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Updated May 23, 2024

HubSpot vs. monday Comparison

HubSpot and monday Sales CRM are popular customer relationship management platforms. Learn how their features and pricing compare.

Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
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Editor's Rating9.5/10
Editor's Rating9.5/10

Effective customer relationship management can make or break business success. But with so many CRM solutions to choose from, selecting the right platform is crucial. HubSpot and monday Sales CRM are popular CRM software packages with robust lead handling, marketing and analytics features. We’ll evaluate their pricing, integrations and functionality to help your organization find the right CRM software for its business goals and budget.

Hubspot vs. Monday

HubSpot vs. monday Sales CRM Highlights 

HubSpot and monday Sales CRM are among the top CRM software solutions business owners consider. Here’s an overview of how they measure up:




Starting prices

$30 (monthly for two users; a free plan is also available)

$30 (billed annually for three seats)

Free plan


No (has a 14-day free trial)

Lead handling

  • Powerful automations
  • Predictive forecasting
  • Customizable sales workflows
  • Customizable lead scoring
  • Full-cycle management
  • Lead nurturing

Outbound communications

  • Email integration
  • Flexible VoIP options
  • Call recording
  • AI transcription
  • Multichannel support
  • VoIP flexibility
  • Live web chat
  • Unified communications

Marketing campaigns

  • Personalized email marketing
  • A/B testing
  • Telephone marketing
  • ROI tracking
  • Marketing templates
  • Quick campaign launch
  • Telephone marketing
  • Multichannel engagement

Reporting and analytics

  • AI-driven insights
  • Shared dashboards
  • KPI tracking
  • Revenue attribution
  • Customizable dashboards
  • Data visualization
  • KPI tracking
  • Live insights

Integrations and API

  • 1,000+ customizable apps
  • API interface
  • Seamless data sync
  • Growing marketplace
  • Easy app integration
  • Prebuilt webhook
  • Open API

Who Is HubSpot For?

HubSpot is a comprehensive CRM for companies that want to get more from their sales and marketing efforts. It’s an excellent tool for capturing and managing leads and measuring landing page and marketing campaign effectiveness. It also provides valuable customer management tools and scores leads in your sales funnel for quality. HubSpot handles one-to-one, group and marketing messaging well. We also like that you can customize the platform via its extensive app marketplace and API platform. Visit our in-depth review of HubSpot CRM to learn more.

FYIDid you know
HubSpot's AI tools make it a market leader in cutting-edge CRM adoption trends.

Who Is monday Sales CRM For?

Many businesses invest in CRM software to help them scale, and monday Sales CRM fits the bill perfectly. This all-in-one solution manages customer relationships, improves sales and marketing performance, and automates workflows for improved efficiency. monday’s stand-out features include lead scoring and the ability to run various marketing campaigns via the platform or its extensive integrations. We like that reps, managers and company executives gain a clear overview of operations through monday’s customizable dashboards and data visualizations. Check out our complete review of monday Sales CRM for more details.

HubSpot vs. monday Comparison

HubSpot and monday are competitive in several essential CRM features that are crucial to sales-driven companies. 

Lead Handling

HubSpot and monday include features to engage prospects and help them become customers. 


  • Lead capture and management: We like that HubSpot makes it easy to capture leads through different channels with website forms, live web chat software and mobile device widgets. Each new lead generates a CRM record with details like interaction type and specific interests.
  • Customer interaction tracking: HubSpot records and tracks all customer interactions across various stages and channels. This feature is handy for marketers and sellers who gain valuable insights into landing pages and campaign effectiveness. Tracking interactions also details where and when prospects drop out of the sales funnel.
  • Insightful lead quality scoring: We were impressed by HubSpot’s dynamic lead scoring system that updates prospect records in real time based on actions (and inactions) that you define. The lead-nurturing tools are also highly customizable; you can trigger specific workflow automations based on lead scores and other attributes.
Hubspot lead management

Setting up lead management automations in HubSpot is straightforward. Source: HubSpot


  • Automated lead management: We appreciate monday’s user-friendly approach to working with leads. You can choose from preset automations or make your own using trigger-condition-action rules. You can use automations to send reminder emails, advance deals through your pipelines, and create contact reminders for sales reps.
  • Lead scoring: monday has a customizable lead scoring function that helps managers and sales reps identify and prioritize prospects primed for successful lead conversion. Set your own rules for how monday scores leads.
  • Customer journey management: We like how monday manages the entire customer journey, from lead generation through invoicing, contracts and client onboarding. 
Best for Lead Handling
HubSpot handles lead management better, primarily because it's one of the platform's core use cases. While monday has capable lead-gathering and nurturing tools, HubSpot's features are more flexible and provide deeper insights into the customer journey at all stages.

