Marketing and Sales

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Nike’s branding tips revealed by Greg Hoffman.

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Learn how to get your business on TikTok and how to ensure you get the most out of it.

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Since customer service tactics can have a direct impact on sales and profits, it is more important than ever to get proper training for your team.

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

You can't promote your business without a solid market research plan. Here's what it should include.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

To be an affiliate marketer, you need to create high-quality, high-traffic content and work with a trusted brand to earn passive income. See how it works.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

When you open the account, you begin the process of building the account. Here are three simple tips to remember for effective account management.

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Role-playing is a great way to improve sales skills. Here are five tips to use role-playing into your sales training program.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Learn how to calculate call center system costs and what to look for in a system.

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site into a responsive one

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.