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Trending Marketing Topics

What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Eric 'ERock' Christopher
Eric 'ERock' Christopher
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Jordan Beier
Jordan Beier
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
How to Build a Sales Team at Scale
By Sean Peek | December 03, 2021

A sales team that can scale up as your business grows is crucial to your company's overall success.

Article
How to Accept Credit Card Payments Over the Phone
By Adam Uzialko | December 03, 2021

Take card payments securely over the phone to increase your customers' convenience.

Article
How to Accept Credit Card Payments Using Your Phone
By Simone Johnson | December 03, 2021

Accepting credit card payments with your phone is an easy, inexpensive way to get paid.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | December 01, 2021

Businesses are feeling uncertain about the outcome of the most anticipated time of the year: the holiday shopping season. Here are some predictions to inform your strategy.

Article
What Is Workflow Automation?
By Julie Thompson | December 01, 2021

It's time to decrease manual business tasks and invest in workflow automation. Instantly reduce human error and increase efficiency.

Category
The Best Answering Services of 2021
By Adam Uzialko | November 30, 2021

Our teams have compared the best answering services for 2021. See up-to-date reviews and prices for these top-rated services.

Category
The Best Email Marketing Services and Survey Software of 2021
By Sean Peek | November 29, 2021

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Category
The Best Text Message Marketing Services of 2021
By Rachelle Gordon | November 29, 2021

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2021.

Article
How to Increase Your Holiday Sales
By Thomas Griffin | November 15, 2021

Businesses wait all year for the holiday season. With so much on the line, you must fully prepare to make the most out of the season.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | November 12, 2021

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time?

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | November 11, 2021

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

Article
What Is Interactive Voice Response (IVR)?
By Jeff Hale | November 11, 2021

IVR systems can save your business time and money and boost customer satisfaction. Learn how IVR works.

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Article
Email Design Guide (With Examples)
By Rachelle Gordon | November 02, 2021

Email marketing is crucial for businesses of all types, but creating engaging content isn't difficult. Discover how you can design stunning and sales-boosting emails in this complete guide.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | November 01, 2021

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 01, 2021

Looking for a new CRM? Learn how to streamline the process for your business.

Category
The Best Medical Software of 2021
By Adam Uzialko | October 28, 2021

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Article
Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | October 28, 2021

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | October 19, 2021

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
How to Accept Apple Pay
By Jennifer Dublino | October 15, 2021

Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.

Article
Returning Customers Spend 67% More Than New Customers - Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | October 15, 2021

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one.

Article
The Game of Pricing: How The Number 9 Affects Purchase Behavior
By Mark Anderson | October 15, 2021

What does the number 9 have to do with pricing? A lot. Are you using it right?

Article
77% of People Read Online Reviews Before Buying: Are They Finding You?
By Jimmy Rodela | October 15, 2021

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
How to Describe Your Business
By Rachelle Gordon | October 13, 2021

Find out how you can boil down your business to a few keywords.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | October 11, 2021

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Article
Why Testimonials Work: The Psychology of Social Proof
By Tomer Harel | October 11, 2021

When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!

Article
What Is Opt-in Email Marketing?
By Jennifer Post | October 06, 2021

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

Article
What Is Lead Scoring?
By Julie Thompson | October 01, 2021

Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.