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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | September 20, 2022

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

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What Is Opt-in Email Marketing?
By Jennifer Post | September 20, 2022

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Businesswoman
Article
CIO vs. CMO: Who Owns What?
By Jennifer Dublino | September 20, 2022

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

Article
Creating a Sales Manual
By Jamie Johnson | September 20, 2022

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

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Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Kimberlee Leonard | September 20, 2022

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
CRM Metrics You Should Know
By Matt D’Angelo | September 20, 2022

CRM metrics help you discern not just how well your sales and marketing processes are performing, but how well your business as a whole is doing.

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How to Increase In-Store Sales With Online Marketing
By Sean Peek | September 20, 2022

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

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How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 20, 2022

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | September 20, 2022

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

People using smartphones
Article
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | September 20, 2022

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | September 20, 2022

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | September 20, 2022

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

investment
Article
Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | September 20, 2022

What is big data, and how can you use it to increase your business's success?

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Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | September 20, 2022

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Article
How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | September 20, 2022

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

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MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | September 20, 2022

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

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6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | September 20, 2022

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | September 20, 2022

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

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How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | September 20, 2022

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 20, 2022

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

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10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | September 20, 2022

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | September 20, 2022

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
6 Best Email Marketing Templates
By Jennifer Post | September 20, 2022

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

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Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | September 20, 2022

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | September 20, 2022

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

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Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | September 20, 2022

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

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Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | September 20, 2022

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

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10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | September 20, 2022

Here's why you can't afford to ignore email as a promotional tool.

Article
What Is Lead Scoring?
By Julie Thompson | September 20, 2022

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | September 20, 2022

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.