Q: What is an email marketing service?
A: Email marketing is a digital marketing strategy where you send emails to customers and prospective customers. When email marketing is leveraged effectively, it can turn a one-time customer into a loyal customer. Email marketing services help you create eye-catching, professional emails, but it doesn't end there. Many services let you create automated responses, such as an email series welcoming a new subscriber who has signed up for your email list or offering a discount on a customer's birthday. This automation is helpful for small businesses – it allows owners to focus on running their business while their marketing strategy runs in the background; small businesses can continually gain new customers and grow. Finally, many services integrate with contact management so your contact data is always synced and up to date.
Q: Why should I use an email marketing service?
A: While email marketing isn't necessary for every business, it is a good way to reach customers and improve your overall marketing strategy. Email is one of the world's most-used communication channels, which makes it a prime opportunity for businesses to get their message out. Email also has an ROI of 4,400%, according to the Data and Marketing Association, which is three times higher than social media.
Q: How can I make my email marketing stand out?
A: With so many businesses using email marketing, it's important that your campaigns are relevant to your customers and subscribers. Selecting the email service that best fits your business is the first step in helping your campaigns stand out. After that, you'll want to use tools like list segmentation and automated responses to best cater to the wants and needs of your customer base.
Q: What are the most important elements of email marketing?
A: Your business should aim to provide a balanced mix of promotional content and organic content. Much like a social media marketing strategy, you need to add value to the inbox or feed of your subscribers. If a customer subscribes to your emails, send them emails that relate to them. This is where segmentation becomes valuable. Writing in a tone that matches your business's brand is also a best practice. If you stick to your brand identity and send emails that add value to your subscribers, you'll be in good shape.
Q: How can I decide which email marketing service is best for my business?
A: Businesses have different needs, and email marketing services have different strengths. If you're running basic email marketing campaigns, the least-expensive services probably make the most sense. If you're a bigger company sending emails to thousands of people, you need an email service that can easily handle that number of contacts while ensuring maximum deliverability with few errors.
The most important factor driving your decision will be the number of emails you plan to send each month and how many subscribers you plan to have. This will give you a ballpark price point. Once you know the number of emails and contacts, then you need to determine which features you must have, which ones you'd like to have but are nonessential, and which features you do not need or want. Start with our best picks above, then read our review of the service or services that appeal to you most – we have listed the plans each service provides, the number of emails and contacts each plan supports and the features that come with the service. Be sure to read our pros and cons, too, so you get a sense of whether the software will meet your needs.
When looking for the best email marketing service for your company, what are your needs? Are you looking to send email newsletters or are you looking to send mostly promotional emails? What metrics are the most important for your business to track? Some business value click-through rates, others value other metrics like the open rate of your emails.
You may also want to look at features like opt-in forms, which help you legally obtain the email addresses of subscribers.
Finally, choose a service that offers has a clean and intuitive interface so it's easy to find the tools you need. You'll also want the service to have an easy-to-use email editor, contact management tools, and drag-and-drop automation tools.