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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | March 23, 2023

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

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Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | March 23, 2023

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

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12 Best Ways to Use Business Texting
By David Gargaro | March 22, 2023

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | March 22, 2023

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

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How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | March 22, 2023

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

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10 Signs a Customer Is Not Worth It
By Jennifer Dublino | March 22, 2023

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

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12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | March 22, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

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Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | March 22, 2023

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

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Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | March 22, 2023

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | March 22, 2023

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | March 22, 2023

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

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How to Make Your Direct Sales Business Explode in No Time
By Lucinda Watrous | March 22, 2023

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

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Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | March 22, 2023

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

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Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | March 22, 2023

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

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Customer Delight: The New Standard in Customer Service
By Sean Peek | March 22, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

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The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | March 22, 2023

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | March 22, 2023

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

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Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | March 22, 2023

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

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Marketing to College Students
By Max Freedman | March 22, 2023

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | March 22, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

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Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | March 22, 2023

Properly responding to your customers’ emails can go a long way in strengthening your company’s reputation.

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The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | March 22, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

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Why You Should Advertise on Podcasts
By Jennifer Dublino | March 22, 2023

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | March 22, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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How Much Does Customer Service Training Cost?
By Jennifer Dublino | March 22, 2023

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

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What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | March 22, 2023

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | March 22, 2023

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

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How to Create a Market Research Plan
By Max Freedman | March 22, 2023

You can't promote your business without a solid market research plan. Here's what it should include.

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The Pros and Cons of Offering Money-Back Guarantees
By Chad Brooks | March 22, 2023

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

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50 Free Websites to List Your Business
By Max Freedman | March 22, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.