The Best Text Message Marketing Companies for 2018
Sending coupons, special deals, current events and other information to your customers automatically through SMS messaging is a convenient way to reach your market and grow your audience. With many text message marketing services, you can send multimedia messages (MMS) or ask questions with a poll or a survey. You can set up automatic responses to opt-ins, STOP messages and HELP messages, and you can personalize all of the messages you send to your customers. You can also schedule messages for the future or set up drip campaigns, which means that you can create a schedule of marketing deals or other information to be sent out slowly, at various times and on different days.
While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services. These companies should have short codes – five-digit numbers used for SMS messaging – for you to lease, allowing you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn't be charged for inbound messages.
You should also be able to choose and purchase the keywords important to your campaign, and to track the use of these keywords. The service should let you track customers who opt in to and out of your text message marketing campaigns.
While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services you look at for this service. These companies should have short codes for you to lease. Short codes are five-digit numbers used for SMS messaging, and services should allow you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn't be charged for inbound messages.
You should also be able to choose and purchase the keywords important to your campaign, and to track the use of these keywords. You should also be able to track customers who opt in to and opt out of your text message marketing campaigns.
Mobile marketing can be a great tool for your business, but you should know that SMS marketing is not a free-for-all. There are some laws and best practices you should follow and consider when you plan your campaigns.
The Telephone Consumer Protection Act, which was developed by the FCC, has some laws that you need to follow while you're collecting contacts and sending out text messages. Not everything in the TCPA applies to text message marketing, but it's still a good idea to review these laws and be sure you are compliant with them.
For example, you must get permission from every contact before you start sending mass text messages to them. Also, only send text messages between the hours of 8 a.m. and 9 p.m. Remember that this is refers to the time zone of the person you are texting and not necessarily the time zone from which you are sending messages.
CTIA and MMA
The Cellular Telecommunications Industry Association and the Mobile Marketing Association have similar guidelines on how to appropriately use text message marketing. These guidelines are not laws, but they do provide best practices you should consider following, including these:
- Don't use the term "free" unless you have a free-to-end-user program.
- All advertising should include the program name, production description and quality, link to terms and conditions, stop instructions, and the note that message and data rates may apply. Alternatively, you can have all this information available when the customer texts HELP.
- Get opt-in approval prior to sending messages
- Allow your customer the choice of opting out.
- Maintain opt-in and opt-out records for at least six months.
- Do not directly advocate the use of tobacco, alcohol or other drugs.
- You may need to require age verification for some marketing campaigns.
Common Text Message Marketing Questions & Answers
Collette: As reminders or as alerts, I think text messages are great. They cut through the clutter and get the users attention when needed. As a lead nurture tool to help move a prospective client from awareness to purchase, I do not think they are valuable. I think email provides a better means of moving a prospective client down the funnel. I know if I started receiving text messages with the frequency that I do emails, I would start opting out like crazy because it would be too...Read More ▼
Hi Ben, I don't like doing self-promotion but I have a mobile distribution platform that can send single or multiple messages, these can also be scheduled and has a full reporting system. It also has a mobile landing page application that creates mobile landing pages and provides a unique URL which can be added to your text messages if that's of use. I've posted a couple of videos which can be viewed at the following...Read More ▼
Primary means of communication are e-mail, voice, text and social media. A text will often get a reply when you've can't get a timely reply to a voice mail or e-mail. Also, use LinkedIn, Facebook and Twitter more and more to connect with clients that have been difficult to get in touch with. This works very well with new clients that you are just beginning to work with you. In the more professional membership culture of a LinkedIn, people get the opportunity to actually know something about you...Read More ▼
List of 11Text Message Marketing
EZ Texting is a service that helps you control your mobile marketing campaigns. The tools and resources provided by this text message marketing service are easy to find and easy to use.
Slick Text is a top performer in our tests and on our lineup. Read more in our review.
Cheapest Texting lets you get the word out about your business to clients, customers and others via SMS messages. The company offers four pricing plans, including its Starter plan that allows you to test out the service for 14 days (sending up to 100 messages) free of charge.
Wire2Air lets you add unlimited contacts and groups in its online texting platform. Read more in our review.
Mobiniti is a basic SMS service that offers services at an affordable price. Read more in our review.
TXT180 is a straightforward SMS marketing platform with good texting service. Read more in our review.
SimpleTexting is a straightforward SMS service that connects you to your customers. Read more in our review.
ProTexting lets you run automated campaigns and send multimedia messages to connect with customers. Read more here.
Trumpia offers more features for your campaign than any other service on our lineup. Read more in our review.
Mozeo offers a different pricing structure than many other services on our lineup. Learn more here.