Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
5 Reasons You Should Consider Using a Virtual Receptionist
BY Adam Uzialko

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
Small Business Guide to Using Google Analytics
BY Kiely Kuligowski

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
8 Tips for Generating More Engagement on Facebook
BY Max Freedman

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
What's an Inbound Call Center? Should You Consider Using One?
BY Adam Uzialko

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Advice
Which social/digital analytics tools do you use? How do you measure the effectiveness of your social media strategies?
QUESTION | BY Ming-Yi Wu | 3 ANSWERS | LAST ACTIVITY ON 10/19/20

I am writing an advice-based article about social media marketing. I wonder how do you evaluate the effectiveness of your social media marketing strategies? For example, what are your social media...

Article
13 Ways to Track Trends on Social Media
BY Max Freedman

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Advice
Where do you source your social media content in the age of COVID?
QUESTION | BY Timothy Delorenzo | 4 ANSWERS | LAST ACTIVITY ON 10/19/20

Interested in what people are doing to find content for their social media pages or websites. Are you meeting with photographers? Finding them online? Recycling old content? How can you keep social...

Best Pick
The Best Electronic Medical Records
BY Adam Uzialko

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 85 ANSWERS | LAST ACTIVITY ON 10/17/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
7 Essential Components of Excellent Customer Service
BY Megan Totka

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Advice
Which software do you recommend using to manage your team remotely?
QUESTION | BY Daniel Elton | 18 ANSWERS | LAST ACTIVITY ON 10/16/20

I am operating a small business during the COVID-19 lock down period. How do you manage your remote team? Is there any specific apps/software you rely on/recommend?

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Advice
Where do I find software projects?
QUESTION | BY Slava Khristich | 41 ANSWERS | LAST ACTIVITY ON 10/15/20

I've started software outsourcing and have few projects to work on. My question in general where do people find new software projects... Well, I guess I didn't formed my question right first time....

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
BY Andrea Fryrear

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
BY Jake Eisenberg

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Article
Calculating the Costs of Call Center Systems
BY Simone Johnson

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Advice
What are the new channels to leverage for B2B Marketing?
QUESTION | BY Ricky P. | 9 ANSWERS | LAST ACTIVITY ON 10/14/20

What are the new things to do in B2B marketing? What are the new channels that can be leveraged to generate qualified leads and drive traffic to websites in this area?

Article
Small Business Guide to Hiring a Social Media Manager
BY Kiely Kuligowski

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Advice
How do you find your company's social media "voice"?
QUESTION | BY Andrew Martins | 8 ANSWERS | LAST ACTIVITY ON 10/13/20

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Best Pick
The Best Email Marketing Services and Survey Software of 2020
BY Kiely Kuligowski

Here are our picks for the best email marketing services in 2020, including for small business, large business, free, low-cost, overall and survey software.

Article
E-Commerce Marketing Strategies for Solopreneurs
BY Guy Sheetrit

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Article
11 Powerful Reasons to Invest in CRM Software
BY Rohit Prasanna

Learn how CRM software can help you run your business more efficiently.

Advice
Why would you hire a cleaning service?
QUESTION | BY Furnace Cleaner | 4 ANSWERS | LAST ACTIVITY ON 10/13/20

People hire cleaning service for different reasons. The number one reason is to save valuable time.

Article
Authenticity Sells: 5 Tips for Overcoming Impostor Syndrome
BY Dr. Cindy McGovern

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Article
Things You Should Know Before Hiring a Call Center
BY Adam Uzialko

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Article
How to Grow Your Email List
BY Kiely Kuligowski

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Advice
Business Name?
QUESTION | BY Michelle Berberich | 6 ANSWERS | LAST ACTIVITY ON 10/12/20

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Advice
Which is the best website to create a blog on?
QUESTION | BY Anonymous User | 52 ANSWERS | LAST ACTIVITY ON 10/11/20
Advice
What is the best customer acquisition strategy for selling SaaS to companies?
QUESTION | BY Juliette JJ | 16 ANSWERS | LAST ACTIVITY ON 10/11/20

Hi, I am developing my startup which is selling online HR tool for recruiters. I am trying to reach HR specialists from different companies via LinkedIn (invitation and sending inMail). However,...

Advice
Aside from social platforms, what is a good way to build your online presence?
QUESTION | BY Soumya Goswami | 3 ANSWERS | LAST ACTIVITY ON 10/10/20

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...