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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
Article
Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | January 02, 2026
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | January 02, 2026
Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.
Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | December 18, 2025
Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.
Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | December 17, 2025
Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.
Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.
Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Thryv logo
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 28, 2025
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.