Marketing and Sales

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

I am writing an advice-based article about social media marketing. I wonder how do you evaluate the effectiveness of your social media marketing strategies? For example, what are your social media...

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Interested in what people are doing to find content for their social media pages or websites. Are you meeting with photographers? Finding them online? Recycling old content? How can you keep social...

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

I am operating a small business during the COVID-19 lock down period. How do you manage your remote team? Is there any specific apps/software you rely on/recommend?

Which is the best online reputation management service for your business?

I've started software outsourcing and have few projects to work on. My question in general where do people find new software projects... Well, I guess I didn't formed my question right first time....

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

What are the new things to do in B2B marketing? What are the new channels that can be leveraged to generate qualified leads and drive traffic to websites in this area?

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Here are our picks for the best email marketing services in 2020, including for small business, large business, free, low-cost, overall and survey software.

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Learn how CRM software can help you run your business more efficiently.

People hire cleaning service for different reasons. The number one reason is to save valuable time.

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Hi, I am developing my startup which is selling online HR tool for recruiters. I am trying to reach HR specialists from different companies via LinkedIn (invitation and sending inMail). However,...

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...