Marketing and Sales

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Defining success for social media campaigns can be tricky. The truth is that different metrics can mean different things.

Learn how Netflix's loyal customers are affected by changes to their billing policy, and what it means to you and your customers.

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

This guide describes online reputation management and how brands can use it to keep their public image positive.

The structure and layout of your business website are important aspects of online success. Get some tips on how to design your business website.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Role-playing is a great way to improve sales skills. Here are five tips to use role-playing into your sales training program.

Learn how to tap into the emotions that drive customers' buying decision.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Survey data can be a great help to your marketing efforts. Here's how to apply survey data in a way that helps you generate leads and drive sales.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

How will smartphone users respond to SMS text messaging ads as marketers ramp up efforts to take advantage of this "new" advertising medium?

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Learn how to build a customer journey map for your small business.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

A Google Adwords campaign can boost the visibility and profitability of your business, but it requires planning and strategy. Here's what you need to know.

Every season has something different to offer to a marketing professional's strategy. Take advantage of these opportunities.

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Since customer service tactics can have a direct impact on sales and profits, it is more important than ever to get proper training for your team.

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends.

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.