Marketing and Sales

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

You can't promote your business without a solid market research plan. Here's what it should include.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.