How to Measure Your Brand Awareness Online
BY Syed Balkhi
When consumers have so many options to choose from, all just a click away on the internet, it's crucial that consumers are aware of your business and what you have to offer. If your brand is at the top of their mind, they'll choose you over the competition every time. This is why it's important to fully understand and measure your brand awareness online.
8 Ways to Build Customer Personas
BY Tabitha Naylor
One of the most important components of any marketing plan or strategy is knowing your audience. Any message, content asset, or marketing material needs to provide value to a specific audience to compel them to make a desirable action, whether it's to subscribe to your blog or YouTube channel, follow you on social media, sign up for your newsletter, or, of course, become a customer.
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