Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.
Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach targeted audiences with powerful tools.
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
Social media helps small businesses boost visibility, engage customers, drive traffic, and build brand loyalty on platforms like Facebook, Instagram, and X.
Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.
When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.
Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.
There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more.
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.