business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
BDC Hamburger Icon

MENU

Close
BDC Logo
Search Icon

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Are Email Open Rates?
By Jennifer Post | November 02, 2023

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Business owner working on a laptop
Article
What Is CTR in Email?
By Jamie Johnson | November 02, 2023

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Article
5 Tips to Market Research Like a Pro
By Mark Fairlie | November 02, 2023

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | November 01, 2023

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 01, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
7 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | November 01, 2023

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How to Build Trust With E-Commerce Customers
By Julie Thompson | November 01, 2023

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Article
How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 01, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | November 01, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | November 01, 2023

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | October 31, 2023

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

sales pitch presentation
Article
Sign on the Line: 5 Steps to Closing the Sale
By Jamie Johnson | October 31, 2023

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | October 31, 2023

A stellar design isn't merely focused on how pretty the interface looks.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | October 31, 2023

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | October 30, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | October 30, 2023

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | October 30, 2023

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 30, 2023

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | October 30, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | October 30, 2023

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2023

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | October 30, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Article
9 Lead Conversion Tips For Enhanced Success
By Andrew Martins | October 30, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

marketing analysts SEO
Article
6 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 30, 2023

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | October 27, 2023

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
Back to Basics: 9 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | October 11, 2023

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | October 05, 2023

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Businesspeople in an office
Article
The 3 C’s of Effective Marketing
By Julie Thompson | October 04, 2023

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Breaking Bad commercial
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023

…without a Super Bowl budget.

HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023

Learn more about how HBO changed the television landscape.