Email Marketing Services and Survey Software

by Saige DriverLast Modified: September 14, 2018

Business.com / Marketing Solutions

Best Picks

Pricing

Reviews

What We Tested

Social Media Integration

Survey Software

Costs

Guides & Whitepapers (Downloads)

Common Email Marketing Questions & Answers

Map

Services

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Intro

Email is still one of the best ways to reach your customers, but to do this, finding the right email marketing software is a critical task. There are several factors businesses should consider when choosing email marketing software, including the design and list-building tools, price, and customer service.

Along with highlighting some of the essential features, this guide offers our recommendations for the email marketing software platforms we think are best for different business needs.

Best Picks

Best for Small Business

Best Overall

Low Cost

Free

Best for Large Businesses

Best Survey Software

Most Flexible

Best Email Marketing for Small Business

Benchmark Email

Benchmark is the best email marketing software for small businesses. It is easy to use, includes a wide range of design tools and provides excellent customer service, all for a fair price.

With this software, you can create emails using a drag-and-drop editor or, for those with HTML experience, a code editor. It also offers a plain text editor for text-only emails. When using the drag-and-drop editor, you can create your own layout or pick from nearly 200 predesigned templates.

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Best Email Marketing Software Overall

iContact

iContact is the best email marketing software overall because of its ease of use, wide array of design and mailing features, and intuitive interface.

iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.

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Best Low-Cost Email Marketing Software

GetResponse

GetResponse has an easy-to-use interface and a wide range of features for an affordable price. The software is available in four different pricing plans: Email, Pro, Max and Enterprise. Plan prices vary by starting list size, included features and number of users. The Email plan is the most affordable, with prices starting as low as $15 per month for up to 1,000 subscribers. This plan can be used by one person at a time and includes autoresponders and basic landing pages.

The Pro plan, which can have three users at a time, starts at $49 for up to 5,000 subscribers, while the Max plan starts at $165 per month for up to 10,000 subscribers. Committing to one year of service lowers prices by 18 percent, with a two-year commitment bringing them down 30 percent. iContact also offers the Enterprise plan, which supports up to 100,000 contacts. You'll need to contact the company to schedule a demo and obtain a personalized price quote.

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Best Free Email Marketing Software

MailChimp

MailChimp is free of charge for businesses that have fewer than 2,000 contacts and send 12,000 emails per month. As long as you stay within these parameters, the service will remain free. With the free option, you have access to all of MailChimp's design, list-building and automation tools.

If you have longer contact lists or want to send more than 12,000 emails a month, you can choose one of MailChimp's paid plans, which range from $30 per month for up to 2,500 contacts to $150 per month for 12,801 to 25,000 contacts. All the paid monthly plans include unlimited sending.

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Best Email Marketing Software for Larger Businesses

Pinpointe

Pinpointe is the best email marketing software for larger businesses because its Enterprise edition allows you to send more than 10 million emails a month. It has all the features enterprises need to create and send successful email marketing campaigns.

With the Enterprise edition, organizations can create and manage up to 250 separate user accounts, with each user able to access their own campaign statistics. The software is 100 percent private-label for enterprise users, which means email recipients only see your company's branding, not Pinpointe's.

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Best Survey Software

SurveyGizmo

SurveyGizmo provides all the tools and features you need to design attractive, user-friendly surveys. While this software is more expensive than other survey providers, it's worth the investment.

The software's online platform is easy to use and makes creating surveys a simple task. The software's icons are clearly marked and include a description of what each one does. When you click on an icon, a pop-out screen provides additional options for each function.

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Most Flexible Email Marketing Software

Zoho Campaigns

Zoho is our choice for most flexible email marketing software. It has a variety of plans, so you can choose the one that fits into the budget of your company, and extensive tools that make creating successful email marketing campaigns a breeze.

Zoho's drag-and-drop email editor and automation tools are easy to use. You can customize your campaigns with your images, text boxes and social buttons. You can also see how your emails will look on both desktop and mobile devices. Its automation tools let you create and schedule email series and autoresponders.

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Pricing

Editor's note: Looking for email marketing software? Complete the questionnaire below to have our sister site BuyerZone connect you with lenders that can help.

