Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
BY Kent Moon

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Best Pick
The Best Electronic Medical Record (EMR) Software for 2020
BY Adam Uzialko

Which is the best electronic medical records system for your practice in 2020? Our reviews break down the top-rated programs.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

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Advice
What tips do you have for growing a blog audience on my website?
QUESTION | BY shashank maurya | 5 ANSWERS | LAST ACTIVITY ON 07/20/20

I am looking to start a blog for affiliated marketing as a way to grow an audience before I introduce my own brand. I'm looking to make some initial capital and develop a readership on at least ten...

Advice
How do I get genuine campaigns for a call center?
QUESTION | BY Amar Mehra | 18 ANSWERS | LAST ACTIVITY ON 07/18/20

We have been in the contact center industry for the past few years and are now working on inbound and outbound campaigns (technical support). We are looking for more campaigns to ramp up our...

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
BY Andrea Fryrear

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
BY Jacob Maslow

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Article
The Pros and Cons of Outsourced Customer Service
BY Marisa Sanfilippo

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
BY Skye Schooley

Learn the best ways to handle customers who refuse to follow health and safety policies.

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McGowan, Hood & Felder, LLC
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Article
5 Ways Your Small Business Can Improve Customer Engagement
BY Thomas Griffin

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
BY Jock Breitwieser

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How Technology Is Changing Online Advertising
BY business.com editorial staff

Advertisers must adapt to new technology or be ignored online.

Article
How to Describe Your Business
BY business.com editorial staff

Find out how you can boil down your business to a few keywords.

Article
Everything You Need to Know About Email Marketing
BY Mona Bushnell

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
10 Ways to Measure Customer Satisfaction
BY Derek Gallimore

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

Article
8 Actionable Takeaways for Small Businesses to Implement After Crisis
BY Rotem Gal

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Article
How to Dramatically Improve Your SEO Ranking
BY Syed Balkhi

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

Article
4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Advice
Can anyone suggest a payment gateway for tech support?
QUESTION | BY Rishi Sharma | 11 ANSWERS | LAST ACTIVITY ON 07/13/20

I am looking for someone who can provide me with a payment gateway for my tech support business which I am running from Delhi {India}.

Advice
How can I negotiate a bulk discount on gift cards for employees?
QUESTION | BY The Wellness Center Hawaii | 6 ANSWERS | LAST ACTIVITY ON 07/13/20

How should I buy 17 gift cards for my employees to use at a nice restaurant? All the restaurants are located in Waikiki in large hotels. I have budgeted $50 per card. Is it unreasonable to ask the...