Marketing and Sales

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Learn more about how HBO changed the television landscape.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

This guide explains how to implement CRM software and the business benefits of doing so properly.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.