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Marketing

Advice
How can I monitor my employees in the workplace?
QUESTION | BY Lina Jackie | 11 ANSWERS | LAST ACTIVITY ON 02/29/20

Employees use cell phones and PCs for many reasons such as storing work files within mobile phones, tabs, pads, and computers. The kind of data employees store in devices could be valuable for the...

Article
What Is Contextual Targeting? How It Works (in 5 Steps)
BY Arjun Kohli

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Article
How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
5 Ways to Leverage a Facebook Messenger Bot for Lead Generation
BY Kaitlyn Witman

If you haven't checked into a bot for your business, now is the ideal time. The competition is low, and the returns could be sky-high.

Article
Let's Be Honest, People Hate Digital Marketing
BY Sarah Schaffer

To avoid irritating consumers, businesses need to use digital marketing strategically.

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Article
8 Influencer Marketing Tips for Small Businesses
BY Neal Schaffer

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
How to Determine Who to Follow Back on Social Media
BY Matt D'Angelo

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Article
4 Tips For A Wildly Successful Website Launch
BY Thomas Griffin

Learn what you need to do to ensure your website launch is a success.

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Article
17 Tips for Engaging With Your Customers on Social Media
BY Scott Gerber

Here are some ways brands can build stronger connections online.

Best Pick
The Best Website Builders and Design Services of 2020
BY Skye Schooley

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Article
Do Not Let Robocalls Slow Your Business Growth
BY Ken Narita

Find out how Robocalling affects SMBs and enterprises, and get tips and tricks for combatting the issues they cause.

Advice
What are some of the qualities to consider when channeling customers?
QUESTION | BY Agatha Mselia | 1 ANSWERS | LAST ACTIVITY ON 02/24/20

I am in the process of establishing a marketing strategy for my company whose focal point is based on customer experience specialization.

Article
The Limitations of AI in Marketing
BY Jared Atchison

It's important to be aware of the pitfalls of AI in marketing to make sure that you don't damage your brand.

Advice
As an early tech start-up, should I hire developers or outsource work?
QUESTION | BY Kiran Patel | 17 ANSWERS | LAST ACTIVITY ON 02/23/20

Being a startup you most definitely are in need of services that are reliable and affordable at the same time.

Advice
How can I drive more clients to my image editing business beyond just advertising?
QUESTION | BY John Willson | 3 ANSWERS | LAST ACTIVITY ON 02/23/20

Hi, I have an image editing firm and am currently running ads on Google for it, but the rate of conversion or valid customers that I am currently making on a monthly business is not helping grow...

Advice
I have published several children's books. Is it a good idea for me to hire a literary agent? Thanks!
QUESTION | BY Rene Ghazarian | 4 ANSWERS | LAST ACTIVITY ON 02/22/20

Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?

Article
5 Mobile Marketing Trends You Can't Afford to Miss
BY Wesley Cherisien

With the introduction of smartphones, advertisers and marketing experts have had to adjust their approach to reaching new customers. Solving for these trends will ensure you have an engaging and...

Article
Why Your Brand Needs to Start A Podcast
BY Bryton Udy

It seems that everyone has a podcast nowadays, but should your business have a podcast? Learn why your brand should start a podcast and how to get started in four easy steps!

Article
3 Steps to Developing Your Brand Voice
BY Matthew Loughran

Your brand is the personality of your organization, learn how to create an authentic voice that connects consumers to the ethos your organization is built on.

Best Pick
The Best List Broker Services of 2020
BY Andrew Martins

Looking for the best list brokers? We have easy-to-read, expert reviews and feature comparisons of the best and cheapest brokers.