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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | June 02, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

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Article
To the Max: How HBO Changed TV Forever
By business.com editorial staff | June 01, 2023

Learn more about how HBO changed the television landscape.

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7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | June 01, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 31, 2023

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Adam Uzialko | May 30, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | May 30, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | May 30, 2023

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public
By Jamie Johnson | May 26, 2023

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | May 25, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
How to Transform Your Static Site into a Responsive Website
By Sean Peek | May 25, 2023

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | May 25, 2023

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | May 24, 2023

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
Instagram Best Posting Practices 2023
By Kiely Kuligowski | May 24, 2023

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | May 24, 2023

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Article
Email Analytics You Should Be Tracking
By Sean Peek | May 23, 2023

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Article
5 Tips to Market Research Like a Pro
By Mark Fairlie | May 23, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Article
CRM Implementation Guide
By Julie Thompson | May 18, 2023

This guide explains how to implement CRM software and the business benefits of doing so properly.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | May 17, 2023

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | May 17, 2023

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | May 16, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | May 16, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | May 16, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | May 16, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | May 16, 2023

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | May 16, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | May 16, 2023

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

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3 Powerful Tips for Successful Account Management
By Jamie Johnson | May 16, 2023

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

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Article
Learn the Language: How Duolingo Conquered TikTok
By business.com editorial staff | May 15, 2023

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | May 12, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.