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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | January 23, 2023

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Man working from home
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How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | January 23, 2023

This guide describes how to choose and implement flexible CRM software for your small business.

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Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | January 23, 2023

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

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4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | January 23, 2023

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 23, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

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The Business Benefits and Trailblazing Tricks of CRM Software
By James Warner | January 23, 2023

Here's how your company can use a customer relationship management system to boost your customer experience.

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Is a Subscription Website Right for Your Business?
By Jared Atchison | January 23, 2023

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

online shopping
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5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | January 23, 2023

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

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How to Quickly and Easily Make Your Website GDPR Compliant (And Why You Should Immediately)
By Jared Atchison | January 23, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

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4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 23, 2023

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

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7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | January 23, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 23, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

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10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | January 23, 2023

Here's why you can't afford to ignore email as a promotional tool.

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Trends That Will Shape Market Segmentation in 2023
By Sean Peek | January 23, 2023

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | January 23, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

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Things You Should Know Before Hiring a Call Center
By Adam Uzialko | January 23, 2023

When you struggle to handle call volume in house, it's time to hire a call center service. Before you kick off your call center hiring process, read this.

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4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | January 23, 2023

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

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How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | January 23, 2023

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

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Is Social Media Marketing Still Worth It?
By Jayson DeMers | January 23, 2023

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | January 23, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

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What’s an Inbound Call Center? Should You Consider Using One?
By Adam Uzialko | January 23, 2023

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

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6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | January 23, 2023

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

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5 Reasons You Should Consider Using a Virtual Receptionist
By Adam Uzialko | January 23, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

creative marketing team
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Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | January 23, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

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4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 23, 2023

Here's how the video game industry's practices can boost your marketing.

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10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | January 23, 2023

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

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15 Ways to Build a Quality Email List
By Kiely Kuligowski | January 23, 2023

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

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How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | January 23, 2023

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

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Everything You Need to Know About Email Marketing
By Sean Peek | January 23, 2023

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

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How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | January 23, 2023

Tips on ensuring that your subscribers open and read your company emails.