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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 10, 2023

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

Article
How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | March 09, 2023

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | March 09, 2023

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | March 09, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | March 09, 2023

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | March 09, 2023

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | March 09, 2023

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | March 08, 2023

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Review
ProTexting Review and Pricing Review
By Chad Brooks | March 08, 2023

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Review
Campaigner Email Marketing Review and Pricing Review
By Sean Peek | March 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Review
Textedly Review and Pricing Review
By Mark Fairlie | March 08, 2023

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
SimpleTexting Review and Pricing Review
By Mark Fairlie | March 08, 2023

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
EZ Texting Review and Pricing Review
By Mark Fairlie | March 08, 2023

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Call Center Sales Pro Review and Pricing Review
By Adam Uzialko | March 07, 2023

Call Center Sales Pro offers both answering services and call center services, as well as consultations.

Review
HubSpot CRM Review and Pricing Review
By business.com editorial staff | March 07, 2023

HubSpot offers a completely free version of its CRM, making it a fantastic option for entrepreneurs on a budget, as well as small business owners who are unsure about investing in a high-cost CRM.

Podium logo
Review
Podium Text Message Marketing Review and Pricing Review
By Mark Fairlie | March 07, 2023

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
TextMarks Review and Pricing Review
By Rachelle Gordon | March 07, 2023

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Review
monday.com Email Marketing Review and Pricing Review
By Sean Peek | March 07, 2023

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Review
Salesforce Marketing Cloud Review and Pricing Review
By Sean Peek | March 07, 2023

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 06, 2023

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Article
Social Media Stars: How Much Do They Really Make?
By Chad Brooks | March 06, 2023

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Chad Brooks | March 06, 2023

SMS marketing and mobile marketing are related but distinct. Here's what to know about each method of marketing for your small business.

online customer
Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Chad Brooks | March 06, 2023

Relay, a new service from Stripe, processes mobile app purchases from a simple ”Buy” link, which could make shopping much easier.

Five9 company logo
Review
Five9 Review and Pricing Review
By Mark Fairlie | March 06, 2023
Salesforce Service Cloud logo
Review
Salesforce Service Cloud Review and Pricing Review
By Mark Fairlie | March 06, 2023
Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | March 06, 2023

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Salespeople discussing numbers
Article
You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | March 06, 2023

The ad industry has to continually change to address the needs and concerns of consumers.