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Mark Fairlie

Mark Fairlie

Senior Analyst & Expert on Business Ownership
Introduction
About Me

Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.

At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.

With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Managing Director at More Than Words Email & Telemarketing
September 2016 - December 2021
Education
The University of Sheffield
Graduate
English Language and Linguistics
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
06.30.26
The Best CRM Software of 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer...
06.26.26
The Best Fleet Management Services of 2026
Top GPS fleet tracking services include Verizon Connect, Samsara,...
06.30.26
Best CRM for Law Firms
Law firms need to be able to share information about clients...
07.09.26
The Best Call Center Software In 2026
Five9, Twilio and GoTo provide cloud-based call center solutions...
01.22.26
The Best Text Message Marketing Services of 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing...
06.29.26
The Best Business Internet Service Providers of 2026
Need an internet service provider for your business? We've...
06.30.26
Best CRM for Recruiting
Find the best CRM software for recruiters in 2025. Compare top...
07.01.26
The Best Website Builders and Design Services of...
Wix, Squarespace and Shopify are leading website builders,...
07.08.26
The Best Email Marketing Services and Survey...
Mailchimp, Constant Contact and Campaign Monitor excel in email...
Mark's Activity
Textedly Review and Pricing - thumbnail
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Textedly Review and Pricing Review
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Updated July 28, 2025
Better Together: Making Magic Between Big Companies and Startups - thumbnail
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Better Together: Making Magic Between Big Companies and Startups
Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.
Updated January 29, 2026
The Best Places for Purchasing Office Supplies - thumbnail
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The Best Places for Purchasing Office Supplies
Many office supply places offer savings programs for corporate accounts, volume sales and other benefits. Learn how small businesses can save.
Updated January 30, 2026
How Will Blockchain Impact Digital Marketing? - thumbnail
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How Will Blockchain Impact Digital Marketing?
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Updated December 19, 2026
Why Every Business Owner Needs an Exit Strategy - thumbnail
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Why Every Business Owner Needs an Exit Strategy
You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.
Updated January 14, 2026
How to Choose the Best Call Center Software - thumbnail
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How to Choose the Best Call Center Software
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
Updated January 28, 2026
Top Virtual Reality Business Use Cases - thumbnail
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Top Virtual Reality Business Use Cases
Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons of adopting VR.
Updated April 07, 2026
Quality Data Only: How to Apply Data Minimization to Your Business - thumbnail
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Quality Data Only: How to Apply Data Minimization to Your Business
Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.
Updated December 19, 2025
What Is a Surety Bond? - thumbnail
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What Is a Surety Bond?
Surety bonds act as a legally enforceable guarantee that help small business owners secure third-party contracts. Learn how they work.
Updated January 09, 2026
What Is a Virtual Phone Number? - thumbnail
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What Is a Virtual Phone Number?
Learn everything you need to know about virtual phone lines and how you can use one to optimize your business in a matter of moments.
Updated January 09, 2026
What Is Workflow Automation? - thumbnail
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What Is Workflow Automation?
Automating manual processes improves efficiency and eliminates human error. Learn about workflow automation and how to create an automated workflow.
Updated February 10, 2026
Types of Cyber Risks Businesses Should Be Aware Of - thumbnail
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Types of Cyber Risks Businesses Should Be Aware Of
Cyberattacks could lead to big financial losses and even civil or criminal penalties. Learn how your business can reduce the risks.
Updated January 16, 2026
How to Handle a Business Lawsuit - thumbnail
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How to Handle a Business Lawsuit
Business owners are vulnerable to lawsuits. Learn common lawsuit types, as well as how to handle a lawsuit, deal with insurance, and protect your company.
Updated January 07, 2026
MMS vs. SMS: Which is Best for Text Message Marketing? - thumbnail
article
MMS vs. SMS: Which is Best for Text Message Marketing?
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's marketing campaign.
Updated March 09, 2026
Small Business Guide to Using Google Analytics - thumbnail
article
Small Business Guide to Using Google Analytics
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Updated September 02, 2025
Podium Text Message Marketing Review and Pricing - thumbnail
review
Podium Text Message Marketing Review and Pricing Review
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Updated March 27, 2025
Calculating the Costs of Call Center Systems - thumbnail
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Calculating the Costs of Call Center Systems
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Updated February 10, 2026
How to Increase Sales With Business Text Messages - thumbnail
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How to Increase Sales With Business Text Messages
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
Updated January 13, 2026
How to Become a Full-Time Airbnb Entreprener - thumbnail
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How to Become a Full-Time Airbnb Entreprener
Airbnb has revolutionized rentals, giving entrepreneurs a way to earn. Learn how to start and grow a successful Airbnb business with this guide.
Updated January 05, 2026
Remote PC Access — Is It Safe? - thumbnail
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Remote PC Access — Is It Safe?
Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.
Updated February 20, 2026