Marketing and Sales

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

Here's how the video game industry's practices can boost your marketing.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

You don’t have to spend a fortune to get a great website up. On the other hand, an affordable website doesn't mean a compromise on quality.

Learn how Netflix's loyal customers are affected by changes to their billing policy, and what it means to you and your customers.

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

Social CRM is the solution that enhances businesses ability to better focus on social customer care.

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

Given that 90 percent of Facebook’s monthly active users access the platform on mobile, it’s critical that businesses understand speed.

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

Sales leadership insights from Vicki Freed, Senior Vice President, Sales, Trade Support and Service for Royal Caribbean International.

Weather events and trends have clearly become factors in retail decisions and profits. Here's how to harness the power of weather for sales.

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

There are always good lessons to learn from really bad customer service. Learn from some of the worst examples.

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

A survey of marketers in 2015 revealed that the most popular goal for data is to grow revenue, with 75% of saying this is a top priority.

Developing a positive sales culture drives new business, encourages customer loyalty and attracts top talent to your sales team.

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

You know those people who share anything and everything on Facebook? Don't be one of those people if you're also a business owner.

Instagram advertising can be an expensive investment, but the results are often worth it.

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site into a responsive one

Take control of your company's reputation with these seven easy things you can do to keep it strong and positive.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.