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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
10.16.24
The Best CRM Software of 2024
This buying guide includes our best picks for CRM software and...
10.16.24
The Best Fleet Management Services of 2024
Here are the best GPS fleet management services to help you stay...
09.25.24
The Best Call Center Software In 2024
Our team has compared the best call center services for 2024. See...
08.26.24
The Best Text Message Marketing Services of 2024
This guide explains how to choose a text message marketing...
10.17.24
The Best Website Builders and Design Services of...
Your website is an important part of your business. Learn about...
07.19.24
The Best Business Internet Service Providers of 2024
Need an internet service provider for your business? We've...
10.30.24
The Best Email Marketing Services and Survey...
Here are our picks for the best email marketing services in 2024,...
Mark's Activity
monday.com CRM Review and Pricing - thumbnail
review
monday.com CRM Review and Pricing Review
monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.
Updated February 14, 2024
Verizon Connect Fleet Management Review and Pricing - thumbnail
review
Verizon Connect Fleet Management Review and Pricing Review
Verizon Connect provides a wide selection of GPS fleet tracking services that are scalable to meet the needs of any fleet size.
Updated July 18, 2024
Textedly Review and Pricing - thumbnail
review
Textedly Review and Pricing Review
Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select. The starter package provides a free, 14-day trial.
Updated May 17, 2024
Podium Text Message Marketing Review and Pricing - thumbnail
review
Podium Text Message Marketing Review and Pricing Review
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Updated May 17, 2024
Calculating the Costs of Call Center Systems - thumbnail
article
Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated April 17, 2023
Salesforce CRM vs. Zoho CRM - thumbnail
article
Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated May 29, 2024
HubSpot vs. monday Comparison - thumbnail
article
HubSpot vs. monday Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated May 23, 2024
Pipedrive vs. HubSpot Comparison - thumbnail
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Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated May 28, 2024
Decision Support Systems Applications and Uses - thumbnail
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Decision Support Systems Applications and Uses
Entrepreneurs and managers use decision support systems to help them understand and evaluate what choices are available to them. Here’s what you should know.
Updated February 21, 2023
Revver Review and Pricing - thumbnail
review
Revver Review and Pricing Review
Revver, formerly Rubex by eFileCabinet, has excellent document storage capacity and workflow management tools. See features and pricing.
Updated September 13, 2023
RingCentral vs. Nextiva Comparison - thumbnail
article
RingCentral vs. Nextiva Comparison
RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.
Updated September 06, 2024
Pipedrive Review and Pricing - thumbnail
review
Pipedrive Review and Pricing Review
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Updated April 18, 2024
QuickBooks Desktop vs. Online: Which Should You Use? - thumbnail
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QuickBooks Desktop vs. Online: Which Should You Use?
Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.
Updated October 30, 2024
Small Business Guide to Using Google Analytics - thumbnail
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Small Business Guide to Using Google Analytics
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Updated April 10, 2024
MMS vs. SMS: Which Is Best for Text Message Marketing? - thumbnail
article
MMS vs. SMS: Which Is Best for Text Message Marketing?
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.
Updated April 01, 2024
What Is a Cyber Attack? - thumbnail
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What Is a Cyber Attack?
Discover the type of damage a cyber attack can do to any business, and some of the top ways you can prevent them.
Updated March 14, 2024
What Is a Virtual Phone Number? - thumbnail
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What Is a Virtual Phone Number?
Learn everything you need to know about virtual phone lines and how you can use one to optimize your business in a matter of moments.
Updated April 10, 2024
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
article
Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated April 16, 2024
How to Handle a Business Lawsuit - thumbnail
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How to Handle a Business Lawsuit
Business owners are vulnerable to lawsuits. Learn common lawsuit types, as well as how to handle a lawsuit, deal with insurance, and protect your company.
Updated April 19, 2024
VoIP vs. Landlines - thumbnail
article
VoIP vs. Landlines
VoIP and landline are options for your business phone system needs. Learn the pros and cons of each and how to choose the right communication solution.
Updated April 09, 2024