Marketing and Sales

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Is MMS or SMS the better option for your small business's text message marketing campaign?

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Here, we look at how a business can establish decent momentum with only a handful of resources.

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Here are 10 things salespeople must do to deliver an exceptional buying experience.

Here are four ways you can use customer feedback to improve your business.

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Here's how to ensure your business can successfully adopt a CRM solution.

Customer support is often the most important aspect of a business.

Don't get caught in one of these common credit card processing scams.

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Instead of calling customers and leads, try sending them texts.