Skye Schooley is a staff writer at business.com and Business News Daily, where she has written more than 200 articles on B2B-focused topics including human resources operations, management leadership, and business technology. In addition to researching and analyzing products that help business owners launch and grow their business, Skye writes on topics aimed at building better professional culture, like protecting employee privacy, managing human capital, improving communication, and fostering workplace diversity and culture.
At business.com, we pride ourselves on being a comprehensive resource for entrepreneurs and SMBs who want to start, run or grow their business. Backed by a community of experts, the business.com platform is designed to connect industry experts, small business owners and vendors through several services, tools and insights.
As a staff writer for business.com and Business News Daily, I create articles and conduct reviews for the benefit of entrepreneurs and small business owners. I write about a variety of small business topics, including finance, human resources, marketing, technology and the workplace.
I promote brand awareness through on-premises and off-premises marketing activations. I increase customer engagement and product sales by communicating with potential customers. I share knowledge about the products being sampled, and I answer any questions consumers may have. I am often in charge of engaging customers with on-site activities and premiums.