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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | March 06, 2023

Here's why you can't afford to ignore email as a promotional tool.

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Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | March 06, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

woman looking at computer data
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

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Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.

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How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | March 02, 2023

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

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How to Create a New Brand Image From Scratch
By Jennifer Dublino | March 02, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

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How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

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The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | March 02, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | March 02, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

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5 Strategies for Building Brand Trust Through Video
By Joe Forte | March 02, 2023

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | March 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | March 02, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Hidden Costs of Restaurant Marketing
By Jennifer Dublino | March 02, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

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Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | March 02, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

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Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | March 02, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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The Most Popular Giveaway Items for Customers
By Sean Peek | March 01, 2023

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

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12 Proven Ways to Increase Sales
By David Gargaro | March 01, 2023

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

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Email Marketing Best Practices and Predictions for 2023
By Jennifer Dublino | March 01, 2023

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2023.

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Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

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5 Ways to Influence Your Subscribers With Relevant Content
By Jennifer Dublino | February 28, 2023

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Business owner working on a laptop
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Reengagement Email Strategy (With Examples)
By Max Freedman | February 28, 2023

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.