The Best Website Builders and Design Services of 2024

Google is often the first and only place consumers and business owners look for new suppliers. New product and service discovery now happens almost exclusively online and that’s made it crucial for businesses today to have their own professional website. However, this is difficult for many company owners because they have limited budgets and technical skills.

They have two options – self-service website builders and full-service web design companies. Self-service website builders are user-friendly, affordably-priced and require little to no technical, design or writing skills to achieve great results. On the other hand, full-service web design companies take care of everything and offer a comprehensive solution, often including search engine optimization and marketing. We spent dozens of hours researching both website builders and web design services. To determine, the best, we considered a wide range of factors, including cost, integration options and ease of use.

Compared with website builders a few years ago, modern website builders allow companies to customize all aspects of design. (Source: Wix)

Three other website builder and design services that impressed us and are worthy of including on a potential vendor shortlist are:

Duda

Duda’s service has been built specifically for website design and build agencies that require robust platforms capable of building, hosting and updating complex websites at scale for multiple clients. On a web design level, its flexible drag-and-drop website editor speeds up the creation process and supports more advanced customizations for adding interactive content and other dynamic features. For e-commerce clients, we like how the platform can manage the sale of physical products, digital products, services and even donations. In the back end, the platform shines too. The AI-powered SEO toolkit simplifies Google optimization across multiple client websites although it doesn’t manage keyword clustering and topical authority just yet. We love how you can stay brand consistent in front of clients with the platform’s excellent white labeling system. The automated billing management system and mini-workflow management tool for team and job collaboration are also impressive. Additionally, we like how agencies can invite team members to collaborate on and invite clients into projects, too.

Weebly

Weebly is an excellent platform for businesses wanting to build and promote websites or e-commerce sites quickly and affordably. You can start with a free website to test the system out and build your site up gradually. Then move on to paid plans to add more functions and features as you need them. Weebly’s subscription and app fees are among the most affordable on the market. We love how fluid and functional the drag-and-drop website builder is. It’s based around customizable modules, meaning that it’s easy to add written and visual content as well as change site-wide fonts, colors, backgrounds and more. The e-commerce store is also well-stocked with features that you expect from more expensive competitors like coupons, gift cards, automatic tax calculators, shipping and inventory management. Weebly is part of Square, the online payment processor. As you’d expect, their payment infrastructure is now embedded into the platform however you can choose Stripe or PayPal if you’d prefer. [Read our complete review of Square]

Hibu

Unlike the other vendors we reviewed, Hibu does everything for you – they don’t provide any tools for you to build your own site. They are a full-service design agency that, in addition to creating and updating client websites, provides a range of value-added services to promote their clients’ sites including managing online listings and reviews, identifying and exploiting search engine optimization opportunities, and handling paid ad management campaigns. The key element of its system is its “Local Ranking” feature, aimed at securing high search engine results for firms operating in restricted geographical areas like home service companies and professional services firms. We appreciate how focused Hibu is on delivering specific measurable results for its clients and how its subscription system allows firms to choose only the services most suitable for them.

When considering the cost of web design, you should separate website builder solutions from professional services that create custom sites for specific clients. As you might expect, the former is significantly less expensive, and the latter varies by design specs and client needs.

Website Builder Pricing

If you have a small budget for website design, website-building software is likely your best option. Most no-code web design platforms offer free personal plans, free trials, and tiered subscriptions that increase in price and functionality with each level. Subscriptions are charged monthly and often discounted if you pay annually.

Today’s website builders empower business owners with no design experience to create beautiful sites and allow them to build product catalogs that visitors can browse. (Source: Duda)

Most entry-level subscriptions cost around $10 per month for each website, while intermediate subscriptions tend to be in the $15-$20 monthly range. Higher-end drag-and-drop design packages, which often include more customization options and better analytics, usually cost around $25 to $40  per month and can increase into the hundreds for specialty platforms geared toward large enterprises. Keep in mind that a plan with e-commerce capabilities typically costs more than one without.

Although web design software is intuitive and user-friendly, it is helpful to have coding experience if you want to make unique modifications. When you sign up for this software, there isn’t much room for negotiation, since it has preset plans. However, you can always request a free demo before making a commitment.

Website Design Services Pricing

Pricing for a website design service is more difficult to determine since the scope of work depends completely on each business’s website goals. Although the price varies, even a basic website will cost you at least a couple thousand dollars, and that price will climb with each feature or design element you add.

If your business is moving out of the SMB space and into the enterprise realm, or if the specifics of your website design are essential to your daily business, it will be money well spent. Just make sure to request price quotes from a few different website design services before you make a final decision.

