Like email marketing software, your survey software needs to be easy to use for both you and your respondents. If you're just looking at ease, you'll find many survey-creation sites that will fit the bill, but there are other factors you should consider.
Design: Most survey software allows you to arrange your questions and tweak the layout. However, the best survey platforms offer additional tools to make your surveys visually appealing and are designed to promote your brand. Our best pick, SurveyGizmo, offers customizable templates in all its paid plans and individual URLs in the higher-priced plans.
Extra analytics: While most services offer analytic tools, some service provide more amped-up analytical tools.
Question types: The best survey programs have a long list of question types for you to use, from basic to advanced formats. SurveyGizmo has extensive question types, including dropdown menus and slider values.
Publishing options: Great survey software provides multiple ways to promote and publish a survey, such as embedding it on your website, sharing the link via social media or emailing it to your contacts.
What Are the Most Important Features for Survey Software?
Prices for survey software ranges from $20 to $50 a month, but most services have a free plan or trial version. The key to a successful survey maker is how easy it is to create surveys and for customers to take it. How easy it is to take the survey on a mobile device is also important.
Most companies offer tutorials and support for their services. Using the trial version of each program, we evaluated layouts and looked for things that would make the platform user-friendly. For example, are the icons easily identifiable? Is it apparent where to go to begin to build a survey and distribute surveys to users? How easy is it to create or change a survey? We found that the best survey builders allow you to quickly edit questions and rearrange the order of your survey without many additional steps.
Some other features we considered were available add-ons, question types, custom branding tools, data reports, email campaigns, integrations, publishing options, project types, security and survey logic.