Marketing

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

A Q&A with Lonely Planet’s social media director Deepa Lakshmin

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

An interview with creative director Connor Hudson

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.