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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
07.24.24
The Best CRM Software of 2024
This buying guide includes our best picks for CRM software and...
07.19.24
The Best Call Center Software In 2024
Our team has compared the best call center services for 2024. See...
07.26.24
The Best Fleet Management Services of 2024
Here are the best GPS fleet management services to help you stay...
07.26.24
The Best Text Message Marketing Services of 2024
This guide explains how to choose a text message marketing...
07.19.24
The Best Website Builders and Design Services of...
Your website is an important part of your business. Learn about...
07.19.24
The Best Business Internet Service Providers of 2024
Need an internet service provider for your business? We've...
07.19.24
The Best Email Marketing Services and Survey...
Here are our picks for the best email marketing services in 2024,...
Mark's Activity
Decision Support Systems Applications and Uses - thumbnail
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Decision Support Systems Applications and Uses
Entrepreneurs and managers use decision support systems to help them understand and evaluate what choices are available to them. Here’s what you should know.
Updated February 21, 2023
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Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated May 29, 2024
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HubSpot vs. monday Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated May 23, 2024
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Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated May 28, 2024
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RingCentral vs. Nextiva Comparison
RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.
Updated May 29, 2024
Pipedrive Review and Pricing - thumbnail
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Pipedrive Review and Pricing Review
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Updated April 18, 2024
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Revver Review and Pricing Review
Revver, formerly Rubex by eFileCabinet, has excellent document storage capacity and workflow management tools. See features and pricing.
Updated September 13, 2023
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Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated April 17, 2023
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Remote PC Access — Is It Safe?
Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.
Updated November 03, 2023
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Why You Should Develop a Relationship With a Business Lawyer
Hiring the right business lawyer is crucial. It's also helpful to develop a strong relationship with them as your business grows. Here is what you need to know.
Updated March 22, 2023
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QuickBooks Desktop vs. Online: Which Should You Use?
Should you use the desktop application or web browser version of QuickBooks? Here are some important updates about this software program.
Updated February 02, 2024
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Small Business Guide to Using Google Analytics
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Updated April 10, 2024
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MMS vs. SMS: Which Is Best for Text Message Marketing?
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.
Updated April 01, 2024
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What Is a Surety Bond?
Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.
Updated February 20, 2024
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How Page Load Speed Affects Customer Behavior
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
Updated November 06, 2023
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Goodbye 9-to-5: How to Become a Full-Time Airbnb Entrepreneur
Find out exactly how thousands of Americans are replacing their traditional jobs and becoming full-time Airbnb hosts – so you can do it too. You'll take control of your life, earn more than you do now and build up a money-making property portfolio.
Updated September 08, 2023
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Quality Data Only: How to Apply Data Minimization to Your Business
Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.
Updated March 02, 2023
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How Will Blockchain Affect Digital Marketing?
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Updated November 01, 2023
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Keys to CRM Success for Small Businesses
CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.
Updated April 18, 2024
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monday.com CRM Review and Pricing Review
monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.
Updated February 14, 2024