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Social Media Strategists: How to Set Your Prices
BY business.com editorial staff

Our community asked how social media strategists should charge. We found answers.

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Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

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12 Signs You’re Losing Customers on Facebook
BY Usman Raza

It’s normal to occasionally lose some customers or followers on Facebook. It happens all the time. However, if you’re losing customers in large numbers and consistently, that doesn’t mean the end for...

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Twitter as a Customer Support Channel
BY business.com editorial staff

Consider using this social media service to connect with your customers.

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5 Tricks for Creating an Effective Editorial Calendar
BY Thomas Griffin

Learn how to create an editorial calendar to help you organize content for your blog and social media channels.

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11 Steps to Engaging Your Audience on Social Media
BY business.com editorial staff

These marketing tools and tips can help you make the most of social media.

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How to Create Interactive Content for Rapid Business Growth
BY Thomas Griffin

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

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Is Social Media Marketing Still Worth It?
BY Jayson DeMers

It used to be all the rage, but is social media marketing still worth the effort?

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How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

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5 Ways to Leverage a Facebook Messenger Bot for Lead Generation
BY Kaitlyn Witman

If you haven't checked into a bot for your business, now is the ideal time. The competition is low, and the returns could be sky-high.

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8 Influencer Marketing Tips for Small Businesses
BY Neal Schaffer

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

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How to Determine Who to Follow Back on Social Media
BY Matt D'Angelo

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

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17 Tips for Engaging With Your Customers on Social Media
BY Scott Gerber

Here are some ways brands can build stronger connections online.

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How to Make Captivating Social Media Videos
BY Victor Smushkevich

Adding video to your social media content can really help drive engagement.

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How To Leverage Sentiment Analysis For Your Business
BY Jared Atchison

Understanding the meaning behind your brand social media mentions can boost your marketing efforts.

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5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
BY Syed Balkhi

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

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5 Reasons Your Business Should Share Live Streaming Videos
BY Pratik Dholakiya

Find out why live streaming should be a part of your video content marketing strategy this year.

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How Negative Reviews Can Be a Positive for Your SEO
BY Christine James

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

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How Women-Owned Businesses Can Use Social Media Marketing
BY Ryan Ayers

Social media is an invaluable tool to help businesses grow their brand awareness and customer base. Women-owned businesses should use it to highlight the unique aspects of their businesses as well.

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Successful Community Managers Share These Critical Qualities
BY Sean Peek

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.