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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

TikTok in front of an American flag
The TikTokalypse Is Nigh
By Elizabeth Barton | October 03, 2023

How are marketers and creators planning?

Breaking Bad commercial
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023

…without a Super Bowl budget.

HBO Feature Presentation in purple
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023

Learn more about how HBO changed the television landscape.

Green Duolingo owl
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | October 03, 2023

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Think Different ad Steve Jobs
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2023
By Carolyn Neuhausen | October 03, 2023

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

hands using a smartphone
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | September 27, 2023

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Salesforce Service Cloud logo
Salesforce Service Cloud Review and Pricing
By Mark Fairlie | September 21, 2023
What Is SMS for Business?
By David Gargaro | September 21, 2023

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 21, 2023

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

50 Free Websites to List Your Business
By Max Freedman | September 21, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Zendesk Review and Pricing
By Mark Fairlie | September 14, 2023

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

HubSpot CRM Review and Pricing
By Mark Fairlie | September 14, 2023

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Constant Contact Email Marketing Review and Pricing
By Sean Peek | September 13, 2023

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Review CRM Review and Pricing
By Mark Fairlie | September 13, 2023

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

EZ Texting Review and Pricing
By Mark Fairlie | September 13, 2023

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

GoTo Contact Center Review and Pricing
By Mark Fairlie | September 13, 2023
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | September 08, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | September 06, 2023

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

5 Strategies for Building Brand Trust Through Video
By Joe Forte | September 05, 2023

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 05, 2023

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

busy office
9 Ways to Build a Positive Sales Culture
By Megan Totka | August 30, 2023

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

business tools
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2023

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | August 29, 2023

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | August 18, 2023

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 17, 2023

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

20 Features to Look for in a CRM
By Mark Fairlie | August 17, 2023

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | August 16, 2023

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

What Is Channel Management?
By Jennifer Dublino | August 16, 2023

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | August 15, 2023

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.