Marketing and Sales

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

A survey of marketers in 2015 revealed that the most popular goal for data is to grow revenue, with 75% of saying this is a top priority.

Mishandling or mistakenly verifying data can have serious consequences for the business and for the consumers.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

More and more businesses are sharing resources to cut down on costs. We looked into how this B2B sharing economy impacts businesses.

Your content needs to stay fresh and be relevant to your audience. Here's how to use your audience's efforts to reach your goals.

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Video content gives your company a human face, builds trust and allows your prospects to see your product in action.

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

Smart marketers are shifting from simply lead generation to lead engagement. Business.com's CEO explains how you can make this 4-step shift.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Not all platforms are created equal! Dive into the demographics and figure out which visual platform is best for your company's content.

You don't need a big marketing budget to promote your business. Here are 15 free tools provided by members of the Young Entrepreneur Council.

Instagram is now the king of social engagement, delivering 29% more engagement than Facebook and 60% more than Twitter.

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

While you may think you can't afford marketing for your business, you can't afford to ignore it. Here are some signs you should hire an agency to do it.

Social media can provide customer service and marketing avenues to retail businesses.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

What your customers say about you – good or bad – affects your bottom line. Take your business to the next level using customer reviews. Read more.

Used right, stock photos can improve your online content. Used wrong, they come off as cheap and ineffective. Here's how to use stock photos the right way.

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

Instagram advertising can be an expensive investment, but the results are often worth it.

These 14 social media monitoring tools will help you keep tabs on your social media to boost customer satisfaction.