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Last Updated: July 15, 2020

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Expert Marketing Advice from the business.com Community

Get answers to your pressing marketing and sales questions on how to grow and scale your business directly from professionals in our community. Our experts include experienced consultants and leaders who specialize in advertising, branding, PR and online marketing.

Latest in Marketing News: Advice, Tips and Resources

Best Pick
The Best Text Message Marketing Services of 2020
BY Kiely Kuligowski

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

Advice
What would you recommend for best time tracking tools, like Clockify?
QUESTION | BY Aleksandar Olic | 14 ANSWERS | LAST ACTIVITY ON 09/18/20

Is there any other free time tracking tool like Clockify, that's free regardless of team size or what features I use?

Article
15 Local Marketing Strategies to Promote Your Local Business
BY David Gargaro

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Advice
How do you know who is truly a social media expert?
QUESTION | BY Sarah Burd | 15 ANSWERS | LAST ACTIVITY ON 09/18/20

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

Advice
How can I monitor my employees in the workplace?
QUESTION | BY Lina Jackie | 14 ANSWERS | LAST ACTIVITY ON 09/18/20

Employees use cell phones and PCs for many reasons such as storing work files within mobile phones, tabs, pads, and computers. The kind of data employees store in devices could be valuable for the...

Article
5 Content Ideas to Keep Your Email Subscribers Engaged
BY Liviu Tanase

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
BY Razvan Romanescu

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Advice
What do small businesses expect to achieve from digital marketing agencies?
QUESTION | BY Narayan Nair | 12 ANSWERS | LAST ACTIVITY ON 09/17/20

We are a digital marketing agency from Bangalore - www.kayendigitalmarketing.com. We wish to know what startups and small businesses expect from a digital marketing agency? How much importance do...

Advice
Which is the best React Native development company in the USA?
QUESTION | BY Utsav Prajapati | 4 ANSWERS | LAST ACTIVITY ON 09/17/20

One of my business partners is looking for skilled and experienced React Native developers for his project. so, let us know which company would be the best one for the same?

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Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
BY Rich Rao

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Article
Can (or Should) You Raise Prices During COVID-19?
BY Donna Fuscaldo

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?

Advice
Business Name?
QUESTION | BY Michelle Berberich | 4 ANSWERS | LAST ACTIVITY ON 09/16/20

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Advice
What is the best method for marketing a local fitness business?
QUESTION | BY Keith Janssen | 48 ANSWERS | LAST ACTIVITY ON 09/15/20

We have been using Facebook, blogs, Twitter, etc, etc. But getting likes and new followers does not convert into new business.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 42 ANSWERS | LAST ACTIVITY ON 09/15/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Advice
What is the best CRM software?
QUESTION | BY Anonymous User | 32 ANSWERS | LAST ACTIVITY ON 09/14/20

I currently use Zoho CRM software and while it does the job, it is not ideal for our business. I don't find it very user-friendly and it confuses leads, accounts, and potentials. It's not as easy to...

Advice
When starting an online business, how much marketing research needs to be done first?
QUESTION | BY Serge Dagher | 15 ANSWERS | LAST ACTIVITY ON 09/13/20

I'm working on opening an online store that has various products. I'm still in the middle of my research stage of collecting information on other online businesses, trends, forecasts, etc. How do I...

Advice
I am new to marketing and my first project is to find clients for a call center. Help?
QUESTION | BY Alicia Lewis | 3 ANSWERS | LAST ACTIVITY ON 09/13/20

I want to make sure I can be successful at this task. I'm just really looking for advice on how to find clients and what keywords to use, websites to browse etc. Any help would be highly appreciated....

Advice
What are career path options in the digital marketing industry?
QUESTION | BY Devika Menon | 8 ANSWERS | LAST ACTIVITY ON 09/12/20

I'm planning to do a digital marketing course in Calicut. If anyone knows what some good career options are for digital marketing, please leave a comment below.

Advice
For marketing professionals involved in YouTube marketing, what's the best way to increase YouTube subscriptions?
QUESTION | BY Shah Anas | 4 ANSWERS | LAST ACTIVITY ON 09/11/20

We have had a YouTube channel for a few years but we're thinking producing educational YouTube content with regards to the technology and businesses. What we're uncertain about is how to grow your...

Advice
How can I increase brand mentions and brand search volume for my news magazine?
QUESTION | BY Erric Ravi | 5 ANSWERS | LAST ACTIVITY ON 09/11/20

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Advice
What are some tips to increase an e-commerce site's success?
QUESTION | BY Andrew Martins | 7 ANSWERS | LAST ACTIVITY ON 09/11/20

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

Article
Your Reputation Is Your Reality: How to Strengthen Your Company's Public Image
BY Margarita Hakobyan

Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.

Advice
What employee monitoring software do you use?
QUESTION | BY Lori Fairbanks | 17 ANSWERS | LAST ACTIVITY ON 09/11/20

As many employees are now working from home, I wondered what employee monitoring software businesses are using. What features do you recommend looking for in employee monitoring software? What...

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
BY Ming-Yi Wu

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Advice
Can anyone suggest a payment gateway for tech support?
QUESTION | BY Rishi Sharma | 13 ANSWERS | LAST ACTIVITY ON 09/09/20

I am looking for someone who can provide me with a payment gateway for my tech support business which I am running from Delhi {India}.

Advice
Which URL should I promote - Facebook page or website url?
QUESTION | BY Vivek Sable | 30 ANSWERS | LAST ACTIVITY ON 09/09/20

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Advice
How can your employees represent your business through social media?
QUESTION | BY Kiely Kuligowski | 3 ANSWERS | LAST ACTIVITY ON 09/09/20

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Best Pick
The Best Answering Services of 2020
BY Adam C. Uzialko

Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.

Article
4 Ways Introverts Can Use Their Strengths to Win at Sales
BY Daniel Ndukwu

Learn how to talk to more prospects, overcome your fear of rejection, and consistently hit and exceed your sales numbers.

Best Pick
The Best Call Center Services for 2020
BY Adam C. Uzialko

Our team has compared the best call center services for 2020. See up-to-date reviews for the top-rated answering services.