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Last Updated: July 15, 2020

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Expert Marketing Advice from the business.com Community

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Latest in Marketing News: Advice, Tips and Resources

Article
3 Ways Small Businesses Can Use Data Insights for Growth
BY Chris Wilson

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
4 Tips for Improving CRO with Content Marketing
BY Chris Christoff

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Advice
How to find companies that need outsourced IT services?
QUESTION | BY Ryan Salter | 8 ANSWERS | LAST ACTIVITY ON 08/07/20

I just started with Tech Advisors. I am trying to find companies that need IT services. Tech Advisors is an outsourced IT managed service company. So I am looking for companies with 10-150 employees...

Article
GDPR: Email Marketing in the Age of Digital Privacy
BY Adam Uzialko

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Advice
How do you feel about SMS (Text Messaging) Marketing?
QUESTION | BY Catrina Sharp | 18 ANSWERS | LAST ACTIVITY ON 08/07/20

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 84 ANSWERS | LAST ACTIVITY ON 08/07/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Advice
How to rapidly increase your twitter followers?
QUESTION | BY John Daniel | 28 ANSWERS | LAST ACTIVITY ON 08/07/20

I want to rapidly increase my followers on twitter . want to use white hat methods only . Kindly advice . heard the twitter directories do get you followers , but is it legal , is it like SEO...

Article
Automation Doesn't Mean Losing Personalization
BY Clate Mask

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
BY Edward Page

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

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Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Advice
What do small businesses expect to achieve from digital marketing agencies?
QUESTION | BY Narayan Nair | 9 ANSWERS | LAST ACTIVITY ON 08/06/20

We are a digital marketing agency from Bangalore - www.kayendigitalmarketing.com. We wish to know what startups and small businesses expect from a digital marketing agency? How much importance do...

Advice
How can I find a good social media manger/freelancer?
QUESTION | BY Pinky Sharma | 3 ANSWERS | LAST ACTIVITY ON 08/05/20

I am bit confused how to hire the right person as a Social Media Manager on a freelance basis for my business. With so many people out there claiming to have social media experience, how can I tell...

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
A Customer Complains: How to Respond on a LARK
BY Nick Bogacz

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 30 ANSWERS | LAST ACTIVITY ON 08/05/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

Best Pick
The Best Email Marketing Services and Survey Software of 2020
BY Kiely Kuligowski

Here are our picks for the best email marketing services in 2020, including for small business, large business, free, low-cost, overall and survey software.

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 20 ANSWERS | LAST ACTIVITY ON 08/04/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.