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Text Message Marketing

by Business.com Editorial StaffLast Modified: July 30, 2018

Intro
Reviews
Features
Methodology
Regulations
Common Text Message Marketing Questions & Answers
Featured Service
Map
Services

The Best Text Message Marketing Companies for 2018

Sending coupons, special deals, current events and other information to your customers automatically through SMS messaging is a convenient way to reach your market and grow your audience. With many text message marketing services, you can send multimedia messages (MMS) or ask questions with a poll or a survey. You can set up automatic responses to opt-ins, STOP messages and HELP messages, and you can personalize all of the messages you send to your customers. You can also schedule messages for the future or set up drip campaigns, which means that you can create a schedule of marketing deals or other information to be sent out slowly, at various times and on different days.

Reviews

Features

While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services. These companies should have short codes – five-digit numbers used for SMS messaging – for you to lease, allowing you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn't be charged for inbound messages.

You should also be able to choose and purchase the keywords important to your campaign, and to track the use of these keywords. The service should let you track customers who opt in to and out of your text message marketing campaigns. 

Methodology

While different text marketing services have different strengths and weaknesses, there are some features that you should expect from all of the services you look at for this service. These companies should have short codes for you to lease. Short codes are five-digit numbers used for SMS messaging, and services should allow you to use one of theirs rather than forcing you to purchase your own. These services should also be able to set up automatic responses to incoming messages, and you shouldn't be charged for inbound messages.

You should also be able to choose and purchase the keywords important to your campaign, and to track the use of these keywords. You should also be able to track customers who opt in to and opt out of your text message marketing campaigns. 

Regulations

Mobile marketing can be a great tool for your business, but you should know that SMS marketing is not a free-for-all. There are some laws and best practices you should follow and consider when you plan your campaigns.

TCPA

The Telephone Consumer Protection Act, which was developed by the FCC, has some laws that you need to follow while you're collecting contacts and sending out text messages. Not everything in the TCPA applies to text message marketing, but it's still a good idea to review these laws and be sure you are compliant with them. 

For example, you must get permission from every contact before you start sending mass text messages to them. Also, only send text messages between the hours of 8 a.m. and 9 p.m. Remember that this is refers to the time zone of the person you are texting and not necessarily the time zone from which you are sending messages.

CTIA and MMA

The Cellular Telecommunications Industry Association and the Mobile Marketing Association have similar guidelines on how to appropriately use text message marketing. These guidelines are not laws, but they do provide best practices you should consider following, including these:

  • Don't use the term "free" unless you have a free-to-end-user program.
  • All advertising should include the program name, production description and quality, link to terms and conditions, stop instructions, and the note that message and data rates may apply. Alternatively, you can have all this information available when the customer texts HELP.
  • Get opt-in approval prior to sending messages
  • Allow your customer the choice of opting out.
  • Maintain opt-in and opt-out records for at least six months.
  • Do not directly advocate the use of tobacco, alcohol or other drugs.
  • You may need to require age verification for some marketing campaigns.

Common Text Message Marketing Questions & Answers

Have a text message marketing question of your own?

Collette: As reminders or as alerts, I think text messages are great. They cut through the clutter and get the users attention when needed. As a lead nurture tool to help move a prospective client from awareness to purchase, I do not think they are valuable. I think email provides a better means of moving a prospective client down the funnel. I know if I started receiving text messages with the frequency that I do emails, I would start opting out like crazy because it would be too...

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answered

Hi Ben, I don't like doing self-promotion but I have a mobile distribution platform that can send single or multiple messages, these can also be scheduled and has a full reporting system. It also has a mobile landing page application that creates mobile landing pages and provides a unique URL which can be added to your text messages if that's of use. I've posted a couple of videos which can be viewed at the following...

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Primary means of communication are e-mail, voice, text and social media. A text will often get a reply when you've can't get a timely reply to a voice mail or e-mail. Also, use LinkedIn, Facebook and Twitter more and more to connect with clients that have been difficult to get in touch with. This works very well with new clients that you are just beginning to work with you. In the more professional membership culture of a LinkedIn, people get the opportunity to actually know something about you...

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Featured Service

Map

EZ Texting
1410 2nd Street
Santa Monica, CA
EZ Texting
Wire2Air
228 Park Ave S
New York, NY
Wire2Air
TXT180
321 N. Mall Dr
St George, UT
TXT180
SimpleTexting
1815 Purdy Ave
Miami Beach, FL
SimpleTexting
ProTexting
222 Broadway
New York, NY
ProTexting
Trumpia
2544 W. Woodland Drive
Anaheim, CA
Trumpia
Mozeo
120 Kasson Road
Camillus, NY
Mozeo
SUMOTEXT
201 E Markham Street
Little Rock, AZ
SUMOTEXT

Services

List of 11Text Message Marketing

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