Communications Platform

HubSpot and monday centralize conversations with customers and colleagues across email, voice, messaging, and more on one dashboard for better communication.


  • Email client: We were impressed by how easily HubSpot connects to Gmail, Outlook and other email providers so you could send and receive emails within the platform. Other features we like include email templates, snippets and shared inboxes for better internal communications.
  • VoIP: Choose the HubSpot VoIP service or integrate with your existing provider to run campaigns and win customers over the phone. Reps can make calls from their browser; HubSpot’s AI-driven call recording and transcription service is impressive.
  • Text and messaging integrations: We like HubSpot’s built-in SMS features and additional messaging integrations. You can connect with customers via private messaging apps like WhatsApp and Facebook Messenger.
TipBottom line
Use HubSpot's Campaigns tool to facilitate outbound messaging campaigns, track individual rep performance, and measure campaign ROI overall.


  • Email apps: Though monday Sales CRM doesn’t include a built-in email client, you can easily integrate Gmail, Outlook and other email services. You can send, receive, and manage emails and sync calendars without leaving the platform.
  • Voice integration: monday makes it easy to execute outbound phone campaigns via apps like PhoneBurner, Zoom and Aircall. Reps can access contacts, add notes, set follow-ups, and record and log conversations.
  • Unified platform: With monday, you can plug in Twilio for SMS and create automations to trigger SMS notifications. You can even analyze chat data or connect with customers directly on Facebook or WhatsApp through additional integrations.
monday CRM integrations

monday makes it easy to set up integrations with email clients like Gmail. Source: monday

Best Communications Platform
HubSpot's email marketing, telemarketing, and SMS and messaging app integrations make it the better platform for one-on-one and group conversations with colleagues and customers. monday's communication tools are excellent and suitable for nearly all SMBs; however, they don't have HubSpot's level of sophistication.

Marketing Campaigns

Managing marketing campaigns is critical for lead generation and brand awareness. 


  • Email marketing: We like HubSpot’s email marketing platform. It includes a drag-and-drop editor, free and paid goal-based email templates with customizable layouts and calls to action, and A/B testing options. The Smart Content AI feature, which helps you tailor emails to different market segments, impressed us.
  • Telephone marketing: HubSpot is ideal for telemarketing teams. It helps managers set rep goals, track rep performance, measure campaign ROI, and host outbound campaigns when connected to the right apps. The impressive AI transcription feature enriches customer records with valuable information.
  • Text and social campaigns: HubSpot provides built-in or third-party gateways for text message marketing campaigns. We also liked its social media marketing integrations with Facebook Ads, LinkedIn, chatbots and more. These integrations help you manage ad campaigns, social media updates and live chats from your monday boards. 
Hubspot campaign management

HubSpot provides detailed information on email marketing campaign engagement. Source: HubSpot


  • Email marketing: Unlike HubSpot, monday relies on third-party apps for email marketing. You can use connected apps for email marketing design via drag-and-drop elements like text, images, buttons and more. You can also use templates and themes to create professional-looking emails.
  • Telephone marketing: Running telemarketing campaigns from monday requires an integration with PhoneBurner, which syncs with your customer database and provides auto-dialer functionality. You also get click-to-dial, two-way synced databases, unlimited contact synchronization, and disposition-tracking integrations.
  • Text and social campaigns: Use the Twilio app and SMS templates to run text message campaigns with monday. We like the included social media planning tool and templates; you can plan content and track campaign performance.
Best for Marketing Campaigns
Both platforms rely heavily on third-party apps for external marketing, but that's true of most CRM systems. HubSpot has more built-in functionality; its sheer range of apps means you can access all necessary options. On the other hand, many SMBs may prefer monday's comparative simplicity and board-based system.