Reviews

Below are all of our reviews for email marketing software and related categories. Our coverage includes reviews of the best email marketing software, email marketing services and survey software.

Email Marketing Software: What We Tested, What We Found

To find the best email marketing services, we started with a pool of more than 90 vendors. These included vendors we found through an online search and some we discovered by interviewing small business owners.

We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners.

During testing, we put ourselves in the mindset of small business owners, gathering information we think is important to that audience. We found information by visiting each company's website, making calls to customer service representatives, and trying out free trials or free versions of the software.

We analyzed each service based on the following tools and factors:

Price: Most email marketing services have a range of prices and packages based on the number of contacts you have.
Email creation tools: An easy-to-use and responsive email creator is critical. The best email marketing tools also have extensive templates that work on both desktop and mobile devices.
Contact management: List hygiene is essential to successful email marketing campaigns. If your list has duplicate contacts or contacts who have unsubscribed, it can hurt your deliverability.
Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each individual. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them.
A/B split testing tools: These tools let you test different variables in your email and automatically find the best-performing campaign. While most email marketing services offer this for subject lines, the best programs can test success rates based on multiple variables in your emails.
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location.
Inbox previews: Inbox previews allow you to view how your email will look on different devices and desktops before you send.
Spam filters: It's vital that your emails go to the right place; they aren't doing any good in a spam folder. Thankfully, the best email marketing services have tools in place to ensure your customers see them.
Automation tools: With automation tools, you can send the right email to the right person at the right time. You just have to set up conditions, then the tools will take care of the entire customer journey.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature.
Ease of use: It's important to have easy-to-use tools, including email creators, templates, contact management and automation features. You should be able to find the tools you need quickly and use them to create the exact campaign you want without having coding or design experience.

We sent out an actual email marketing campaign with each of our best picks. We designed emails with each service's email editor and uploaded contacts that included both Gmail and Outlook addresses. We rated each software program based on the success rate of its delivery and how easy it was to create the email.

We also considered how easy the programs are to use, whether you create an email campaign from scratch, use a template or import a fully designed email. Our testers, who have limited experience with HTML and design software, used each program's tools to create an email within the software.

It's important to choose an online marketing service that has a clean and intuitive interface so it's easy to find the tools you need. A well-designed platform means you won't waste time trying to find the solution or the support you need. You'll also want the service to have an easy-to-use email editor, contact management tools, and drag-and-drop automation tools.

Once we sent the emails through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software.

Social Media Integration With Email Marketing

While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular.

Your efforts on social media may work one day but not the next for various reasons, such as changes to the site's algorithm. However, once a customer subscribes to your newsletter or emails, you're likely to have a long-term reader. Even if a user doesn't read your email, they'll probably see the subject line, which keeps your business's name fresh in their minds.

Survey Software: Important Considerations

Like email marketing software, your survey software needs to be easy to use for both you and your respondents. If you're just looking at ease, you'll find many survey-creation sites that will fit the bill, but there are other factors you should consider.

Design: Most survey software allows you to arrange your questions and tweak the layout. However, the best survey platforms offer additional tools to make your surveys visually appealing and are designed to promote your brand. Our best pick, SurveyGizmo, offers customizable templates in all its paid plans and individual URLs in the higher-priced plans.

Extra analytics: While most services offer analytic tools, some service provide more amped-up analytical tools.

Question types: The best survey programs have a long list of question types for you to use, from basic to advanced formats. SurveyGizmo has extensive question types, including dropdown menus and slider values.

Publishing options: Great survey software provides multiple ways to promote and publish a survey, such as embedding it on your website, sharing the link via social media or emailing it to your contacts.

What Are the Most Important Features for Survey Software?

Prices for survey software ranges from $20 to $50 a month, but most services have a free plan or trial version. The key to a successful survey maker is how easy it is to create surveys and for customers to take it. How easy it is to take the survey on a mobile device is also important.

Most companies offer tutorials and support for their services. Using the trial version of each program, we evaluated layouts and looked for things that would make the platform user-friendly. For example, are the icons easily identifiable? Is it apparent where to go to begin to build a survey and distribute surveys to users? How easy is it to create or change a survey? We found that the best survey builders allow you to quickly edit questions and rearrange the order of your survey without many additional steps.

