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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | December 09, 2022

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Review
Salesforce CRM Review
By Nadia Reckmann | December 09, 2022

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

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Review
GoTo Contact Center Review
By Mark Fairlie | December 09, 2022
Review
Twilio Flex Review
By Mark Fairlie | December 09, 2022
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Review
Five9 Review
By Mark Fairlie | December 09, 2022
Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | December 09, 2022

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Article
What’s an Inbound Call Center? Should You Consider Using One?
By Adam Uzialko | December 08, 2022

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | December 08, 2022

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | December 08, 2022

Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?

Article
Features of Call Center Systems
By Sean Peek | December 08, 2022

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | December 08, 2022

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 08, 2022

Learn what to look for in a U.S.-based call center service.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | December 08, 2022

This guide describes how to choose and implement flexible CRM software for your small business.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | December 08, 2022

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | December 07, 2022

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

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Review
RingCentral Omnichannel CX Review
By Mark Fairlie | December 06, 2022
Article
Has Influencer Marketing Peaked?
By Julie Thompson | December 05, 2022

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | December 02, 2022

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | December 02, 2022

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | November 29, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
5 Cringey Brand Fails on Social Media
By Julie Thompson | November 29, 2022

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

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Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 28, 2022

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Article
The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | November 28, 2022

Want to launch a customer loyalty program for your business? Read this first.

Article
The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | November 28, 2022

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | November 28, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | November 28, 2022

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | November 23, 2022

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Office workers
Article
The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | November 22, 2022

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Article
12 Proven Ways to Increase Sales
By David Gargaro | November 22, 2022

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Article
8 Most Popular Giveaway Items for 2022
By Grace Li | November 22, 2022

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.