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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Find Anyone’s Business Email Address
By Henry Foster | August 29, 2022

Sometimes all you can do is cold outreach, but email addresses aren't often publicly posted. Here's how you can find anyone's business email.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Chad Brooks | August 29, 2022

There are many skills required to be a good salesperson – confidence, skill, passion. But perhaps the most important one of all is emotional intelligence.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 29, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2022

The why and how of measuring LTV in B2B industries using customer relationship management software.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | August 29, 2022

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Article
Calculating the Costs of Call Center Systems
By Simone Johnson | August 29, 2022

Learn how to calculate call center system costs and what to look for in a system.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | August 29, 2022

Postcards and letters are two of the most popular direct mail marketing methods, but which is better for your campaign?

Article
How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | August 29, 2022

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Brock Gratton | August 29, 2022

Leveraging the right tactics to step away from bulk messaging can make your customers feel like VIPs, which can lead to increased engagement and sales.

Article
Improve Your Customer Retention with Social Media
By Chad Brooks | August 29, 2022

You should be building a relationship, trust and loyalty with your social media followers.

Article
Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | August 25, 2022

Here are several of the best practices you should keep in mind for a successful campaign.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | August 25, 2022

Having a digital marketing strategy is crucial in today's business world. Which of the many digital marketing platforms can help you achieve your goals?

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | August 25, 2022

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

Article
How to Tell if Your Business Is Growing Too Quickly (and What to Do About It)
By Adam Uzialko | August 25, 2022

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Review
Keap CRM Review
By Nadia Reckmann | August 25, 2022

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
3 Ways Your Insurance Firm Can Use Data to Find and Keep Clients
By Roi Agababa | August 24, 2022

If you have an insurance business, you need innovative management systems for data-driven prospecting and sales. Here's how to improve your sales process.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | August 23, 2022

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Gaurav Sharma | August 23, 2022

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Article
How to Make Your Website Mobile Friendly
By Julie Thompson | August 23, 2022

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | August 23, 2022

This guide describes how to choose and implement flexible CRM software for your small business.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | August 22, 2022

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | August 22, 2022

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | August 19, 2022

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | August 16, 2022

Need a new CRM? Here are four ways to get the best one.

Article
How to Grow an AdSense Empire
By Sean Peek | August 12, 2022

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | August 11, 2022

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

Article
Instagram Best Posting Practices
By Kiely Kuligowski | August 10, 2022

Get the most out of each Instagram post with these best practices.

Article
10 Innovative Approaches to Improve Your PPC Strategy in 2020
By Wesley Cherisien | August 09, 2022

Here are 10 different approaches to improve your PPC in 2020.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | August 09, 2022

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | August 09, 2022

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.