Marketing and Sales

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Incredible services available for $5. I came across it last night and was astonished! I wanted to see if anyone has used it before

With so many small businesses relying more and more on the internet these days, I was wondering what internet security and antivirus solutions (e.g. Kaspersky, Norton, etc.) people were using. What...

My food truck sits at a Farmer's Market on Saturday and Sunday mornings. The other trucks and booths there have come up with a hashtag and Twitter handle that everyone can use to share their recipes...

Hi there! WriterGirl & Associates (www.writergirl.com) is updating our website this year. Right now, we use WordPress and have a developer for it, but we're looking into other options. These are:...

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Constant Contact is the winner for the 2020 Marketing Bizzy award. Here's why we feel it deserves the honor.

Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.

When done right, old blog posts can provide some added value to your business.

Despite making massive investments, businesses are having a disengagement problem as they struggle to deliver digital experiences that meet consumer expectations.

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Have you changed your social media marketing strategy for the holidays? Here's how you should.

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Learn how to manage negative chatter online, especially on social media.

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform. Here's how to use it.

These free online courses teach you to write strong, optimized content for the web.

An Instagram business profile can help you engage your audience with high-quality visual content.

I have been reading a lot about the increase podcast downloads, but video still seems more popular for marketers. Which should I focus on?

A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably...

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.