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What Is A/B Testing in Email?
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Jamie Johnson
Jamie Johnson
Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Eric 'ERock' Christopher
Eric 'ERock' Christopher
What Is CTR in Email?
Click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Chad Brooks
Chad Brooks
12 Best Ways to Use Business Texting
Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | October 06, 2022

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | October 05, 2022

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | October 05, 2022

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Review
monday Sales CRM Review
By Nadia Reckmann | October 05, 2022

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Review
monday Email Marketing Review
By Sean Peek | October 05, 2022

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | September 30, 2022

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | September 29, 2022

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | September 29, 2022

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | September 27, 2022

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
6 Technical SEO Tips to Increase Traffic and Conversions on Your Website
By Chad Brooks | September 27, 2022

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | September 26, 2022

A stellar design isn't merely focused on how pretty the interface looks.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | September 22, 2022

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | September 22, 2022

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
What Is A/B Testing in Email?
By Jamie Johnson | September 22, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

Review
TextMarks Review
By Rachelle Gordon | September 22, 2022

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | September 21, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | September 21, 2022

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | September 21, 2022

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | September 21, 2022

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | September 21, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | September 21, 2022

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | September 21, 2022

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
What is SMS for Business?
By David Gargaro | September 21, 2022

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 21, 2022

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | September 21, 2022

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | September 21, 2022

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | September 21, 2022

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 21, 2022

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | September 21, 2022

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Article
One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | September 21, 2022

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.