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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Tips on Developing an Awesome LinkedIn Company Page
By Adam Uzialko | January 04, 2021

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 30, 2020

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

Article
Does Your Store's Customer Experience Live Up to Your Marketing Promises?
By David Fletcher | December 29, 2020

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

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Article
The Ultimate Guide to Visual Merchandising for SMB Retailers
By Ryan Gould | December 29, 2020

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Article
5 Money-Saving Customer Support Solutions for Small Businesses
By Daria Leshchenko | December 28, 2020

Learn how to cut expenses on customer support without compromising on its quality.

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How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

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Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

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How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 21, 2020

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

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7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Zaheer Dodhia | December 18, 2020

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.

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How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

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Tips to Ensure Your Business Is Ready for the 'New Normal' of Holiday Shopping
By Austin Mac Nab | December 16, 2020

This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.

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Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.