SimpleTexting Review

Saige Driver
, writer
| Updated
Jun 25, 2020
Image Credit: Kirill Smyslov / Getty Images

If you're looking for a text message marketing service, you want a service that offers a user-friendly platform, is affordable, fits your business's needs and has all the tools you need to create and send successful text message campaigns. SimpleTexting is the most flexible text message marketing service. It has flexible plans designed to suit the needs (and budget) of nearly every business. Its plans offer unlimited keywords (which most services don't provide), and you can test the service free for 14 days.



The Best Text Message Marketing Services of 2020

The Verdict

SimpleTexting is the most flexible text message marketing service . It is very easy to use, has great features and offers comprehensive, affordable packages for businesses of all sizes.


To view all our recommendations for Text Message Marketing Services, visit our best picks page.


SimpleTexting offers flexible pricing. There are eight tiers to choose from. All paid plans include free incoming messages, unlimited keywords and unlimited contacts. Plans also include rollover credits, support and a memorable short code. 

Each plan comes with a certain number of credits. One regular SMS message costs one credit to send, and an MMS costs three credits. If you pay annually, you receive 25 percent off the cost of your plan. 

If you want to test the service first before signing up for a plan, SimpleTexting offers a 14-day free trial with 50 free credits. The free trial comes with one free keyword. 

Here's more about Simple Texting's plans: 

  • 500 credits cost $25 per month, and each additional credit costs 4.5 cents.
  • 1,000 credits cost $45 per month, and each additional credit costs 4.5 cents. 
  • 2,000 credits cost $75 per month, plus 3.5 cents for each additional credit. 
  • 3,000 credits will run you $95 per month. Each additional credit costs 3 cents. 
  • 7, 500 credits cost $145 per month. Each additional credit costs 2 cents. 
  • 25,0000 costs $375 per month, with each additional credit costing 1.5 cents. 
  • 50,000 credits will cost you $625 per month. The cost for each additional credit is 1.25 cents. 


If you want more than 50,000 credits per month, SimpleTexting will work with you to develop a personalized plan. 

Ease of Use

When you sign up for the free trial, SimpleTexting takes you on a guided tour, showing you how to add contacts, send messages and create keywords. You can add subscribers from an existing list (by uploading a CSV file) or start from scratch, entering numbers as your list of contacts grows. Another option is that you can schedule a demo. 

With SimpleTexting, you can create an auto response subscribers will get once they text your keyword. Overall, SimpleTexting has a very user-friendly dashboard. It's easy to create and send text message campaigns, add contacts, create keywords, set up auto-responses and view analytics. 

If you have any questions, reps are available through live chat, phone, or you can browse SimpleTexting Academy. The company also has a blog with helpful marketing tips as well as industry guides, best practices and how to use SimplyTexting's advanced features.

SimpleTexting Features

Analytics: SimpleTexting's built-in analytics tools help you track valuable data, such as how many new subscribers you have (and where they came from), how many users are clicking links in your texts, and the number of messages sent per list. Campaign reports detail how many texts you've sent and received, opt-outs and clicks. Billing stats are also available. 

Automation: Automation makes it easy to send the right text messages to the right people at the right time. With SimpleTexting's tools, you can design several triggers to automatically respond to common questions or requests for information. For example, if someone texts "Hours," you can set it up an automated response that texts the contact your store hours. 

Autoresponders: Like the best text message marketing companies, SimpleTexting offers autoresponders. You can create a series of automatic messages that are sent once someone subscribes to your contact list. 

Contact management: Along with automation and analytics, contact management tools are vital to the success of your campaigns. If you already have an existing contact list, you can upload a CSV file. Once you upload the list, you can double-check the list to ensure the custom data matches (see below). You can also manually enter contacts. 

Customization: SimpleTexting makes it easy to send a mass text campaign without it coming across as a mass text. When you're adding a contact, you can include custom data for future messages. By default, SimpleTexting collects each contact's phone number, full name, email address, notes, list name and birthday. In addition, you can include other information such as ZIP code and gender (among other options). 

Free incoming messages: With SimpleTexting, you only pay for the text messages you send. 

Integrations: SimpleText integrates with a range of platforms, including Zapier and MailChimp. This is helpful for companies that want to integrate their text message and email marketing campaigns. 

MMS messaging: Besides simple SMS messages, SimpleTexting's MMS messaging allows you to send and receive multimedia text messages, including pictures, audio and video. SimpleTexting provides extended messaging where you can send messages that are up to 306 characters long instead of messages that contain the standard 160 characters, but it will count as two credits. 

Mobile applications: Easily manage campaigns on the go with SimpleTexting's mobile app, which is available for iOS and Android. Only a few services we evaluated offer a mobile application. This feature is particularly helpful for busy professionals who aren't at their desk often but still want to manage their campaigns. 

Mobile keywords: Text message marketing campaigns and contact lists are typically managed with mobile keywords. With SimpleTexting, you can reserve a specific keyword. When customers text the specific keyword to a short code, they are automatically subscribed to your contact list. Another nice feature is that you can use keywords in different ways with SimpleTexting, such as keywords that trigger an autoresponse or text to vote. 

Scheduling: The best text message marketing services make it easy to schedule messages in advance, such as appointment reminders or specific promotions. With this software, you can schedule multiple messages in advance and relax knowing your messages will be sent on the day and time they're scheduled. You can also use the text message scheduler on SimpleTexting's app. 

Segmentation: Segmentation is an advanced text message marketing tool that makes it easy to send targeted campaigns. With SimpleTexting's segments feature, you can build custom groups of contacts and send targeted campaigns. It's easy to create custom groups in the dashboard, and you can create criteria based on custom fields. 

Surveys: SimpleTexting offers integration with MailChimp so you can ask customers to rate your service, choose a new product or give feedback about your products and customer service. 

Templates: If you plan to send the same message frequently, you can create and save a template. Further, you can duplicate campaigns to save time. You can reuse frequently sent messages, campaigns, inbox replies, autoresponders and keyword confirmation messages. This feature is especially helpful if you send appointment reminders or reminders for weekly meetings.



The Best Text Message Marketing Services of 2020

The Verdict

SimpleTexting is the most flexible text message marketing service . It is very easy to use, has great features and offers comprehensive, affordable packages for businesses of all sizes.

Saige Driver
Saige Driver
Saige received her bachelor's degree in journalism and telecommunications from Ball State University. She is the social media coordinator for Aptera and also writes for and Business News Daily. She loves reading and her beagle mix, Millie.