Marketing and Sales

…without a Super Bowl budget.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Check out the top qualities to consider when selecting CRM software for your business.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Getting the customer in the door once is just half the battle; you'll want to make sure plenty of customers come back. Here are some ways to do that.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Need a new CRM? Here are four ways to get the best one.

Small businesses need a CRM provider that offers simple software solutions that SMBs will actually use. Here is how to find the right one.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.