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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Mark Fairlie | June 25, 2024

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | June 24, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Mark Fairlie | June 24, 2024

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | June 21, 2024

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | June 20, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | June 18, 2024

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | June 18, 2024

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | June 14, 2024

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | June 13, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | June 06, 2024

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | June 05, 2024

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | June 05, 2024

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | June 03, 2024

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Article
Tips to Improve Your Social Media Presence
By Jennifer Dublino | June 03, 2024

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | May 29, 2024

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

person typing on a laptop
Article
Salesforce vs. Zendesk Comparison
By Mark Fairlie | May 29, 2024

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

hand using a trackpad on a laptop
Article
Salesforce vs Pipedrive Comparison
By Mark Fairlie | May 29, 2024

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | May 29, 2024

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

person checking a smartphone
Article
Pipedrive vs. monday sales CRM
By Mark Fairlie | May 29, 2024

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | May 28, 2024

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | May 23, 2024

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

person typing on a laptop
Article
HubSpot vs. monday Comparison
By Mark Fairlie | May 23, 2024

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Article
Email Marketing Best Practices and Predictions for 2024
By Jennifer Dublino | May 20, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | May 20, 2024
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | May 17, 2024

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
EZ Texting Review and Pricing
By Mark Fairlie | May 17, 2024

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Textedly Review and Pricing
By Mark Fairlie | May 17, 2024

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....