Marketing and Sales

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

The why and how of measuring LTV in B2B industries using customer relationship management software.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.