Marketing and Sales

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Improve your company's revenue by upselling and cross-selling like a pro. Follow these six easy tips to boost your sales.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.