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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

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HubSpot vs Zoho Comparison
By Mark Fairlie | May 23, 2024

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

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Article
HubSpot vs. monday Comparison
By Mark Fairlie | May 23, 2024

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

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Salesforce CRM vs. Zoho CRM
By Mark Fairlie | May 21, 2024

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

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Article
Salesforce vs. Zendesk Comparison
By Mark Fairlie | May 21, 2024

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

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Article
Salesforce vs Pipedrive Comparison
By Mark Fairlie | May 21, 2024

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

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Article
Salesforce vs. monday Comparison
By Sean Peek | May 21, 2024

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

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Pipedrive vs. HubSpot Comparison
By Mark Fairlie | May 21, 2024

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

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Article
Pipedrive vs. monday sales CRM
By Mark Fairlie | May 21, 2024

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

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Email Marketing Best Practices and Predictions for 2024
By Jennifer Dublino | May 20, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | May 20, 2024
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | May 17, 2024

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
EZ Texting Review and Pricing
By Mark Fairlie | May 17, 2024

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Textedly Review and Pricing
By Mark Fairlie | May 17, 2024

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 17, 2024

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

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Review
Twilio Flex Review and Pricing
By Mark Fairlie | May 17, 2024
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | May 16, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | May 16, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

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Article
The 10 Largest E-Commerce Markets in the World by Country
By Mark Fairlie | May 14, 2024

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | May 13, 2024

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Article
Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | May 07, 2024

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Article
How to Grow an AdSense Empire
By Sean Peek | May 06, 2024

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

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Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | April 26, 2024

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | April 25, 2024

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | April 23, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | April 19, 2024

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | April 19, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | April 19, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | April 19, 2024

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.