Marketing and Sales

People look for content online that inspires, excites and informs. Learn about the benefits of adding emotion to your content and how to do it.

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

A/B testing, also called split marketing, helps you determine which ads your audience finds most effective.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Improve your writing and marketing with these effective collaboration tools.

It's become nearly impossible to grow your customer base and sales without a social media presence. Here are six tips to improve yours in 2019.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Here's why you can't afford to ignore email as a promotional tool.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Content marketing is ultimately about education and persuasion. These six tips can improve how persuasive your content marketing strategy is.

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Discover several smart methods and tools to help you create quality content even when you are convinced you have no time.

If you are looking to try and beat your competition, try these five strategies.

Customer experience optimization has grown up in the B2C arena with live chat, 24/7 call centers and chatbots. Now B2B companies are taking notice.

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.

A stellar design isn't merely focused on how pretty the interface looks.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Five reasons and examples as to why personal touch still matters in marketing.

If you use WordPress for your blog or business and want to learn more about it, these are some of the best podcasts to check out.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Choosing a website template is about more than deciding upon an aesthetic. It is an exercise in branding that can leave a lasting impact on your audience.

While you may think you can't afford marketing for your business, you can't afford to ignore it. Here are some signs you should hire an agency to do it.

Brand lift is a reliable and important measuring tool for CMOs, as it relies on human feedback and avoids fraud.

These five tips offer insights into how to target customers with mobile marketing strategies. As more people spend time on mobile, marketing here is key.

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.