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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | May 17, 2018

Find ways to leverage this platform to actually see a profit.

Article
Brand Spokesperson Smackdown: Famous Face vs. Social Media Rockstar?
By Alison Hill | May 16, 2018

Should your brand use a social media influencer or a celebrity as a spokesperson?

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

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Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 28, 2018

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

Article
7 Ways To Use Social Media Marketing To Grow An Email List
By Vladimir Yakimenko | March 12, 2018

Connect your marketing efforts by using social media to build your email lists.

Article
How to Develop an Instagram Strategy for Your Brand
By Zach Benson | February 23, 2018

New to Instragram or looking to revamp your strategy? Start with this guide.

Article
Hungry for Success: How Your Startup Can Successfully Compete With Big Businesses
By Jen Saunders | January 29, 2018

These seven tips can help you differentiate your startup from the big guys.

Article
Running a Facebook Contest? 9 Steps to Success
By David Balaban | January 18, 2018

A Facebook contest is a great way to market your brand if you do it right.

Article
Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing
By Shane Barker | January 05, 2018

Influencer marketing isn't for every business. These questions will help you decide.

Article
10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.

Article
How Restaurants Can Manage Online Reviews
By Matt D'Angelo | November 28, 2017

Find out why managing your online reviews will help your business improve sales.

Article
4 Tips for Developing a Bulletproof Social Media Plan
By Pratik Dholakiya | October 23, 2017

Every business, no matter how small, can reap the returns of social media. Here's how.

Article
View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
By Rich Drees | June 19, 2017

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.

Article
13 Pinterest Tips for Small Businesses
By Scott Sims | March 17, 2017

Follow this simple Pinterest tips for small businesses and you’ll be a pro in no time

Article
Marketing Your Restaurant on Social Media
By business.com editorial staff | March 16, 2017

Make the most of social media and other resources in boosting your restaurant's profile.

Article
How Sales Prospecting on LinkedIn Is Like Dating
By Josh Turner | March 04, 2017

Don't Strike Out With Prospects

Article
How to Use UTM Parameters for YouTube Marketing
By Rich Drees | December 06, 2016

A guide to UTM parameters for actionable tracking.

Article
5 Instagram Case Studies Small Businesses Can Learn From
By Silvio Porcellana | November 10, 2016

Instagram can greatly benefit your small business when used correctly

Article
Social Media Marketing for Real Estate Agents and Brokers
By Peter Brooke | September 15, 2016

Social media marketing for real estate agents can set your business apart from the rest. Learn how to use it effectively.

Article
Words That Wow: 8 Copywriting Strategies to Skyrocket Your Facebook Engagement
By Puranjay Singh | September 13, 2016

These eight simple copywriting tactics will help you score more comments, shares and engagement from your Facebook posts.

Article
10 Creative Case Studies for a Winning Social Campaign
By Silvio Porcellana | September 12, 2016

Eighty-five percent of marketers plan to invest more on LinkedIn, 78 percent on Twitter and 70 percent on YouTube.

Article
7 Ways to Build Your Brand With Social Media Marketing
By Hassan Mansoor | August 23, 2016

Online networking has made the entire social media marketing procedure simple to discover organizations, build a reputation and branding.

Article
10 Smart Ways to Start B2B Marketing on LinkedIn Today
By Aaron Agius | August 17, 2016

While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.

Article
Best Foot Forward: 10 Do’s and Don’ts of Social Media Branding
By Samuel Edwards | August 15, 2016

Social media is an immensely powerful tool. Here are the 5 do’s and 5 don’ts of social media branding.