Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Last Updated: July 15, 2020

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

Trending Marketing Topics

Expert Marketing Advice from the business.com Community

Get answers to your pressing marketing and sales questions on how to grow and scale your business directly from professionals in our community. Our experts include experienced consultants and leaders who specialize in advertising, branding, PR and online marketing.

Latest in Marketing News: Advice, Tips and Resources

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
BY Thomas Griffin

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
How to Use Instagram Stories for Business
BY Kiely Kuligowski

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
5 Ways to Grow Your Business with Google Analytics
BY Chris Christoff

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Advice
Any advice on how to properly grow my YouTube channel?
QUESTION | BY Reyna Washington | 20 ANSWERS | LAST ACTIVITY ON 10/22/20

I would like to know how to effectively grow my YouTube channel. I want to be able to reach more people. I have many different social media accounts where I share my videos, but its not really...

Advice
What are the best twitter tools to increase your twitter presence?
QUESTION | BY Bryan C. | 18 ANSWERS | LAST ACTIVITY ON 10/22/20

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Article
What You Can Learn From the Best Instagram Business Accounts
BY Kiely Kuligowski

Learn from some of the top accounts on Instagram and see what works for them.

Article
SPONSORED: How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
BY Nicole Fallon

Video conference software can be more than an internal communications tool – it can also help you drive sales.

Best Pick
The Best CRM Software of 2020
BY Simone Johnson

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Advice
Which document management software do you use and why?
QUESTION | BY Adam Uzialko | 6 ANSWERS | LAST ACTIVITY ON 10/20/20

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Sponsored Advertisement
GPS Fleet Tracking and Management
GPS Fleet Tracking and Management
Qualcomm, the leader in Fleet Telematics has introduced the MCP50 for fleet sizes 25-200. Reduce fuel and operational costs, improve fleet performance and safety, and get FMCSA compliant. Sign-up and watch free online demo!
Article
5 Reasons You Should Consider Using a Virtual Receptionist
BY Adam Uzialko

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
Small Business Guide to Using Google Analytics
BY Kiely Kuligowski

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
8 Tips for Generating More Engagement on Facebook
BY Max Freedman

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
What's an Inbound Call Center? Should You Consider Using One?
BY Adam Uzialko

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Advice
Which social/digital analytics tools do you use? How do you measure the effectiveness of your social media strategies?
QUESTION | BY Ming-Yi Wu | 3 ANSWERS | LAST ACTIVITY ON 10/19/20

I am writing an advice-based article about social media marketing. I wonder how do you evaluate the effectiveness of your social media marketing strategies? For example, what are your social media...

Advice
How do I get genuine campaigns for a call center?
QUESTION | BY Amar Mehra | 18 ANSWERS | LAST ACTIVITY ON 10/19/20

We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support). We are looking for more campaigns to ramp up our...

Article
13 Ways to Track Trends on Social Media
BY Max Freedman

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Advice
Where do you source your social media content in the age of COVID?
QUESTION | BY Timothy Delorenzo | 4 ANSWERS | LAST ACTIVITY ON 10/19/20

Interested in what people are doing to find content for their social media pages or websites. Are you meeting with photographers? Finding them online? Recycling old content? How can you keep social...

Best Pick
The Best Electronic Medical Records
BY Adam Uzialko

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 85 ANSWERS | LAST ACTIVITY ON 10/17/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
7 Essential Components of Excellent Customer Service
BY Megan Totka

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Advice
Which software do you recommend using to manage your team remotely?
QUESTION | BY Daniel Elton | 18 ANSWERS | LAST ACTIVITY ON 10/16/20

I am operating a small business during the COVID-19 lock down period. How do you manage your remote team? Is there any specific apps/software you rely on/recommend?

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Advice
Where do I find software projects?
QUESTION | BY Slava Khristich | 41 ANSWERS | LAST ACTIVITY ON 10/15/20

I've started software outsourcing and have few projects to work on. My question in general where do people find new software projects... Well, I guess I didn't formed my question right first time....

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
BY Andrea Fryrear

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
BY Jake Eisenberg

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Advice
Do I need a logo when starting out?
QUESTION | BY Krista Sparks | 27 ANSWERS | LAST ACTIVITY ON 10/14/20

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Article
Calculating the Costs of Call Center Systems
BY Simone Johnson

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Advice
What are the new channels to leverage for B2B Marketing?
QUESTION | BY Ricky P. | 9 ANSWERS | LAST ACTIVITY ON 10/14/20

What are the new things to do in B2B marketing? What are the new channels that can be leveraged to generate qualified leads and drive traffic to websites in this area?

Article
Small Business Guide to Hiring a Social Media Manager
BY Kiely Kuligowski

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Advice
How do you find your company's social media "voice"?
QUESTION | BY Andrew Martins | 8 ANSWERS | LAST ACTIVITY ON 10/13/20

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...