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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
12 Proven Ways to Increase Sales
By David Gargaro | September 20, 2022

If you are looking to increase sales for your small business, these 12 proven tactics could help.

Article
Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | September 20, 2022

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | September 20, 2022

Here's why you can't afford to ignore email as a promotional tool.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Thomas Griffin | September 20, 2022

After examining numerous studies from real companies, it’s evident that social media marketing is one of the most effective ways to grow your business.

Article
What Is Lead Scoring?
By Julie Thompson | September 20, 2022

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | September 20, 2022

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | September 20, 2022

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | September 20, 2022

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
How to Rebrand Your Business
By Stella Morrison | September 20, 2022

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | September 20, 2022

Learn how technology is changing and how adapting to it can help your marketing.

Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | September 20, 2022

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
How to Build a Power Brand Through Chunk-Up Marketing
By Jennifer Dublino | September 20, 2022

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | September 20, 2022

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | September 20, 2022

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | September 20, 2022

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | September 20, 2022

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Article
How to Reach Your Target Audience
By Julie Thompson | September 20, 2022

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | September 20, 2022

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
Features of Call Center Systems
By Sean Peek | September 20, 2022

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Review
monday.com Email Marketing Review
By Sean Peek | September 20, 2022

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Article
User-Generated Content: More Than Customer Reviews
By Kimberlee Leonard | September 20, 2022

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Article
How to Make a (Good) Living off of Affiliate Marketing
By Kimberlee Leonard | September 20, 2022

To be an affiliate marketer, you need to create high-quality, high-traffic content and work with a trusted brand to earn passive income. See how it works.

Article
Text Message Marketing: The Ultimate Mobile Engagement Tool
By Skye Schooley | September 20, 2022

Text message marketing can greatly improve your business's marketing results. Here are some specific benefits it offers.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | September 20, 2022

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | September 20, 2022

Get business inspiration and tips from the best of the best in the ad world.

Article
Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | September 20, 2022

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

Article
8 Most Popular Giveaway Items for 2018
By Grace Li | September 14, 2022

Everyone is used to keychains, pens and magnets as giveaway items. You can make your company stand out by offering these fresh new gifts.

Article
How to Provide an Honest and Ethical User Experience
By Tony Sherba | September 09, 2022

When creating software and apps, businesses should strive for a user experience that doesn't exploit others.

Article
Entrepreneurs, Take Note: 7 Trends in Online Purchasing Habits
By Chad Brooks | September 08, 2022

Whatever product or service you sell, it pays to stay on top of consumers' online shopping behaviors. These are the big ones to be aware of right now.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | September 08, 2022

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.