Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
BY Kent Moon

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Advice
What tips do you have for growing a blog audience on my website?
QUESTION | BY shashank maurya | 5 ANSWERS | LAST ACTIVITY ON 07/20/20

I am looking to start a blog for affiliated marketing as a way to grow an audience before I introduce my own brand. I'm looking to make some initial capital and develop a readership on at least ten...

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
BY Andrea Fryrear

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
BY Jacob Maslow

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Article
The Pros and Cons of Outsourced Customer Service
BY Marisa Sanfilippo

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

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Article
Why Diversity Marketing Is Good Business
BY Kiely Kuligowski

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
BY Skye Schooley

Learn the best ways to handle customers who refuse to follow health and safety policies.

Article
5 Ways Your Small Business Can Improve Customer Engagement
BY Thomas Griffin

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
BY Jock Breitwieser

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
BY business.com editorial staff

Advertisers must adapt to new technology or be ignored online.

Article
How to Describe Your Business
BY business.com editorial staff

Find out how you can boil down your business to a few keywords.

Article
Everything You Need to Know About Email Marketing
BY Mona Bushnell

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
10 Ways to Measure Customer Satisfaction
BY Derek Gallimore

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

Article
8 Actionable Takeaways for Small Businesses to Implement After Crisis
BY Rotem Gal

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Article
How to Dramatically Improve Your SEO Ranking
BY Syed Balkhi

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

Article
4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Advice
How can I negotiate a bulk discount on gift cards for employees?
QUESTION | BY The Wellness Center Hawaii | 6 ANSWERS | LAST ACTIVITY ON 07/13/20

How should I buy 17 gift cards for my employees to use at a nice restaurant? All the restaurants are located in Waikiki in large hotels. I have budgeted $50 per card. Is it unreasonable to ask the...

Advice
How do I find an email contractor that knows how to build out an email campaign in a unique niche??
QUESTION | BY Markus Horner | 4 ANSWERS | LAST ACTIVITY ON 07/12/20

I am in a rather unique niche. I specialize in helping parents so that they know what "To Do" and what "Not To Do" when it comes to helping their children to avoid becoming a target for bullies. We...

Article
How to Avoid Creating an Annoying Email Campaign
BY Andrew Martins

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

Article
3 Influencer Marketing Myths and Why They're Wrong
BY Shane Barker

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
Ways to Monetize Your Website With Affiliate Marketing
BY business.com editorial staff

Here's how to use, and profit from, affiliate marketing on your website.

Article
7 Ways to Build a Quality Email List
BY Kiely Kuligowski

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
BY Katherine Hunter-Blyden

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Advice
What's the best press release distribution tool?
QUESTION | BY Mary-Alice Miller | 10 ANSWERS | LAST ACTIVITY ON 07/08/20

Has anyone used PR Web, PR Newswire or a similar press release distribution site? Do you think they are worth the money? If so, which one do you recommend? Thanks.

Article
3 Ways to Improve Your Livestreaming Strategy
BY Chris Christoff

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
How to Choose a Mobile POS System
BY Skye Schooley

Learn what features to look for when choosing a mobile POS system for your business.

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
BY Skye Schooley

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

Advice
What is the difference between a marketing automation and CRM platform?
QUESTION | BY Kate Strickler | 23 ANSWERS | LAST ACTIVITY ON 07/07/20

I started looking into CRM platforms and didn't realize there is a difference between CRM and marketing automation. I am a little confused on which tool is best for me, as I need to improve both my...

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
BY Jared Atchison

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.