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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | January 23, 2023

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Employees working in an office
Article
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | January 23, 2023

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Chad Brooks | January 23, 2023

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | January 23, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 23, 2023

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | January 23, 2023

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | January 23, 2023

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Article
The 5 Best Sources of B2B Lead Prospects
By Max Freedman | January 23, 2023

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

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Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | January 23, 2023

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | January 23, 2023

Choosing the right domain name for your business has significant impacts on your branding efforts. Here's how to choose the one for your business.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | January 23, 2023

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | January 23, 2023

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | January 23, 2023

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | January 23, 2023

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | January 23, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | January 23, 2023

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | January 23, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | January 23, 2023

Survey data can be a great help to your marketing efforts. Here's how to apply survey data in a way that helps you generate leads and drive sales.

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Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | January 23, 2023

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | January 23, 2023

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
13 Ways to Track Trends on Social Media
By Max Freedman | January 23, 2023

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today’s Digital World
By Sean Peek | January 23, 2023

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

marketing analysts SEO
Article
6 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | January 23, 2023

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 23, 2023

Push and pull marketing are useful methods to include in your marketing strategy. However, it's important to know when (and how) to use each tactic.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | January 23, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Businesswoman
Article
CIO vs. CMO: Who Owns What?
By Jennifer Dublino | January 23, 2023

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

investment
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Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | January 23, 2023

What is big data, and how can you use it to increase your business's success?

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Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | January 23, 2023

Learn how to feel more confident during sales presentations.

Article
How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | January 23, 2023

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | January 23, 2023

The why and how of measuring LTV in B2B industries using customer relationship management software.