Reporting and Analytics

Reporting and analytics transform data into actionable business intelligence. 


  • Attribution reports: We like how easy HubSpot makes linking revenue and other metrics to specific customer interactions using the platform’s attribution reports. These reports offer valuable insights into how customers move through the sales funnel and which advertising channels perform best.
  • Sales forecasting tools: HubSpot provides sales forecasting tools that use set deal stages in the same sales process; these tools can estimate a sale’s likelihood and value. Related tools help companies identify high-demand products and effective sales channels.
  • Insight into sales tunnel problems: We were impressed at HubSpot’s ability to pinpoint sales funnel progression issues, showing you where leads drop. We also like how managers can share objections with marketing and sales teams to further refine the sales funnel.
FYIDid you know
HubSpot lets different departments share dashboards. Dashboard sharing fosters understanding and cooperation and can lead to fewer conflicts between sales and marketing departments.


  • Customizable dashboards: We were impressed that monday lets you populate and tailor dashboards with custom widgets, displaying calendars, timelines, tasks, KPIs and more. 
  • Data visualization: monday’s excellent data visualization functions impressed us. You can create charts for tracking specific KPIs and monitor team workload; managers gain a comprehensive view of performance and progress.
  • KPI tracking: monday’s KPI tracking offers live insights into sales pipeline stages and co-worker performance, making it easier for sales managers to spot training opportunities and reward success. And its excellent visualization tools help managers stay informed and make decisions using real-time data.
monday CRM customizable dashboard

monday’s customizable dashboard features helpful data visualizations. Source:

Best for Reporting and Analytics
HubSpot edges out monday in this category. monday's broad overview and customizable insights are impressive, as are its tailored stage-based dashboards and strong data visualization tools. However, HubSpot offers more focused, actionable data that directly affects sales and marketing strategy. 
TipBottom line
HubSpot offers a data migration and import service for new clients that makes switching CRMs less challenging.


Expanding functionality via apps and APIs is commonplace for CRMs today. 


  • Large app marketplace: We were impressed with HubSpot’s marketplace, which offers over 1,000 apps users can browse by various criteria. As you’d expect, many sales and marketing apps help you customize the platform for your specific business needs.
  • APIs and webhooks: HubSpot has an excellent API (both RESTful and GraphQL), which is great for everything from straightforward data transfer and updating to syncing between different systems. Webhooks are also available to alert you of key changes in your HubSpot account.
  • Integrations and extensions: We were impressed by HubSpot’s Data Sync for easy data coordination across various platforms. We also liked its Projects tool for creating interface extensions in the CRM. You can also use Zapier and Make to create custom interactions.


  • Wide app selection: We like monday’s wide selection of around 150 tools to streamline real-time communication and task management. We found integrating the platform with tools like Slack, Zoom and Microsoft Teams easy.
  • Zapier and Make: Connect monday to a much wider range of apps like e-commerce websites and customer service software via Zapier and Make. You may need a coder or programmer to carry out some integrations.
  • API platform: monday’s open API and extensive integrations impressed us. Its software development kit (SDK) makes it much easier for technical teams to run API queries.
Best for Integrations
HubSpot has a clear advantage with its sales and marketing focus, market share, webhooks and API, and users have many options. monday is part of a broader ecosystem; although it has far fewer apps, it matches HubSpot in range but not numbers.
TipBottom line
If vast integrations are crucial to your CRM choice, check out our review of Salesforce CRM. This platform offers the most integrations of any CRM we reviewed.


Software costs and plan options make a big difference for budget-conscious buyers. 


HubSpot has a free tier with generous tools for marketing, sales, operations and more. We’ll detail its paid plans below. Prices reflect monthly charges with an annual commitment. You can opt for month-to-month pricing, but you’ll pay up to 40 percent more. 





$30 monthly for two users; $25 for each additional user.

