business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
World's Best Boss

Do you have the world's best boss?Enter them to win two tickets to Sandals!

BDC Hamburger Icon

MENU

Close
BDC Logo
Search Icon

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Review
SimpleTexting Review and Pricing
By Mark Fairlie | November 08, 2023

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

RingCentral logo
Review
RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | November 08, 2023
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | November 08, 2023

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Review
Keap CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | November 08, 2023

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Five9 company logo
Review
Five9 Review and Pricing
By Mark Fairlie | November 08, 2023
Review
Campaigner Email Marketing Review and Pricing
By Sean Peek | November 08, 2023

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | November 08, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

marketing meeting
Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 08, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Article
5 Cringey Brand Fails on Social Media
By Julie Thompson | November 07, 2023

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Article
PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | November 07, 2023

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | November 07, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | November 07, 2023

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | November 07, 2023

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Businesswoman
Article
CIO vs. CMO: Who Owns What?
By Jennifer Dublino | November 07, 2023

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | November 07, 2023

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | November 07, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | November 06, 2023

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
Your Best Asset: The Power of Customer Loyalty and its Significance
By Max Freedman | November 06, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

marketing meeting
Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | November 06, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | November 06, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | November 06, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | November 06, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | November 06, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | November 06, 2023

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | November 06, 2023

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.