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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Add Emotion to Your Content (And Why You Should)
By Jared Atchison | June 27, 2022

People look for content online that inspires, excites and informs. Learn about the benefits of adding emotion to your content and how to do it.

Article
What Is A/B Testing in Email?
By Jamie Johnson | June 27, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

Article
How A/B Testing Your Ads Improves Conversion
By Chris Porteous | June 27, 2022

A/B testing, also called split marketing, helps you determine which ads your audience finds most effective.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | June 27, 2022

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | June 27, 2022

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

Article
8 Most Popular Giveaway Items for 2018
By Grace Li | June 27, 2022

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.

Article
The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | June 27, 2022

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Article
6 Web-Based Collaboration Tools for Writers and Content Marketers
By Sean Peek | June 27, 2022

Improve your writing and marketing with these effective collaboration tools.

Article
6 Tips to Improve Your Social Media Presence in 2019
By Syed Balkhi | June 27, 2022

It's become nearly impossible to grow your customer base and sales without a social media presence. Here are six tips to improve yours in 2019.

Article
10 Signs a Customer Is Not Worth It
By Jennifer Dublino | June 27, 2022

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | June 27, 2022

Here's why you can't afford to ignore email as a promotional tool.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | June 27, 2022

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
6 Principles Of Persuasion You Can Apply To Content Marketing
By Jared Atchison | June 27, 2022

Content marketing is ultimately about education and persuasion. These six tips can improve how persuasive your content marketing strategy is.

Article
48 Free Websites to List Your Business
By Max Freedman | June 27, 2022

These 48 websites allow you to list your business for free and start getting noticed by a wider audience.

Article
5 Ways To Create Quality Content When You’re Too Busy To Write
By Chad Brooks | June 27, 2022

Discover several smart methods and tools to help you create quality content even when you are convinced you have no time.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | June 27, 2022

If you are looking to try and beat your competition, try these five strategies.

Article
5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | June 27, 2022

Customer experience optimization has grown up in the B2C arena with live chat, 24/7 call centers and chatbots. Now B2B companies are taking notice.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | June 27, 2022

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Article
Sign on the Line: 5 Steps to Closing the Sale
By Max Freedman | June 27, 2022

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | June 27, 2022

A stellar design isn't merely focused on how pretty the interface looks.

Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | June 27, 2022

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Gaurav Sharma | June 27, 2022

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Ahmad Raza | June 27, 2022

Five reasons and examples as to why personal touch still matters in marketing.

Article
5 WordPress Podcasts You Should Be Listening To
By Thomas Griffin | June 27, 2022

If you use WordPress for your blog or business and want to learn more about it, these are some of the best podcasts to check out.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | June 27, 2022

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
4 Things to Consider While Choosing a Website Template Design
By Jeff Yapp | June 27, 2022

Choosing a website template is about more than deciding upon an aesthetic. It is an exercise in branding that can leave a lasting impact on your audience.

Article
4 Signs It’s Time Your Business Partner With a Digital Marketing Agency
By Nathan Resnick | June 27, 2022

While you may think you can't afford marketing for your business, you can't afford to ignore it. Here are some signs you should hire an agency to do it.

Article
4 Reasons CMOs Should Rely on Brand Lift Campaigns
By Tom Alexander | June 27, 2022

Brand lift is a reliable and important measuring tool for CMOs, as it relies on human feedback and avoids fraud.

Article
5 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | June 27, 2022

These five tips offer insights into how to target customers with mobile marketing strategies. As more people spend time on mobile, marketing here is key.

Article
3 Ways Micro-Influencers Are Impacting Social Media Marketing
By Nathan Resnick | June 27, 2022

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.