Some other features we considered were available add-ons, question types, custom branding tools, data reports, email campaigns, integrations, publishing options, project types, security and survey logic.

Pricing and Cost of Email Marketing Services

While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business.

Monthly costs usually start around $10 per month for 500 contacts, reaching up to $4,000 per month for 1 million contacts. While some email marketing services provide all features to all their users, others offer additional features to those with more contacts.

The most flexible email marketing services offer per-email or pay-as-you-go pricing. While pricing based on your number of contacts is ideal for businesses that regularly send emails, per-email pricing is better for companies that only occasionally send them. Some providers allow you to consult with their email marketing experts for help designing templates and setting strategies for an additional cost.

Most email marketing services offer a free version of their software or at least a 14-day free trial.

Negotiation Tips

Most email marketing plans' pricing terms are set in stone, but there are a few ways to get a discount. If you prepay for a year, you typically receive about 15 percent off. Most services also offer discounts for qualifying nonprofits.

You can also sign up for a free plan or free trial before committing to a service to ensure you're picking the right provider.

Downloadable Guides

Email Marketing Guide

Download

The Comprehensive Email Marketing Guide is a free ebook that will walk you through all the crucial steps of creating a successful email strategy and plan that works. Download it now to learn tips on: Goal settingEmail analyticsCreating a Strategy What to look for in an ESPThe anatomy of the perfect emailAnd more!

Step It Up!

12 Tests to Optimize Email Performance

Download Now

You businesses should make sure that every email is earning its keep, and the best way to do that is through testing. There is a multitude of factors that can influence email marketing performance rates. These 12 tests will take you to the next level in truly optimizing your email performance.

Make More of Your Inbox:

Top 10 Best E-Mail Add-Ons for Your Business

Get Your Guide

The primary function of emails is to make communication easy and fast. They should follow a certain sequence to help you as a business owner manage your organization. Email add-ons give businesses an extra advantage by saving time.They help organize and manage emails sent to you by clients.

6 Email Marketing Challenges

And How To Overcome Them

Get Your Guide

The good news is that there’s always a solution to these email marketing challenges. Let’s take a closer look at the biggest issues plaguing marketers and the solutions for each.

Why You Should Outsource Your Email Marketing

And How to Find the Right Consultant within 72 Hours

DOWNLOAD

Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers.

eBook Download

Highly Effective Email Marketing

DOWNLOAD

As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.

Common Email Marketing Questions & Answers

Have an email marketing question of your own?

Ask an Expert

What's the best affordable email marketing software you've seen?

Responses

Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...

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What is the expected customer response rate to email marketing?

12 responses

Responses

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Charlotte Chipperfield

answered

Hi Lexi! Email marketing metrics can differ based on industry. Often times email marketing can be another way to stay in touch with customer and remind them of your great service. I would evaluate your current emails and see if there is too much content in a monthly newsletter. Are people clicking? Are they even opening? Sometimes increasing emails to two a month with one featuring an employee or client testimonial which the other gives customers an offer such as a discount can increase...

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Is there a time of day where email marketing is the most effective?

Responses

Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience. Make sure to choose a service...

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What are the characteristics of a great email marketing campaign?

Responses

Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...

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Email marketing software vs. email marketing service?

Responses

The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...

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Is it true that email marketing is dead?

Responses

Email marketing effectiveness is largely determined by your relationship to the subscriber list. Below are some common list relationships, that largely determine how successful you will be. Email Marketing With No Prior Relationship Mostly Dead. While the FDA does allow you to send emails to recipients who you have no prior relationship with, or consent to mail to, nearly every email platform will not allow you to send to subscribers who have not given you permission first....

