Marketing and Sales

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

I am looking to start a blog for affiliated marketing as a way to grow an audience before I introduce my own brand. I'm looking to make some initial capital and develop a readership on at least ten...

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Are you missing out on business because your marketing strategy isn't diverse enough?

Learn the best ways to handle customers who refuse to follow health and safety policies.

Success on social media, email and your website influences how users interact with your brand.

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Advertisers must adapt to new technology or be ignored online.

Find out how you can boil down your business to a few keywords.

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

How should I buy 17 gift cards for my employees to use at a nice restaurant? All the restaurants are located in Waikiki in large hotels. I have budgeted $50 per card. Is it unreasonable to ask the...

I am in a rather unique niche. I specialize in helping parents so that they know what "To Do" and what "Not To Do" when it comes to helping their children to avoid becoming a target for bullies. We...

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

he right tools, strategy and mindset can help you ace this marketing strategy.

Here's how to use, and profit from, affiliate marketing on your website.

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Has anyone used PR Web, PR Newswire or a similar press release distribution site? Do you think they are worth the money? If so, which one do you recommend? Thanks.

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Learn what features to look for when choosing a mobile POS system for your business.

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

I started looking into CRM platforms and didn't realize there is a difference between CRM and marketing automation. I am a little confused on which tool is best for me, as I need to improve both my...

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.