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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
What You Need to Know About Investing in Startups
By Ben Mizes | November 25, 2020

Investing in startups is a uniquely high-risk, high-return challenge, but investors can boost their chances by following a few simple guidelines.

Article
WorkForce Software's Secret Sauce for Retention: Transparency and Accountability
By Donna Fuscaldo | November 25, 2020

In the early days of the pandemic, WorkForce Software furloughed 22% of its staff and reduced salaries. A few months later, 97% are back. Here's why.

Article
What Are You Doing to Nurture Your Most Valuable Asset?
By Anna Johansson | November 20, 2020

Employee development is critical to the success of your business.

Article
13 Smart Ways to Better Market Your Retail Store
By Karina Fabian | November 20, 2020

With the right marketing, brick-and-mortar stores can still compete.

Article
8 Essential POS System Features for Your Retail Business
By Donna Fuscaldo | November 19, 2020

If you're looking for a POS system for your retail store, make sure it has these features.

Article
7 Critical Building Blocks for Small Business Success in 2021
By Zaheer Dodhia | November 17, 2020

Whether you're planning to start a business or in the process of building one, you need to know these seven steps to establish the foundation of your enterprise and avoid pitfalls.

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Article
Shopify or Amazon? Which Is Better for Your Business?
By Max Freedman | November 16, 2020

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
How At-Will Employment Works for You and Your Employees
By Adam Uzialko | November 11, 2020

Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.

Article
How to Survive When Business Is Slow
By Simone Johnson | November 09, 2020

Many businesses experience financial ups and downs. Here are tips to help you stay afloat when business slows down.

Article
How to Handle Internal Communications During a Merger
By Michael DesRochers | November 06, 2020

M&A deals are on the rise. How should entrepreneurs and business leaders prepare their workforce when going through a merger?

Article
How to Train Your Workforce Remotely
By Nacho De Marco | November 05, 2020

Keeping employees up to date with digital practices is key for remote efficiency. Here's how to develop a sound remote training program that allows you to leverage the potential of your workforce.

Article
Small Business Boom: 'Pandemic Founders' Will Determine the Next Beloved Tech Brands
By Jay Bregman | November 04, 2020

2020's business founders are starting up with a fresh perspective, determining who the next beloved tech brands will be.

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | October 28, 2020

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | October 26, 2020

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Article
What Each Presidential Campaign Is Proposing for Small Business
By Andrew Martins | October 23, 2020

Both President Donald Trump and former Vice President Joe Biden have a plan for the future of the country. Here's how their plans could impact small businesses.

Article
Consider Making These Data-Driven E-Commerce Upgrades Now to Futureproof Your Business
By David Fletcher | October 22, 2020

To keep up with new technology and rising customer expectations, it's critical that businesses upgrade and update the way their online store uses data.

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | October 16, 2020

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Article
E-Commerce Has Seen Holiday-Level Demand Most of the Year. What Will the Holidays Look Like for Merchants?
By David Fletcher | October 02, 2020

Will demand climb even higher, or will shoppers spend less on gifts this winter?

Article
How to Leverage LinkedIn for Personal Branding
By Jared Atchison | October 01, 2020

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

Article
How to Make It Easier to Embrace Change
By Jan Bednar | September 29, 2020

Change is a force to embrace rather than weather.

Article
How Your Life Experiences Can Inspire Your Business and Help It Grow
By Simone Johnson | September 25, 2020

Learn how Mixed Up Clothing owner Sonia Kang's multicultural background, nursing credentials, and flair for fashion both inspired and saved her business.

Article
How a Divorce Can Affect Your Business
By Chris Porteous | September 16, 2020

There are options to ensure the dissolution of your marriage doesn't disrupt your business. You can sell part or all of the business, make a binding agreement to offer other assets in place of the...

Article
Yes, You Can Make a Digital Transformation Right Now. Here's How.
By Jeff Mazur | September 11, 2020

By reanalyzing your workforce, setting clear goals, encouraging adaptability, and focusing on data accessibility and availability, you can launch and sustain a quick-moving digital transformation.

Article
Making a Difference: What You Should Know About Nonprofits
By Chris Porteous | September 10, 2020

Should you start your business as a for profit or nonprofit? Learn which business model works best for you.

Article
A Pathway to Reopening During COVID-19
By Matthew Loughran | September 01, 2020

Follow these steps for a safe and sustainable reopening.

Article
Creating a Culture of Innovation: How To Align Your Innovation Strategy With Your Business Goals
By Michael Ellenby | August 28, 2020

Reward only comes when you take a risk and dive in.

Article
How Thinking Like a Founder Can Help Intrapreneurs Achieve Success
By Stephany Lapierre | August 24, 2020

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | August 18, 2020

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
Moving to E-Commerce: What You Need to Know
By Eric Leopardi | August 17, 2020

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.