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Map

Benchmark Email

10621 Calle Lee

Los Alamitos, CA

AWeber

1100 Manor Dr

Chalfont, PA

Autopilot Software

140 2nd Street

San Francisco, CA

Dialog Insight Software

4535 Wilfrid-Hamel Blvd

Quebec,

Klaviyo Software

225 Franklin St

Bosotn, MA

MPZMail Software

287 Ringwood Road

Poole,

Mad Mimi

14455 N. Hayden Road

Scottsdale, AZ

MailerLiteVilnius,

OpenMoves Software

315 Main Street

Huntington, NY

Pinpointe

4601 Lafayette St.

Santa Clara, CA

RedCappi Software

1046 West Kinzie Street

Chicago, IL

SoGoSurvey

2291 Wood Oak Drive

Herndon, VA

Survey Anyplace

Lange Gasthuisstraat 29-31

Antwerp,

SurveyMonkey

One Curiosity Way

San Mateo, CA

ZeroBounce

10 E Yanonali St

Santa Barbara, CA

dotmailer

333 7th Avenue

New York, NY

eSputnik

14 Krutohirnyi Descent

Dnipro,

Bullmailer

1AutomationWiz

11939 Manchester Rd.

St. Louis, MO

1PointMail

222 Merchandise Mart Plaza

Chicago, IL

Act-On Software

121 SW Morrison St.

Portland, OR

Campaign Monitor Software

631 Howard Street

San Francisco, CA

Comm100 Software

Suite 238 – 1027 Davie Street

Vancouver,

Delivra Software

8415 Allison Pointe Blvd

Indianapolis, IN

GoDaddy - Web and Cloud Hosting Services

14455 N Hayden Rd,

Scottsdale, AZ

GoDaddy - Web and Cloud Hosting Services

Mailigen Software

7th Avenue

New York, NY

Remarkety

81 Prospect Street

Brooklyn, NY

Campaigner

6922 Hollywood Blvd.

Los Angeles, CA

Zoho

4141 Hacienda Drive

Pleasanton, CA

GetResponse

71 Summer Street

Boston, MA

MailChimp

675 Ponce de Leon Ave NE

Atlanta, GA

SurveyGizmo

4888 Pearl East Circle

Boulder, CO

VerticalResponse

550 Kearny Street

San Francisco, CA

iContact

2121 RDU Center Drive

Morrisville, NC

Talk Fusion

1319 Kingsway Road

Brandon, FL

WhatCounts

3445 Peachtree Road, NE

Atlanta, GA

MessageGears

191 Peachtree St NE

Atlanta, GA

Sendloop

156 2nd St.

San Francisco, CA

Mailrelay

410 Park Avenue

New York, NY

Mailify

3 avenue Antoine Pinay

HEM,

Salesforce

. The Landmark at One Market

San Francisco, CA

SendGrid

1801 California Street

Denver, CO

ReachMail

300 W Adams St

Chicago, IL

Maropost

155 University Ave.

Toronto, Ontario,

Cobalt

26380 Curtiss Wright Parkway

Richmond Heights, OH

Groupmail

Sligo Enterprise & Technology Centre

Strandhill, Sligo,

Elastic Email

1208 Wharf Street

Victoria, BC,

JangoMail

8087 Washington Village Drive

Dayton, OH

DirectIQ

115 East 23rd Street

New York, NY

Iterable

360 3rd Street

San Francisco, CA

L-Soft

7550 Wisconsin Avenue

Bethesda, MD

Elite Email

5511 Steeles Ave. W

Toronto, Ontario, CA

Cakemail

Cakemail Inc. 4020, rue Saint-Ambroise

Montreal, QC,

Cibirix

South Main St.

Mount Airy, NC

Services

List of 97Email Marketing Services and Survey Software

Benchmark Email

http://www.benchmarkemail.com

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

AWeber

http://www.aweber.com

AWeber develops and runs an opt-in email marketing service for small businesses, bloggers and entrepreneurs. The software's features include more than 700 free templates, a drag-and-drop email editor, list segmentation, contact management tools, email marketing tracking, and autoresponders

Autopilot Software

http://www.autopilothq.com

BitFaster

https://www.bitfaster.com

BitFaster is an on-premise email marketing tool. The service provides features from contact management to email throttling to A/B split subject testing.

CleverReach

https://www.cleverreach.com

CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.

ContactPigeon

https://www.contactpigeon.com

ContactPigeon includes many different features designed to improve email marketing campaigns, including advanced analytics. The company also helps with segmentation.

Dialog Insight Software

https://www.dialoginsight.com

Dialog Insight is an all-in-one personalized marketing platform that allows you to automate and deploy effective email campaigns. This software is CASL and GDPR compliant.

