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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Eric 'ERock' Christopher
Eric 'ERock' Christopher
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | September 22, 2022

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | September 22, 2022

A stellar design isn't merely focused on how pretty the interface looks.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | September 22, 2022

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
What Is A/B Testing in Email?
By Jamie Johnson | September 22, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

Article
The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | September 22, 2022

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Review
TextMarks Review
By Rachelle Gordon | September 22, 2022

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | September 21, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | September 21, 2022

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | September 21, 2022

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | September 21, 2022

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | September 21, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | September 21, 2022

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | September 21, 2022

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
What is SMS for Business?
By David Gargaro | September 21, 2022

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 21, 2022

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | September 21, 2022

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | September 21, 2022

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | September 21, 2022

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 21, 2022

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | September 21, 2022

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Article
One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | September 21, 2022

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | September 21, 2022

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | September 21, 2022

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | September 21, 2022

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

Article
Corporate Name Search
By Julie Thompson | September 21, 2022

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | September 21, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Article
How to Use YouTube to Build Community
By Sean Peek | September 21, 2022

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | September 21, 2022

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Article
The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | September 21, 2022

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Elle Morgan | September 21, 2022

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.