business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | October 26, 2020

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Article
What Each Presidential Campaign Is Proposing for Small Business
By Andrew Martins | October 23, 2020

Both President Donald Trump and former Vice President Joe Biden have a plan for the future of the country. Here's how their plans could impact small businesses.

Article
Consider Making These Data-Driven E-Commerce Upgrades Now to Futureproof Your Business
By David Fletcher | October 22, 2020

To keep up with new technology and rising customer expectations, it's critical that businesses upgrade and update the way their online store uses data.

Sponsored Advertisement
Bikerringshop
We're online store selling jewelry for bikers including riings, pendants, necklaces, bracelets made of high quality 925 sterling silver.
Article
7 Essential Components of Excellent Customer Service
By Megan Totka | October 16, 2020

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Article
E-Commerce Has Seen Holiday-Level Demand Most of the Year. What Will the Holidays Look Like for Merchants?
By David Fletcher | October 02, 2020

Will demand climb even higher, or will shoppers spend less on gifts this winter?

Article
How to Leverage LinkedIn for Personal Branding
By Jared Atchison | October 01, 2020

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

Article
How to Make It Easier to Embrace Change
By Jan Bednar | September 29, 2020

Change is a force to embrace rather than weather.

Article
How Your Life Experiences Can Inspire Your Business and Help It Grow
By Simone Johnson | September 25, 2020

Learn how Mixed Up Clothing owner Sonia Kang's multicultural background, nursing credentials, and flair for fashion both inspired and saved her business.

Article
How a Divorce Can Affect Your Business
By Chris Porteous | September 16, 2020

There are options to ensure the dissolution of your marriage doesn't disrupt your business. You can sell part or all of the business, make a binding agreement to offer other assets in place of the...

Article
Yes, You Can Make a Digital Transformation Right Now. Here's How.
By Jeff Mazur | September 11, 2020

By reanalyzing your workforce, setting clear goals, encouraging adaptability, and focusing on data accessibility and availability, you can launch and sustain a quick-moving digital transformation.

Article
Making a Difference: What You Should Know About Nonprofits
By Chris Porteous | September 10, 2020

Should you start your business as a for profit or nonprofit? Learn which business model works best for you.

Article
A Pathway to Reopening During COVID-19
By Matthew Loughran | September 01, 2020

Follow these steps for a safe and sustainable reopening.

Article
Creating a Culture of Innovation: How To Align Your Innovation Strategy With Your Business Goals
By Michael Ellenby | August 28, 2020

Reward only comes when you take a risk and dive in.

Article
How Thinking Like a Founder Can Help Intrapreneurs Achieve Success
By Stephany Lapierre | August 24, 2020

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | August 18, 2020

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
Moving to E-Commerce: What You Need to Know
By Eric Leopardi | August 17, 2020

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.

Article
3 Steps to Attract the Next Generation of Investors With Social Responsibility
By Brady Fletcher | August 13, 2020

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Article
What Is Channel Management?
By Marisa Sanfilippo | August 13, 2020

Channel management aligns a company with the needs of its customers.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | August 12, 2020

Follow these templates and guidelines to get started on creating your business's marketing plan.

Article
What Does a Great Customer Experience Look Like Now?
By David Fletcher | August 10, 2020

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Article
COVID-19 Second Wave: How to Prepare for Another Company Shutdown
By Adam Uzialko | August 10, 2020

Although many businesses across the U.S. are reopening, the pandemic is far from over. Here's how to prepare in case your business is forced to close again during a second wave of COVID-19.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
What Crises Can Teach Us About Leading Beyond Borders
By Kevin Xu | August 07, 2020

Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.

Article
Small Business COVID-19 Diaries: Part 5
By Adam Uzialko | August 04, 2020

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
How to Set Business Goals in a Pandemic
By Rachel Krug | July 27, 2020

Learn why a business needs to set goals, what makes a good goal, and how to determine goals using the SMART framework.

Article
E-commerce UX: How to Gain a Competitive Edge
By Syed Balkhi | July 24, 2020

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.