About Us
Our Mission
At Business.com, our mission is to help people grow their business, plain and simple. This is why millions of professionals in growing companies rely on Business.com to acquire the knowledge they need to run and advance their businesses and careers. Additionally, our vibrant community of business owners, marketers, and sales experts help further that knowledge through first-hand advice and engaging discussion.
Business.com is also where thousands of advertisers reach and engage our valuable and informed audience, helping to facilitate over half a million purchases each year, generating over $1.5 billion in sales.
Senior Management Team
Doug Llewellyn
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Chief Executive Officer
Doug is the CEO of Business.com where he is responsible for all strategic growth initiatives and company development. Previously, Doug was President & Chief Operating Officer of Purch and helped lead the sale of Purch's B2C division to Future PLC in 2018. Following that transaction, he took over as CEO of Purch’s B2B division, today’s Business.com. Prior to Purch, Doug spent two years at Manta Media, the leading online community platform for SMBs. At Manta, he was responsible for partnership strategy and outreach, as well as leading their digital advertising sales team.
Before joining Manta, Doug was with CBS Interactive / CNET Networks for 12 years and held several key operating positions, including Vice President and GM of the B2B portfolio of properties that includes ZDNet, TechRepublic, and SmartPlanet. He is a graduate of Bucknell University with a BA in Economics and French.
Aaron Bailey
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Chief Operating Officer
As COO, Aaron oversees Business.com and its network of properties, including Business News Daily and BuyerZone. Aaron joined Business.com in 2014 from Reed Business Information, where he was Chief Operating Officer of the Business Leads division. Prior to this, he held other senior level roles in corporate finance & operational functions at Reed Business Information & StorageNetworks.
He is a graduate of Bentley University with a BS in Finance.
Roy Hwang
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Chief Technology Officer
As CTO, Roy heads up all engineering, IT, and data operations at Business.com. Roy has over 14 years of experience working in industries as varied as finance to pharma to publishing and built data platforms that produced double-digit revenue and profit growth for startups and Fortune 100 companies alike. Prior to joining Business.com, Roy served as CIO of Arkadium, a gaming and interactive content company.
When not playing around with machine learning or serverless cloud architectures, Roy loves watching sports, attempting to play sports, cooking, and trying to father two young children. If you play in a fantasy sports league with him, you will lose.
Roy graduated from Duke with degrees in biomedical engineering and electrical engineering.
Wayne Silverman
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Chief Revenue Officer
Wayne is CRO for Business.com, having joined the company in 2018 from Dun & Bradstreet. He is a proven leader in sales acceleration strategy, driving growth, key account acquisition, and entrepreneurial executive leadership across varied industries. Wayne is a recognized media, technology and big data professional with strong strategy and execution skills, having held leadership positions at CBS Interactive, CNet and IDG previously.
Wayne graduated from the University of Massachusetts - Amherst and prides himself on being a father of three wonderful girls.
Maureen McCarthy
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Senior Director, Operations
As Senior Director of Operations, Maureen is responsible for customer support, finance, product management and paid search functions for Business.com and its network of properties. Maureen manages a diverse team of individuals to ensure superior service and the delivery of high-quality sales leads to the thousands of businesses who rely on Business.com. Maureen first joined BuyerZone - a service of Business.com - in 2005 as a member of the Customer Care team. Her passion for generating high lead volume while still maintaining quality standards personifies her team.
Jeff Gordon
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VP, Product Marketing
As Vice President, Product Marketing, Jeff is responsible for customer acquisition, revenue optimization, new category development, demand generation and business development for Business.com and its network of B2B brands.
Jeff has spent his entire ten-year plus career at Business.com (formerly BuyerZone) in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, partner network, corporate communications and branding and has deep experience working with Business.com’s sales organization.
Jeff holds a Bachelor of Science degree with honors in Business Administration from Babson College.
Mylene Hendrick
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VP, Product and UX
As Vice President, Product + UX, Mylene leads Business.com’s product and user experience disciplines. She joined Business.com in 2018, bringing her diverse experiences throughout advertising, multi-channel brand marketing, user experience design, and product management across multiple industries. Prior to joining, Mylene was at Fidelity Investments leading content strategy efforts to enable customers to self-serve and accomplish their tasks online. She has also held senior level roles at TJX Companies and Target Corporation, focused on e-commerce, technology management and creative strategy.
Mylene graduated cum laude from Smith College, with a Bachelor of Arts degree in Psychology and Sociology.
Jeff Ropelato
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VP, Strategy and Development
Jeff is Vice President of Strategy and Development for Business.com. Previously, Jeff was Vice President of Revenue Optimization for TopTenReviews and led A/B and multivariate testing, providing him with a strong analytical background. Prior to that, Jeff was Director of Development which gave him the technical skills to handle complex business integrations and to use technology to solve problems. Additionally, the many Team Lead roles he has held have cemented the idea that business is a team sport and not a solo act.
Over the years these different roles have helped him grow professionally, but no role plays more importance than that of a husband and father. Jeff lives in Utah with his wife and 3 daughters. Whenever he isn’t in the office, you will find him with his family on the slopes of the Rocky Mountains. And, if it happens to be around Halloween, you will most likely find him projector mapping his house for all the neighborhood kids to enjoy.
