Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.
Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
Article
The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2025
Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.
Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
Article
Guide to Email Marketing
By Kiely Kuligowski | December 10, 2025
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Article
Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.
Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Review
SlickText Review
By Tom Anziano | October 29, 2025
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 28, 2025
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025
EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | October 08, 2025
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.
Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | September 30, 2025
Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.
Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025
Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.
Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
Article
Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025
Looking for the right marketing automation platform for your business? Check out our detailed guide.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025
Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025
Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.