Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 30 ANSWERS | LAST ACTIVITY ON 08/05/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

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Best Practices for Multi-Site Security Management
Best Practices for Multi-Site Security Management
Companies operating at a single site or at regional sites, but looking to expand nationwide or even internationally, will face a number of challenges as they move away from their existing infrastructure, select a new security system and seek to implement that system cost effectively and successfully. A recent webinar hosted by ASIS International and Brivo discussed the challenges of multi-site security management and how cloud-based systems can help companies run their security...
Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

Best Pick
The Best Email Marketing Services and Survey Software of 2020
BY Kiely Kuligowski

Here are our picks for the best email marketing services in 2020, including for small business, large business, free, low-cost, overall and survey software.

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 20 ANSWERS | LAST ACTIVITY ON 08/04/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
BY David Gargaro

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 8 ANSWERS | LAST ACTIVITY ON 08/03/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Advice
How do you find your company's social media "voice"?
QUESTION | BY Andrew Martins | 7 ANSWERS | LAST ACTIVITY ON 08/03/20

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

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KeyBank Middle Market Business Sentiment Report
KeyBank Middle Market Business Sentiment Report
When it comes to the middle market, Key has a dedication like no other bank. Our commitment and focus allow us to deliver relevant, actionable, and tailored solutions for middle market companies. As part of this commitment, KeyBank conducts quarterly surveys with middle market executives. We ask them various questions about business and the world around them to uncover industry views, including how they feel about the state of the economy, security, future growth plans and more..
Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
QUESTION | BY Willie Haasbroek | 5 ANSWERS | LAST ACTIVITY ON 08/01/20

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 38 ANSWERS | LAST ACTIVITY ON 07/31/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Advice
What employee monitoring software do you use?
QUESTION | BY Lori Fairbanks | 16 ANSWERS | LAST ACTIVITY ON 07/30/20

As many employees are now working from home, I wondered what employee monitoring software businesses are using. What features do you recommend looking for in employee monitoring software? What...

Article
Do You Need a 24/7 Call Center?
BY Jennifer Post

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Article
What Is Retargeting, and How Can It Boost Conversions?
BY Adam Uzialko

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Advice
Which is better: chatbot or live chat?
QUESTION | BY Milita Khokhlova | 24 ANSWERS | LAST ACTIVITY ON 07/30/20

We have used live chat for several years now, but it has many flaws. We want to try chatbots. What do you think?

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.