  • HubSpot branding removed from live chat, email marketing, forms and landing pages
  • 1,000 properties per record
  • 10 dashboards with 10 reports each
  • 25 active lists and 1,000 static lists
  • Document storage
  • Email retargeting tools
  • Form automation
  • Payment processing
  • Sales automation
  • Sales content analytics
  • Two deal pipelines


  • $1,600 for five users
  • $100 for each additional user
  • One-time $3,000 onboarding fee.

Includes everything in the Starter tier, plus: 

  • A/B testing
  • Contact center attribution
  • Customer reporting
  • Deal and company scoring
  • Dynamic personalization 
  • SEO analytics


From $5,000 monthly for 10 users 

Includes everything in the Professional package, plus 10,000 marketing contacts and additional tools.

There’s quite a price jump from HubSpot’s Starter tier to its Professional service plan. However, the Professional subscription delivers valuable sales and marketing features that make it worth the cost for the right businesses. 


monday has per-seat (or user) pricing; every tier has a minimum of three seats. We’ve listed monthly pricing for three seats with annual billing (monthly billing is up to 18 percent more).



Key Features


$30 per month

  • One-board dashboard
  • Unlimited free viewers
  • 5GB storage 
  • Unlimited items


$42 per month

Includes everything in the Basic plan, plus:

  • Guest access
  • Five-board dashboard
  • Timeline and Gantt views 
  • Calendar view



Includes everything in the Standard plan, plus:

  • Time tracking
  • Private boards
  • Chart view 
  • 10-board dashboard


Call for a quote

Includes enterprise-level features like enhanced security and CRM reporting.

Even at the Pro level, monday Sales CRM is much cheaper per head than HubSpot for the vast majority of companies. Note that monday used to offer a free tier with limited features for up to two users. It has discontinued this option but does have a 14-day free trial. 

Did You Know?Did you know
monday's CRM platform is part of a broader ecosystem that includes monday Work Management (for managing projects and workflows) and monday Dev (for development and product teams).
Best for Pricing

The winner here depends on your needs and focus. HubSpot's Starter plan and monday's Basic plan are both $30 per user. But when you add more features, monday becomes notably less expensive, especially for smaller teams. Many SMBs don't need HubSpot's level of complexity and customization, making monday the clear pricing winner.

However, HubSpot has a broader range of marketing-specific features. HubSpot's higher price shouldn't deter businesses focused on revenue generation and customer service. 

HubSpot vs. monday Summary

HubSpot and monday can serve the needs of many businesses. 

HubSpot is best for companies that want to boost their sales and marketing results.

HubSpot was specifically designed to help companies improve their sales and marketing, and it accomplishes this mission well. From lead capture and management to gathering and segmenting customers, it knows what its audience wants — and delivers. We love the growing presence of AI in the HubSpot system and look forward to its growth and development. HubSpot is the best CRM for organizations that want their sales and marketing teams to collaborate better and reach their full potential.

monday is best for small to medium-sized businesses.

monday’s CRM system is part of a wider ecosystem designed to improve work management and development in businesses. Its CRM aims to simplify and automate workflows. While many features require third-party plug-ins, the solution more than holds its own for sales and marketing against specialist competitors like HubSpot. monday is an excellent choice for SMBs, particularly those that plan on staying organized as they grow. 


Is monday similar to HubSpot?

monday is similar to HubSpot in that both can help you improve your sales and marketing efforts. While HubSpot specializes in sales and marketing features, monday also helps you organize your business and simplify processes across your entire company.

What is the difference between HubSpot and monday?

HubSpot specializes in helping companies improve their sales and marketing performance and, to a lesser extent, their after-sales service. monday does this too, but not as thoroughly and comprehensively. monday is also part of a work management and development ecosystem designed to help companies become streamlined and more efficient.

Is monday the best CRM?

Every business is different and requires a CRM that meets its unique needs. monday is best for SMBs that want to improve and streamline sales and marketing, internal organization, and development projects.

Which CRM is better than HubSpot?

HubSpot is ideal for companies that want better results from their sales and marketing teams. However, larger businesses might prefer a more complex system. Check out our Oracle Netsuite CRM review for an example of a more comprehensive system.

Mark Fairlie
Mark Fairlie, Senior Analyst & Expert on Business Ownership
Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices. With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.
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