Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Marketing to College Students
BY business.com editorial staff

Find future customers when you get schooled on student trends and targets.

Article
4 Best Practices For Small Businesses to Grow Their Social Channels
BY Luke Fitzpatrick

The importance of small businesses to foster growth on their social channels cannot be understated.

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Article
Letter Folding Machine Buying Guide
BY business.com editorial staff

Save yourself some manual labor and time and invest in a letter folding machine.

Advice
What is the easiest way to market my business?
QUESTION | BY Ochoche David | 11 ANSWERS | LAST ACTIVITY ON 06/05/20

I?m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their...

Article
Why Your E-Commerce Marketing Campaign Failed
BY Ronald Dod

Check out these common reasons why many e-commerce marketing efforts don't deliver.

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Article
How AI Is Changing Digital Marketing
BY Sean Cotton

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
BY Thomas Griffin

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Article
What Are the Most Important KPIs for Content Marketing?
BY Jayson DeMers

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

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Article
5 Simple Ways to Pinpoint Your Brand's Target Audience
BY Chris Christoff

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Article
3 Powerful Tips for Successful Account Management
BY business.com editorial staff

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Article
How to Accept Credit Card Payments Using Your Phone
BY Simone Johnson

Accepting credit card payments by phone is an easy, inexpensive way to get paid.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
BY business.com editorial staff

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
BY Kent Moon

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
Are Comparison Sites Good for Your Business?
BY business.com editorial staff

Comparison shopping websites are popular among consumers, but how do they impact business?

Article
How to Use Content Marketing to Boost Organic Search
BY business.com editorial staff

Crafting the right content can help you reach the right audience and boost your SEO.

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
BY business.com editorial staff

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
BY business.com editorial staff

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
What Is Predictive Merchandising?
BY business.com editorial staff

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Judge the Success of a Marketing Campaign
BY business.com editorial staff

Whether your campaign is analog or digital, there are ways to measure its success.

Article
5 Tips for Growing Your New YouTube Channel
BY Syed Balkhi

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...