Marketing and Sales

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Social media is a great way to connect with industry experts and build your brand. Learn how to network on LinkedIn with these four tips.

Learn how a good story captures attention and helps sell your organization's products and services.

Learn how chatbots differ from practical artificial intelligence. That knowledge can greatly improve your customer service tactics.

When setting up a new website in IIS are you still using the IIS Web Manager? If so, here's a much more scalable, reliable and faster way.

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

Use these strategies to automate your email communications without coming across as cold to your customers.

Analog marketing methods like printing and direct mail can function effectively when combined with digital marketing campaigns.