business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Solve CRM Adoption Deadlock
By Denis Zhinko | January 11, 2021

Here's how to ensure your business can successfully adopt a CRM solution.

Article
Top 10 Customer Support Tips to Make Your Startup Prosper
By Emily Watson | January 11, 2021

Customer support is often the most important aspect of a business.

Article
Credit Card Processing Scams (and Other Things to Look Out For)
By Adam Uzialko | January 11, 2021

Don't get caught in one of these common credit card processing scams.

Sponsored Advertisement
OfficeAnything Office Furniture
Discount office furniture and chairs with free shipping. Selection includes desks, cubicles, ergonomic products and more. GSA discounts available.
Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | January 07, 2021

Instead of calling customers and leads, try sending them texts.

Article
The Pandemic Recession Calls for a Whole New Collections Playbook
By Sachin Goyal | January 07, 2021

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
5 Reasons to Consider Real-Time Monitoring
By Skye Schooley | January 06, 2021

Learn what real-time monitoring is and how it can benefit your business.

Article
Why Retailers Need the Right Software to Meet Their Evolving Needs
By Dan McManus | January 04, 2021

Modern retail businesses need ERP software with various integrations and multichannel connectivity.

Article
What Is an Online Shopping Cart?
By Business.com Contributor | January 04, 2021

If you're starting an e-commerce business, you need an online shopping cart. Learn what this is, who needs it and which features to look for.

Article
Tips on Developing an Awesome LinkedIn Company Page
By Adam Uzialko | January 04, 2021

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 30, 2020

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

Article
Does Your Store's Customer Experience Live Up to Your Marketing Promises?
By David Fletcher | December 29, 2020

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

Article
The Ultimate Guide to Visual Merchandising for SMB Retailers
By Ryan Gould | December 29, 2020

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Article
5 Money-Saving Customer Support Solutions for Small Businesses
By Daria Leshchenko | December 28, 2020

Learn how to cut expenses on customer support without compromising on its quality.

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.