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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | March 01, 2024

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | February 28, 2024

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 28, 2024

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | February 28, 2024

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | February 21, 2024

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 16, 2024

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
Online Reputation Management, and Why It Is Important
By Danielle Fallon-O’Leary | February 15, 2024

This guide describes online reputation management and how brands can use it to keep their public image positive.

Review
monday.com CRM Review and Pricing
By Mark Fairlie | February 14, 2024

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | February 14, 2024

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Max Freedman | February 14, 2024

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

person checking a smartphone
Article
Pipedrive vs. monday sales CRM
By Mark Fairlie | February 14, 2024

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

busy office
Article
9 Ways to Build a Positive Sales Culture
By Megan Totka | February 14, 2024

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | February 14, 2024

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | February 14, 2024

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
How to Increase In-Store Sales With Online Marketing
By Sean Peek | February 14, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 14, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Article
Email Analytics You Should Be Tracking
By Sean Peek | February 14, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | February 14, 2024

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
The Most Popular Giveaway Items for Customers
By Sean Peek | February 14, 2024

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Article
4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | February 14, 2024

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | February 14, 2024

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | February 14, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
10 Signs a Customer Is Not Worth It
By Jennifer Dublino | February 14, 2024

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | February 14, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | February 14, 2024

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | February 14, 2024

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | February 14, 2024

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | February 14, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | February 14, 2024

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 14, 2024

Email pop-up boxes can help grow your business. Learn more in this complete guide.