Marketing and Sales

How are marketers and creators planning?

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.