Is text message marketing effective?
Text message marketing is an effective, quick and easy way to reach customers. As EZ Texting found in the 2019 Mobile Usage Report, 97% of text messages are read within three minutes of being received. Unlike with emails, nearly every person you send a text will see it. Personalized text marketing messages are particularly effective, as they make customers feel seen and appreciated.
When should businesses use text message marketing?
Businesses should use text message marketing to distribute offers and incentives to their audiences, which drives new sales. You can also use them to provide business updates (like changes in your store hours) or invite customers to an event on your premises.
Tip: To maximize responses and minimize unsubscribes, send text messages only during normal business hours (9 a.m. to 6 p.m.) in the customer’s time zone.
Why is text message marketing important?
Text message marketing is important because it gives you a clear, dedicated line of communication with your customers. It’s a direct channel where you can keep up levels of engagement, increase customer satisfaction, and build your brand reputation.
How do I set up text message marketing for my business?
Setup varies between providers, but the process usually comprises six basic steps:
- Create an account.
- Activate your account.
- Create or import a contact group.
- Write a message and select the recipient(s).
- Send your message to the selected contact or group.
- Monitor your campaign’s performance with the service’s analytics.
What do your employees need to know to use text message marketing?
The employees you want to help you with text message marketing will first need to know the law. Focus your training on that as well as how to use the platform you select. Some key lessons are how to create campaigns, choose contacts, manage analytics and troubleshoot minor issues.
How can text or SMS marketing attract new customers to your business?
Text message marketing can show new customers that your business is committed to customer support and a personalized customer experience. This can enhance your credibility and build customer loyalty.
How can text or SMS marketing help you keep the customers you already have?
For better customer retention, keep your subscribers in the loop about deals, opportunities and news from your business. Use these texts to keep your brand front of mind for loyal customers and incentivize them to keep buying from you.
What do text message marketing services typically cost?
Text message marketing services typically cost a monthly fee that ranges from $20 for 1,200 texts to $2,000 for 66,600 texts. Your price will largely depend on the number of messages and keywords your business requires each month.
Is text message marketing legal?
Yes, it is legal to send messages to customers via SMS – as long as you follow the FCC’s guidelines. The two primary governing laws are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act, which seek to protect consumers from unsolicited messages if they opt out or block a number. Penalties range from $500 to $1,500 per violation.
What is the best way to get consent from customers to send them text messages?
If you want to send marketing text messages to customers, you must obtain express written consent for each number on your marketing list. According to the TCPA, the terms of consent must be “clear and conspicuous.” In other words, a recipient must understand exactly what they are agreeing to when they provide their phone number. The most common way to get consent is by asking a consumer to provide their phone number on an online or paper form that includes the required terms.
Do consumers actually open text messages?
Consumers actually open around 98% of texts they receive on their phones, according to research by MessageMedia, proving the effectiveness of text message marketing. For comparison, the average email open rate is around 20%. While email marketing still generates great returns, there is a strong argument – particularly for B2C companies – to shift some expenditure over to text message marketing and see if it gets a higher response rate for your business.
How can I track my text message marketing campaigns?
Most text marketing platforms will show you the number of messages you’ve sent, the number of messages delivered (if a recipient’s carrier supports that function), and the number of bounces (failed deliveries due to network issues or a number no longer being in service). You can also include links with tracking codes in your texts to track how many subscribers visit a webpage as a result of your message.