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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | September 01, 2022

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Article
Which Social Media Metrics Actually Matter?
By Chad Brooks | September 01, 2022

Defining success for social media campaigns can be tricky. The truth is that different metrics can mean different things.

Article
When Being Grandfathered Means Nothing: How Netflix’s Changes Affect Its Most Loyal Customers
By Chad Brooks | September 01, 2022

Learn how Netflix's loyal customers are affected by changes to their billing policy, and what it means to you and your customers.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | September 01, 2022

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | September 01, 2022

This guide describes online reputation management and how brands can use it to keep their public image positive.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | September 01, 2022

The structure and layout of your business website are important aspects of online success. Get some tips on how to design your business website.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Adam Uzialko | September 01, 2022

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Use Role-Playing to Engage Your Sales Force
By Chad Brooks | September 01, 2022

Role-playing is a great way to improve sales skills. Here are five tips to use role-playing into your sales training program.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Andrea Grodnizky | September 01, 2022

Learn how to tap into the emotions that drive customers' buying decision.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Chad Brooks | September 01, 2022

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | September 01, 2022

Survey data can be a great help to your marketing efforts. Here's how to apply survey data in a way that helps you generate leads and drive sales.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | September 01, 2022

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Sam Bocetta | September 01, 2022

How will smartphone users respond to SMS text messaging ads as marketers ramp up efforts to take advantage of this "new" advertising medium?

Article
Text Message Laws Every Business Needs to Follow
By Chad Brooks | September 01, 2022

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | September 01, 2022

Learn how to build a customer journey map for your small business.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | September 01, 2022

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Article
7 Strategies to Make Your AdWords Campaign a Success
By Chad Brooks | September 01, 2022

A Google Adwords campaign can boost the visibility and profitability of your business, but it requires planning and strategy. Here's what you need to know.

Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | September 01, 2022

Every season has something different to offer to a marketing professional's strategy. Take advantage of these opportunities.

Article
Returning Customers Spend 67% More Than New Customers – Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | September 01, 2022

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Article
Hidden Costs of Restaurant Marketing
By Chad Brooks | September 01, 2022

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | September 01, 2022

Learn what a re-engagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
How Much Does Customer Service Training Cost?
By Chad Brooks | September 01, 2022

Since customer service tactics can have a direct impact on sales and profits, it is more important than ever to get proper training for your team.

Article
How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | September 01, 2022

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | September 01, 2022

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | September 01, 2022

Call center services offer businesses a way to outsource their customer service, but is that the best choice for your business?

Article
What Should You Do When a Client Ignores You?
By Keren Lerner | September 01, 2022

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Article
Trends That Will Shape Market Segmentation
By Anthony Lamot | September 01, 2022

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends.

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | September 01, 2022

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Article
Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | September 01, 2022

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | September 01, 2022

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.