Marketing and Sales

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Learn how technology is changing and how adapting to it can help your marketing.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.