Marketing and Sales

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

A stellar design isn't merely focused on how pretty the interface looks.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Learn how connecting with prospects on social media can improve your lead-generation efforts.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.