Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Big Data Means for Your Small Business
BY Andrew Martins

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

Article
Key User Experience Principles to Boost Your Site Conversion Rate
BY Daniel Ndukwu

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

Article
Sales Tips 101: How to Sell Anything to Anybody
BY Max Freedman

If you want to be able to sell your business's products and services with ease, this guide has the tips you need to make it happen.

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Article
The Small Business Owner's Guide to Data Analytics
BY Ryan Ayers

Small businesses can benefit from big data technology to derive actionable insights to improve their organization.

Advice
Are there cons to using one business card for more than one of your businesses?
QUESTION | BY Samwel M P | 18 ANSWERS | LAST ACTIVITY ON 09/22/20

I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks!

Advice
What are challenges advertisers face today?
QUESTION | BY Y. Yogi Raj | 10 ANSWERS | LAST ACTIVITY ON 09/22/20

There has been significant growth in digital advertising industry with many rich media, interactive ad options. However, there must be challenges advertisers face today. Wondering if some experienced...

Article
Thriving Beyond COVID-19: The New Marketing Model for Small Businesses
BY Paxton Gray

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Article
Features of POS Systems
BY Sean Peek

Find out which features to look for when you're shopping for a new POS system.

Advice
What's the simplest way to do market research?
QUESTION | BY Suneth Pathirana | 16 ANSWERS | LAST ACTIVITY ON 09/20/20

Hello, I want to sell certain electronic devices and I just want know the basics steps if I do market research before launching them. Appreciate if someone could share the best practices on how to...

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Advice
What would you recommend for best time tracking tools, like Clockify?
QUESTION | BY Aleksandar Olic | 14 ANSWERS | LAST ACTIVITY ON 09/18/20

Is there any other free time tracking tool like Clockify, that's free regardless of team size or what features I use?

Article
15 Local Marketing Strategies to Promote Your Local Business
BY David Gargaro

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Advice
How do you know who is truly a social media expert?
QUESTION | BY Sarah Burd | 15 ANSWERS | LAST ACTIVITY ON 09/18/20

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

Article
5 Content Ideas to Keep Your Email Subscribers Engaged
BY Liviu Tanase

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
BY Razvan Romanescu

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Advice
What do small businesses expect to achieve from digital marketing agencies?
QUESTION | BY Narayan Nair | 12 ANSWERS | LAST ACTIVITY ON 09/17/20

We are a digital marketing agency from Bangalore - www.kayendigitalmarketing.com. We wish to know what startups and small businesses expect from a digital marketing agency? How much importance do...

Advice
Which is the best React Native development company in the USA?
QUESTION | BY Utsav Prajapati | 4 ANSWERS | LAST ACTIVITY ON 09/17/20

One of my business partners is looking for skilled and experienced React Native developers for his project. so, let us know which company would be the best one for the same?

Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
BY Rich Rao

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Article
Can (or Should) You Raise Prices During COVID-19?
BY Donna Fuscaldo

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?

Advice
What is the best method for marketing a local fitness business?
QUESTION | BY Keith Janssen | 48 ANSWERS | LAST ACTIVITY ON 09/15/20

We have been using Facebook, blogs, Twitter, etc, etc. But getting likes and new followers does not convert into new business.

Advice
When starting an online business, how much marketing research needs to be done first?
QUESTION | BY Serge Dagher | 15 ANSWERS | LAST ACTIVITY ON 09/13/20

I'm working on opening an online store that has various products. I'm still in the middle of my research stage of collecting information on other online businesses, trends, forecasts, etc. How do I...

Advice
I am new to marketing and my first project is to find clients for a call center. Help?
QUESTION | BY Alicia Lewis | 3 ANSWERS | LAST ACTIVITY ON 09/13/20

I want to make sure I can be successful at this task. I'm just really looking for advice on how to find clients and what keywords to use, websites to browse etc. Any help would be highly appreciated....

Advice
What are career path options in the digital marketing industry?
QUESTION | BY Devika Menon | 8 ANSWERS | LAST ACTIVITY ON 09/12/20

I'm planning to do a digital marketing course in Calicut. If anyone knows what some good career options are for digital marketing, please leave a comment below.

Advice
For marketing professionals involved in YouTube marketing, what's the best way to increase YouTube subscriptions?
QUESTION | BY Shah Anas | 4 ANSWERS | LAST ACTIVITY ON 09/11/20

We have had a YouTube channel for a few years but we're thinking producing educational YouTube content with regards to the technology and businesses. What we're uncertain about is how to grow your...

Advice
How can I increase brand mentions and brand search volume for my news magazine?
QUESTION | BY Erric Ravi | 5 ANSWERS | LAST ACTIVITY ON 09/11/20

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company's Public Image
BY Margarita Hakobyan

Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.

Advice
What employee monitoring software do you use?
QUESTION | BY Lori Fairbanks | 16 ANSWERS | LAST ACTIVITY ON 09/11/20

As many employees are now working from home, I wondered what employee monitoring software businesses are using. What features do you recommend looking for in employee monitoring software? What...

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
BY Ming-Yi Wu

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Advice
Can anyone suggest a payment gateway for tech support?
QUESTION | BY Rishi Sharma | 13 ANSWERS | LAST ACTIVITY ON 09/09/20

I am looking for someone who can provide me with a payment gateway for my tech support business which I am running from Delhi {India}.

Advice
How can your employees represent your business through social media?
QUESTION | BY Kiely Kuligowski | 3 ANSWERS | LAST ACTIVITY ON 09/09/20

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Article
4 Ways Introverts Can Use Their Strengths to Win at Sales
BY Daniel Ndukwu

Learn how to talk to more prospects, overcome your fear of rejection, and consistently hit and exceed your sales numbers.