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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 14, 2024

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 14, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
The 5 Best Sources of B2B Lead Prospects
By Jennifer Dublino | February 14, 2024

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | February 14, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
4 Tips for Reengaging Past Clients
By Jamie Johnson | February 14, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | February 14, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

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How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 14, 2024

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | February 14, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | February 14, 2024

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | February 13, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 13, 2024

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | February 12, 2024

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | February 12, 2024

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | February 02, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | February 02, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | February 02, 2024

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | February 02, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | February 02, 2024

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | February 02, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | February 02, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Article
What Is SMS for Business?
By David Gargaro | February 02, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | February 02, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | February 02, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
What Is Lead Scoring?
By Julie Thompson | February 02, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | February 02, 2024

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 02, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.