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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | January 23, 2023

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Taral Patel | January 23, 2023

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | January 23, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
How to Network on LinkedIn Like a Pro
By Syed Balkhi | January 23, 2023

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

Article
8 Tips to Become a Better Business Storyteller
By Jennifer Post | January 23, 2023

Learn how a good story captures attention and helps sell your organization's products and services.

Article
How to Differentiate Chatbots From Practical AI
By Mikhail Naumov | January 23, 2023

Learn how chatbots differ from practical artificial intelligence. That knowledge can greatly improve your customer service tactics.

Article
How To Manage IIS Websites With PowerShell
By Adam Bertram | January 23, 2023

When setting up a new website in IIS are you still using the IIS Web Manager? If so, here's a much more scalable, reliable and faster way.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | January 23, 2023

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | January 23, 2023

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | January 23, 2023

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | January 23, 2023

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | January 23, 2023

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | January 23, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
5 Tips to Market Research like a Pro
By Syed Balkhi | January 23, 2023

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 23, 2023

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | January 23, 2023

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | January 23, 2023

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Article
How to Make Your Website Mobile Friendly
By Julie Thompson | January 23, 2023

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 23, 2023

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | January 23, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | January 23, 2023

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | January 23, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
4 Effective Ways to Generate Leads with Social Media
By Shane Barker | January 23, 2023

Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | January 23, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | January 23, 2023

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Gaurav Sharma | January 23, 2023

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | January 23, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 23, 2023

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 23, 2023

Use these strategies to automate your email communications without coming across as cold to your customers.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Chad Brooks | January 23, 2023

Analog marketing methods like printing and direct mail can function effectively when combined with digital marketing campaigns.