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Updated May 17, 2024

EZ Texting Review and Pricing

Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
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Table of Contents

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Editors Score:8.2/10
EZ Texting is a user-friendly text messaging platform with an impressive range of built-in marketing features. However, it can be pricey, and you'll need a working knowledge of Zapier to get it to work with other software.
Thumbs Up Pros
  • EZ Texting's many built-in features and tools add enormous value to a business.
  • It's easy for those with little experience in marketing to get up to speed quickly.
  • EZ Texting has by far the best template library we've seen.
  • The platform offers numerous integration options.
Thumbs Down Cons
  • EZ Texting has fewer support options than some competitors.
  • EZ Texting has only a handful of built-in third-party app integrations. Over 2,000 others are available but require a working knowledge of Zapier.
  • The per-text rates can be higher than those of some competitors.
Editor's Rating8.2/10

EZ Texting is a well-executed, feature-packed text message marketing platform that stands out for its highly intuitive user interface. New users inexperienced in marketing or who aren’t particularly tech-savvy should be able to get up to speed quickly. We appreciate that the solution expands its functionality with seamless built-in integrations with HubSpot, Constant Contact, Squarespace, Shutterstock and Mailchimp. EZ Texting has over 210,000 loyal clients who would agree with our assessment of this platform as the best text message marketing service for ease of use.

EZ Texting Editor's Rating:

8.2 / 10

Pricing
8/10
Ease of use
8/10
Functionality
9/10
Segmentation
8/10
Customer service
8/10

Why We Chose EZ Texting for Ease of Use

As its name implies, EZ Texting is easy to use from the get-go. Its developers designed the platform and its interface for users without prior knowledge of text-based marketing tools. Numerous prompts guide users through all features and functions. In our opinion, EZ Texting is the most user-centric text messaging system available today. Additionally, this fully featured system is comparable to other leading text message marketing platforms in functionality.

The EZ Texting website offers helpful information, but because the platform is intuitive, users likely won’t have to reference many online assistance options. However, we were impressed by the sheer volume of industry-specific content the company provides on making money with text messaging — a resource all users will appreciate.

FYIDid you know
Brands use text message marketing because it provides instant deliverability, a high open rate and numerous personalization options.
EZ Texting user interface

EZ Texting’s user-friendly interface presents all the information you need in a central hub. Source: EZ Texting

Ease of Use

The EZ Texting dashboard is exceptionally easy to understand and navigate. The company has adopted a clean and minimalist design for its dashboard that works very well. We could tell that much thought went into the platform’s user experience. During testing, we found that we could navigate to most functions with a few clicks. We appreciated how related tasks and features were bundled logically for easy navigation. We also consulted the learning center less frequently than we did with other platforms — a testament to EZ Texting’s ease of use.

Users switching from other text messaging providers shouldn’t have many issues. Uploading contacts to EZ Texting is a breeze via a custom CSV (Excel-type) template. You can also grab contacts directly from Constant Contact and HubSpot. 

EZ Texting’s online learning center is impressive. It includes a dozen short videos that walk you through the platform’s features. There’s also a thorough and helpful “getting started” section. We particularly like EZ Texting’s assortment of help sections with industry-specific text marketing advice for businesses ranging from bars and nightclubs to wedding service providers. 

EZ Texting offers direct integrations with many of the best customer relationship management (CRM) software platforms, including HubSpot and many of the best email marketing services, including Constant Contact and Mailchimp. The software can also integrate with web design platforms like Squarespace and Shutterstock. Additionally, you can connect to more than 2,000 third-party apps via Zapier. A REST API with thorough documentation can help business owners develop their own integrations.

FYIDid you know
If you prefer to avoid dealing with Zapier or custom APIs, read our review of SimpleTexting. This vendor will create custom Zapier integrations for your business for free on higher tiers.
EZ Texting uploading contacts

Uploading contacts to EZ Texting is straightforward via a template or direct transfer. Source: EZ Texting

EZ Texting Features

EZ Texting offers a comprehensive set of features that can help businesses boost their market reach and increase sales via text messaging. Here are a few features that stood out to us. 

Keyword Selection

EZ Texting makes it easy to use keywords to build contact lists and send promotions, alerts and more. For example, if you offer five different products, you can choose a keyword for each and ask customers to text you the keyword or keywords they’re most interested in when they subscribe. We found it easy to add new keywords to EZ Texting and set an automated reply when someone joins your subscriber list. 

