Marketing and Sales

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

Follow these tips to make your customers want to return to your store.

Emojis might be fun, but are they appropriate in the workplace?

Plant seeds of success with agricultural marketing.

Our teams have compared the best answering services for 2021. See up-to-date reviews and prices for these top-rated services.

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Here's what you need to know about various types of POS systems.

Money put into advertising doesn't always work very well.

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Follow these five tips to make sure your rebranding is a success.

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2021.

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

An emotional connection can make all the difference when a customer is deciding to buy.

An overview of buyer behavior in the sales process.

These quotes from sales professionals could give your staff the inspiration they need.

Build a winning sales force by giving your team a tool to live by

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Find future customers when you get schooled on student trends and targets.

Proper implementation of your business's CRM software is key to maximizing the benefits it offers your sales team.

If you run a service for travelers, your customer relationships are your lifeblood. This is where CRM software can help.

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.