Marketing and Sales

Zoho CRM's desktop and mobile versions offer extensive contact management, team collaboration, automation and analytics for sales reps and managers no matter where they are, earning our pick for the...

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Need a new CRM? Here are four ways to get the best one.

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Check out the top qualities to consider when selecting CRM software for your business.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

If you have an insurance business, you need innovative management systems for data-driven prospecting and sales. Here's how to improve your sales process.