Marketing and Sales

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.