Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How a Divorce Can Affect Your Business
BY Chris Porteous

There are options to ensure the dissolution of your marriage doesn't disrupt your business. You can sell part or all of the business, make a binding agreement to offer other assets in place of the...

Best Pick
The Best Conference Call Services of 2020
BY Kiely Kuligowski

Which conference call service is right for your business in 2020? We review the top-rated services.

Article
Yes, You Can Make a Digital Transformation Right Now. Here's How.
BY Jeff Mazur

By reanalyzing your workforce, setting clear goals, encouraging adaptability, and focusing on data accessibility and availability, you can launch and sustain a quick-moving digital transformation.

Advice
How do I get funding for a business startup?
QUESTION | BY Onke Makalima | 6 ANSWERS | LAST ACTIVITY ON 09/11/20

I want to sell purified water to supermarkets and garages. Also sell to walk ins but I do not have capital. I will also supply functions

Advice
What specific lending options should I consider to purchase an established small business?
QUESTION | BY Daniel Morrill | 4 ANSWERS | LAST ACTIVITY ON 09/11/20

I have worked for a successful small gym for ~10 years. The founder has expressed interest in selling, and I'd like to take a real shot at acquiring it. I know the ins and outs of running the place,...

Article
Making a Difference: What You Should Know About Nonprofits
BY Chris Porteous

Should you start your business as a for profit or nonprofit? Learn which business model works best for you.

Article
A Pathway to Reopening During COVID-19
BY Matthew Loughran

Follow these steps for a safe and sustainable reopening.

Article
Creating a Culture of Innovation: How To Align Your Innovation Strategy With Your Business Goals
BY Michael Ellenby

Reward only comes when you take a risk and dive in.

Article
How Thinking Like a Founder Can Help Intrapreneurs Achieve Success
BY Stephany Lapierre

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

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Article
5 Effective Ways to Beat Your Competition
BY Max Freedman

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
Why Is the Supplier Experience Important in Payment Automation?
BY Josh Cyphers

While a company's first responsibility is to its bottom line, it's important to remember that suppliers are ultimately responsible for the ability to deliver revenue.

Article
Moving to E-Commerce: What You Need to Know
BY Eric Leopardi

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.

Article
3 Steps to Attract the Next Generation of Investors With Social Responsibility
BY Brady Fletcher

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Article
What Is Channel Management?
BY Marisa Sanfilippo

Channel management aligns a company with the needs of its customers.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
BY Nacho De Marco

Learn more about the best business strategies to follow in the post-pandemic world.

Article
Your Guide to Creating a Small Business Marketing Plan
BY Skye Schooley

Follow these templates and guidelines to get started on creating your business's marketing plan.

Article
What Does a Great Customer Experience Look Like Now?
BY David Fletcher

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Article
COVID-19 Second Wave: How to Prepare for Another Company Shutdown
BY Adam Uzialko

Although many businesses across the U.S. are reopening, the pandemic is far from over. Here's how to prepare in case your business is forced to close again during a second wave of COVID-19.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
BY Chris Wilson

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
What Crises Can Teach Us About Leading Beyond Borders
BY Kevin Xu

Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.

Article
Small Business COVID-19 Diaries: Part 5
BY Adam Uzialko

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

Article
How to Improve Your Online Store's Customer Experience
BY Thomas Griffin

What kind of experiences do customers have when they visit your online store? If you're not sure, it might be time to think about how you can improve your site's CX.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
Pivot to the Next Normal: Leveraging Tech to Strengthen Your Team
BY Mark Roberts

The fallout from the COVID-19 pandemic isn't over, and how we work as teams has changed. Technology can facilitate your team's ongoing transition without overtaking it.

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
How to Set Business Goals in a Pandemic
BY Rachel Krug

Learn why a business needs to set goals, what makes a good goal, and how to determine goals using the SMART framework.

Article
E-commerce UX: How to Gain a Competitive Edge
BY Syed Balkhi

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
BY Mervik Haums

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Preparing or Surviving: The Future of People-Focused Business Strategy
BY Philios Andreou

COVID-19 has disrupted businesses everywhere. Here are seven of the most pertinent trends faced by businesses worldwide and five steps leaders can take to move into the future seamlessly.