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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

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Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

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Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Article
Fighting Post-Holiday Chargebacks in 2021
By Adrian DeGus | January 15, 2021

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Category
The Best List Broker Services of 2021
By Business.com Editorial Staff | January 15, 2021

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
Why In-Location Experiences Matter More Than Ever
By Bobby Marhamat | January 12, 2021

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Article
10 Ways Salespeople Can Surpass Buyers' Expectations
By Greg McBeth | January 12, 2021

Here are 10 things salespeople must do to deliver an exceptional buying experience.

Article
How to Use Customer Feedback to Your Advantage
By Thomas Griffin | January 12, 2021

Here are four ways you can use customer feedback to improve your business.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | January 12, 2021

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Article
SMS Polling for Business
By Jordan Beier | January 12, 2021

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
How to Solve CRM Adoption Deadlock
By Denis Zhinko | January 11, 2021

Here's how to ensure your business can successfully adopt a CRM solution.

Article
Top 10 Customer Support Tips to Make Your Startup Prosper
By Emily Watson | January 11, 2021

Customer support is often the most important aspect of a business.

Article
Credit Card Processing Scams (and Other Things to Look Out For)
By Adam Uzialko | January 11, 2021

Don't get caught in one of these common credit card processing scams.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 07, 2021

Instead of calling customers and leads, try sending them texts.