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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
02.10.25
The Best CRM Software of 2025
This buying guide includes our best picks for CRM software and...
01.10.25
The Best Call Center Software In 2025
Our team has compared the best call center services for 2025. See...
01.28.25
The Best Fleet Management Services of 2025
Here are the best GPS fleet management services to help you stay...
02.04.25
The Best Text Message Marketing Services of 2025
This guide explains how to choose a text message marketing...
02.12.25
The Best Website Builders and Design Services of...
Your website is an important part of your business. Learn about...
01.10.25
The Best Business Internet Service Providers of 2025
Need an internet service provider for your business? We've...
02.06.25
The Best Email Marketing Services and Survey...
Here are our picks for the best email marketing services in 2025,...
Mark's Activity
Decision Support Systems Applications and Uses - thumbnail
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Decision Support Systems Applications and Uses
Entrepreneurs and managers use decision support systems to help them understand and evaluate what choices are available to them. Here’s what you should know.
Updated January 06, 2025
How to Choose the Best Call Center Software - thumbnail
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How to Choose the Best Call Center Software
Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.
Updated August 27, 2024
article
Data Delirium: Why and How You Should Embrace Big Data
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.
Updated July 19, 2024
Calculating the Costs of Call Center Systems - thumbnail
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Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated February 06, 2025
Salesforce CRM vs. Zoho CRM - thumbnail
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Salesforce CRM vs. Zoho CRM
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Updated January 10, 2025
HubSpot vs. monday CRM Comparison - thumbnail
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HubSpot vs. monday CRM Comparison
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Updated January 09, 2025
Pipedrive vs. HubSpot Comparison - thumbnail
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Pipedrive vs. HubSpot Comparison
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Updated January 06, 2025
Pipedrive Review and Pricing - thumbnail
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Pipedrive Review and Pricing Review
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Updated April 18, 2024
What Is a Cyber Attack? - thumbnail
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What Is a Cyber Attack?
Discover the type of damage a cyber attack can do to any business, and some of the top ways you can prevent them.
Updated March 14, 2024
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
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Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated April 16, 2024
MMS vs. SMS: Which Is Best for Text Message Marketing? - thumbnail
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MMS vs. SMS: Which Is Best for Text Message Marketing?
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.
Updated April 01, 2024
monday.com CRM Review and Pricing - thumbnail
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monday.com CRM Review and Pricing Review
monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.
Updated February 14, 2024
Textedly Review and Pricing - thumbnail
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Textedly Review and Pricing Review
Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select. The starter package provides a free, 14-day trial.
Updated May 17, 2024
Podium Text Message Marketing Review and Pricing - thumbnail
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Podium Text Message Marketing Review and Pricing Review
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Updated May 17, 2024
How Will Blockchain Impact Digital Marketing? - thumbnail
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How Will Blockchain Impact Digital Marketing?
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Updated November 07, 2024
Keys to CRM Success for Small Businesses - thumbnail
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Keys to CRM Success for Small Businesses
CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.
Updated November 19, 2024
How Page Load Speed Affects Customer Behavior - thumbnail
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How Page Load Speed Affects Customer Behavior
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
Updated November 06, 2023
Top Virtual Reality Business Use Cases - thumbnail
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Top Virtual Reality Business Use Cases
Interest in virtual reality business ventures is high. Learn about five virtual reality use cases and the pros and cons of virtual reality in business.
Updated July 26, 2024
Quality Data Only: How to Apply Data Minimization to Your Business - thumbnail
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Quality Data Only: How to Apply Data Minimization to Your Business
Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.
Updated November 12, 2024
Text Message Marketing: Annoying, Brilliant or Both? - thumbnail
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Text Message Marketing: Annoying, Brilliant or Both?
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Updated August 16, 2024