EZ Texting Review
By Saige Driver, business.com Writer | Updated Sep 09, 2020
When you're looking for a text message marketing service, it's important to find one that fits your business's needs and is easy to use. The best services have an intuitive dashboard, automation tools and drip campaigns, free incoming text messages, custom keywords, contact management tools, and comprehensive analytics and reports.
September 2020: EZTexting has announced the addition of emojis to its SMS marketing software, providing companies with the opportunity to add more personality to their messages. A study done by EZTexting showed that two-thirds of Americans use emojis regularly in text messages, and 29% said emojis make them feel more connected to a brand. The strategic use of emojis could help make your brand more relatable to consumers and increase engagement among your target audience.
To view all our recommendations for text message marketing services, visit our best picks page.
EZ Texting is our pick for the best text message marketing service overall because it has every tool a business needs to send successful text message marketing campaigns, its flexible packages are good for businesses of all sizes, and its dashboard is very easy to use. In addition, EZ Texting offers a 14-day free trial, so businesses can test the dashboard, send messages and add contacts before agreeing to a package.
EZ Texting has transparent pricing and flexible plans. With eight different tiers and custom packages, it has a plan for businesses of all sizes. It also has a 14-day free trial that includes 100 free messages and one keyword.
All plans allow multimedia (MMS) messages and the purchase of additional messages. Additional messages usually start at 4.5 cents but are cheaper on the higher plans. Additional keywords cost $25 per month each.
- The Pay & Go plan doesn't charge a monthly fee. Instead, you pay 5 cents per message, and $25 per keyword each month.
- The Plus plan is $49 per month and includes 1,000 messages and one custom keyword per month.
- For $94 per month, you can purchase the Select plan, which includes 2,000 messages and two custom keywords a month.
- The Elite plan is $149 per month; it includes 3,300 messages and three custom keywords.
- The Pro plan includes 5,500 messages and four custom keywords per month for $250.
- The largest plans – Bronze, Silver and Gold – are $450, $1,100 and $2,000 a month respectively. These plans include 10,000 to 50,000 messages per month and up to 15 custom keywords.
If you need a bigger plan than any of these, you can contact EZ Texting for custom pricing.
Ease of Use
When you first sign up for the 14-day free trial, you can take a guided tour and learn how to send your first text message. It shows you how to select a specific group, single contact or type in a phone number when you send your first message. Then, you can create a message template or insert personalized fields.
Before you send a text message, you can review what the message looks like, who is receiving the message and when it'll send. You'll also see how many credits are required to send the message.
Once you review everything, you can edit or send the message. After you send your first message, EZ Texting walks you through the process of adding contacts. If you have an existing contact list, you can import it into Avochato. When you're uploading contacts, you can select which groups they belong to. This makes it easy to segment your contacts and target different groups.
EZ Texting's dashboard is very intuitive and user-friendly. The top of the dashboard shows how many unread messages you have, scheduled messages sent, contacts added and opt-outs. It's also easy to add new contacts, send text messages and have individual conversations with contacts. EZ Texting's reports are also easy to read and offer a lot of information on messages sent, contacts and keyword activity.
If you have questions while you're in the dashboard, you can contact support via live chat or phone. You can also browse EZ Texting's help center and blog, which features articles and videos.
EZ Texting Features
Analytics: Along with contact management and ease of use, analytics is one of the most important text message marketing tools. With EZ Texting's tracking and reporting feature, you can gather information about your past text message campaigns and develop a greater understanding of your audience. You can view metrics such as texts sent, messages received and up-to-date contact counts.
Contact management: Clean contact lists are essential to successful text message marketing campaigns. With EZ Texting, you can create your contact list by uploading an existing contact list or manually adding contacts one at a time. While you create your list, you can add custom fields and sort and segment your contacts. You can create an unlimited number of groups and then design campaigns specifically for different groups, such as new customers.
Customization: EZ Texting's custom fields can help you make your contacts feel like more than just a number, because you can personalize your messages to include specific customer details. For example, your customers' full names are automatically merged into mass text messages, so while the whole group may receive the same message, it will be addressed to each of them personally by name.
Drip campaigns: One reason EZ Texting is our best pick overall is its advanced text message marketing tools such as drip campaigns. This tool makes it easy to create and send out automated text message campaigns. You automatically send out a timed series of text messages, such as a welcome message to a new customer and then a coupon for their first purchase at a predetermined later time.
Free incoming text messages: Unlike some other text message marketing services, EZ Texting offers free incoming messages. Incoming messages are stored in your inbox for you to sort and export whenever you want.
Integrations: EZ Texting integrates with other marketing software such as Constant Contact, Zendesk, PieSync, MailChimp and AWeber. This is great for businesses looking to combine their text message and email marketing campaigns.
Message templates: Templates save you time by allowing you to save your favorite text messages for future use. When it's time to use the message again, just select the template you want, make the necessary changes and send the text. EZ Texting also offers starter templates for specific industries and segmented groups.
MMS messaging: Like all the best text message marketing companies, EZ Texting allows you to send multimedia messages. With MMS messaging, you can include images, audio and video files in your text messages.
Mobile keywords: You'll manage your text message marketing campaigns and contact lists with mobile keywords and shortcodes. You can create keywords for specific groups, and when someone texts you that keyword, they'll be added to the group. This helps make sure you don't send text messages to people who aren't interested in them. For example, if you're having a sale on children's products, you can send the campaign only to people who have opted in to children's product updates.
Scheduling: Scheduling text messages is helpful if, for example, you want to make sure appointment reminders go out at the most effective time or know you want to send a campaign at a strategic time. You can schedule multiple messages in advance and relax knowing your campaigns are all set to go live. You can also schedule recurring texts to be sent on a regular basis, such as daily, weekly or monthly. This is great for meeting reminders or weekly sales calls.
Sign-up widgets: Along with using mobile keywords, people can sign up for your text messages through a widget on your website, Facebook page or Twitter.
Surveys: Customer feedback is essential for every business. It helps you understand what you're doing right and what you need to improve. You can gather customer services through EZ Texting's polling and survey capabilities. You can ask customers different types of questions, such as multiple choice, essay, number range, yes/no and true/false.
Text forwarding: This service makes it easy to manage your incoming text messages on the go, without logging in to your account. Messages are automatically forwarded to your email address or mobile phone. This is helpful for managing texts if you're not in front of your computer often.
Text-to-landline: You can send and receive text messages through your existing business phone number with no changes to your voice service. This is helpful because you don't need to have different phone numbers for talking and texting.