When you're in the market for an email marketing solution, it's imperative to pick a service that's packed with helpful, intuitive features. You'll want an email marketing service with tools such as A/B split testing, responsive email templates, an easy-to-use email editor, deliverability tools, list management and building features, autoresponders, and analytics.
View all our recommendations for email marketing services on our best picks page.
As an email marketing solution, Constant Contact has everything a small business needs to create effective campaigns, with affordable plans and easy-to-use tools. Its plans let you send an unlimited number of emails, and prices are based on the number of subscribers on your contact list. Its email editor is very simple to use, and when we sent emails with Constant Contact, they went to the right inboxes.
Competitive Pricing and Terms
Constant Contact has two plans, Email and Email Plus, that can fit into the email marketing budget for most businesses, and it offers a free trial for the first 60 days.
Both plans have everything you need to create professional and successful email campaigns. With each plan, you can send unlimited emails. Each plan also comes with customizable templates, contact management and list-building tools, pop-up forms, tracking and reporting features, an image library, a mobile application, a knowledgebase and support.
The Email Plus plan has all those features as well as dynamic signup forms, 2GB of file storage, access for up to 10 users, email automation, event marketing, online donations, surveys and polls, and coupons.
- The prices for both plans are based on list size. If you prepay for six months, you receive a 10 percent discount, and if you prepay for 12 months, you get a 15 percent discount. Additional discounts are available for nonprofits. Special plans are available for franchises and associations.
- Prices for the Email plan start at $20 per month for up to 500 subscribers, and prices just to $65 per month for up to 5,000 contacts. The most expensive package is $335 for up to 50,000 contacts.
- The cheapest package for the Email Plus plan starts at $45 per month for up to 500 contacts. Packages are $70 per month for up to 2,500 contacts. The most expensive package is also $335 for 50,000 contacts.
- If you have more than 50,000 subscribers, you need to reach out to Constant Contact for individual pricing.
- If your contact list changes before the next billing cycle, Constant Contact will automatically adjust your fee.
- The free trial includes everything you need to create successful campaigns, including templates, images, an email editor, contact management, reporting and live support. However, you may only send emails to up to 100 contacts.
Constant Contact Features
Constant Contact has an array of tools and features that make it easy to create successful email marketing campaigns.
A/B split testing: With Constant Contact's A/B testing, you create two subject lines that are each sent to a portion of your contact list. The software determines the better-performing subject line and automatically sends the winner to the rest of your audience.
Autoresponders: Autoresponders enable you to send the right email to the right person at the right time. You can create a series of personalized, automated emails that will send themselves. You can easily automate emails such as welcome messages to new subscribers, and birthday and anniversary emails to existing customers.
Deliverability: It doesn't matter how responsive an email is if it doesn't reach the correct inboxes. Constant Contact notes it follows best practices to ensure you stay compliant, and it boasts a 97 percent deliverability rate. You can refer to resources on its website to learn about email best practices and phrases that may trigger spam filters.
Email editor: When you click Create Email, you first have the choice to add your website. If you choose to do that, Constant Contact will scrub your website to find your brand's colors, logo and social media accounts and add them to the email for you. Then you pick a template and edit it with the drag-and-drop tools.
If you aren't sure how to use the email editor, you can watch the video that automatically plays when you're in the editor for the first time. When we used its email editor, we were able to create and send an email in less than 10 minutes. The emails we sent hit the right inboxes, not the spam or promotions folder.
Email templates: Constant Contact has dozens of email templates in its library. Each template is reusable and built for both desktop and mobile. Once you pick a template, you can customize it with colors, fonts and images.
List-building tools: Constant Contact makes it easy to add users to your contact list. You can add people through a signup form on your website, Constant Contact's Facebook app, a tablet or its text-to-join tools.
List management: You can upload your existing list of contacts with Excel, Outlook, Salesforce, etc. When you upload new contacts, you can use tags to categorize them, such as "VIP donor" and "prospect." Constant Contact will automatically remove duplicates and unsubscribed contacts for you.
Reporting: Once you send out emails, you can immediately view reports for the campaign. The viewable statistics include open rates, click rates, the number of emails sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens. You can also view what links are clicked, social media statistics and poll responses. In this dashboard, you have the option to resend the email to people who didn't receive it previously.
Segmentation: With Constant Contact's segmentation tools, you can identify and categorize contacts based on their clicks and send them targeted information.
Constant Contact's Ease of Use
Constant Contact is one of the easiest email marketing services to use. Its email editor is outstanding because it automatically scrubs your website to find your logo, colors and social media profiles. Once it has this information, you can easily customize templates to fit your business. It also has dozens of templates to pick from, and you can save your favorite templates to quickly create a new creation.
Constant Contact's list management is also easy to use. You can import an existing email list or add contacts yourself.
In case you get stuck while using one of its tools, Constant Contact has a variety of resources to help you find an answer. Along with its extensive knowledgebase and videos, it offers chat and phone support.
While Constant Contact does offer a 60-day free trial, many email marketing services have a free plan as well. The best email marketing services also let you compare multiple variables, such as content and pictures, with A/B split testing, while Constant Contact only compares subject lines.
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