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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

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Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Article
How to Write a Company History
By Skye Schooley | February 08, 2021

A well-written company history can entice prospective customers, investors and employees.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
What Is Email Automation?
By Patrick Proctor | February 02, 2021

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Article
How to Create a Remote Help Desk for Your Business
By Skye Schooley | February 01, 2021

Follow this six-step process to create an effective remote help desk for your business.

Article
What Small Businesses Should Know About Snapchat Brand Profiles
By Mike Metzler | January 29, 2021

Learn how small businesses can take advantage of Snapchat Brand Profiles.

Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Article
7 Tips to Get More Google Reviews (With Minimal Effort)
By Randy Soderman | January 27, 2021

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.