Board of Directors
John Stellato
Private Investor and ConsultantJohn Stellato brings broad expertise across the financial services, industrial/retail, and mergers and acquisitions areas. Previously, he was Executive Vice President of The Pritzker Organization, LLC (TPO), a merchant bank and family office representing business interests of the Pritzker family of Chicago, where he served for nearly 20 years. He has been an Officer and Director of numerous privately held companies.
Since 2011, Stellato has served as a member of the Board of Directors and Audit Committee of Conversant Intellectual Property Management. Since 2014, he has been a member of the Board of Directors and Audit and Finance Committee of Loyal3.
Jeff Smith
Board ObserverOrganization Leader who creates marketing programs that engage internal and external customers while building corporate brands resulting in increased market share. Adept at developing collaborative business strategies that focus on customer needs and drive profitable growth. Partner with executive teams; leverage presentation and communication skills to effect culture change and expand organizational digital presence.
Catherine Levene
Co-founder and CEO, Artspace.comCatherine Levene co-founded Artspace.com, an online marketplace for contemporary art, in 2010. As CEO, she led the company through Series A and Series B rounds of funding, totaling $12 million, the growth of its marketing efforts, products, and team, and the sale of the company in 2014. Levene’s passion for art and digital media has fueled this marketplace, connecting collectors and aspiring collectors with hundreds of contemporary artists and their work.
Prior to Artspace, Levene held the position of COO and General Manager of DailyCandy, a leading daily e-mail and website focusing on trends in fashion, food and culture. Before joining DailyCandy, she was part of the executive team at start-up shopping search engine, TheFind.com, where she served as Senior Vice President of Product and General Manager of Content and Distribution. In addition, Catherine spent seven years at New York Times Digital (NYTD), building the online properties of the New York Times Company, including nytimes.com.
Levene currently advises early stage Internet companies in media and commerce including TheSkimm and Learnvest prior to its sale to Northwestern Mutual, and sat on the board of TheFind.com prior to its sale to Facebook. She received a B.A. in history from the University of Pennsylvania and, concurrently, a B.S. in economics from the Wharton School of Business in 1992. She earned her MBA from Harvard Business School in 1996.
Ralph Terkowitz
General Partner, ABS Capital PartnersPrior to joining ABS Capital in 2004, Ralph served as CIO/CTO of The Washington Post Company. During his tenure, Ralph worked with the Post’s six divisions on all major technology and development operations and investments. From 1996 to 2003, he had primary responsibility for The Washington Post’s venture investment portfolio. Under his direction, performance exceeded that of other corporate venture investors who manage for both strategic value and investment returns. Also while at The Washington Post, Ralph served as founder and CEO of its electronic publishing subsidiary. The subsidiary became known for both its product innovation and new revenue models for electronic media. One of the products Ralph created, washingtonpost.com, continues to be among the most visited news and information sites on the Internet.
Paul Mariani
General Partner, ABS Capital PartnersPaul is a General Partner at ABS Capital with a focus on business and education services companies. With over a decade of experience investing in growth companies, he enjoys helping CEOs assess their product and market opportunities, optimize their business models and ultimately position their companies for successful exits, either through an M&A transaction or through the public markets. Paul’s breadth of investing experience includes companies in the technology-enabled services, eCommerce, software, and digital media sectors. Paul currently represents ABS Capital on the boards of Teachscape, Inc. and Purch. Prior to joining ABS Capital, he worked in the technology investment banking divisions of Robertson Stephens and SoundView Technology Group.
Peter Horan
Founder, Horan MediaTech AdvisorsPeter C. Horan is an entrepreneur with a history of building successful media and Internet businesses. In February of 2014, Peter formed Horan MediaTech Advisors as an umbrella for his investment and consulting activities. Peter currently works with or has investments in Healthy Out, Kyck, Lending Tree, Mowingo, Net2Television, PublishThis, ShopPad, Skift, SocialWire, TalkWheel, Topix, TwelveFold Media, Viggle, and ViralHeat. As a CEO and independent director he has been a part of seven profitable exits in the last seven years, totaling almost $800 million in value.
He was previously President and COO of Answers, Corp., CEO of IAC Media and Advertising, CEO of About.com, CEO of AllBusiness.com, CEO of Goodmail Systems, and CEO of DevX.
He has served on the board of directors of the Interactive Advertising Bureau and the Online Publishers Association. Peter is an active outdoorsman and environmentalist and is involved in the Sierra Club, Southern Utah Wilderness Alliance, and Glen Canyon Institute.
Martin Niesenholtz
Founder, New York Times Digital and Adjunct ProfessorOften cited as one of the most respected executives in the online media world, Nisenholtz was the founding leader for nytimes.com in 1995 and Chief Executive of New York Times Digital from 1999-2005, when he was promoted to Chief Digital Office for The Times Company. He oversaw the Times’ digital strategy, including the expansion to mobile and the introduction of a metered paywall.
Nisenholtz currently serves on the boards of Yellow Media (TOR:YLO), Postmedia Network (TOR: PNC-B), and RealMatch. He is a Venture Partner at Firstmark Capital in New York and member of the advisory board at Carmel Ventures in Israel. He founded the Online Publishers Association (now Digital Content Next) in 2002 and serves as an advisor to the DCN Executive Committee. Nisenholtz founded the Interactive Marketing Group (currently Ogilvy Interactive) at Ogilvy & Mather in 1983, the first digital agency at a major U.S. advertising firm and among the first in the world.
Corporate Headquarters
Business.com is headquartered in Waltham, Massachusetts - a fast growing suburb of Boston.