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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Eric 'ERock' Christopher
Eric 'ERock' Christopher
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Why Your Online Business Should Invest in Offline Marketing
By Sean Peek | June 28, 2022

Online businesses can increase their customer base by combining digital marketing efforts with offline marketing strategies, like printed catalogs.

Article
Motivated to Sell: Proven Sales Compensation Strategies
By Doug Dvorak | June 28, 2022

How do you build sales compensation that drives both behavior and results? Here are the 4 approaches, and when they work best.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | June 28, 2022

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Article
9 Ways to Build a Positive Sales Culture
By Megan Totka | June 28, 2022

Developing a positive sales culture drives new business, encourages customer loyalty and attracts top talent to your sales team.

Article
How to Measure and Improve Your Marketing ROI
By David Gasparyan | June 28, 2022

Use these metrics and tips to see how well your marketing is working for you and boost your return on investment.

Article
Marketing Trends in 2020 That You Should Know
By Jared Atchison | June 28, 2022

As 2020 approaches, it's time to examine your marketing strategy and decide how you'll incorporate AR, VR and AI and increase your social media engagement.

Article
How to Market to Parents Effectively
By Jennifer Dublino | June 28, 2022

With the right approach, you can tap into the large, motivated parent demographic. Use these tips to get good results, and learn from effective examples.

Article
Marketing to College Students
By Max Freedman | June 28, 2022

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | June 28, 2022

Here are several ways you can use Google Analytics to help you improve your marketing strategy.

Article
3 Marketing Mistakes to Avoid
By Thomas Griffin | June 28, 2022

Starting a new business is an exciting experience. Your marketing strategy will play a crucial role in the success of your company.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 28, 2022

Here's how the video game industry's practices can boost your marketing.

Article
Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | June 28, 2022

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends for 2020.

Article
12 Market Research Tools Worth Trying
By Scott Gerber | June 28, 2022

With the right marketing research, you can discover whether you're reaching out to the right set of potential buyers. Here are 12 tools to help with that.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By Chad Brooks | June 28, 2022

These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
Making a Great First Impression With Your Customers
By Jennifer Dublino | June 28, 2022

A customer's first impression of your business lays the groundwork for your relationship. Lay a solid foundation for a long, profitable relationship.

Article
What Makes a Good Logo?
By Sean Peek | June 28, 2022

Focusing on your brand identity leads to the creation of strong logos.

Article
Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | June 28, 2022

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
How to Network on LinkedIn Like a Pro
By Syed Balkhi | June 28, 2022

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

Article
What Is Lead Scoring?
By Julie Thompson | June 28, 2022

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Article
4 Lead Generation Strategies You Should be Using
By Syed Balkhi | June 28, 2022

Here are four lead generation strategies you need to try in 2020 if you want to increase sales, traffic, and brand awareness.

Article
From Lead Generation to Lead Engagement
By Tony Uphoff | June 28, 2022

Smart marketers are shifting from simply lead generation to lead engagement. Business.com's CEO explains how you can make this 4-step shift.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | June 28, 2022

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Article
4 Ways to Make Your Customers Feel Valued
By Joshua Lombardo-Bottema | June 28, 2022

Making your customers feel valued to the point they keep coming back for more and tell all their friends about your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | June 28, 2022

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | June 28, 2022

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | June 28, 2022

Instagram Stories are a great way to showcase your business. Learn how to create Instagram stories your followers will love.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | June 28, 2022

Using influencers is a simple way to save money while still receiving adequate marketing help.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | June 28, 2022

Influencers are social media users with large or dedicated audiences. Leveraging the right ones can help make your business a success.

Article
Has Influencer Marketing Peaked?
By Siri Hedreen | June 28, 2022

With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.

Article
How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | June 28, 2022

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.