Marketing and Sales

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn how to feel more confident during sales presentations.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

With over one billion active users, Instagram makes it easy to grow your business on social media.

A stellar design isn't merely focused on how pretty the interface looks.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

If you have an insurance business, you need innovative management systems for data-driven prospecting and sales. Here's how to improve your sales process.

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Get business inspiration and tips from the best of the best in the ad world.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Social CRM integrates social media channels with CRM solutions to help businesses focus on social customer care. Learn the benefits of social CRM.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.