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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

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KeyBank Middle Market Business Sentiment Report
KeyBank Middle Market Business Sentiment Report
When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. We ask them various questions about business and the world around them to uncover industry views, including how they feel about the state of the economy, security, future growth plans and more..
Article
What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

Article
Pinterest for Business Marketing
By Marisa Sanfilippo | March 11, 2021

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | March 10, 2021

Tracking your customers is important so you can market your products or services more effectively to them.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | March 09, 2021

Many retirees turn side interests into income. Learn how to make money in retirement.

Article
How to Measure and Analyze Your Content Performance
By Yara Simón | March 09, 2021

To determine how effective your content is, you need to measure and analyze its performance.

Article
CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

Article
18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.