Kingmailer

https://www.kingmailer.co

Kingmailer, an SMTP server, owns a perfect 10/10 Mail Tester Score. It provides users with real-time results as well as statistics like deliverability, open rates and click rates. Kingmailer features six different pricing options.

Klaviyo Software

http://www.klaviyo.com

Klaviyo allows e-commerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. Businesses can define their font and brand colors, and Klaviyo will automatically apply them to built-in workflows and any new templates. You can also create new templates based on different pre-built layouts. Other features include one-click integrations, ROI-based reporting, segmentation, autoresponders, personalization and responsive templates.

MPZMail Software

http://www.mpzmail.com

MPZMail is an intuitive email marketing solution that lets you capture and manage subscribers, design email templates, create automated emails, and send and track campaigns.

Mad Mimi

https://madmimi.com

Mad Mimi email marketing software is simple to use and offers low prices. It integrates with numerous popular programs and platforms, including Etsy, Google Analytics and PayPal.

MailerLite

https://www.mailerlite.com

MailerLite is an email marketing service that offers a drag-and-drop email builder in addition to integrations with various web services, including Shopify.

OpenMoves Software

http://www.openmoves.com

OpenMoves' email marketing solution allows you to design, segment and send targeted emails using drag-and drop functionality. The company also provides "We-do" services and will work with you to create your campaigns, if desired.

Pinpointe

https://www.pinpointe.com

Pinpointe is our choice for best email marketing software for large businesses. Its Enterprise edition lets you send more than 10 million emails a month and has all the features large businesses need to create successful email marketing campaigns.

Real Magnet Software

http://www.realmagnet.com

Owned by Higher Logic, Real Magnet bills itself as a "simple and powerful" marketing automation solution. In addition to email marketing tools, this software handles inbound marketing, social media, analytics and more.

RedCappi Software

https://getredcappi.com

RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook, and others when you are ready to send them out. The software features automation, social network sharing, analytics, personalization and list builders.

SendinBlue

https://www.sendinblue.com

SendinBlue is a self-service solution for companies to send emails and SMS messages. With the software, businesses can conduct email marketing campaigns, send transactional emails and run SMS campaigns. Features include real-time tracking, subscription forms, spam checkers, order tracking, dedicated IPs and an email builder.

SoGoSurvey

http://www.sogosurvey.com

Sogo Survey is a simplified survey maker designed to help you gather insight from key audiences, such as customers and employees.

Survey Anyplace

https://surveyanyplace.com

Survey Anyplace helps you create surveys that are sleek, and the user platform is generally easy to use.

SurveyMonkey

https://www.surveymonkey.com

Survey Monkey is one of the most popular names in survey software and offers survey solutions for small business owners.

SurveyMoz

http://www.surveymoz.com

SurveyMoz is a survey software based online that allows you to create and distribute surveys.

Triggmine

http://triggmine.com

Triggmine provides AI-powered email marketing solutions for online retailers. This software integrates with many popular e-commerce platforms and allows you to create individual templates tailored to your vertical.

Typeform

http://www.typeform.com

Typeform survey software specializes in surveys that have a sleek look and feel, so you can completely customize the surveys you distribute.

Winning Email Software

https://winning.email

Winning Email is designed to help you identify and fix email deliverability issues. Its Email Booster tool can improve click-through and open rates.

Wufoo

http://www.wufoo.com

Wufoo offers tools, such as Net Promotor Score, to help you get the most out of your surveys.

ZeroBounce

https://www.zerobounce.net

ZeroBounce is an email validation service with clients including Shopify and Siemens.

dotmailer

https://www.dotmailer.com

dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.

eSputnik

https://esputnik.com

Marketing automation service eSputnik offers a range of services to small businesses interested in launching multi-channel marketing campaigns, such as email, text-message marketing, in app-messengers and web push notifications. The company offers a free trial consisting of one free email template design (up to 2,500 emails) and 10 text messages.

Loop

https://www.intheloop.io

Loop is an email service that provides a real-time chat type feel with its messaging.

Bullmailer

https://bullmailer.com

Bull mailer is an email marketing service designed for freelancers and small business owners and is free for 30 days with 2,500 subscribers or fewer.