EZ Texting keywords

EZ Texting walks users through the process of creating keywords to use in marketing campaigns. Source: EZ Texting

Drip Campaigns for New Subscribers

Email drip campaigns — where you send a sequence of messages to subscribers over time — are highly effective. EZ Texting makes it easy to create short message service (SMS) drip campaigns that perform the same function. Here’s how it works: 

  • Go to the Campaign menu and select Drip campaign
  • Create a new campaign and add one or more subscriber groups (you can add more later if you want). 
  • Set the length of time between when someone subscribes and when they get their first drip message and subsequent messages. 

You can also add trackable links to text drip campaigns to monitor which subscribers visit your website after receiving a message.

EZ Texting drip campaigns

EZ Texting supports drip campaigns to help nurture leads. Source: EZ Texting

Bulk and Recurring Texting

You can reach a large audience quickly with EZ Texting’s easy-to-use bulk texting option. We like that you can select the group or groups you want to target and personalize text messages with contact fields like first name and last name for greater engagement.

Messages can be sent immediately or scheduled for later. We were impressed that EZ Texting lets you turn a bulk message into a recurring one — something not all platforms allow.

Did You Know?Did you know
According to SMS Comparison, 98 percent of texts are opened and read — most within three minutes of delivery. In contrast, according to Constant Contact, the average email open rate across all industries is about 38 percent.
EZ Texting bulk texts

EZ Texting lets you set up bulk texts immediately or schedule them for later. Source: EZ Texting

Text-to-Landline

We like that EZ Texting allows you to set up your existing landline number to receive texts. When a customer messages your landline, your messages will appear in your EZ texting inbox. Not every text messaging service we reviewed offered this capability.

Two-way Conversation Tool

Many texting platforms we reviewed had serviceable inbox functions. However, EZ Texting’s two-way conversation tool stands out. Select New Message — a button on permanent display so that you don’t have to hunt for it — to start a two-way conversation. Search for the person you want to message by name or number, compose your message and send it.

We were impressed that you can add emojis and pictures — multimedia messaging service (MMS) only — from a panel above the message box. Additionally, you can access templates directly — a handy shortcut most other platforms lack. If you write something new that you like and want to use again, you can save it as a template in the message box. 

When someone texts you, their messages appear in your inbox along with your entire conversation history with them.

EZ Texting two-way conversation tool

EZ Texting’s two-way conversation tool ensures customers can reach you anytime. Source: EZ Texting

Artificial Intelligence (AI) Integration

The implementation of generative AI into EZ Texting has been a standout. We like the level of customization it offers, including aspects like tone of voice, where you can choose from casual, formal, playful or passionate.

The inbox is a prime beneficiary, as the AI in the platform will help teams better assign, sort and filter conversations, speeding up response times — crucial for sales and customer service.

You can use the AI Compose tool to draft personalized and engaging messages to your target audience quickly. This will be a boon to companies without an internal marketing department where writing ad copy is an infrequent activity.

MMS Support, Photo Library and Image Editor

MMS messages boost shareability and engagement, so we like that this functionality is built into the EZ Texting platform. MMS messages can include up to 1,600 characters and support pictures, GIFs and audio and video clips. 

You can choose from up to 20 million Shutterstock images to use in your MMS messages. We like the Canva-like function that allows you to create branded announcements, invitations and promotions. You also appreciate that you can edit MMS design templates.

FYIDid you know
When comparing MMS vs. SMS messages, MMS messages often get higher response rates.
EZ Texting Shutterstock stock images

Take advantage of 20 million-plus professional images from Shutterstock for your mobile marketing. Source: EZ Texting

Quick Response (QR) Codes

EZ Texting includes easy and flexible QR code functionality. Select Tools > QR code generator to create QR codes that can do the following:

  • Create a new text on a user’s phone with a keyword they can send you to opt in.
  • Direct a user to a webpage, perhaps one with an online coupon, special offer or loyalty program.
  • Input your number into a user’s phone so they can call you.
Did You Know?Did you know
According to Statista, 89 million Americans have used their smartphones to scan a QR code, with that number expected to surpass 100 million by 2025.
EZ Texting QR codes

EZ Texting makes it easy to generate QR codes for text campaigns. Source: EZ Texting

Delivery Reports

EZ Texting’s marketing analytics functions provide a level of detail beyond what most businesses need. Still, it’s not as comprehensive as other platforms we reviewed. We appreciate that you can do the basics, such as tracking opt-in and opt-out levels, click-through rates from URLs included in text messages, reply rates, bounce rates and more for specific campaigns and timeframes.

