Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty

By Mark Fairlie | December 18, 2026

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Best Pick

Best CRM for Law Firms

By Mark Fairlie | September 02, 2026

We reviewed the best CRM software for law firms, including HubSpot, Zoho, Pipedrive, Freshsales and Salesforce, comparing pricing, automation, client management, legal integrations and more to help...

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 02, 2026

Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | September 02, 2026

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | August 31, 2026

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Best Pick

The Best Text Message Marketing Services of 2026

By Mark Fairlie | August 31, 2026

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Review

EZ Texting Review and Pricing

By Mark Fairlie | August 31, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Best Pick

The Best CRM Software of 2026

By Mark Fairlie | August 27, 2026

HubSpot, monday CRM and Zoho lead our picks for the best CRM software, with AI agents, automation and analytics for every budget.

Real estate agent looking at a house exterior

Best Pick

Best CRM for Real Estate Businesses

By Nadia Reckmann | August 21, 2026

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | August 21, 2026

Discover how Bluetooth beacons help businesses drive sales through location-based marketing, from retail and restaurants to gyms and healthcare, plus key privacy tips.

Best Pick

Best CRM for Recruiting

By Mark Fairlie | August 18, 2026

Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.

Best Pick

Best CRM Software for Nonprofits

By Ross Mudrick | August 18, 2026

Discover the best CRM software for nonprofits in 2026. Compare top systems to manage donor relationships and streamline community outreach effectively.

Review

Freshworks CRM Review and Pricing

By Nadia Reckmann | August 18, 2026

Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....

Article

CRM Switch: 5 Tips for CRM Change Management

By Alex Haimann | August 18, 2026

Switching from one CRM system to another is tricky. Read our guide on how to find the best CRM software, including tips to make the transition process easy.

Review

Salesforce CRM Review and Pricing

By Nadia Reckmann | August 13, 2026

Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.

Article

Salesforce vs. Zendesk Sell Comparison

By Mark Fairlie | August 05, 2026

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Article

Salesforce vs. Pipedrive Comparison

By Mark Fairlie | August 05, 2026

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Article

Make Money with Google AdSense: Everything to Know to Grow an Empire

By Sean Peek | August 05, 2026

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | August 05, 2026

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article

Just Say No: 10 Website Design Mistakes That Can Hurt Conversion

By Amanda Hoffman | August 05, 2026

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Review

Textline Review and Pricing

By Mark Fairlie | July 29, 2026

Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.

Review

Podium Text Message Marketing Review and Pricing

By Mark Fairlie | July 28, 2026

Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...

Review

GoDaddy Airo AI Builder Review

By Natalie Hamingson | July 27, 2026

GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.

Article

Why You Should Verify Your Brand on Social Media

By Natalie Hamingson | July 23, 2026

Do you really need to get verified on social media? Learn why verification is essential to growing your business.

Article

How to Use Email and SMS Marketing Together for Maximum Impact

By Adam Uzialko | July 23, 2026

Email and text message marketing can complement one another to engage and inform users while also encouraging them to take timely action.

Best Pick

The Best Website Builders and Design Services of 2026

By Mark Fairlie | July 23, 2026

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

Best Pick

Best AI Website Builders of 2026

By Adam Uzialko | July 23, 2026

AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.

Best Pick

Best Drag-and-Drop Website Builders of 2026

By Adam Uzialko | July 23, 2026

The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].

Best Pick

Best No-Code Website Builders of 2026

By Adam Uzialko | July 23, 2026

No-code website builders allow you to design and launch your website without ever touching HTML, CSS or any other code (unless you want to). These are our top picks.

Article

Is a Subscription Website Right for Your Business?

By Mark Fairlie | July 17, 2026

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

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