1AutomationWiz

http://www.1automationwiz.com

1AutomationWiz is an email marketing service that features autoresponders, broadcast emailing, custom opt-in forms, lead generation and mailing list management. The service also includes HTML email templates and built-in analytics.

1PointMail

https://www.1pointinteractive.com

1PointMail features easy list contact management, tools to import current contacts, and the ability to create templates, simple text emails or HTML emails. The service also includes segmentation, spam checks, analytics, personalization, test campaigns, SMS and text marketing, and bounce rules.

Act-On Software

https://www.act-on.com

Act-On is an integrated marketing solution that features email marketing. With this software, businesses can create responsive email messages using ActOn's drag-and-drop builder. Features include flexible testing and preview tools, automation, A/B testing, segmentation, personalization and analytics.

Admail

https://admail.net

Admail.net is an all-in-one email marketing and social media solution that lets businesses create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts with AdSocial to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools.

Campaign Monitor Software

http://www.campaignmonitor.com

Campaign Monitor is email marketing software for businesses of all sizes that includes a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools

Comm100 Software

https://emailmarketing.comm100.com

Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications

Delivra Software

https://www.delivra.com

Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.

GoDaddy - Web and Cloud Hosting Services

https://www.godaddy.com

GoDaddy provides several cloud hosting packages to meet your small business needs. In addition to its domain registration services, GoDaddy offers a complete email marketing software solution. The software has a host of features: a drag-and-drop email composer; automatic removal of bad addresses, duplicates, and unsubscribes; and integration with Facebook, Google Analytics, and Etsy.

Mailigen Software

https://www.mailigen.com

Mailigen provides email marketing solutions to businesses of all sizes. Features of the software include a responsive drag-and-drop email editor, a subject line adviser, A/B split testing, real-time email tracking and reports, online survey capabilities, social media integration, and RSS-to-email options.

Remarkety

https://www.remarkety.com

Remarkety is a marketing platform designed for e-commerce companies. The platform offers a number of tools to help online businesses capture and convert leads and engage active customers.

Zoho Campaigns

https://www.zoho.com

Zoho Campaigns is our choice for most flexible email marketing software because its array of plans and packages ensure there's an option for any business.

Campaigner

https://www.campaigner.com

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Zoho

https://www.zoho.com

Zoho Survey is a well-designed survey software that provides a simple layout and templates for you to use.

Constant Contact

https://www.constantcontact.com

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

GetResponse

https://www.getresponse.com

GetResponse email marketing software offers excellent integration and email-sending tools. It is our choice as the best low-cost email marketing service. It offers everything a business needs from an email marketing service at a price that will fit nearly any business's budget.

MailChimp

https://mailchimp.com

MailChimp offers excellent email marketing software. It provides a long list of tools that make creating email marketing campaigns a breeze.

SurveyGizmo

https://forms.surveygizmo.com

SurveyGizmo is a powerhouse survey creator that offers a full set of features to help you build surveys and forms vital for helping your business grow.

VerticalResponse

https://www.verticalresponse.com

VerticalResponse offers a simple email marketing software application with powerful newsletter and landing page tools that allow businesses to effectively and affordably reach and engage customers.

iContact

https://www.icontact.com

iContact is one of the best email marketing software applications on the market, with autoresponders and social media features.

Wix ShoutOut

http://wix.com

Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send, and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers.

Talk Fusion

http://talkfusion.com

Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.

WhatCounts

https://www.whatcounts.com

WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.

Mailjet

http://mailjet.com

Mailjet is an all-in-one marketing and transactional email platform. Its features include personalization, a variety of industry-specific templates, SMTP relay, segmentation, dedicated IP addresses, A/X testing, campaign comparisons and real-time reporting.

Mandrill

http://mandrill.com

Mandrill is a transactional email service from MailChimp. The service is designed for sending data-driven transactional emails, including targeted e-commerce and personalized one-to-one messages. Mandrill comes with flexible template options, custom tagging and advanced analytics.

MessageGears

http://messagegears.com

MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.

Moosend

http://moosend.com

Moosend's email marketing platform features a drag-and-drop editor, real-time analytics, segmentation and automation. The system's API lets you integrate the service with any application. It also offers a professional SMTP service

Robly

http://robly.com

Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.

