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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Adam Uzialko | January 05, 2024

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Trends That Will Shape Market Segmentation in 2024
By Sean Peek | January 03, 2024

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

TikTok in front of an American flag
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024

How are marketers and creators planning?

Green Duolingo owl
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Think Different ad Steve Jobs
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2024
By Carolyn Neuhausen | January 03, 2024

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

13 Tips to Win Customers Over the Phone
By Max Freedman | January 03, 2024

This guide includes tips on how to drive sales over the phone.

Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | January 03, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Creating a Sales Manual
By Jamie Johnson | December 20, 2023

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

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How to Rebrand Your Business
By Stella Morrison | December 08, 2023

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Why You Should Ditch No-Reply Emails
By Rachelle Gordon | December 07, 2023

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Two coworkers having a discussion
How to Create a Market Research Plan
By Max Freedman | December 06, 2023

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

10 Ways to Track Trends on Social Media
By Julie Thompson | November 20, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | November 16, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Winning Time movie still
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2023

With the right synergy, it’ll be “Showtime” at your business.

How to Conduct a Marketing Analysis
By Adam Uzialko | November 16, 2023

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

creative marketing team
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | November 16, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

How to Write an Executive Summary for a Marketing Plan
By David Gargaro | November 16, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Complete Guide to Building a Sales Process
By David Gargaro | November 15, 2023

A sales process helps you convert leads into customers and earn consistent sales in your business.

Salesforce Marketing Cloud Review and Pricing
By Sean Peek | November 08, 2023

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

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RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | November 08, 2023 logo
Review Email Marketing Review and Pricing
By Sean Peek | November 08, 2023 is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

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Five9 Review and Pricing
By Mark Fairlie | November 08, 2023
Campaigner Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Public relations planning
These PR Mistakes Could Kill Your Business
By Julie Thompson | November 08, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

marketing meeting
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 08, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

5 Cringey Brand Fails on Social Media
By Julie Thompson | November 07, 2023

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | November 07, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.