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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
Article
Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
Article
12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 05, 2026
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | January 30, 2026
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | January 30, 2026
Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.
Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
Article
How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
Article
How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.
Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
Article
How Businesses Are Marketing Green Innovation
By Julie Thompson | January 29, 2026
Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.
Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | January 29, 2026
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
Article
8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
Article
Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
Article
Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Find out how in-store tablets make life better for employees and customers.
Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
Article
10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
Article
Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.
Article
How to Choose the Best Call Center Software
By Mark Fairlie | January 28, 2026
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
person handing a credit card to a cashier holding a credit card reader
Article
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
What do consumers want in their experience with companies? This is how your business can ensure great customer service.