Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 23, 2026
Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.
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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | February 23, 2026
Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.
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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 21, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
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Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
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Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
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How to Use SMS Messaging for Your Business
By David Gargaro | February 10, 2026
Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.
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Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026
Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
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Salesforce vs. monday Comparison
By Sean Peek | February 10, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
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How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | February 10, 2026
Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.
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20 Features to Look for in a CRM
By Mark Fairlie | February 10, 2026
Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.
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Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.
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Calculating the Costs of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
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Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
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Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
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12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 05, 2026
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
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How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026
By Aaron Irmas | February 03, 2026
Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | January 30, 2026
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
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Hidden Costs of Restaurant Marketing
By Jennifer Dublino | January 30, 2026
Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.
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Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | January 30, 2026
Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.
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Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
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Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
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11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
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How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
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5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
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6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
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How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
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How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
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How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.