement from your Facebook posts.

10 Creative Case Studies for a Winning Social Campaign
By Silvio Porcellana | September 12, 2016

Eighty-five percent of marketers plan to invest more on LinkedIn, 78 percent on Twitter and 70 percent on YouTube.

Strategies for Momentum: 7 Tips to Improve Social Media Engagement
By Alan Rabinowitz | September 06, 2016

Learning how to improve social media engagement is a lot easier than you think. Here are seven strategies to boost your social media engagement.

7 Ways to Build Your Brand With Social Media Marketing
By Hassan Mansoor | August 23, 2016

Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation and branding.

10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Aaron Agius | August 17, 2016

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

Best Foot Forward: 10 Do’s and Don’ts of Social Media Branding
By Samuel Edwards | August 15, 2016

Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding.

Why Influencer Marketing Should Focus on Relationships
By Shane Barker | August 10, 2016

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

How to Integrate Social Media into Your Content Strategy
By Abdullahi Muhammed | August 08, 2016

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Reaching Your Target: 6 Secret Tactics for Influencer Marketing
By Charles Crawford | July 26, 2016

According to a McKinsey study, “word of mouth” inspired marketing generates more than double the sales of paid advertising.

SEO for Social Media: How to Ensure You Don't Get Blacklisted on Facebook
By George Beall | July 22, 2016

As Facebook becomes more important for Internet usage, Social Media Optimization will be key for startup success.

12 Tips and How-tos For Leveraging the Power of Instagram
By Jean L. Serio | July 06, 2016

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Get Camera Ready: Live Streaming is The Future of Social Media
By Eleonora Israele | July 01, 2016

Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users.

5 Actionable Tips to Creating an Effective Viral Marketing Campaign
By Naman Nepal | June 17, 2016

Content is just one part of your online success. There's more to creating a viral marketing campaign that can help you grow and thrive.

How to Pitch To a Journalist Through Smart Use of Social Media
By Taral Patel | June 10, 2016

How to use various social media platforms to successfully pitch your story to journalists.

Should you use social media to provide customer service?
By Cynthia Bellgan | 16 Answers | Last Activity on June 08, 2016

I work for a talent agency and we find most of our clients online through social sharing and search. Is it professional to respond to customer service requests and gripes on Twitter, Facebook, or...