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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Expert Marketing Advice, Sales Tips and Resources

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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | July 15, 2024

Learn six reasons why you need to start a blog for your small business, and how to do it right.

10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | July 11, 2024

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

businessman talking on a phone in an office setting
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | July 10, 2024

Learn how to feel more confident during sales presentations.

creative marketing team
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | July 09, 2024

Learn the most common reasons why most e-commerce marketing campaigns fail.

How to Conduct a Marketing Analysis
By Adam Uzialko | July 09, 2024

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

woman looking at computer data
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

What’s the Best Payroll Schedule for Your Business?
By Max Freedman | July 08, 2024

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 05, 2024

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | July 05, 2024

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

online customer
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | July 03, 2024

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Why Small Businesses Need a Social Media Presence
By Sean Peek | July 02, 2024

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | July 01, 2024

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | July 01, 2024

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | June 25, 2024

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Mark Fairlie | June 25, 2024

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

How Projection Mapping Is Changing the Ad World
By Sean Peek | June 24, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Mark Fairlie | June 24, 2024

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | June 21, 2024

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

How to Increase In-store Sales With Online Marketing
By Sean Peek | June 20, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | June 18, 2024

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

User-Generated Content: More Than Customer Reviews
By Mark Fairlie | June 18, 2024

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | June 14, 2024

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | June 13, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | June 06, 2024

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | June 05, 2024

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | June 05, 2024

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.