EZ Texting reporting

EZ Texting offers multiple report options so you can monitor how well your campaigns are faring. Image source: EX Texting

EZ Texting Pricing

EZ Texting has four service plans. All include the following:

  • Unlimited two-way texting, incoming messages, contacts and keywords
  • AI inbox tools for composing and answering messages
  • QR Codes, signup forms and contact management tools
  • Texting tools, such as group texts, MMS and SMS texts, opt-out tool and text forwarding
  • Campaign tools, such as automation, drip campaigns and scheduling
  • Shutterstock image access for MMS messages
  • “CRM Lite” tools for subscriber data organization
  • Integrations with Salesforce, HubSpot, Squarespace, Shutterstock, Transcend, Zapier, Zendesk and more
  • API access
  • Analytics, reporting, template and design tools
  • 500 text credits

Plan costs and parameters are as follows:

Plan

Price per month

Recommended for

Daily messages at max speed

Free messages per month

Phone number

Launch

$20 (paying annually)

$25 (paying monthly)

Up to 500 contacts

500

500 

Local EZ Textable phone number

Boost

$60 (paying annually)

$75 (paying monthly)

Up to 2,000 contacts

2,000

500

Local high-volume EZ Textable phone number

Scale

$100 (paying annually)

$125 (paying monthly)

Up to 50,000 contacts

50,000

500

Local high-volume, high-speed EZ Textable phone number

Enterprise

$3,000

50,000-plus contacts

1 million 

200,000 

Dedicated short code

EZ texting does not charge your business per text. Instead, it uses a credit system. One SMS text costs one credit while each MMS message costs three credits. Every plan comes with 500 credits and businesses can buy more anytime. Credits cost about 3 cents, but the exact costs can vary depending on the plan. Credits can roll over for one month. Additionally, you can add another number to your plan for a fee, but you’ll need to contact the company for an exact price. 

EZ Texting offers a 14-day free trial with 100 credits and one keyword. You can extend your trial from within the app. 

Price-wise, EZ Texting is midmarket. Other highly versatile systems like Protexting charge more per message while simpler, less complex services like Textedly and SimpleTexting can cost much less.

TipBottom line
If EZ Texting's pricing seems high for your text volume, check out our Textedly review. This vendor is among the most cost-effective we've reviewed.

Implementation and Onboarding

Signing up for EZ Texting is quick and hassle-free. To get started, you’ll be asked for your name, contact details and password. You don’t need to provide a credit card. The system assumes you want the free trial, but you can select any plan.

Your account will be immediately activated, and you’ll receive an email with links to its “Getting Started” section, help center and a video on how to send your first message in less than five minutes.

We like that you don’t have to download anything to use EZ Texting. It’s all done from within a standard web browser. You can’t customize the dashboard but that’s true of all the services we reviewed.

Customer Support

EZ Texting offers live chat support daily from 8 a.m. to 8 p.m. Eastern time. You can also submit a support request via your inbox and access the help center at any time. We tried the web chat a couple of times during our trial and received very quick replies, although you may have to go through a chatbot before being connected with a live agent.

Limitations

Cost is also a potential disadvantage with EZ Texting. Depending on your texting volume, texts can get expensive. Adding lines will also incur additional costs.

Additionally, while the online help resources are impressive, we’d prefer to see more extended support hours and the ability to get help via phone. 

Methodology

We spent weeks researching the top text messaging services to determine the best solutions. As part of our analysis, we looked at ease of use, features, pricing, customer support and integrations. To determine the best text messaging service for ease of use, we evaluated the clarity of onscreen instructions, the quality of online support documentation for new users and integrations with other popular software.

FAQs

No. EZ Texting is not HIPAA-compliant. You shouldn't use EZ Texting to text a patient's personal health information. SMS messages are unencrypted and may go to the wrong number. EZ Texting recommends that medical professionals use its service for generic appointment reminders, promoting open days and improving staff communication.
EZ Texting offers a 14-day free trial when you sync your lists with Constant Contact. Standard charges apply thereafter.
You can use EZ Texting credits to send SMS and MMS messages from the platform. One SMS message is equivalent to one EZ Texting credit and one MMS message is equivalent to three credits.

Bottom Line

We recommend EZ Texting for …

  • Small businesses that value ease of use above other criteria, including price.
  • Small business owners with very little experience in marketing.

We don’t recommend EZ Texting for …

  • Businesses that send tens of thousands of messages per month.
  • Small businesses that want phone support or readily available help and assistance.
Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices. With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.
Editor's Rating8.2/10
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