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Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | November 28, 2023

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | November 28, 2023

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | November 27, 2023

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | November 27, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
10 Ways to Track Trends on Social Media
By Julie Thompson | November 20, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | November 20, 2023

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

creative marketing team
Article
How to Build a Power Brand Through Chunk-Up Marketing
By Jennifer Dublino | November 16, 2023

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | November 16, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2023

With the right synergy, it’ll be “Showtime” at your business.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | November 16, 2023

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Article
Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | November 16, 2023

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | November 16, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | November 16, 2023

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

creative marketing team
Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | November 16, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | November 16, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

businessman talking on a phone in an office setting
Article
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | November 16, 2023

Learn how to feel more confident during sales presentations.

Article
12 Proven Ways to Increase Sales
By David Gargaro | November 16, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
Complete Guide to Building a Sales Process
By David Gargaro | November 15, 2023

A sales process helps you convert leads into customers and earn consistent sales in your business.

Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | November 08, 2023

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Review
Zoho CRM Review and Pricing
By Mark Fairlie | November 08, 2023

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

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Review
Twilio Flex Review and Pricing
By Mark Fairlie | November 08, 2023
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Review
Textline Review and Pricing
By Mark Fairlie | November 08, 2023

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Review
Textedly Review and Pricing
By Mark Fairlie | November 08, 2023

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
SimpleTexting Review and Pricing
By Mark Fairlie | November 08, 2023

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

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Review
RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | November 08, 2023
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | November 08, 2023

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

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Review
Pipedrive Review and Pricing
By Mark Fairlie | November 08, 2023

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

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Review
monday.com Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Review
Keap CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...