SendBlaster

http://sendblaster.com

SendBlaster runs on your PC and is not a subscription-based online service. The software offers a newsletter creator, HTML editor, layout editor, free templates, embedded image support, personalization, programmable tags, one-click unsubscribe and mailing list management.

Sendloop

http://sendloop.com

Sendloop is an email marketing service for small businesses. It includes more than 100 email templates, previews and testing, conversion tracking, and the ability for you to schedule when emails are sent.

Mailrelay

http://mailrelay.com

Mailrelay allows users to create, send and manage newsletters. It includes technology to track subscriber views and clicks, providing businesses with access to information, such as the user location, browser, mail client and operational system. The service features HTML newsletter templates and dedicated SMTP servers.

Mailify

http://mailify.com

Mailify allows businesses to create, send, track, and optimize email marketing campaigns and newsletters. The software features free templates, an HTML editor, a drag-and-drop editor, contact management tools, cloud synchronization and real-time campaign statistics.

StreamSend

http://streamsend.com

StreamSend is an easy-to-use email marketing service. It features triggered emails, advanced segmentation, social sharing, video integration, RSS publishing, landing pages and campaign analytics. It comes with more than 100 email, social and mobile templates.

SparkPost

http://sparkpost.com

SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API lets you send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated.

Microsoft Connections

http://products.office.com

Microsoft Connections lets you send professional marketing emails that showcase your brand and drive sales. Engage current customers with newsletters and announcements that remind them to visit your site. Easily set up incentives like refer-a-friend discounts to reward current customers so you can bring more business through the door.

Odoo Email Marketing

http://odoo.com

Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps.

Salesforce

http://salesforce.com

Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution.

SendGrid

http://sendgrid.com

SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send emails without requiring you to maintain your own in-house email infrastructure. The software's transactional service features simple SMTP setup, customized white labeling and advanced analytics.

Sendtu

http://sendtu.com

Sendtu is a Google Chrome extension that lets you create and send newsletters directly from your Gmail account. It offers more than 100 responsive HTML5 newsletter templates and syncs with your existing Gmail contacts. Using Sendtu's editor tools, you can edit images, fonts, colors and layouts, among other things.

Square

https://squareup.com

Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip, or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing.

MailUp

http://mailup.com

MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.

Pepo Campaigns

https://pepocampaigns.com

Pepo Campaigns is a solution for Amazon SES email marketing. The service features a drag-and-drop template tool, reports and analytics, advanced segmentation, A/B testing, and automation to create trigger flows. In addition, you can use the system's API to send transactional emails.

ReachMail

http://reachmail.net

ReachMail allows businesses to create, schedule and send mass email marketing campaigns. The software includes hundreds of templates, detailed reporting, social media sharing, message testing, autoresponders, transactional messages, surveys and an API.

Maropost

http://maropost.com

Maropost is a provider of on-demand digital marketing solutions. Its platform transforms email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard.

Retention Science

http://retentionscience.com

Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine-learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer.

Cobalt

http://gocobalt.com

Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. You can import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message.

ConvertKit

https://convertkit.com

ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.

Drip

https://www.drip.com

Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools

FreshMail

http://freshmail.com

FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, integrations with CRM systems, e-commerce platforms and a variety of other programs.

Groupmail

http://group-mail.com

Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.

Elastic Email

https://elasticemail.com

Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.

JangoMail

http://jangomail.com

JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option.

DirectIQ

https://www.directiq.com

DirectIQ is an all-in-one email marketing service that includes an easy-to-use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing. The company offers monthly and pay-as-you go pricing plans.

Inwise

https://www.inwise.com

Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce.

Email Marketing Professional

http://emailmarketingprofessional.com

Email Marketing Professional is free email marketing software that lets you send out campaigns with your own outgoing service. The software includes a variety of features, such as contact management tools and reports on who is and isn't opening your emails.

ExpressPigeon

http://expresspigeon.com

ExpressPigeon offers email marketing software and tools. It features a responsive design editor, customer segmentation and personalization, automation, A/B testing, a powerful API, sign-up forms, campaign reporting, and RSS-to-email integration.

Iterable

http://iterable.com

Iterable is a marketing solution designed for midmarket and enterprise B2C companies. The platform allows businesses to create marketing campaigns across all channels, including email. The platform features segmentation, workflows, templates, A/B testing, personalization and analytics.

