Marketing

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

A Q&A with Lonely Planet’s social media director Deepa Lakshmin

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

An interview with creative director Connor Hudson

Need a new CRM? Here are four ways to get the best one.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Would you try a bologna face mask?