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Marketing and Sales

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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
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Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
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Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
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Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
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12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
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12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
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Latest in Marketing News: Advice, Tips and Resources

Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | November 29, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

5 Cringey Brand Fails on Social Media
By Julie Thompson | November 29, 2022

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

marketing meeting
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 28, 2022

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | November 28, 2022

Want to launch a customer loyalty program for your business? Read this first.

The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | November 28, 2022

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | November 28, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | November 28, 2022

With over one billion active users, Instagram makes it easy to grow your business on social media.

How to Create an Accessible E-Commerce Website
By Nathan Resnick | November 23, 2022

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Office workers
The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | November 22, 2022

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

12 Proven Ways to Increase Sales
By David Gargaro | November 22, 2022

If you are looking to increase sales for your small business, these 12 proven tactics could help.

8 Most Popular Giveaway Items for 2022
By Grace Li | November 22, 2022

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.

Get Inspired: The Top-10 Blogs on Sales Management for 2022
By Skye Schooley | November 21, 2022

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Are Stock Photos Still Worth Using in 2022?
By Chad Brooks | November 21, 2022

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

8 Components of Customer Personas
By Tabitha Naylor | November 21, 2022

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 21, 2022

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Corporate gift giving
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | November 21, 2022
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | November 18, 2022

Every business has an ideal client. Here's how to determine who that is for your business.

Build a Brand That Speaks to Younger Generations
By Sean Peek | November 18, 2022

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

9 Lead Conversion Tips For Success
By Andrew Martins | November 16, 2022

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | November 16, 2022

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 16, 2022

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | November 16, 2022

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | November 16, 2022

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | November 16, 2022

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | November 15, 2022

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 15, 2022

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

10 Ways to Get Good Customer Reviews
By Skye Schooley | November 15, 2022

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

13 Smart Ways to Better Market Your Retail Store
By Sean Peek | November 15, 2022

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 14, 2022

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | November 14, 2022

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.