L-Soft

http://lsoft.com

L-Soft's LISTSERV Maestro is a complete email marketing solution that allows you to engage subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete opt-in email marketing and analytics package.

MailGet

http://formget.com

MailGet's email marketing solution integrates with Amazon SES and other SMTPs to send bulk emails through SMTP routing. Using the service, you can create messages with its responsive email template builder, and it comes with a variety of free email templates covering various niches. MailGet comes with a list management system.

Elite Email

http://eliteemail.com

The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. There's nothing to download or install with the software. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons.

Emma

http://myemma.com

Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools.

Interspire

https://www.interspire.com

Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality

Arial Software

https://www.arialsoftware.com

Arial Software's Campaign Enterprise is a mass email system you install on your own computer or server. It uses your database and is accessible through your web browser. The software features unlimited email sending, unlimited email lists, trackable click-through links and an image library.

Cakemail

https://www.cakemail.com

Cakemail is a web-based application that allows companies to create, send and track email campaigns. It features free templates, contact management tools, sign-up forms and reports on how many people opened your emails.

Atomic Email Studio

https://www.massmailsoftware.com

Atomic Email Studio is an all-in-one bulk email marketing service that consists of nine email programs. The package's main program is Atomic Mail Sender. There are also programs for email search, email collection from various sources, editing and managing contact lists in the package.

BroadcastByEmail

http://voicent.com

BroadcastByEmail from Voicent allows businesses to send an unlimited number of personalized emails and automatically track when an email has been opened. It also handles bounced emails and manages unsubscribe requests. You can send simple text emails as well as color and image-rich HTML emails.

Bronto

https://bronto.com

Bronto is a cloud-based commerce marketing automation platform for midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing.

Cibirix

http://www.cibirix.com

Cibirix provides varying options of digital marketing, including email marketing services. The company builds an email marketing strategy around data.

Email Marketing Services and Survey Software

by Saige DriverLast Modified: September 14, 2018

Intro

Best Picks

Best Email Marketing for Small Business

Best Email Marketing Software Overall

Best Low-Cost Email Marketing Software

Best Free Email Marketing Software

Best Email Marketing Software for Larger Businesses

Best Survey Software

Most Flexible Email Marketing Software

Pricing

Reviews

Benchmark Email Review

iContact Review

GetResponse Review

MailChimp Review

Pinpointe Review

Constant Contact Review

SurveyGizmo Review

Zoho Campaigns Review

VerticalResponse Review

Campaigner Review

Remarkety Review

Email Marketing Software: What We Tested, What We Found

Social Media Integration With Email Marketing

Survey Software: Important Considerations

What Are the Most Important Features for Survey Software?

Pricing and Cost of Email Marketing Services

Negotiation Tips

Downloadable Guides

Email Marketing Guide

12 Tests to Optimize Email Performance

Top 10 Best E-Mail Add-Ons for Your Business

And How To Overcome Them

And How to Find the Right Consultant within 72 Hours

Highly Effective Email Marketing

Common Email Marketing Questions & Answers

What's the best affordable email marketing software you've seen?

What is the expected customer response rate to email marketing?

Is there a time of day where email marketing is the most effective?

What are the characteristics of a great email marketing campaign?

Email marketing software vs. email marketing service?

Is it true that email marketing is dead?

Map

Services

List of 97Email Marketing Services and Survey Software

Benchmark Email

http://www.benchmarkemail.com

AWeber

http://www.aweber.com

Autopilot Software

http://www.autopilothq.com

BitFaster

https://www.bitfaster.com

CleverReach

https://www.cleverreach.com

ContactPigeon

https://www.contactpigeon.com

Dialog Insight Software

https://www.dialoginsight.com

Kingmailer

https://www.kingmailer.co

Klaviyo Software

http://www.klaviyo.com

MPZMail Software

http://www.mpzmail.com

Mad Mimi

https://madmimi.com

MailerLite

https://www.mailerlite.com

OpenMoves Software

http://www.openmoves.com

Pinpointe

https://www.pinpointe.com

Real Magnet Software

http://www.realmagnet.com

RedCappi Software

https://getredcappi.com

SendinBlue