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SimpleTexting Review

Rachelle Gordon
Rachelle Gordon

As your business grows, so do your marketing needs. SimpleTexting has tools and features businesses of all sizes can use to make their text message marketing campaigns more successful. Features like cross-program integration, multiple user control and custom fields give SimpleTexting its competitive edge. The SimpleTexting mobile app allows you to access all the features of the program without the burden of a computer, and the two-way messaging feature allows you to respond to incoming messages as texts from your phone.

SimpleTexting

SimpleTexting

The Verdict

SimpleTexting is our choice as the most scalable SMS marketing service thanks to its sensible and capable platform that's perfect for businesses of all sizes. Its wide array of features, integration tools and analytics set SimpleTexting apart.

With SimpleTexting, you can do more – and do it without frustration. The platform offers extensive help networks, countless marketing strategy abilities, and flexible access. It's for these reasons and more that SimpleTexting is our choice as the best text message marketing software for scalability.

Read all of our reviews of the best text message marketing services to find a company that meets your needs.

Pricing

SimpleTexting provides a range of plan options. This ensures that you aren't overpaying for credits you don't need and that the service can grow with your business as it scales up.

Each plan includes free incoming SMS messages, unlimited contacts, unlimited keywords, rollover credits and five user seats. The plans with 7,500 credits and up include a dedicated account manager and custom integrations with over 400 apps.

  • 500 credits: $25 per month
  • 1,000 credits: $45 per month
  • 2,000 credits: $75 per month
  • 3,000 credits: $95 per month
  • 7,500 credits: $145 per month
  • 25,000 credits: $375 per month
  • 50,000 credits: $625 per month

Custom plans are available for enterprise sales. Nonprofits receive 15% off any monthly plan, and you get a 25% discount if you choose to pay annually.

On the pricing page of its website, you can use SimpleTexting's estimate tool to gauge which plan is the best fit for your business.

Bottom LineBottom Line: SimpleTexting offers reasonable and competitive prices for text message marketing platforms.

Ease of Use

SimpleTexting is a convenient text message marketing solution for both businesses and their customers. When you set up your account, the platform walks you through step-by-step instructions on how to navigate the dashboard and get the most out of the various features.

The dashboard is overall intuitive to navigate, though it feels slightly outdated compared to some services. The main screen presents up-to-date analytics reports and your account inbox, so you never miss a message. Adding contacts and importing existing contacts is equally easy, and on the same screen, you can create custom fields and segment your subscribers. The dashboard menu also offers easy access to specific campaigns and auto-responses.

The Teammates feature allows you to register multiple users from your business and create custom fields and keywords that can be directed to specific users. On the analytics page, you and your team members can view messaging reports, subscriber reports, and billing statistics in the form of graphs and performance metrics.

SimpleTexting provides a wealth of valuable analytics for businesses.

All of SimpleTexting's features are backed by user guides and real-time assistance from customer support staff. The help center can guide you through any concerns via email, text, phone or online direct messaging. When you create an account, these services are accessible in a chat bubble labeled "Learn the Basics" in the lower right-hand corner of the dashboard screen.

TipTip: Use the chat bubble on the SimpleTexting dashboard to find the answers to your questions quickly.

The SimpleTexting mobile app adds to the platform's usability, giving you and your team access to the full power of SimpleTexting wherever you are. A key benefit of the mobile app is that you can get incoming messages as texts directly on your phones. This extra functionality can help you keep customer satisfaction high and continually expand your reach.

SimpleTexting Features

SimpleTexting offers an impressive array of communication tools and user guides for them. These are some of the most valuable features SimpleTexting offers:

Two-Way Messaging and Teammates

Customer satisfaction largely depends on your company's responsiveness. Two-way messaging and the Teammates feature allow you to engage in back-and-forth messaging with your customers. Two-way messaging means you can both send and receive messages; your customers can respond to your texts instead of your company just blasting out one-sided marketing messages. The Teammates tool allows you to designate which employees will respond to which messages. This helps you ensure that messages from customers don't fall through the cracks. Customers can get in contact with the right person quickly, and your business runs more smoothly in turn.

SimpleTexting makes it easy to keep all of your messages organized in one spot.

Scheduled Texts and Autoresponders

You can schedule messages hours, days, or months in advance, and SimpleTexting's autoresponders maintain audience engagement and enable you to easily set up drip campaigns. The Triggers feature helps you maintain customer satisfaction by setting automatic replies to common requests for information.

