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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | February 22, 2023

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | February 22, 2023

The why and how of measuring LTV in B2B industries using customer relationship management software.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
Corporate Name Search
By Julie Thompson | February 21, 2023

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | February 21, 2023

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

Article
What Is Channel Management?
By Marisa Sanfilippo | February 21, 2023

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Article
Returning Customers Spend 67% More Than New Customers – Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | February 21, 2023

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | February 21, 2023

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 21, 2023

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | February 21, 2023

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | February 21, 2023

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | February 21, 2023

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | February 21, 2023

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | February 21, 2023

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | February 21, 2023

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Article
Customer Service Crimes: This Is Why Your Business Is Failing
By Julie Thompson | February 21, 2023

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

Article
Get Inspired: The Top-10 Blogs on Sales Management for 2023
By Skye Schooley | February 21, 2023

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | February 21, 2023

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | February 21, 2023

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Article
Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | February 21, 2023

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

Article
The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | February 21, 2023

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | February 21, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Businesspeople in an office
Article
The 3 C’s of Effective Marketing
By Sammi Caramela | February 21, 2023

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | February 21, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Article
Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | February 21, 2023

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 21, 2023

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | February 21, 2023

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Article
The 5 Best Sources of B2B Lead Prospects
By Max Freedman | February 21, 2023

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | February 21, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | February 21, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.