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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Improve Your Online Store's Customer Experience
By Thomas Griffin | August 03, 2020

What kind of experiences do customers have when they visit your online store? If you're not sure, it might be time to think about how you can improve your site's CX.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
Pivot to the Next Normal: Leveraging Tech to Strengthen Your Team
By Mark Roberts | July 29, 2020

The fallout from the COVID-19 pandemic isn't over, and how we work as teams has changed. Technology can facilitate your team's ongoing transition without overtaking it.

Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
How to Set Business Goals in a Pandemic
By Rachel Krug | July 27, 2020

Learn why a business needs to set goals, what makes a good goal, and how to determine goals using the SMART framework.

Article
E-commerce UX: How to Gain a Competitive Edge
By Syed Balkhi | July 24, 2020

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

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Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
By Mervik Haums | July 23, 2020

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Preparing or Surviving: The Future of People-Focused Business Strategy
By Philios Andreou | July 23, 2020

COVID-19 has disrupted businesses everywhere. Here are seven of the most pertinent trends faced by businesses worldwide and five steps leaders can take to move into the future seamlessly.

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Article
3 Future-Readiness Ideas All Small Businesses Must Embrace
By Ian Khan | July 22, 2020

There are several steps entrepreneurs can take to overcome disruptions while growing business from the ground up.

Article
4 Strategies for a Fast and Easy Digital Transformation
By Tom Popomaronis | July 21, 2020

These four steps are critical to consider when your company makes the shift to digital.

Article
How the Pandemic Is Impacting Digital Transformation
By Nacho De Marco | July 16, 2020

COVID-19 has accelerated digital transformation for businesses in all industries. Here are the changing aspects of business you need to adapt to in your digital transition.

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
How to Create a Sustainable Business Model
By Drew Hendricks | July 14, 2020

Why should your business be sustainable, and how can you achieve this model?

Article
10 Ways to Measure Customer Satisfaction
By Derek Gallimore | July 13, 2020

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

Article
8 Actionable Takeaways for Small Businesses to Implement After Crisis
By Rotem Gal | July 13, 2020

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Article
Business Plan Basics: A Simple Formula for Highly Successful Startups
By business.com editorial staff | July 12, 2020

A well-crafted business plan forms the cornerstone of your business.

Article
Business Basics on Surviving a Pandemic
By Moazzam Kamran | July 09, 2020

Your business can survive the pandemic by re-engineering your processes and evolving to thrive in the market after COVID-19.

Article
7 Brainstorming Techniques to Innovate Your Business
By business.com editorial staff | July 09, 2020

Innovate your business with these unique brainstorming techniques.

Article
5 Tips to Manage Your Restaurant's Cash Flow
By Will Fleming | July 08, 2020

High volumes of transactions can make restaurant cash flow management seem intimidating, but it's actually straightforward.

Article
6 Most Common Business Plan Pitfalls
By business.com editorial staff | July 07, 2020

When writing your business plan, be aware of these common mistakes that small business owners make.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
By business.com editorial staff | July 06, 2020

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
8 Ways In-Store Tablets Improve the Customer Experience
By business.com editorial staff | July 03, 2020

Tablets can maximize your space, improve product displays, gather customer data and more.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
6 Steps to Improve Your Organization's Performance
By Rosanna Nadeau | July 02, 2020

Grow your company from within.

Article
How to Reopen During COVID-19: Lessons From Entrepreneurs Who Have Done It
By Adam Uzialko | July 02, 2020

Are you ready to reopen your business? These tips from entrepreneurs who have already reopened during COVID-19 can help you plan ahead.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
How to Create a Partnership Agreement
By Sean Peek | June 29, 2020

If you are entering a business partnership, it's important to understand the rules of a partnership agreement and how to create one. Here's what you need to know about partnership agreements.

Article
How to Set a Price for Your Service
By business.com editorial staff | June 26, 2020

Are you properly valuing the services you provide?

Article
How to Maximize the Performance of Your Company Blog
By Syed Balkhi | June 25, 2020

There are several ways to get an edge on generating blog traffic.