Marketing and Sales

Online businesses can increase their customer base by combining digital marketing efforts with offline marketing strategies, like printed catalogs.

How do you build sales compensation that drives both behavior and results? Here are the 4 approaches, and when they work best.

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Developing a positive sales culture drives new business, encourages customer loyalty and attracts top talent to your sales team.

Use these metrics and tips to see how well your marketing is working for you and boost your return on investment.

As 2020 approaches, it's time to examine your marketing strategy and decide how you'll incorporate AR, VR and AI and increase your social media engagement.

With the right approach, you can tap into the large, motivated parent demographic. Use these tips to get good results, and learn from effective examples.

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

Here are several ways you can use Google Analytics to help you improve your marketing strategy.

Starting a new business is an exciting experience. Your marketing strategy will play a crucial role in the success of your company.

Here's how the video game industry's practices can boost your marketing.

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends for 2020.

With the right marketing research, you can discover whether you're reaching out to the right set of potential buyers. Here are 12 tools to help with that.

These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

A customer's first impression of your business lays the groundwork for your relationship. Lay a solid foundation for a long, profitable relationship.

Focusing on your brand identity leads to the creation of strong logos.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Here are four lead generation strategies you need to try in 2020 if you want to increase sales, traffic, and brand awareness.

Smart marketers are shifting from simply lead generation to lead engagement. Business.com's CEO explains how you can make this 4-step shift.

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Making your customers feel valued to the point they keep coming back for more and tell all their friends about your business.

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Instagram Stories are a great way to showcase your business. Learn how to create Instagram stories your followers will love.

Using influencers is a simple way to save money while still receiving adequate marketing help.

Influencers are social media users with large or dedicated audiences. Leveraging the right ones can help make your business a success.

With fake followers, failing trust and a recent spate of YouTube scandals, influencer marketing has lost its luster for many brands.

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.