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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
8 Components of Customer Personas
By Tabitha Naylor | December 02, 2024

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | December 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | November 27, 2024

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
How Businesses Are Marketing Green Innovation
By Julie Thompson | November 26, 2024

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | November 26, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Article
The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 22, 2024

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Article
How to Draft an Email Newsletter
By Rachelle Gordon | November 20, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | November 20, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | November 19, 2024

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | November 18, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | November 14, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | November 08, 2024

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | November 07, 2024

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

business tools
Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | November 06, 2024

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | November 04, 2024

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | October 25, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | October 24, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
How to Use YouTube to Build Community
By Sean Peek | October 23, 2024

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | October 23, 2024

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | October 22, 2024

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | October 22, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | October 22, 2024

Get business inspiration and tips from the best of the best in the ad world.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | October 17, 2024

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | October 11, 2024

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
How to Create and Write Your Business’s First E-Book
By Chris Christoff | October 10, 2024

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

marketing analysts SEO
Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 07, 2024

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.