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Social Media

Article
LinkedIn: The Channel You Can't Ignore to Build Thought Leadership
BY Elijah Masek-Kelly

LinkedIn is an oft-overlooked but invaluable network for establishing an expert voice.

Article
For Social Media Influencers, Perception Is Reality
BY Ryan White

In the modern digital world, your perception on social media is your reality.

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Article
4 Ways to Improve Your Instagram ROI
BY Jared Atchison

One billion people use the social network. Here's how to create a winning strategy.

Article
7 Social Media Books to Grow Your Following
BY Syed Balkhi

Become a social media guru and grow your following by mastering the tips in these books.

Article
The Ultimate Guide to Instagram for Small E-commerce Brands
BY Michael Burke

Instagram has some new features that make selling your products easier than ever.

Article
How to Align Your Social Media and Blog Strategies
BY Bennett Conlin

Align your blog and social media accounts to improve your brand's voice.

Article
How to Create a Competitive Analysis Like a Pro
BY Thomas Griffin

Learn the strategies your competitors are using and outshine them.

Article
Conversational Commerce: What It Is and How It's Shaping the Future of E-Commerce
BY James Warner

Many companies have capitalized on the benefits of conversational commerce. Here's why.

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Article
4 Ways to Scale Your Digital Marketing Agency
BY Eimantas Balciunas

Here's how to scale your digital marketing agency.

Article
5 Creative Video Marketing Tips for Small Businesses
BY Syed Balkhi

Ready to grow traffic with video? Here are five video marketing tips for SMBs.

Article
3 SEO Best Practices for Small Businesses
BY Marc Dane

These three tips will increase your online presence and drive more customers to you.

Article
Privacy, Law and Advertising: How They Interact in 2018
BY Ryan Ayers

How companies collect and use consumers' data is a more pressing issue than ever.

Advice
What is the difference between a social media specialist and social media administrator?
QUESTION | BY Asmaa Lasheen | 7 ANSWERS | LAST ACTIVITY ON 09/04/18

I think the administrator can manage all your social platforms, write creative content, maybe they are a good designer, and they will know of free tools you can use to manage your social media. I...

Advice
Which is more important for business: Twitter or Facebook?
QUESTION | BY Sara Connors | 41 ANSWERS | LAST ACTIVITY ON 09/04/18

I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the...

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
BY Molly Smith

One PR pro's advice on where to start with thought leadership.

Article
Don't Go It Alone: The Case for Hiring a Marketing Expert
BY Ryan Ayers

Digital marketing is one area where your ROI will be better if you don't DIY.

Article
6 Social Media Weapons to Boost Your Branding and Marketing
BY Rolando Herrera

Don't hinder your growth by ignoring social media.

Article
14 Free Ways to Advertise Your Business
BY Scott Gerber

Here are 14 approaches to getting your name out there, each with its own strengths.

Article
How to Network on LinkedIn Like a Pro
BY Syed Balkhi

You don’t have to wait for a networking event to make meaningful business connections.

Article
6 Tips to Build Trust in the Sharing Economy
BY Lynn Perkins

For certain services, you need real connections and high trust from customers.