Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
How can a customer support chatbot enhance my businesses' success?
QUESTION | BY Ruth Hoffmann | 8 ANSWERS | LAST ACTIVITY ON 07/29/20

I'm planning to add a chatbot on my website to improve the customer experience. I'm looking forward to reading reviews from those who are already using chatbots. How has it benefited your business?

Article
10 Ways to Take Better Social Media Campaign Photos
BY Skye Schooley

Follow this expert advice to make your photos stand out on social media.

Advice
What is better for content marketing: Short-form or long-form? Timely or evergreen?
QUESTION | BY Kelly Gordon | 14 ANSWERS | LAST ACTIVITY ON 07/28/20

We have a small team that is not producing content as often as I would like. Until we can afford to build our team, I want to get the most out of the content we are producing. Right now, we share a...

Advice
Which software do you recommend using to manage your team remotely?
QUESTION | BY Daniel Elton | 14 ANSWERS | LAST ACTIVITY ON 07/28/20

I am operating a small business during the COVID-19 lock down period. How do you manage your remote team? Is there any specific apps/software you rely on/recommend?

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
BY Scott Gerber

These tools and strategies can make email marketing more efficient and less time-consuming.

Advice
What are some good tools to create landing pages?
QUESTION | BY Deana Andriolo | 10 ANSWERS | LAST ACTIVITY ON 07/27/20

I initially want to create a few landing pages to get feedback and gauge interest on an idea. Down the road I will probably use them to experiment with some advertising. What are some good tools to...

Advice
What is the best automated dialer for outbound calls to customers?
QUESTION | BY Mahendra Salvi | 5 ANSWERS | LAST ACTIVITY ON 07/26/20

I want to better manage my leads and need to have on the spot outbound calls to customers to do so. What is the best automated dialer for making outbound calls? I want a dialer to be able to help me...

Article
E-commerce UX: How to Gain a Competitive Edge
BY Syed Balkhi

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
BY Marisa Sanfilippo

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

Article
How to Engage Your Email Subscribers More Efficiently
BY Liviu Tanase

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
BY Mervik Haums

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

Advice
What is more important for a blog: Content or Design?
QUESTION | BY Anonymous User | 49 ANSWERS | LAST ACTIVITY ON 07/23/20

I just started a blog and wanted to know if adding features to the blog and/or enhance the design would be worthwhile monetarily.

Article
How to Take Control Over Your Customer Churn Rate
BY Thomas Griffin

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
BY Adam Uzialko

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
4 Strategies for a Fast and Easy Digital Transformation
BY Tom Popomaronis

These four steps are critical to consider when your company makes the shift to digital.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
BY Kent Moon

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Best Pick
The Best Electronic Medical Record (EMR) Software for 2020
BY Adam C. Uzialko

Which is the best electronic medical records system for your practice in 2020? Our reviews break down the top-rated programs.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Advice
What tips do you have for growing a blog audience on my website?
QUESTION | BY shashank maurya | 5 ANSWERS | LAST ACTIVITY ON 07/20/20

I am looking to start a blog for affiliated marketing as a way to grow an audience before I introduce my own brand. I'm looking to make some initial capital and develop a readership on at least ten...

Advice
How do I get genuine campaigns for a call center?
QUESTION | BY Amar Mehra | 18 ANSWERS | LAST ACTIVITY ON 07/18/20

We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support). We are looking for more campaigns to ramp up our...

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
BY Andrea Fryrear

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
BY Jacob Maslow

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Article
The Pros and Cons of Outsourced Customer Service
BY Marisa Sanfilippo

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Article
Why Diversity Marketing Is Good Business
BY Kiely Kuligowski

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
BY Skye Schooley

Learn the best ways to handle customers who refuse to follow health and safety policies.

Article
5 Ways Your Small Business Can Improve Customer Engagement
BY Thomas Griffin

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
BY Jock Breitwieser

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
BY business.com editorial staff

Advertisers must adapt to new technology or be ignored online.