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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Advice
Which document management software do you use and why?
By Adam Uzialko | 8 Answers | Last Activity on December 16, 2020

At business.com, we are updating our document management software review category and want to hear from you about which document management software you use and why. 1. Briefly explain your...

Article
Marketing Bizzy for 2020: Constant Contact, Email Marketing Services
By Kiely Kuligowski | December 15, 2020

Constant Contact is the winner for the 2020 Marketing Bizzy award. Here's why we feel it deserves the honor.

Article
Digital Strategies to Engage Local Customers and Streamline the Buying Process in a Remote Society
By George Kocher | December 14, 2020

Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.

Article
5 Tips for Reusing Blog Posts to Grow Your Business
By Thomas Griffin | December 14, 2020

When done right, old blog posts can provide some added value to your business.

Advice
Is it worth doing a PPC advertising campaign on Yahoo or Bing?
By Zack Lombardi | 15 Answers | Last Activity on December 13, 2020

The PPC rates on Yahoo & Bing seem more affordable than Google, but will they bring lower quality leads? Would I be better off going with another strategy all together or has anyone had good...

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Article
Great Expectations: 4 Ways Brands Can Use Data and Video to Drive CX
By Rachel Eisenhauer | December 11, 2020

Despite making massive investments, businesses are having a disengagement problem as they struggle to deliver digital experiences that meet consumer expectations.

Article
How to Make a Video on YouTube
By Max Freedman | December 11, 2020

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

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Kovasys IT Recruitment Inc.
IT recruiting & head hunting of technology professionals for permanent and contract IT jobs in Toronto Montreal Vancouver Canada as well as New York.
Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Article
Social Media Marketing for the Holidays
By Sean Peek | December 10, 2020

Have you changed your social media marketing strategy for the holidays? Here's how you should.

Advice
Is it okay to recycle content for your social media posts?
By Brandie Carles | 15 Answers | Last Activity on December 10, 2020

Is it more important to tweet consistently and post to Facebook regularly or to keep your content on your feed fresh? Right now I repurpose a lot of our content and share it through our social media...

Article
How to Increase Your Holiday Sales
By Thomas Griffin | December 09, 2020

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

Category
The Best Text Message Marketing Services of 2021
By Kiely Kuligowski | December 09, 2020

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

Advice
What kind of digital marketing partner do you need abroad?
By Anton Popov | 7 Answers | Last Activity on December 09, 2020

When starting a business in another country, what should we look for in identifying a local digital partner?

Article
5 Ways to Increase Your E-Commerce Sales This Holiday Season
By Christopher Hamze | December 09, 2020

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Article
6 Tips For Managing Negative Chatter on Social Media
By Jared Atchison | December 08, 2020

Learn how to manage negative chatter online, especially on social media.

Article
Time for a Rebrand? Keep These Factors in Mind
By Brit Booth | December 08, 2020

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Article
How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | December 08, 2020

Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.

Article
How to Use Facebook Live for Business
By Max Freedman | December 08, 2020

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform. Here's how to use it.

Article
6 Free Classes to Help You Become a Master Content Marketer
By Syed Balkhi | December 08, 2020

These free online courses teach you to write strong, optimized content for the web.

Advice
What type of protection can a person put on their home computer to prevent uninvited malware, postings, phishing, etc.?
By Martin Dougherty | 37 Answers | Last Activity on December 08, 2020

I'm looking to get, from Comcast or another provider, something to download that will protect my computer from downloading unwanted junk, emails, background files that prevent and slow down my...

Article
How to Create an Instagram Business Profile
By Marisa Sanfilippo | December 07, 2020

An Instagram business profile can help you engage your audience with high-quality visual content.

Advice
What's a better tool for content marketing: video or podcast?
By Jen Ostrosky | 11 Answers | Last Activity on December 07, 2020

I have been reading a lot about the increase podcast downloads, but video still seems more popular for marketers. Which should I focus on?

Advice
How do I ensure my first book is a grand seller?
By Kamlesh Thakur | 17 Answers | Last Activity on December 05, 2020

Im writing a book for the first time in my life and I am hopeful of getting it on the Stands and book stores. What I'd like to know is, how do I make sure the world knows about it, and how do I...

Advice
What's your average cost to clients to develop a PowerPoint presentation, probably 10-12 slides?
By Jessica Federman | 23 Answers | Last Activity on December 04, 2020

A client of mine is asking me to develop a PowerPoint presentation for his business to present to his clients, based off of an existing presentation. I will use some of the content, and probably...

Article
Everything You Need to Know About Email Marketing
By Mona Bushnell | December 04, 2020

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Advice
What is the best marketing automation software for small businesses?
By Jessica Giglio | 10 Answers | Last Activity on December 02, 2020

I'm looking for an affordable option for our business that has some sort of integration with Salesforce. I'm familiar with all the big names in marketing automation (Marketo, Eloqua, Pardot, etc.),...

Category
The Best Email Marketing Services and Survey Software of 2021
By Kiely Kuligowski | December 02, 2020

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.