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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Which Call Centers Are Based in the U.S.?
By Jennifer Post | December 21, 2020

A U.S.-based call center offers certain advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Advice
Has anyone ever used the website Fiverr?
By Imanuel Larcher | 17 Answers | Last Activity on December 21, 2020

Incredible services available for $5. I came across it last night and was astonished! I wanted to see if anyone has used it before

Advice
What is your go-to internet security/antivirus solution?
By Andrew Martins | 5 Answers | Last Activity on December 21, 2020

With so many small businesses relying more and more on the internet these days, I was wondering what internet security and antivirus solutions (e.g. Kaspersky, Norton, etc.) people were using. What...

Advice
What should a Food Truck business be tweeting about?
By Heather Donovan | 19 Answers | Last Activity on December 20, 2020

My food truck sits at a Farmer's Market on Saturday and Sunday mornings. The other trucks and booths there have come up with a hashtag and Twitter handle that everyone can use to share their recipes...

Advice
Wordpress or something else?
By Jessica Levco | 22 Answers | Last Activity on December 20, 2020

Hi there! WriterGirl & Associates (www.writergirl.com) is updating our website this year. Right now, we use WordPress and have a developer for it, but we're looking into other options. These are:...

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Article
Holiday Shopping Predictions and What They Mean for Businesses
By Zaheer Dodhia | December 18, 2020

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.

Article
How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Article
Tips to Ensure Your Business Is Ready for the 'New Normal' of Holiday Shopping
By Austin Mac Nab | December 16, 2020

This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Advice
Which document management software do you use and why?
By Adam Uzialko | 8 Answers | Last Activity on December 16, 2020

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Article
Marketing Bizzy for 2020: Constant Contact, Email Marketing Services
By Kiely Kuligowski | December 15, 2020

Constant Contact is the winner for the 2020 Marketing Bizzy award. Here's why we feel it deserves the honor.

Article
Digital Strategies to Engage Local Customers and Streamline the Buying Process in a Remote Society
By George Kocher | December 14, 2020

Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.

Article
5 Tips for Reusing Blog Posts to Grow Your Business
By Thomas Griffin | December 14, 2020

When done right, old blog posts can provide some added value to your business.

Article
Great Expectations: 4 Ways Brands Can Use Data and Video to Drive CX
By Rachel Eisenhauer | December 11, 2020

Despite making massive investments, businesses are having a disengagement problem as they struggle to deliver digital experiences that meet consumer expectations.

Article
How to Make a Video on YouTube
By Max Freedman | December 11, 2020

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Article
Social Media Marketing for the Holidays
By Sean Peek | December 10, 2020

Have you changed your social media marketing strategy for the holidays? Here's how you should.

Article
How to Increase Your Holiday Sales
By Thomas Griffin | December 09, 2020

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

Article
5 Ways to Increase Your E-Commerce Sales This Holiday Season
By Christopher Hamze | December 09, 2020

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Article
6 Tips For Managing Negative Chatter on Social Media
By Jared Atchison | December 08, 2020

Learn how to manage negative chatter online, especially on social media.

Article
Time for a Rebrand? Keep These Factors in Mind
By Brit Booth | December 08, 2020

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Article
How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | December 08, 2020

Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.

Article
How to Use Facebook Live for Business
By Max Freedman | December 08, 2020

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform. Here's how to use it.

Article
6 Free Classes to Help You Become a Master Content Marketer
By Syed Balkhi | December 08, 2020

These free online courses teach you to write strong, optimized content for the web.

Article
How to Create an Instagram Business Profile
By Marisa Sanfilippo | December 07, 2020

An Instagram business profile can help you engage your audience with high-quality visual content.

Advice
What's a better tool for content marketing: video or podcast?
By Jen Ostrosky | 10 Answers | Last Activity on December 07, 2020

I have been reading a lot about the increase podcast downloads, but video still seems more popular for marketers. Which should I focus on?

Advice
What's your average cost to clients to develop a PowerPoint presentation, probably 10-12 slides?
By Jessica Federman | 23 Answers | Last Activity on December 04, 2020

A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably...

Article
Everything You Need to Know About Email Marketing
By Mona Bushnell | December 04, 2020

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.