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Latest Content:
marketing-strategy

Holiday Marketing Strategies Every Small Business Can Deploy

Boost sales with these budget-friendly strategies.

Holiday marketing doesn't have to entail big-budget TV ads or buying a float in the Macy's Thanksgiving Day parade. Here are six ideas for small busin...

marketing-strategy

How to Create Content That Actually Increases Organic Traffic

When you offer genuinely valuable content for your audience, your site will benefit too.

"Create content," they said. "It'll bring traffic," they said. Well, what happens when you create content but don't get any more viewers? You follow t...

business-intelligence

3 Ways Your Insurance Firm Can Use Data to Find and Keep Clients

A data-driven sales and prospecting process is the answer to multiple problems.

An insurance firm needs robust prospect management for identifying and qualifying new sales opportunities and nurturing existing ones. Here is how to...

marketing-strategy

Why Public Relations is a Must for Your SEO Strategy

If your SEO strategy doesn't have a PR element, here's some food for thought.

For those looking to revamp their marketing strategy to a more digital-forward landscape, it's important to understand how a traditional platform like...

strategy

Why Your KPIs Are Causing Conflict and How to Fix It

Use these four objectives when setting your key performance indicators.

Many companies find it challenging to limit their numbers of key performance indicators because they don't understand which measurements truly portray...

social-media

Get Social: How Entrepreneurs Can Expand Their Reach

Break through to new audiences and boost your brand by seeking out the right influencers.

Influencer marketing campaigns can generate up to 11 times the return on investment of traditional digital marketing strategies. Here is how to identi...

technology-solutions

9 AI Applications That Will Streamline Your Business

Here are some of the AI systems that YEC members are watching with interest.

Members of the Young Entrepreneur Council share the artificial intelligence applications they are most eager to see develop.

careers

5 Best Digital Marketing Certifications

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Do you have the skills and certifications to help you get ahead?

branding

Can You Patent or Trademark Your Original Recipes?

You definitely need to keep your restaurant's recipes secret.

Protecting your original recipes with a patent isn't easy, but it is possible. Here's how.

leadership

4 Active Listening Skills of Influential Leaders

Leaders who shine do these four things, whether it's a casual or high-stakes conversation.

Leaders of influence understand that their ability to listen is as critical to their impact on others as their ability to communicate.

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