Marketing and Sales

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

CRM metrics help you discern not just how well your sales and marketing processes are performing, but how well your business as a whole is doing.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

What is big data, and how can you use it to increase your business's success?

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Here's why you can't afford to ignore email as a promotional tool.

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.