Marketing and Sales

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

A sales process helps you convert leads into customers and earn consistent sales in your business.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.