Marketing and Sales

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Want to launch a customer loyalty program for your business? Read this first.

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

With over one billion active users, Instagram makes it easy to grow your business on social media.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Every business has an ideal client. Here's how to determine who that is for your business.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.