The biggest mistake SMBs make when they go for custom creation is heading into the process without a clear goal or plan, and then getting talked into unnecessary extra features, resulting in higher maintenance costs going forward. For this reason, the aim of your website should be clearly defined and meticulously detailed long before you approach a web design service. Issues like security needs, ongoing maintenance, SEO, integration with other products or systems, and must-have features should all be covered in your plan. This level of planning will not only help you get what you want, it will also help the designers.

A responsive website created by an individual web designer that only lists basic company information is, of course, much less expensive than an agency-built site that has a custom chatbot, integration with multiple systems, embedded videos and different login permission levels. One thing you can do to keep your costs low is to only include the features you need in your build and ask early on about the maintenance or support plan costs you will incur going forward.

It can be tough to know whether you should use a self-service website builder or a full-service website design agency to build your business website. There are a few major differences between the two that can help you narrow down the choices.

Website Builder (Design Software)

• What is it? Website design software is a self-service web builder platform. It is often quick to download and lets you create, edit and monitor your website. The best software includes features like user-friendly templates, domain names, e-commerce website capabilities, analytics, responsive web design and mobile applications.
• What are the benefits? A major benefit is price, as it is typically free or cheap to use. Most builders offer the option of a free plan or free trial, which is helpful for those who want to try out the software before subscribing to a paid plan. It’s quick to activate, so you can start building your website almost immediately.
• Who is it for? Web builders are very popular among individual professionals and small businesses. Since website builders come in affordable plans, this is typically the best (or only) option for those working with a tight website budget. The majority of the software is easy to use, featuring premade templates and drag-and-drop capabilities. Even business owners with no web design experience can create websites after watching just a few online tutorials. A website builder is also ideal for those who have web design experience, as they can customize their website exactly how they want it. If you want complete autonomy over how your website will look, this is the best option.

Website Design Services

• What is it? Website design services are companies that create, build and maintain your website for you. In addition to the website development features of web builders, web design services typically offer many other services. For example, they can create content, strategize your SEO and assist with branding efforts.
• What are the benefits? This full-service option takes all the guesswork out of the equation. With experienced web designers and developers creating and maintaining your site, you have a better chance of ranking and performing well. Since these companies also offer several other business services, this can be a convenient way to fulfill a variety of needs (web design, development, branding, marketing, SEO, etc.) with one company.
• Who is it for? Although website design services are typically utilized by midsize or large businesses, they are great for any business with the right budget. It is more expensive to use a website design service than a website builder, but having professionals create and build your website gives you a better chance of a good online presence. It also gives you more time to run your business instead of building and maintaining a website. Since many website design services offer additional services like branding and marketing, businesses that need a plethora of services can benefit from partnering with an all-in-one design service.

The web design process is often an ongoing task, so if you are searching for the best professional website creator, it’s important to find one that caters to your interests and business goals specifically. The best web builders are easy for tech novices to learn, but they also have advanced tools to cater to those with coding experience. They should allow you to select industry-specific themes for your site.

With industry-specific themes, you should have access to backgrounds and images that correspond to the type of service you’ve chosen, while still having control over the design elements that go on each page. Most of the companies we reviewed limit the number of sites you can create, with only a select few offering an unlimited number of both websites and webpages.

After you create a website, the web design console should provide a preview of a determined page. This can be your homepage, direct online storefront or whatever you decide to make it. Web builders typically have predetermined pages built into the template – like contact pages, homepages, “about us” pages and business location maps – to speed up the design process.

The best web design software includes a blog manager. Many new site creators are looking to give their blogs some credibility by adding professional design and the .com that comes with any paid host. Blogging pages are intended for dynamic content that is continually updated rather than landing pages that remain largely static.

When looking for a website design program, you first need to determine whether you want to use self-service software or a full-service design agency. Consider what basic functions you need your software or service to perform, in addition to which features you may need as your business website grows. 

Usability

One of the most important elements of a website design service or software is its usability. Web design services can professionally assist you in creating a website that suits all of your business’s needs, and most of them do this by assigning a dedicated account manager to each client. If they turn over the website monitoring to you, they should ensure that you effectively understand how to use the software and content management system (CMS).

Web design software should be easy to use, whether you want to update your current website or build a new website from scratch. The best website builders have demos and setup wizards that show you how to make a website quickly and effectively. Most of the web builders we analyzed have a variety of website templates and design tools. Web templates should be highly customizable and responsive to desktop, tablet and mobile devices. Drag-and-drop capabilities make it easy to shift elements such as images or widgets. HTML or CSS editors are also helpful inclusions because this means the software serves experienced web designers as well as novices. 