Integrations

SimpleTexting offers integrations with several popular third-party applications, such as Salesforce, Zapier, Mailchimp, HubSpot, Slack, Shopify and Zoho CRM. The platform makes it easy to upload your contact lists from your other programs, such as CRMs and email marketing services, and create automatic processes without manually importing and exporting. 

Web Forms

Your customers can opt in to your text messages right from your website by filling out a simple embedded form. This type of opt-in from your customers is critical for legal reasons and also to minimize the customers who unsubscribe from your messages.

Keywords, Segments and Custom Fields

With SimpleTexting, you can reserve a specific keyword. When customers text that keyword to a short code, they are automatically subscribed to your contact list. Another nice feature is that you can use keywords in different ways with SimpleTexting, such as keywords that trigger an automated response or text-to-vote, which is an easy way to gather customer responses to your own polls or surveys – customers simply text their responses to the provided number. You can create custom fields to include any information or criteria you want for your text campaigns. Meanwhile, segments make it easy to use audience-targeting tactics, because you can group subscribers together based on their shared demographics or customer traits; for instance, you could easily set a message to go only to customers who live in an area where you're having a sale. Together, these tools help you stay organized, efficient and strategic in your messaging.

You can configure keywords as you like with SimpleTexting.

 

Data Collection and Link Tracking

Data collection is effortless with SimpleTexting. You can create custom fields and the platform will track and file the information collected, which promotes smarter, more relevant campaigns. Link tracking shows you how often customers click on your shortened links to measure a campaign's success. You can view the data you collect through SimpleTexting's comprehensive reports, which condense the data into easily readable formats and insights.

Surveys and Contests

It's easy to gauge customer satisfaction and grow your audience with SimpleTexting. The Text to Win feature allows you to run sweepstakes via text, while Text to Vote provides an easy platform for texting polls. You can set up multiple choices and share real-time results with your participants.

Tiny Links, Short Codes and Picture Messaging

These features can save you time and money. The tiny links function makes it easy to turn a long URL into a short hyperlink that increase your click rates. You can include visual elements in messages, such as coupons or infographics, to boost their effectiveness. Short codes also promote engagement by giving your audience shorter numbers to text, which are great for high-volume messaging and can be vital to a campaign's success.

Implementation and Onboarding

Establishing an account with SimpleTexting is a free and succinct process. For the convenience of its clients, the platform provides an option for new users to sign up through their Facebook or Google accounts.

Once you set up your account, you can immediately begin syncing your contacts. The platform offers a step-by-step tutorial to help you get started with SimpleTexting.

Customer Support

SimpleTexting offers customizable support experience for its clients. Customer support is available by phone or direct message Monday through Friday between 8 a.m. and 12 a.m. ET and Saturday and Sunday from 10 a.m. to 5 p.m. ET.

You can also access assistance from the sales team using interactive video blogs and real-time support. The help center offers a wide array of articles by SimpleTexting experts to guide you through the platform and optimize its potential.

Limitations

Compared to its competitors, SimpleTexting offers many superior features, but the general user appeal of its dashboard is a little lower than with other text marketing platforms. We felt the interface could be updated to be a bit sharper-looking and easier to understand. Other providers we reviewed, such as Textedly, are superior in terms of design.

SimpleTexting also lacks resources on best practices for text message marketing. Many of the other providers we examined have extensive libraries to help their clients succeed immediately upon starting their text campaigns. More of these materials in SimpleTexting would be handy, especially for small businesses new to SMS marketing.

Image Credit: Chainarong Prasertthai / Getty Images
SimpleTexting

SimpleTexting

The Verdict

SimpleTexting is our choice as the most scalable SMS marketing service thanks to its sensible and capable platform that's perfect for businesses of all sizes. Its wide array of features, integration tools and analytics set SimpleTexting apart.

Rachelle Gordon
Rachelle Gordon
business.com Contributing Writer
Rachelle Gordon is a Minneapolis-based content writer who has written extensively on topics such as finance, marketing, cannabis, sustainability and tech. Her work has appeared in Benzinga, SlickDeals, and High Times. Prior to her career in journalism, Rachelle was an educator and has a passion for sharing knowledge. She enjoys helping businesses maximize efficiency while staying true to their core values.