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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Is Sales Pipeline Management?
By Nicole Fallon | April 01, 2022

Discover what a sales pipeline is, how to manage it, and ways to optimize your own pipeline.

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5 Tips to Market Research like a Pro
By Syed Balkhi | April 01, 2022

A thriving business requires constant market research to improve your products. Here's how you can start doing market research like a pro.

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Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | April 01, 2022

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

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4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | March 30, 2022

Here's how the video game industry's practices can boost your marketing.

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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | March 30, 2022

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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Effective Digital Presence: Guide to Building an Effective Website Yourself
By Chad Brooks | March 30, 2022

You don’t have to spend a fortune to get a great website up. On the other hand, an affordable website doesn't mean a compromise on quality.

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When Being Grandfathered Means Nothing: How Netflix’s Changes Affect Its Most Loyal Customers
By Chad Brooks | March 30, 2022

Learn how Netflix's loyal customers are affected by changes to their billing policy, and what it means to you and your customers.

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How to Approach Social Media Influencers
By Andrew Lovasz | March 30, 2022

Although it may seem like it takes some effort, creating and building a relationship with social media influencers will pay dividends in the

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Leveraging The Power and Benefits of Social CRM
By Chad Brooks | March 30, 2022

Social CRM is the solution that enhances businesses ability to better focus on social customer care.

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4 Reasons Why Your Facebook Ads Are Not Converting
By Mari Smith | March 30, 2022

Facebook ads are the most targeted traffic your money can buy. Here are a few critical tweaks to convert your ads.

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Facebook Instant Articles: Time To Change Your Content Marketing Strategy?
By Mari Smith | March 30, 2022

Given that 90 percent of Facebook’s monthly active users access the platform on mobile, it’s critical that businesses understand speed.

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6 Technical SEO Tips to Increase Traffic and Conversions on Your Website
By Chad Brooks | March 30, 2022

A site with a strong technical SEO foundation makes it easier for search engines to crawl and index its content.

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Sales Leaders Series: My Interview with Vicki Freed of Royal Caribbean International
By Fergal Glynn | March 30, 2022

Sales leadership insights from Vicki Freed, Senior Vice President, Sales, Trade Support and Service for Royal Caribbean International.

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The Cold Weather Effect: Raising Profits When Temperatures Drop
By Chad Brooks | March 30, 2022

Weather events and trends have clearly become factors in retail decisions and profits. Here's how to harness the power of weather for sales.

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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | March 30, 2022

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

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Learn by Bad Example: Customer Service Lessons from the 10 Worst Companies
By Christine James | March 30, 2022

There are always good lessons to learn from really bad customer service. Learn from some of the worst examples.

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Small Business Blogging: 5 Reasons It Works & Tips for Execution
By Rick Riddle | March 30, 2022

You definitely need a blog for your small business. The benefits are well worth the time. Here are five undeniable ones to consider.

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Defining Data’s Role in Your B2B Marketing Responsibilities
By Valerie Levin | March 30, 2022

A survey of marketers in 2015 revealed that the most popular goal for data is to grow revenue, with 75% of saying this is a top priority.

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9 Ways to Build a Positive Sales Culture
By Megan Totka | March 30, 2022

Developing a positive sales culture drives new business, encourages customer loyalty and attracts top talent to your sales team.

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B2B Marketing: Focus on the Big Picture
By Tony Uphoff | March 29, 2022

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

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15 Ways to Build a Quality Email List
By Kiely Kuligowski | March 29, 2022

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

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Social Media Stars: How Much Do They Really Make?
By Chad Brooks | March 29, 2022

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

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Shopper’s Delight: The Fundamental Guidelines for E-Commerce Design
By Chad Brooks | March 29, 2022

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

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How to Balance Your Personal and Professional Identity on Social Media
By Ashtyn Douglas | March 29, 2022

You know those people who share anything and everything on Facebook? Don't be one of those people if you're also a business owner.

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Is Advertising on Instagram Worth It?
By Sammi Caramela | March 29, 2022

Instagram advertising can be an expensive investment, but the results are often worth it.

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How to Transform Your Static Site into a Responsive Website
By Drew Hendricks | March 28, 2022

With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site into a responsive one

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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Chad Brooks | March 28, 2022

Take control of your company's reputation with these seven easy things you can do to keep it strong and positive.

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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | March 21, 2022

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

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Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | March 18, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

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Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 08, 2022

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.