Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.
We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence.
Instagram is a hugely popular photo- and video-sharing social media platform with 2 billion monthly users worldwide, according to Statista. Users can do the following:
Instagram’s parent company is Meta, which also owns Facebook. Instagram caters to a younger demographic. Statista found that nearly 60% of Instagram users are under 34, and 18.1% are between 35 and 44. Businesses can engage millennials through Instagram, and it’s powerful for marketing to Gen Z and other segments.
Before connecting with your audience on social media, you should research your target customers so you understand the content they want to see and can create posts that address their needs and interests.
Check out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site.
With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people. Additionally, Statista data shows that 63% of U.S. users access the social platform daily and 97% use it monthly. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.
Because Instagram has so many users with varying needs and interests, businesses of all sizes and across all industries can thrive on the platform. Success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.
Businesses can increase brand awareness and connect with their target audience by keeping an active presence and maintaining a routine of at least one post daily. This is how household names such as Coca-Cola and Adidas, as well as a slew of small businesses, have effectively used Instagram to thrive.
There are several ways for businesses to make money on Instagram:
Instagram is an excellent way to show potential customers that you’re more than a faceless corporation. In particular, live events and Instagram Stories can showcase your brand’s personality.
Consider using influencers to build your brand. Influencers are high-level, high-powered social media users with huge followings. They may be celebrities or popular niche users who promote products and brands, often introducing new offerings into the mainstream.
A dependable influencer can bring your company’s sales to a new level through increased digital marketing ROI and access to demographics you wouldn’t usually reach. When you get influencers to market your product, they can publicize your business to thousands, or even millions, of followers with just a few posts.
As a new business, you may be intimidated by the competition. However, with the proper use of hashtags, you can separate your company from the herd.
Popular Instagram hashtags – such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat and Calvin Klein’s #MyCalvins – have rocked the industry, becoming pop culture cornerstones that have made these popular brands even more recognizable.
Even if your company is small, effective hashtag use can do wonders for separating your business from the crowd.
Engaging your audience on social media is a business’s primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, you can engage customers daily by having them share feedback and opinions.
Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments your Instagram posts get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.
Unlike Facebook and Twitter, which started as browser-based sites, Instagram was created as a mobile app. According to eMarketer data, mobile users spend 88% of their time using apps, making Instagram a natural destination for mobile users.
Take care to ensure your business’s Instagram posts are optimized for a mobile screen and mobile accessibility. Instagram’s clean style stands in contrast to Facebook’s more cluttered view, so prioritizing your Instagram posts allows you to expand your reach and engagement.
Your company can use Instagram to monitor your competitors and see how they interact with their followers. Watch carefully to determine how often they post, what they post and how they engage with their followers. You can use this information to better define your strategy by learning from their mistakes and taking inspiration from their successes.
A great benefit of the photo-sharing app is the creativity it provides. On Instagram, your marketing team can go wild, creating new ways to draw attention, gain followers and add customers.
Show the public that your brand has personality and that it’s cool to shop with you by mixing it up with social media contests, shout-outs, vivid images, interactive videos and more.
With Instagram ads, you can reach new customers with customizable, trackable advertisements. Target specific demographics, link to your website, and collect valuable user data to inform your other social media marketing campaigns.
If you’re beginning your business’s social media marketing strategy, Instagram Insights can provide you with specific, pertinent information about who your followers are and how your content is performing. Use this data to inform and improve your other social media marketing campaigns.
Insights will provide key social media metrics and information about your followers’ ages, locations, time spent on the app and more. You can also see how well each post performs and the best time of day to post.
Follow these tips for improving your Instagram presence:
Avoid these common Instagram mistakes:
Want to keep reading? Check out these social media marketing resources to learn more about an inexpensive way to reach your target audience and generate more buzz around your brand!