Marketing and Sales

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Learn how to target customers in your neighborhood and turn them into loyal clients.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.