Marketing and Sales

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Learn what to look for in a U.S.-based call center service.

This guide describes how to choose and implement flexible CRM software for your small business.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Want to launch a customer loyalty program for your business? Read this first.

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

With over one billion active users, Instagram makes it easy to grow your business on social media.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.