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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
SEO Tactics for the Do-It-Yourself Entrepreneur
By Marc Felgar | May 20, 2020

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

Article
Can You File a Business Interruption Claim During COVID-19? It Depends
By Dan Rafter | May 18, 2020

With many businesses across the country forced to close or pause due to the COVID-19 crisis and subsequent restrictions, here are things that business owners can do to protect themselves.

Article
Key Actions Small Businesses Should Take to Survive COVID-19
By Tucker Mathis | May 15, 2020

Take steps to preserve your cash and access, expand online sales pathways, and cultivate customer relationships to survive a financial crisis.

Article
10 Ways to Track Employee Productivity in the Workplace
By Jayson DeMers | May 14, 2020

In this article, we explore what “productivity” truly is (and what it means to you as an employer), how to measure employee productivity, and how to improve productivity once you have a baseline...

Article
Recovery Scenarios for Business Leaders Impacted by COVID-19
By Rob Shelton | May 13, 2020

The novel coronavirus pandemic is an economic crisis as much as it is a public health catastrophe. Here's how to shift from surviving to thriving during the pandemic recovery.

Article
Minimalism in Business: Why It Works for Me and How to Implement It in Your Organization
By Laura Spawn | May 13, 2020

Minimalism is a great strategy for some businesses. Here are some ways to apply it to your business.

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Article
Expanding Distribution Channels
By business.com editorial staff | May 12, 2020

Increase sales and brand awareness while reducing risk.

Article
What the USDA's Moving Woes Can Teach You About Relocating Your Business
By Kelvin Simmons | May 11, 2020

Between relocation costs, potential employee attrition and the need to find new office space, there are numerous concerns when moving a business.

Article
7 Smart Strategies to Help Small Businesses Survive the Global Pandemic
By Wesley Cherisien | May 10, 2020

With consumer spending forecast to drop significantly due to the effects of COVID-19, small businesses will need to find innovative ways to mitigate economic impact.

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Article
Why You Need a SWOT Analysis for Your Business
By Kiely Kuligowski | May 06, 2020

A SWOT analysis helps you make smart, informed business decisions.

Article
10 Need-to-Know Tips for Selling Your Business in 2020
By business.com editorial staff | May 06, 2020

It's important to follow certain steps to ensure the sale of your business is successful.

Article
How to Launch a Home Delivery Business During COVID-19
By Marc Kuo | May 01, 2020

Is your business in a position to pivot to making home deliveries?

Article
How to Triage and Build Resilience During Uncertain Times
By Nichole Kelly | May 01, 2020

The impact of COVID-19 is just beginning, and the end is nowhere in sight. So what do we do? We respond.

Article
How Small Businesses Thrive in a Big-Box Economy
By business.com editorial staff | April 30, 2020

By creating a fantastic customer experience, small businesses can hold their own against the big chains.

Article
5 Reasons Your Business Should Have Strategic Partnerships
By business.com editorial staff | April 30, 2020

Strategic partnerships have mutual benefits and can lead to long-term profits.

Article
How to Build a Resilient Business: Lessons From the Last Pandemic
By Mona Bushnell | April 29, 2020

What economics lessons can we learn from the 1918 pandemic, and what are successful businesses doing to survive the 2020 pandemic?

Article
5 Ways Your Business Can Boost Its Productivity During the COVID-19 Pandemic
By Nathan Resnick | April 28, 2020

The COVID-19 pandemic has proven problematic for businesses worldwide. While many economic factors are beyond the control of entrepreneurs, productivity needn't be something that declines, too.

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
By Matthew Bretzius | April 28, 2020

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Article
Lemonade From Lemons: Don't Let the COVID-19 Crisis Go to Waste
By Alexey Chalimov | April 24, 2020

Crisis is an opportunity for innovation. How can your business make the best of this situation and come out stronger than ever?

Article
The Benefits of Restaurant iPad POS Systems
By business.com editorial staff | April 23, 2020

After you set up your account, you and your employees will instantly be able to use your iPad POS system to assist your customers.

Article
Best Uses for Tablets at Your Restaurant
By business.com editorial staff | April 23, 2020

You can save time and money and improve your customers' dining experience with tablets at your restaurant.

Article
7 Simple Digital Marketing Tips That Work
By business.com editorial staff | April 22, 2020

Reinvigorate your marketing plan by implementing these strategies.

Article
Government-to-Consumer Markets
By business.com editorial staff | April 21, 2020

Tap into government-to-consumer markets to take advantage of the offerings.

Article
How to Make Sure Your Company Can Adapt When Needed
By Matthew G. | April 19, 2020

Being prepared to pivot when necessary and adapt to changing times is critical for your business's survival.

Article
Creating an Employee-Centric Company Culture Will Not Be the Death of Your Business
By business.com editorial staff | April 17, 2020

Does your company fear giving power to its employees? Here are some of the benefits of granting them freedom to drive the company.

Article
Agriculture Advertising and Marketing
By business.com editorial staff | April 17, 2020

Plant seeds of success with agricultural marketing.

Article
How to Determine How Much Office Space You Need
By business.com editorial staff | April 15, 2020

Before you sign a lease, calculate how big an office you need using these estimates.

Article
Smart Cooking: The Restaurant Equipment You Should Lease
By business.com editorial staff | April 15, 2020

Whether you're opening a restaurant for the first time or you're an experienced restaurateur, you need to find ways to save money wherever you can.

Article
The Top E-Commerce Pitfalls and How to Avoid Them
By business.com editorial staff | April 14, 2020

Don't make these common mistakes when launching your online business.

Article
Fast, Good or Cheap – Pick Three?
By business.com editorial staff | April 14, 2020

The Iron Triangle has obvious shortcomings. Learn how the lean startup process is the best way to achieve "fast," "good" and "cheap" all in one project.