Marketing and Sales

This guide includes tips on how to drive sales over the phone.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

A stellar design isn't merely focused on how pretty the interface looks.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Your company sales manual is your sales department's "how-to" guide for achieving success. Learn how to create one.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.