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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | July 14, 2026
Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.
Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | July 14, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
Article
8 Cringey Brand Fails on Social Media
By Julie Thompson | July 14, 2026
Learn from 8 cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.
retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | July 14, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
Article
5 Tips for Reengaging Past Clients
By Jamie Johnson | July 14, 2026
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
Article
The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | July 14, 2026
Learn how to manage your online reputation with practical strategies for monitoring reviews, responding to feedback, building trust and strengthening your brand online.
person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | July 14, 2026
The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.
hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | July 14, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | July 14, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | July 14, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | July 14, 2026
Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.
Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | July 13, 2026
Facebook is a popular social media platform, and a powerful marketing vehicle for businesses. Learn the latest tips for reaching and engaging your audience.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | July 09, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | July 09, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Article
What Is Opt-in Email Marketing?
By Jennifer Post | July 08, 2026
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.
Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | July 08, 2026
Get business inspiration and tips from the best of the best in the ad world.
Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | July 08, 2026
Learn six reasons why you need to start a blog for your small business, and how to do it right.
Article
Instagram Marketing Strategies That Actually Work for Millennials
By Jennifer Dublino | July 02, 2026
Instagram is a great place to reach millennials, who connect with brands on the platform. Learn strategies and tips to optimize your social media marketing.
person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | June 30, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | June 26, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 26, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Man and woman staring at a computer
Article
How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | June 26, 2026
Learn how to create your own email domain to boost your business credibility today.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | June 26, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
website displayed on a laptop
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 26, 2026
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
person typing on a laptop
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | June 26, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
marketing analysts SEO
Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | June 26, 2026
Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.
Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | June 26, 2026
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | June 26, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
Article
Website Design Tips for Small Businesses
By Jennifer Dublino | June 26, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 26, 2026
Website costs range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.