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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
By Matthew Bretzius | April 28, 2020

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Article
Lemonade From Lemons: Don't Let the COVID-19 Crisis Go to Waste
By Alexey Chalimov | April 24, 2020

Crisis is an opportunity for innovation. How can your business make the best of this situation and come out stronger than ever?

Article
The Benefits of Restaurant iPad POS Systems
By business.com editorial staff | April 23, 2020

After you set up your account, you and your employees will instantly be able to use your iPad POS system to assist your customers.

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Article
Best Uses for Tablets at Your Restaurant
By business.com editorial staff | April 23, 2020

You can save time and money and improve your customers' dining experience with tablets at your restaurant.

Article
7 Simple Digital Marketing Tips That Work
By business.com editorial staff | April 22, 2020

Reinvigorate your marketing plan by implementing these strategies.

Article
Government-to-Consumer Markets
By business.com editorial staff | April 21, 2020

Tap into government-to-consumer markets to take advantage of the offerings.

Article
How to Make Sure Your Company Can Adapt When Needed
By Matthew G. | April 19, 2020

Being prepared to pivot when necessary and adapt to changing times is critical for your business's survival.

Article
Creating an Employee-Centric Company Culture Will Not Be the Death of Your Business
By business.com editorial staff | April 17, 2020

Does your company fear giving power to its employees? Here are some of the benefits of granting them freedom to drive the company.

Article
How to Determine How Much Office Space You Need
By business.com editorial staff | April 15, 2020

Before you sign a lease, calculate how big an office you need using these estimates.

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Article
Smart Cooking: The Restaurant Equipment You Should Lease
By business.com editorial staff | April 15, 2020

Whether you're opening a restaurant for the first time or you're an experienced restaurateur, you need to find ways to save money wherever you can.

Article
The Top E-Commerce Pitfalls and How to Avoid Them
By business.com editorial staff | April 14, 2020

Don't make these common mistakes when launching your online business.

Article
Tips to Improve Customer Service on Your E-commerce Site
By business.com editorial staff | April 14, 2020

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important.

Article
How to Create Community Around Your Brand
By business.com editorial staff | April 14, 2020

Using online and in-person methods can help you grow a loyal brand following.

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
By business.com editorial staff | April 14, 2020

One PR pro gives advice on where to start with thought leadership.

Article
Does Your Business Have a Battle Rhythm? Why You Need One
By business.com editorial staff | April 14, 2020

Businesses can learn much from the key aspects of military battle rhythm.

Article
Yelp, Groupon, Facebook: The Top 11 Sources of Online Restaurant Marketing
By business.com editorial staff | April 13, 2020

There are more resources than ever before for marketing your restaurant online.

Article
Innovation Challenges Every New Company Faces
By business.com editorial staff | April 13, 2020

New companies are in an ideal position to innovate.

Article
Retailers: Avoiding Transaction Risk of Keyed Payments
By business.com editorial staff | April 13, 2020

In the majority of transactions, this risk is minor and ephemeral. However, certain transactions come with a greater degree of risk.

Article
How Agile Project Management Principles Can Modernize M&A
By business.com editorial staff | April 13, 2020

Agile is adaptive, iterative, flexible and particularly well suited for M&A.

Article
How to Increase Your Restaurant's Profit Margin
By business.com editorial staff | April 10, 2020

You can pump up profits for your restaurant with a few tried-and-true methods paired with creative balance of costs.

Article
8 Tips for Effective Crisis Communications in the Workplace
By business.com editorial staff | April 10, 2020

It's important to have a crisis communications plan in place before you need it.

Article
The Business Value of Twitter
By business.com editorial staff | April 10, 2020

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
What Is the Triple Bottom Line?
By Paula Fernandes | April 10, 2020

The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
Restaurant Reservation App and Software Buying Guide
By business.com editorial staff | April 09, 2020

Look carefully at these six factors before you select your restaurant's reservation software.

Article
4 Ways Leaders Can Empower Team Members Struggling With Change
By Deborah Sweeney | April 09, 2020

Talk about opportunities for innovation with all team members.

Article
The Dropbox Effect: How to Utilize the Lean Startup Methodology
By business.com editorial staff | April 09, 2020

How do big startups like Dropbox manage to climb to the heights they do? It all starts with the Lean Startup methodology.

Article
Buying a Retail POS System? Here's How to Choose the Right One
By business.com editorial staff | April 09, 2020

Here's what you should look for in a modern, technologically advanced point-of-sale system for your business.

Article
The CEO's Approach to Evolving Business Industries
By Moazzam Kamran | April 09, 2020

Recent events have led to a massive movement to socially distance and move toward digital platforms for both work and learning. Let's look at various sectors and ways to embrace their digital...

Article
How Your Small Business Can Benefit From a Corporate Social Responsibility Strategy
By Dr. Brittany McDonald | April 08, 2020

Learn three effective ways small to medium-sized businesses can implement and benefit from corporate social responsibility.