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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

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Latest in Marketing News: Advice, Tips and Resources

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | July 30, 2021

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | July 29, 2021

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | July 29, 2021

Follow these tips to make your customers want to return to your store.

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | July 29, 2021

Emojis might be fun, but are they appropriate in the workplace?

Article
Agriculture Advertising and Marketing
By Max Freedman | July 28, 2021

Plant seeds of success with agricultural marketing.

Category
The Best Answering Services of 2021
By Adam Uzialko | July 28, 2021

Our teams have compared the best answering services for 2021. See up-to-date reviews and prices for these top-rated services.

Category
The Best Email Marketing Services and Survey Software of 2021
By Business.com Editorial Staff | July 28, 2021

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

Article
Types of POS Systems
By Max Freedman | July 23, 2021

Here's what you need to know about various types of POS systems.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | July 23, 2021

Money put into advertising doesn't always work very well.

Article
How to Create a Market Research Plan
By Max Freedman | July 23, 2021

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Article
How to Rebrand Your Business
By Stella Morrison | July 23, 2021

Follow these five tips to make sure your rebranding is a success.

Category
The Best Text Message Marketing Services of 2021
By Rachelle Gordon | July 23, 2021

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2021.

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Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By Max Freedman | July 21, 2021

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | July 20, 2021

An emotional connection can make all the difference when a customer is deciding to buy.

Article
The Psychology of Sales
By Max Freedman | July 19, 2021

An overview of buyer behavior in the sales process.

Article
Staying Motivated: 16 Quotes to Inspire Your Sales Team
By Jamie Johnson | July 15, 2021

These quotes from sales professionals could give your staff the inspiration they need.

Article
Creating a Sales Manual
By Jamie Johnson | July 15, 2021

Build a winning sales force by giving your team a tool to live by

Article
What to Say When People Ask What You Do for a Living
By Max Freedman | July 13, 2021

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Article
Marketing to College Students
By Max Freedman | July 12, 2021

Find future customers when you get schooled on student trends and targets.

Article
CRM Implementation Guide
By Julie Thompson | July 02, 2021

Proper implementation of your business's CRM software is key to maximizing the benefits it offers your sales team.

Article
How Your Travel Company Can Use a CRM
By Max Freedman | June 18, 2021

If you run a service for travelers, your customer relationships are your lifeblood. This is where CRM software can help.

Article
How to Make Your CRM Your Company's Most Flexible Tool
By Stella Morrison | June 15, 2021

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.