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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
6 Steps to Improve Your Organization's Performance
By Rosanna Nadeau | July 02, 2020

Grow your company from within.

Article
How to Reopen During COVID-19: Lessons From Entrepreneurs Who Have Done It
By Adam Uzialko | July 02, 2020

Are you ready to reopen your business? These tips from entrepreneurs who have already reopened during COVID-19 can help you plan ahead.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
How to Create a Partnership Agreement
By Sean Peek | June 29, 2020

If you are entering a business partnership, it's important to understand the rules of a partnership agreement and how to create one. Here's what you need to know about partnership agreements.

Article
How to Set a Price for Your Service
By business.com editorial staff | June 26, 2020

Are you properly valuing the services you provide?

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Article
5 Common Pitfalls of Entrepreneurship, and How to Avoid Them
By Deborah Sweeney | June 25, 2020

Creating a proper work-life balance keeps you running smoothly, which in turn allows the business to run smoothly.

Article
Avoid These Mistakes While Starting a Business in a Risky Economy
By Dustin Ray | June 25, 2020

If you're an aspiring entrepreneur trying to get your business idea up and running during this tumultuous year, pay attention to these key mistakes to avoid.

Article
5 POS Reports Your Retail Business Should Be Using
By business.com editorial staff | June 25, 2020

Increase sales and minimize waste at your store with the data already in your POS system.

Article
Time to Ditch Cash? Why Credit Card Only Might Make Sense
By business.com editorial staff | June 25, 2020

Consider the advantages and disadvantages of moving to a cashless system.

Article
What Are 7702 Plans, and How Can They Be Used for Retirement?
By business.com editorial staff | June 22, 2020

These life insurance policies are tax deferred over time to build cash value.

Article
How to Handle Negative Press About Your SMB
By business.com editorial staff | June 17, 2020

A business.com community member asked how to handle a PR crisis. We found answers.

Article
Business and Product Names: A Guide to Choosing or Changing Them
By business.com editorial staff | June 16, 2020

Your business name is more than just a catchy phrase. Here's how to choose the right one.

Article
Emotional Intelligence and Negotiating: Lessons From Harvard Business School
By business.com editorial staff | June 15, 2020

Follow these tips from Harvard Business School professor Michael Wheeler to manage anxiety and emotionally prepare for negotiation.

Article
Backup Power for Small Businesses: Always Be Prepared
By business.com editorial staff | June 15, 2020

It's important to develop a disaster plan for your business that accounts for the scenario of a power failure.

Article
How to Change Your Business Structure
By business.com editorial staff | June 15, 2020

Is your original business structure no longer a good fit for your company? Change it.

Article
How Virtual Reality Technology Is Changing Manufacturing
By business.com editorial staff | June 12, 2020

Manufacturing has begun a new reality as next-generation VR and AR become available.

Article
Focus: The Most Important Tool for Navigating Uncertainty
By Andrew Hoag | June 10, 2020

It’s important to focus on your customers, the features required to attract and retain them, and your team during tough times.

Article
10 Interview Questions to Ask When Hiring a Product Manager
By business.com editorial staff | June 10, 2020

Ask these questions when looking for the right person to take on the essential role of managing your business's products.

Article
Is Wholesale Over? The Death of the Middleman
By business.com editorial staff | June 10, 2020

Companies like Warby Parker are changing the game.

Article
Business as Usual No More: How Companies Are Adapting and Innovating Amid Disruption
By Nancy Harris | June 09, 2020

Companies have also been forced to not only rethink norms when it comes to their employees but also to embrace a new vision of what a collaborative and productive workforce truly looks like.

Article
In Pursuit of Profit: Applications and Uses of Break-Even Analysis
By Simone Johnson | June 05, 2020

A break-even analysis is an essential element of financial planning. Here's how to apply it to your business.

Article
Collaboration Eats the Smartest Person in the Room for Breakfast
By Sue Bingham | June 04, 2020

We’re in a new era of work that calls for a new style of leadership. Instead of giving employees orders, you must inspire them.

Article
When and How to Plan an Exit Strategy for Your SMB
By business.com editorial staff | June 04, 2020

It's better to be prepared for the end of your business ownership than risk coming up empty-handed.

Article
5 Simple Ways to Pinpoint Your Brand's Target Audience
By Chris Christoff | June 04, 2020

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Article
6 Tips to Reclaim 10 Hours of Your Time
By Timothy Carter | June 03, 2020

What would you do with an extra 500 hours per year? With these time management strategies, that's how much extra time you could find in your schedule.

Article
How to Pivot Your Small Business to Help During COVID-19
By Skye Schooley | June 03, 2020

Bently Heritage Estate Distillery pivoted its estate distillery and public house business to provide its community with sanitizers during the coronavirus crisis.

Article
How to Easily Implement a 5S Program for Your Business
By Holly Chavez | June 02, 2020

Learn how to easily implement a 5S program for any size business.

Article
Blockchain Offers Multiple Benefits to Restaurants
By business.com editorial staff | June 01, 2020

Blockchain has several applications in the food industry, and for restaurants, in particular, that number is growing.