BDC Hamburger Icon

Menu

Close
BDC Logo
Search Icon
ArrowSales

Sales Techniques

To excel in sales requires an understanding of persuasive techniques and negotiation skills. These resources can help you strengthen your sales practices and devise training programs for your team. When your salespeople have these tools in their toolbox, you can expect to earn more business.

Article
12 Proven Ways to Increase Sales
By David Gargaro | November 20, 2024

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

sales pitch presentation
Article
Use These Jedi Mind Tricks to Make Customers Spend More
By Mike Berner | November 19, 2024

Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.

Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2024

With the right synergy, it’ll be “Showtime” at your business.

Article
13 Tips to Win Customers Over the Phone
By Max Freedman | November 07, 2024

This guide includes tips on how to drive sales over the phone.

Article
5 Powerful Tips for Successful Account Management
By Jamie Johnson | November 06, 2024

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | November 05, 2024

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

busy office
Article
9 Ways to Build a Positive Sales Culture
By Megan Totka | November 04, 2024

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | October 30, 2024

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | October 30, 2024

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Salespeople discussing numbers
Article
You’ve Got Leads But Why Aren’t They Buying?
By Jennifer Dublino | October 30, 2024

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Article
How to Find Anyone’s Business Email Address
By Julie Thompson | October 15, 2024

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.

Article
The Rule of 9s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | August 27, 2024

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

businessman talking on a phone in an office setting
Article
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | August 27, 2024

Learn how to feel more confident during sales presentations.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Sean Peek | August 21, 2024

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Article
Secrets to Selling Intangible Products and Services
By Jonathan Furman | August 14, 2024

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | July 30, 2024

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | July 30, 2024

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
Get Inspired: The Top 10 Blogs on Sales Management for 2024
By Skye Schooley | July 23, 2024

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Mark Fairlie | June 25, 2024

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | June 14, 2024

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | June 03, 2024

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | April 18, 2024

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
The Psychology of Sales
By Max Freedman | February 02, 2024

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Article
Creating a Sales Manual
By Jamie Johnson | December 20, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Article
Complete Guide to Building a Sales Process
By David Gargaro | November 15, 2023

A sales process helps you convert leads into customers and earn consistent sales in your business.

sales pitch presentation
Article
Sign on the Line: 5 Steps to Closing the Sale
By Jamie Johnson | October 31, 2023

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Article
Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.