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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
01.15.26
The Best CRM Software of 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer...
01.28.26
The Best Fleet Management Services of 2026
Top GPS fleet tracking services include Verizon Connect, Samsara,...
10.30.25
Best CRM for Law Firms
Law firms need to be able to share information about clients...
01.28.26
The Best Call Center Software In 2026
Five9, Twilio and GoTo provide cloud-based call center solutions...
01.22.26
The Best Text Message Marketing Services of 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing...
01.21.26
The Best Website Builders and Design Services of...
Wix, Squarespace and Shopify are leading website builders,...
03.26.26
The Best Business Internet Service Providers of 2026
Need an internet service provider for your business? We've...
10.30.25
Best CRM for Recruiting
Find the best CRM software for recruiters in 2025. Compare top...
04.20.26
The Best Email Marketing Services and Survey...
Mailchimp, Constant Contact and Campaign Monitor excel in email...
Mark's Activity
Revver Review and Pricing - thumbnail
review
Revver Review and Pricing Review
Revver, formerly Rubex by eFileCabinet, has excellent document storage capacity and workflow management tools. See features and pricing.
Updated June 24, 2025
Salesforce CRM vs. Zoho CRM - thumbnail
article
Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated February 10, 2026
HubSpot vs. monday CRM Comparison - thumbnail
article
HubSpot vs. monday CRM Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated February 10, 2026
Pipedrive vs. HubSpot Comparison - thumbnail
article
Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated February 10, 2026
RingCentral vs. Nextiva Comparison - thumbnail
article
RingCentral vs. Nextiva Comparison
RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.
Updated April 13, 2026
Pipedrive Review and Pricing - thumbnail
review
Pipedrive Review and Pricing Review
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Updated February 10, 2026
Verizon Connect Review and Pricing - thumbnail
review
Verizon Connect Review and Pricing Review
Verizon Connect provides a wide selection of GPS fleet tracking services that are scalable to meet the needs of any fleet size.
Updated February 10, 2026
Textedly Review and Pricing - thumbnail
review
Textedly Review and Pricing Review
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Updated July 28, 2025
Better Together: Making Magic Between Big Companies and Startups - thumbnail
article
Better Together: Making Magic Between Big Companies and Startups
Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.
Updated January 29, 2026
The Best Places for Purchasing Office Supplies - thumbnail
article
The Best Places for Purchasing Office Supplies
Many office supply places offer savings programs for corporate accounts, volume sales and other benefits. Learn how small businesses can save.
Updated January 30, 2026
How Will Blockchain Impact Digital Marketing? - thumbnail
article
How Will Blockchain Impact Digital Marketing?
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Updated December 19, 2026
Why Every Business Owner Needs an Exit Strategy - thumbnail
article
Why Every Business Owner Needs an Exit Strategy
You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.
Updated January 14, 2026
How to Choose the Best Call Center Software - thumbnail
article
How to Choose the Best Call Center Software
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
Updated January 28, 2026
Top Virtual Reality Business Use Cases - thumbnail
article
Top Virtual Reality Business Use Cases
Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons of adopting VR.
Updated April 07, 2026
Quality Data Only: How to Apply Data Minimization to Your Business - thumbnail
article
Quality Data Only: How to Apply Data Minimization to Your Business
Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.
Updated December 19, 2025
What Is a Surety Bond? - thumbnail
article
What Is a Surety Bond?
Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.
Updated January 09, 2026
What Is a Cyber Attack? - thumbnail
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What Is a Cyber Attack?
Discover the type of damage a cyber attack can do to any business, and some of the top ways you can prevent them.
Updated January 12, 2026
What Is a Virtual Phone Number? - thumbnail
article
What Is a Virtual Phone Number?
Learn everything you need to know about virtual phone lines and how you can use one to optimize your business in a matter of moments.
Updated January 09, 2026
What Is Workflow Automation? - thumbnail
article
What Is Workflow Automation?
Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create an automated workflow.
Updated February 10, 2026
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
article
Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated January 16, 2026