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Last Updated: July 15, 2020

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Expert Marketing Advice from the business.com Community

Get answers to your pressing marketing and sales questions on how to grow and scale your business directly from professionals in our community. Our experts include experienced consultants and leaders who specialize in advertising, branding, PR and online marketing.

Latest in Marketing News: Advice, Tips and Resources

Advice
What would you recommend for best time tracking tools, like Clockify?
QUESTION | BY Aleksandar Olic | 16 ANSWERS | LAST ACTIVITY ON 10/28/20

Is there any other free time tracking tool like Clockify, that's free regardless of team size or what features I use?

Advice
How do I get genuine campaigns for a call center?
QUESTION | BY Amar Mehra | 18 ANSWERS | LAST ACTIVITY ON 10/28/20

We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support). We are looking for more campaigns to ramp up our...

Advice
What is more important for a blog: Content or Design?
QUESTION | BY Anonymous User | 51 ANSWERS | LAST ACTIVITY ON 10/27/20

I just started a blog and wanted to know if adding features to the blog and/or enhance the design would be worthwhile monetarily.

Advice
How can I recruit fully commission based sale reps for an iPad based Point of Sale system?
QUESTION | BY Golam Maruf | 9 ANSWERS | LAST ACTIVITY ON 10/27/20

We are a start up company with a finished product for restaurants/fast food industry. We have iPad based Point of Sale solution that includes a register, mobile server app & kitchen display system...

Article
Leading With Transparency Promotes Customer Loyalty
BY Austin Mac Nab

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Advice
Do I need a logo when starting out?
QUESTION | BY Krista Sparks | 28 ANSWERS | LAST ACTIVITY ON 10/26/20

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Article
Pros and Cons of an Instagram Business Account
BY Kiely Kuligowski

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Best Pick
The Best Text Message Marketing Services of 2020
BY Kiely Kuligowski

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

Advice
What do I need to know about brand management?
QUESTION | BY Serge Dagher | 5 ANSWERS | LAST ACTIVITY ON 10/26/20

I currently got a new job as a brand manager in an FMCG company, Can you please tell me what are the main aspects that I should be focusing on to maintain the sales flow of the brand under my...

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Advice
What tips do you have for branding a website?
QUESTION | BY Mona Kelly | 6 ANSWERS | LAST ACTIVITY ON 10/26/20

How can I create a well-branded website for a small to medium-sized business?

Advice
How can I get the most visibility for my business on Facebook and Instagram?
QUESTION | BY Mauro Matalone | 14 ANSWERS | LAST ACTIVITY ON 10/25/20

I have recently started my Food business and I would like to attract more of an audience through social media (Facebook, Instagram, Google+). I have a unique concept where I invite people over to my...

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
BY Thomas Griffin

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
How to Use Instagram Stories for Business
BY Kiely Kuligowski

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
5 Ways to Grow Your Business with Google Analytics
BY Chris Christoff

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Advice
Any advice on how to properly grow my YouTube channel?
QUESTION | BY Reyna Washington | 20 ANSWERS | LAST ACTIVITY ON 10/22/20

I would like to know how to effectively grow my YouTube channel. I want to be able to reach more people. I have many different social media accounts where I share my videos, but its not really...

Advice
What are the best twitter tools to increase your twitter presence?
QUESTION | BY Bryan C. | 18 ANSWERS | LAST ACTIVITY ON 10/22/20

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Article
What You Can Learn From the Best Instagram Business Accounts
BY Kiely Kuligowski

Learn from some of the top accounts on Instagram and see what works for them.

Article
SPONSORED: How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
BY Nicole Fallon

Video conference software can be more than an internal communications tool – it can also help you drive sales.

Best Pick
The Best CRM Software of 2020
BY Simone Johnson

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Advice
Which document management software do you use and why?
QUESTION | BY Adam Uzialko | 6 ANSWERS | LAST ACTIVITY ON 10/20/20

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Article
5 Reasons You Should Consider Using a Virtual Receptionist
BY Adam Uzialko

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
Small Business Guide to Using Google Analytics
BY Kiely Kuligowski

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
8 Tips for Generating More Engagement on Facebook
BY Max Freedman

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
What's an Inbound Call Center? Should You Consider Using One?
BY Adam Uzialko

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Advice
Which social/digital analytics tools do you use? How do you measure the effectiveness of your social media strategies?
QUESTION | BY Ming-Yi Wu | 3 ANSWERS | LAST ACTIVITY ON 10/19/20

I am writing an advice-based article about social media marketing. I wonder how do you evaluate the effectiveness of your social media marketing strategies? For example, what are your social media...

Article
13 Ways to Track Trends on Social Media
BY Max Freedman

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Advice
Where do you source your social media content in the age of COVID?
QUESTION | BY Timothy Delorenzo | 4 ANSWERS | LAST ACTIVITY ON 10/19/20

Interested in what people are doing to find content for their social media pages or websites. Are you meeting with photographers? Finding them online? Recycling old content? How can you keep social...

Best Pick
The Best Electronic Medical Records
BY Adam Uzialko

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 85 ANSWERS | LAST ACTIVITY ON 10/17/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
7 Essential Components of Excellent Customer Service
BY Megan Totka

The longevity of your brand rides on the outcome of each interaction your team has with your customers.