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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | February 01, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | January 31, 2023

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2023

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 27, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | January 27, 2023

Nike’s branding tips revealed by Greg Hoffman.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By business.com editorial staff | January 27, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 26, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | January 25, 2023

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | January 25, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

woman on camera making a video
Article
Tick-Tock: How to Get Your Business on TikTok Before It’s Too Late
By Julie Thompson | January 25, 2023

Learn how to get your business on TikTok and how to ensure you get the most out of it.

Article
Creating a Sales Manual
By Jamie Johnson | January 23, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Article
How Much Does Customer Service Training Cost?
By Chad Brooks | January 23, 2023

Since customer service tactics can have a direct impact on sales and profits, it is more important than ever to get proper training for your team.

Article
Marketing to College Students
By Max Freedman | January 23, 2023

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2023

You can't promote your business without a solid market research plan. Here's what it should include.

Article
Corporate Name Search
By Julie Thompson | January 23, 2023

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | January 23, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | January 23, 2023

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Article
What Is Channel Management?
By Marisa Sanfilippo | January 23, 2023

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

creative marketing team
Article
How to Make a (Good) Living off of Affiliate Marketing
By Kimberlee Leonard | January 23, 2023

To be an affiliate marketer, you need to create high-quality, high-traffic content and work with a trusted brand to earn passive income. See how it works.

Article
How to Grow an AdSense Empire
By Sean Peek | January 23, 2023

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
3 Powerful Tips for Successful Account Management
By Chad Brooks | January 23, 2023

When you open the account, you begin the process of building the account. Here are three simple tips to remember for effective account management.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 23, 2023

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

Article
Returning Customers Spend 67% More Than New Customers – Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | January 23, 2023

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Article
Use Role-Playing to Engage Your Sales Force
By Chad Brooks | January 23, 2023

Role-playing is a great way to improve sales skills. Here are five tips to use role-playing into your sales training program.

Article
Features of Call Center Systems
By Sean Peek | January 23, 2023

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
Calculating the Costs of Call Center Systems
By Simone Johnson | January 23, 2023

Learn how to calculate call center system costs and what to look for in a system.

Article
How to Transform Your Static Site into a Responsive Website
By Drew Hendricks | January 23, 2023

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site into a responsive one

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | January 23, 2023

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | January 23, 2023

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.