Text Message Marketing

by Jill BowersLast Modified: January 18, 2018

The Best Text Message Marketing Companies For 2018

Sending coupons, special deals, current events and other information to your customers automatically through SMS messaging is a convenient way to reach your market and grow your audience. With many text message marketing services, you can send multimedia messages (MMS) or ask questions with a poll or a survey. You can set up automatic responses to opt-ins, STOP messages and HELP messages, and you can personalize all of the messages you send to your customers. You can also schedule messages for the future or set up drip campaigns, which means that you can create a schedule of marketing deals or other information to be sent out slowly, at various times and days.

Reviews

Features

 

While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services you look at for this service. These companies should have short codes for you to lease. Short codes are five digit numbers used for SMS messaging, and services should allow you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn’t be charged for inbound messages.

You should also be able to choose and purchase the keywords important to your campaign, and you should be able to track the use of these keywords. You should also be able to track customers that opt in and opt out to your text message marketing campaigns. 

Methodology

While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services you look at for this service. These companies should have short codes for you to lease. Short codes are five digit numbers used for SMS messaging, and services should allow you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn’t be charged for inbound messages.

You should also be able to choose and purchase the keywords important to your campaign, and you should be able to track the use of these keywords. You should also be able to track customers that opt in and opt out to your text message marketing campaigns. 

When you choose a text message marketing company, it’s important that you find one that can get the job done right so that you maintain a good relationship with your customers. When we reviewed text message marketing services, we tested each service to create a campaign score and a customer support score. The companies had no input on these evaluations or on how they were scored.

 

Best Picks

Featured Service: SlickText

Slick Text establishes two-way communication with your consumers and offers packages to meet the needs of small business owners.

SlickText
SlickText
The Verdict

Slick Text establishes two-way communication with your consumers and offers packages to meet the needs of small business owners.

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Regulations

Mobile marketing can be a great tool for your business, but you should know that SMS marketing is not a free-for-all. There are some laws and best practices you should follow and consider when you plan your campaigns.

TCPA
The TCPA, or Telephone Consumer Protection Act, which was developed by the FCC, has some laws that you need to be sure you follow while you’re collecting contacts and sending out text messages. Not everything in the TCPA applies to text message marketing, but it’s still a good idea to review these laws and be sure you are compliant with them. Some protocols you want to be sure you follow include:

  • Get permission from every contact before you start sending mass text messages to them
  • Only send text messages between the hours of 8 am and 9 pm. Remember that this is in the time zone of the person you are texting and not necessarily the time zone from which you are sending messages.

CTIA & MMA
The CTIA (Cellular Telecommunications Industry Association) and MMA (Mobile Marketing Association) have similar guidelines on how to appropriately use text message marketing. These guidelines are not laws, but they do provide best practices you should consider following. Some of these best practices include:

  • Don’t use the term “free” unless you have a free-to-end-user program
  • All advertising should include program name, production description and quality, link to terms and conditions, stop instructions, and the message and data rates may apply message. Or, you can have all this information available when the customer texts HELP.
  • Have opt-in approval prior to sending messages
  • You must allow your customer the option of opting out
  • Opt-in and opt-out records should be maintained for at least six months
  • You should not directly advocate the use of tobacco, alcohol or other drugs
  • Age verification may be required for some text message marketing campaigns

Map

Wire2Air
228 Park Ave S
New York, NY
Wire2Air
TXT180
321 N. Mall Dr
St George, UT
TXT180
SimpleTexting
1815 Purdy Ave
Miami Beach, FL
SimpleTexting
Mozeo
120 Kasson Road
Camillus, NY
Mozeo
Ez Texting
10 Exchange Place
Jersey City, NJ
Ez Texting
ProTexting
222 Broadway
New York, NY
ProTexting
Trumpia
2544 W. Woodland Drive
Anaheim, CA
Trumpia
SUMOTEXT
201 E Markham Street
Little Rock, AZ
SUMOTEXT

Services

List of 10Text Message Marketing

Jill Bowers
Jill Bowers is a technical writer by day and a fantasy author by night. She has more than 10 years of writing experience for both B2C and B2B content, focusing on topics like travel writing, consumer finance, business marketing, social media marketing and other business categories. She spends an inordinate amount of time singing love songs to her dog, composes handbell music and writes YA fantasy novels.

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