Marketing and Sales

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

This guide describes how to choose and implement flexible CRM software for your small business.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Here's how your company can use a customer relationship management system to boost your customer experience.

Here are two big reasons why you may need a subscription website and how it can help you and your customers.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Here's why you can't afford to ignore email as a promotional tool.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

When you struggle to handle call volume in house, it's time to hire a call center service. Before you kick off your call center hiring process, read this.

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Inbound call centers work on behalf of businesses to keep customers satisfied and engaged. How could an inbound call center help your small business grow?

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Here's how the video game industry's practices can boost your marketing.

Learn the top 10 ways you can modify your marketing plan to match the needs of your consumers during the COVID-19 pandemic.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

Tips on ensuring that your subscribers open and read your company emails.