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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Review
Zoho CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Zoho CRM's desktop and mobile versions offer extensive contact management, team collaboration, automation and analytics for sales reps and managers no matter where they are, earning our pick for the...

Review
Salesforce CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Review
Oracle NetSuite CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Review
monday.com CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Review
Keap CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | March 23, 2023

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | March 23, 2023

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | March 23, 2023

Need a new CRM? Here are four ways to get the best one.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | March 23, 2023

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | March 23, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | March 23, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Article
5 Cringey Brand Fails on Social Media
By Julie Thompson | March 23, 2023

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 23, 2023

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | March 23, 2023

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
What Is Lead Scoring?
By Julie Thompson | March 23, 2023

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | March 23, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | March 23, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
How to Increase In-Store Sales With Online Marketing
By Sean Peek | March 23, 2023

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Grow Your Email List
By Kiely Kuligowski | March 23, 2023

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | March 23, 2023

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

People using smartphones
Article
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | March 23, 2023

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | March 23, 2023

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | March 23, 2023

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
Guide to Email Marketing
By Kiely Kuligowski | March 23, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
20 Features to Look for in a CRM
By Sean Peek | March 23, 2023

Check out the top qualities to consider when selecting CRM software for your business.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | March 23, 2023

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | March 23, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
How to Reach Your Target Audience
By Julie Thompson | March 23, 2023

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

Article
3 Ways Your Insurance Firm Can Use Data to Find and Keep Clients
By Roi Agababa | March 23, 2023

If you have an insurance business, you need innovative management systems for data-driven prospecting and sales. Here's how to improve your sales process.