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Article
4 Best Practices For Small Businesses to Grow Their Social Channels
BY Luke Fitzpatrick

The importance of small businesses to foster growth on their social channels cannot be understated.

Advice
How do I get genuine campaigns for a call center?
QUESTION | BY Amar Mehra | 17 ANSWERS | LAST ACTIVITY ON 06/05/20

We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support). We are looking for more campaigns to ramp up our...

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Article
Letter Folding Machine Buying Guide
BY business.com editorial staff

Save yourself some manual labor and time and invest in a letter folding machine.

Advice
What is the easiest way to market my business?
QUESTION | BY Ochoche David | 11 ANSWERS | LAST ACTIVITY ON 06/05/20

I?m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their...

Article
Why Your E-Commerce Marketing Campaign Failed
BY Ronald Dod

Check out these common reasons why many e-commerce marketing efforts don't deliver.

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Article
How AI Is Changing Digital Marketing
BY Sean Cotton

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
BY Thomas Griffin

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Article
What Are the Most Important KPIs for Content Marketing?
BY Jayson DeMers

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

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Article
5 Simple Ways to Pinpoint Your Brand's Target Audience
BY Chris Christoff

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Article
3 Powerful Tips for Successful Account Management
BY business.com editorial staff

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Article
How to Accept Credit Card Payments Using Your Phone
BY Simone Johnson

Accepting credit card payments by phone is an easy, inexpensive way to get paid.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
BY business.com editorial staff

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
BY Kent Moon

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
Cost Center or Profit Center? What B2B Support Truly Means to Your Business
BY Robert Johnson

There are two types of viewpoints when it comes to B2B customer support. One approaches it as a necessary expense. The second considers it part of a greater revenue-generating team.

Advice
How to find companies that need outsourced IT services?
QUESTION | BY Ryan Salter | 7 ANSWERS | LAST ACTIVITY ON 06/02/20

I just started with Tech Advisors. I am trying to find companies that need IT services. Tech Advisors is an outsourced IT managed service company. So I am looking for companies with 10-150 employees...

Article
Are Comparison Sites Good for Your Business?
BY business.com editorial staff

Comparison shopping websites are popular among consumers, but how do they impact business?

Article
How to Use Content Marketing to Boost Organic Search
BY business.com editorial staff

Crafting the right content can help you reach the right audience and boost your SEO.

Advice
Does anyone have any ideas for a great promotional gift that a tutoring business can give to a high school student?
QUESTION | BY Mark Ralph | 16 ANSWERS | LAST ACTIVITY ON 06/02/20

I have a non-profit tutoring business called helpafterschool.com. We employ local college students to tutor high school students after school. We have an opportunity to provide hand-outs to the...

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
BY business.com editorial staff

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
BY business.com editorial staff

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.