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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Create a Remote Help Desk for Your Business
By Skye Schooley | February 01, 2021

Follow this six-step process to create an effective remote help desk for your business.

Article
What Small Businesses Should Know About Snapchat Brand Profiles
By Mike Metzler | January 29, 2021

Learn how small businesses can take advantage of Snapchat Brand Profiles.

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Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Article
7 Tips to Get More Google Reviews (With Minimal Effort)
By Randy Soderman | January 27, 2021

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

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Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Article
Fighting Post-Holiday Chargebacks in 2021
By Adrian DeGus | January 15, 2021

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Category
The Best List Broker Services of 2021
By Business.com Editorial Staff | January 15, 2021

This guide includes advice on how to choose a list broker service, as well as reviews of our choices for the best list brokers of 2021.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.