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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Get the Most Out of Facebook Business Manager
By Dawn Kuczwara | July 03, 2018

Try these tips for using Facebook Business Manager effectively.

Article
How to Build Your Brand's Authority on Instagram
By Gaurav Sharma | May 29, 2018

Follow these steps to establish your brand as a powerful voice on this platform.

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | May 17, 2018

Find ways to leverage this platform to actually see a profit.

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Article
Brand Spokesperson Smackdown: Famous Face vs. Social Media Rockstar?
By Alison Hill | May 16, 2018

Should your brand use a social media influencer or a celebrity as a spokesperson?

Article
What is Influencer Marketing and How Does it Drive Sales?
By Albizu Garcia | April 05, 2018

Influencer marketing is word-of-mouth for the social media age. Here's how to use it.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 28, 2018

Facebook's algorithm updates make organic reach difficult, but you can still be visible.

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Article
7 Ways To Use Social Media Marketing To Grow An Email List
By Vladimir Yakimenko | March 12, 2018

Connect your marketing efforts by using social media to build your email lists.

Article
How to Develop an Instagram Strategy for Your Brand
By Zach Benson | February 23, 2018

New to Instragram or looking to revamp your strategy? Start with this guide.

Article
Hungry for Success: How Your Startup Can Successfully Compete With Big Businesses
By Jen Saunders | January 29, 2018

These seven tips can help you differentiate your startup from the big guys.

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Article
Running a Facebook Contest? 9 Steps to Success
By David Balaban | January 18, 2018

A Facebook contest is a great way to market your brand if you do it right.

Article
Ask Yourself These 8 Questions Before Spending Any Money on Influencer Marketing
By Shane Barker | January 05, 2018

Influencer marketing isn't for every business. These questions will help you decide.

Article
10 Creative Ways to Use Social Media in 2018
By Jasmine Morgan | November 30, 2017

Be on the leading edge and stay well ahead of your competition using these tips.

Article
How Restaurants Can Manage Online Reviews
By Matt D'Angelo | November 28, 2017

Find out why managing your online reviews will help your business improve sales.

Article
Get Social: How Entrepreneurs Can Expand Their Reach
By Jia Wertz | November 22, 2017

Break through to new audiences and boost your brand by seeking out the right influencers.

Article
Amplify Your Ecommerce Sales This Holiday Season
By Alexandra Shapiro | November 21, 2017

Follow these 5 tips to have the most successful season yet.

Article
4 Tips for Developing a Bulletproof Social Media Plan
By Pratik Dholakiya | October 23, 2017

Every business, no matter how small, can reap the returns of social media. Here's how.

Article
Entrepreneurs: How to Move From Obscure to Influential
By Anna Johansson | October 10, 2017

5 steps for becoming an influencer

Advice
What are the best practices to increase Facebook and Twitter followers for a career management company?
By vamsi kvs | 18 Answers | Last Activity on August 10, 2017

I'd like to learn the best practice for using hash tags as well. Which are the better approaches for elevating a brand and increasing followers?

Advice
Can excessive social media posting hurt a brand?
By Anonymous User | 15 Answers | Last Activity on August 01, 2017

I'm in the sports and entertainment industry which puts more emphasis on social media engagement to get your brand recognized than other industries. I've noticed a negative correlation with how many...

Advice
Is it okay to recycle content for your social media posts?
By Brandie Carles | 14 Answers | Last Activity on July 18, 2017

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

Article
10 Ways to Improve Your Branding With Micro-Influencers
By Shane Barker | July 12, 2017

How to reach and grow your audience with these social media stars

Article
5 Key Tips to Gaining Real Instagram Followers
By Brock Gratton | July 12, 2017

Get Into the Instagram game and dominate

Advice
What do I need to know about handling a social media platform for my company?
By Serge Dagher | 15 Answers | Last Activity on July 12, 2017

My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much...

Article
View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign
By Rich Drees | June 19, 2017

VTR stands for “view through rate” and is the most overlooked statistic in YouTube Ads.

Article
13 Pinterest Tips for Small Businesses
By Scott Sims | March 17, 2017

Follow this simple Pinterest tips for small businesses and you’ll be a pro in no time

Article
Marketing Your Restaurant on Social Media
By business.com editorial staff | March 16, 2017

Make the most of social media and other resources in boosting your restaurant's profile.

Article
How Sales Prospecting on LinkedIn Is Like Dating
By Josh Turner | March 04, 2017

Don't Strike Out With Prospects

Advice
With social accounts, what is the right ratio for selling to non-selling posts?
By Whitney Lynn | 14 Answers | Last Activity on December 08, 2016

Hello, I am starting to get into freelance photography. I have done little advertising except through social media. I have a Facebook page and Instagram set up. I want to continue to promote my...

Article
How to Use UTM Parameters for YouTube Marketing
By Rich Drees | December 06, 2016

A guide to UTM parameters for actionable tracking.

Article
5 Instagram Case Studies Small Businesses Can Learn From
By Silvio Porcellana | November 10, 2016

Instagram can greatly benefit your small business when used correctly