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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
3 Steps to Attract the Next Generation of Investors With Social Responsibility
By Brady Fletcher | August 13, 2020

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Article
What Is Channel Management?
By Marisa Sanfilippo | August 13, 2020

Channel management aligns a company with the needs of its customers.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | August 12, 2020

Follow these templates and guidelines to get started on creating your business's marketing plan.

Article
What Does a Great Customer Experience Look Like Now?
By David Fletcher | August 10, 2020

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Article
COVID-19 Second Wave: How to Prepare for Another Company Shutdown
By Adam Uzialko | August 10, 2020

Although many businesses across the U.S. are reopening, the pandemic is far from over. Here's how to prepare in case your business is forced to close again during a second wave of COVID-19.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
What Crises Can Teach Us About Leading Beyond Borders
By Kevin Xu | August 07, 2020

Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.

Article
Small Business COVID-19 Diaries: Part 5
By Adam Uzialko | August 04, 2020

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
How to Set Business Goals in a Pandemic
By Rachel Krug | July 27, 2020

Learn why a business needs to set goals, what makes a good goal, and how to determine goals using the SMART framework.

Article
E-commerce UX: How to Gain a Competitive Edge
By Syed Balkhi | July 24, 2020

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
By Mervik Haums | July 23, 2020

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Preparing or Surviving: The Future of People-Focused Business Strategy
By Philios Andreou | July 23, 2020

COVID-19 has disrupted businesses everywhere. Here are seven of the most pertinent trends faced by businesses worldwide and five steps leaders can take to move into the future seamlessly.

Article
3 Future-Readiness Ideas All Small Businesses Must Embrace
By Ian Khan | July 22, 2020

There are several steps entrepreneurs can take to overcome disruptions while growing business from the ground up.

Article
4 Strategies for a Fast and Easy Digital Transformation
By Tom Popomaronis | July 21, 2020

These four steps are critical to consider when your company makes the shift to digital.

Article
How the Pandemic Is Impacting Digital Transformation
By Nacho De Marco | July 16, 2020

COVID-19 has accelerated digital transformation for businesses in all industries. Here are the changing aspects of business you need to adapt to in your digital transition.

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
How to Create a Sustainable Business Model
By Drew Hendricks | July 14, 2020

Why should your business be sustainable, and how can you achieve this model?

Article
10 Ways to Measure Customer Satisfaction
By Derek Gallimore | July 13, 2020

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

Article
8 Actionable Takeaways for Small Businesses to Implement After Crisis
By Rotem Gal | July 13, 2020

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Article
Business Plan Basics: A Simple Formula for Highly Successful Startups
By business.com editorial staff | July 12, 2020

A well-crafted business plan forms the cornerstone of your business.

Article
Business Basics on Surviving a Pandemic
By Moazzam Kamran | July 09, 2020

Your business can survive the pandemic by re-engineering your processes and evolving to thrive in the market after COVID-19.

Article
7 Brainstorming Techniques to Innovate Your Business
By business.com editorial staff | July 09, 2020

Innovate your business with these unique brainstorming techniques.

Article
5 Tips to Manage Your Restaurant's Cash Flow
By Will Fleming | July 08, 2020

High volumes of transactions can make restaurant cash flow management seem intimidating, but it's actually straightforward.

Article
6 Most Common Business Plan Pitfalls
By business.com editorial staff | July 07, 2020

When writing your business plan, be aware of these common mistakes that small business owners make.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
By business.com editorial staff | July 06, 2020

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
8 Ways In-Store Tablets Improve the Customer Experience
By business.com editorial staff | July 03, 2020

Tablets can maximize your space, improve product displays, gather customer data and more.