Marketing and Sales

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

A stellar design isn't merely focused on how pretty the interface looks.

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Landing customers can be difficult, and keeping them can be even harder. What makes customer loyalty important for business?

Learn how connecting with prospects on social media can improve your lead-generation efforts.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.