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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
12 Best Ways to Use Business Texting
By David Gargaro | March 21, 2023

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | March 20, 2023

Learn how to feel more confident during sales presentations.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | March 20, 2023

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | March 20, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | March 20, 2023

A stellar design isn't merely focused on how pretty the interface looks.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | March 20, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | March 17, 2023

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Review
GoTo Contact Center Review and Pricing Review
By Mark Fairlie | March 16, 2023
business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | March 14, 2023

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
3 Ways Your Insurance Firm Can Use Data to Find and Keep Clients
By Roi Agababa | March 13, 2023

If you have an insurance business, you need innovative management systems for data-driven prospecting and sales. Here's how to improve your sales process.

Article
What Is Sales Pipeline Management?
By Nicole Fallon | March 13, 2023

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | March 13, 2023

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

People using smartphones
Article
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | March 13, 2023

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 13, 2023

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
Text Message Laws Every Business Needs to Follow
By Chad Brooks | March 13, 2023

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Article
Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | March 13, 2023

Get business inspiration and tips from the best of the best in the ad world.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | March 13, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | March 13, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | March 13, 2023

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Article
Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | March 10, 2023

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | March 10, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

sales pitch presentation
Article
Leveraging the Power and Benefits of Social CRM
By Kimberlee Leonard | March 10, 2023

Social CRM integrates social media channels with CRM solutions to help businesses focus on social customer care. Learn the benefits of social CRM.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | March 10, 2023

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 10, 2023

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

Article
How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | March 09, 2023

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | March 09, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | March 09, 2023

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | March 09, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.