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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

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Instagram Business Accounts: Does Your Brand Need One?
By Kiely Kuligowski | January 10, 2025

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

people playing video games
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7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 10, 2025

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

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How to Create a Business Profile on LinkedIn
By Mark Fairlie | January 09, 2025

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

person typing on a laptop
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | January 09, 2025

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | January 09, 2025

Learn what defines product quality, why it matters for your brand’s success, and how to improve your products to meet customer needs and boost profitability.

person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | January 07, 2025

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

hands using a smartphone
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Pipedrive vs. HubSpot Comparison
By Mark Fairlie | January 06, 2025

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

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Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 06, 2025

This guide describes online reputation management and how brands can use it to keep their public image positive.

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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 02, 2025

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

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What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 02, 2025

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

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Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | December 20, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

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12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 20, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

woman recording a promotional video
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Why Influencer Marketing Should Focus on Relationships
By Shane Barker | December 19, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | December 18, 2024

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

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How to Network on LinkedIn Like a Pro
By Jennifer Dublino | December 17, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2024

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

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How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | December 16, 2024

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Obvious Choice book cover
Article
Not All Businesses Need Influencers, Explains Business Influencer Jonathan Goodman (Full Q&A)
By Antonio Ferme | December 16, 2024

A Q&A with the author of The Obvious Choice

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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | December 13, 2024

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

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How to Write an Executive Summary for a Marketing Plan
By Max Freedman | December 12, 2024

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

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10 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | December 11, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 11, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

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8 Cringey Brand Fails on Social Media
By Julie Thompson | December 11, 2024

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

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Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | December 10, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 05, 2024

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 05, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

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How to Create an Accessible E-Commerce Website
By Nathan Resnick | December 03, 2024

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

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How to Send an Email Blast (With Examples)
By Rachelle Gordon | December 03, 2024

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

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20 Features to Look for in a CRM
By Mark Fairlie | December 02, 2024

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

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GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | December 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.