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Advertising

One of the fastest ways to grow brand awareness and explain your company's value proposition is through advertising. These resources explain how to make advertising work for you, whether it’s conventional methods like print ads and television commercials or more modern approaches like social media advertising.

Article
12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | September 18, 2026
Influencers can play a crucial role in your marketing success.
woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | September 18, 2026
While still a powerful tactic, a decline in trust may lead some businesses to reconsider how they use influencers.
Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | September 14, 2026
Finding influencers to promote your product to their followers can open new markets and create buzz.
Article
The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | September 14, 2026
As consumers become more savvy about advertising efforts and more aware of privacy concerns, companies need to rethink how they promote their products and services.
Article
Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | September 04, 2026
From direct mail to networking groups, these old-school marketing strategies can capture customers' attention even in a digital-first world.
Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | July 08, 2026
Keep up with ad trends by following these websites.
Article
Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Master the creative and psychological tactics that turn browsers into buyers without blowing your budget.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard advertising costs range from $250 per month in rural areas to more than $50,000 in major metros. Here's how to budget for every format and market.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Before paying a social media influencer for posts, discover if they are who they say they are.
Obvious Choice book cover
Think Different ad Steve Jobs
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2026
By Carolyn Neuhausen | January 03, 2024
Which modern icons would Apple likely feature today?
Oscar Mayer face mask
Article
Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023
Would you try a bologna face mask?
Breaking Bad commercial
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023
…without a Super Bowl Budget.