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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Use YouTube to Build Community
By Sean Peek | May 01, 2023

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Article
What Is Lead Scoring?
By Julie Thompson | May 01, 2023

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

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One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | April 25, 2023

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

Office workers
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The 10 Largest E-Commerce Markets in the World by Country
By Max Freedman | April 21, 2023

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

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Marketing to College Students
By Max Freedman | April 19, 2023

Depending on your business, college students may make up a big part of your customer base. That's why it is important you know how to specifically market t

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | April 19, 2023

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

hands using a smartphone
Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By Mark Fairlie | April 18, 2023

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

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How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | April 17, 2023

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

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Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2023

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

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Changing the Game: How Deal Desks Are Shaking Up Sales Organizations
By Kimberlee Leonard | April 17, 2023

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

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5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | April 13, 2023

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

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How Technology Is Changing Online Advertising
By Stella Morrison | April 13, 2023

Learn how technology is changing and how adapting to it can help your marketing.

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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | April 13, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

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Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | April 11, 2023

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

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How to Create a Business Profile on LinkedIn
By Mark Fairlie | April 11, 2023

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

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Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2023

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

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Why Small Businesses Need a Social Media Presence 
By Sean Peek | April 10, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

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Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | April 10, 2023

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

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Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

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The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | April 10, 2023

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

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8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

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Build a Brand That Speaks to Younger Generations
By Sean Peek | April 10, 2023

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

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Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | April 10, 2023

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | April 10, 2023

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

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10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | April 07, 2023

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | April 03, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | April 03, 2023

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
User-Generated Content: More Than Customer Reviews
By Kimberlee Leonard | April 03, 2023

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

office meeting
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4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | April 03, 2023

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

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Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | April 03, 2023

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.