Strategy

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Differentiating your brand from the competition gives you a competitive advantage. Learn ways to differentiate your product from the competition.

Here is a list of things to consider before deciding whether to purchase or lease your new office space, including pros and cons of both options.

Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.

A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.

When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.

Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy. Find out the dos and don'ts here.

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

The Business of Television author has a few ideas to rescue networks from their own bad decisions.

An interview with Sail to Scale co-author Mona Sabet

Improve your chances of growth and success by covering these bases in your financial plan.

Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.

See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

Use these simple tricks to make your business more efficient with the minimum resources.

Our full Q&A with the author and neuroscience researcher.

Here are several online and offline marketing techniques that you can use to reach more potential customers for your restaurant business.

If you sell products anyone can get, you'll never become a leader in your market. Here's how to develop unique products instead.