Hosting Besides offering web design solutions, the best website builders also host your site. Most programs offer free custom domain hosting for at least the first year of your subscription. While this feature is touted as free, you typically have to pay for setup fees or register your domain privately. Each website creation application comes with a basic hosting plan that is essential to giving your site a professional domain. However, if unlimited storage and subdomains are your priorities, take a look at our web hosting guide. These hosts have a few more options for builders, with an emphasis on WordPress. 

Storage Storage is an important feature to consider, especially if you have video- or image-heavy webpages. The services we evaluated each include a fairly large number of web pages, but if you have a large e-commerce store, consider plans that allow for a higher number of products or pages. If you intend to create more than one site, be sure to find a website solution that allows this. Finally, a custom domain and the ability to add several custom email addresses is important for branding and presenting a professional image.

Marketing and Analytics

An awesome website won’t raise awareness of your organization or boost your sales if no one knows about it. Every website design service or software should give you the ability to enhance your website’s SEO and view its performance metrics.

This sample dashboard on the Weebly platform gives business owners a broad overview of their traffic sources and what people do when they visit their websites. (Source: Weebly)

Many website design services offer digital marketing and SEO as part of their core operations. Most web builders allow you to include marketing features like metatags, but businesses that need comprehensive marketing efforts will benefit the most from full-service website design companies.

Whether you partner with a design service or use DIY software, your website builder should give you access to website analytics. These analytics show you how your website is performing and where you can improve.

When we evaluated each application’s analytical tools, we noticed that all of the software employed Google Analytics, but many programs offer proprietary analytic tools that track different data points. The best web design software not only tracks industry-standard data points, like the number of visitors and page views, but also provides data like bounce rates, referring pages, behavior and mobile data points.

Responsive Web Design and Mobile Optimization

Since roughly half of website traffic comes from mobile devices, it is important for your business website to accommodate those users. Many search engine algorithms even penalize websites that are not responsive to mobile devices. The best professional website creators offer responsive web designs that automatically modify your website to adapt to the device type it is being viewed on (desktop, tablet or smartphone).

If you currently manage a desktop-only site, we recommend you take advantage of a mobile website builder to convert your site to mobile, or at least create a mobile version of your site that can reach a wider online audience. Improving your web design to fit the current demand can result in higher conversion rates.

E-commerce Capabilities and Additional Services

Online shopping is on the rise, making e-commerce design a valuable feature to look for in a website builder. Even if you do not currently want to sell any products online, it is important to find a service that can scale with your business (in case you want to sell online in the future, for example). Some platforms limit the number of items you can sell, so if this is a core element of your business, it’s an important feature to analyze.

Many website design agencies provide additional services like content creation, branding and website monitoring. If these are services you want to take advantage of, be sure to find an agency that can accommodate you.

To identify the best website builder software and services for small businesses, we started with our current list of website design vendors. We added to that list with research through other reputable online sources, such as business websites and reviews, and by conducting standard industry research. We examined nearly 50 website design software and services in total.

We narrowed our list based on different use cases and the criteria listed below. We reviewed each company’s website and software, taking careful note of usability, flexibility, integration, customer service and other factors that are important to entrepreneurs. We posed as entrepreneurs and contacted support representatives to assess the quality of service they offer small business owners.

We eventually cut our list down to these top website builders: Wix, Web.com, BlueHost, GoDaddy, SquareSpace, Duda, Weebly and Hibu.

We based our final decisions on these factors:

• Rates and contracts
• Industries served
• Web hosting and storage
• Marketing and analytics
• Usability and templates
• Responsive and mobile-friendly designs
• Customer service
• Better Business Bureau ratings and accreditations
• Customer reviews and complaints

The demand for easy, no-code website-building options from individuals and SMBs alike has rocked the state of the website design industry and irrevocably changed the landscape. Years ago, the only way to build a website was to manually do it yourself or hire a professional to do it for you. Gradually, WYSIWYG editor design programs popped up with limited templates that allowed basic website creation, but they were restrictive and typically built without mobile viewing in mind. As mobile connectivity has grown, the demand for responsive design has exploded, and most website design software today automatically scales to any screen. Programs today also allow users to embed media and integrate with outside apps like Google Maps and PayPal.

While enterprise-level clients still frequently choose dedicated web design teams to create their corporate websites, small businesses are happily helping themselves to DIY builders that allow for quick creation with minimal tech skills. The proliferation of inexpensive web design tools with hosting built into the subscription has changed not only how SMBs build websites but how the public views SMBs without websites. Websites are now considered mandatory in many SMB industries, and website design tools make the process of creating and maintaining a site painless.