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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

team working on computers in an office
Article
How AI Search Is Changing Online Reputation Management for Small Businesses
By Adam Uzialko | May 29, 2026
AI overviews and LLMs are changing everything about online search, including how you should manage your brand reputation.
business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | May 28, 2026
Use customer relationship management software to measure CLV in B2B industries.
Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | May 26, 2026
Your social media strategy should include both approaches.
Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 21, 2026
Build relationships, trust and loyalty with your social media followers to foster retention.
Article
Why Small Businesses Need a Social Media Presence
By Sean Peek | May 21, 2026
Social media is especially important for small businesses. Find out why and see which platforms marketing experts recommend using.
Article
Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | May 20, 2026
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Article
Marketing to College Students
By Max Freedman | May 18, 2026
Gen Z likes authenticity, personalization and convenience. Here is how to reach this valuable demographic.
Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | May 18, 2026
Learn how to strike the right balance with your social media content to engage your audience.
business meeting
Article
How to Identify and Remove Fake Google Reviews
By Adam Uzialko | May 14, 2026
Fake Google reviews can do real damage to your business. Here’s how to identify and remove them before they affect your brand reputation.
Article
Strategies for Building Brand Trust Through Video
By Joe Forte | May 14, 2026
Video marketing can help set the tone for your entire brand.
business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | May 08, 2026
Google Ads helps businesses reach customers at the exact moment they're searching for products, services and solutions online.
Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | May 08, 2026
Learn why you need to respond to all your online reviews — not just the negative ones.
print marketing
Article
Why Print Marketing Is Still Important in a Digital World
By Adam Uzialko | April 27, 2026
Print marketing can give your business a powerful edge, especially in tandem with a targeted digital marketing strategy.
Article
Instagram Best Posting Practices
By Kiely Kuligowski | April 16, 2026
Follow these Instagram best practices to improve engagement and grow your following.
Remove Negative Content from Google graphic
Article
How to Remove Negative Content From Google: A DIY Guide for Small Businesses
By Adam Uzialko | April 15, 2026
You can’t control what others write about your business, but you can protect your brand by influencing what shows up in search engines.
Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | April 15, 2026
Businesses that aren't using social media to connect with customers are missing out on huge growth potential.
Article
How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | April 13, 2026
An Instagram Business account can offer your brand some big benefits.
Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Jennifer Dublino | March 30, 2026
The stock images companies use can weaken their content and branding. Help your content perform better by using alternatives and understanding what makes good photos.
Article
Emojis at work: Should you use emojis in business communications?
By Sean Peek | March 26, 2026
When using emojis in business communications, consider the channel, work environment and recipient.
Salespeople discussing numbers
Article
The Best Lead Scoring Tools for 2026
By Adam Uzialko | March 25, 2026
These lead scoring tools can help you identify the prospects that are most likely to become paying customers so you can spend your time where it matters most.
Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | March 24, 2026
User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage user-generated content to increase trust, engagement and sales.
Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | March 23, 2026
When creating a brand video, the first thing you’re probably going to ask is, “How much is it going to cost?” We break it down here.
creative marketing team
Article
The ROI of Marketing Automation: When, Where, and How to Automate
By Adam Uzialko | March 20, 2026
Marketing automation can be a game changer for your business, but only if you implement it wisely.
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | March 19, 2026
Advertisers must adapt to new technology or be ignored online.
two colleagues discussing while looking at papers
Article
Lead Nurturing Strategies That Convert Prospects into Customers
By Adam Uzialko | March 16, 2026
Meet your leads where they are and encourage them to progress towards a purchase with these lead nurturing strategies.
salespeople with headsets in an office using laptops
Article
Building a Scalable Lead Generation System for Small Businesses
By Adam Uzialko | March 16, 2026
Small businesses need a scalable lead generation process that grows along with them. Here’s how to create a strong foundation.
smartphone
Article
How to Grow Your E-Commerce Sales Through SMS Marketing
By Adam Uzialko | March 12, 2026
SMS marketing consistently outperforms other digital channels in open rates and engagement. Here's how to use text messages to drive more sales without annoying your customers.
Article
Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | March 05, 2026
Learn when you should require a deposit and how to ensure upfront payment collection
Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | March 04, 2026
Email retargeting can turn a no into a yes. Learn how to increase customer interactions and purchases with these tips.
Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Meta Business Suite is a unified tool to help you streamline your business's social media presence and engagement. Here's what you need to know.