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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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Article
How to Create a Super Bowl-Worthy Ad
By business.com editorial staff | April 05, 2023

…without a Super Bowl budget.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | April 03, 2023

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
20 Features to Look for in a CRM
By Sean Peek | April 03, 2023

Check out the top qualities to consider when selecting CRM software for your business.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | April 03, 2023

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | April 03, 2023

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
What Is SMS for Business?
By David Gargaro | April 03, 2023

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
Are Stock Photos Still Worth Using in 2023?
By Chad Brooks | April 03, 2023

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
User-Generated Content: More Than Customer Reviews
By Kimberlee Leonard | April 03, 2023

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

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Article
4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | April 03, 2023

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 03, 2023

Getting the customer in the door once is just half the battle; you'll want to make sure plenty of customers come back. Here are some ways to do that.

Article
Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | April 03, 2023

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | April 03, 2023

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | March 31, 2023

Need a new CRM? Here are four ways to get the best one.

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Article
3 Keys to CRM Success for Small Businesses
By Max Freedman | March 31, 2023

Small businesses need a CRM provider that offers simple software solutions that SMBs will actually use. Here is how to find the right one.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | March 31, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
How to Find Anyone’s Business Email Address
By Julie Thompson | March 29, 2023

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.

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Article
Sign on the Line: 5 Steps to Closing the Sale
By Jamie Johnson | March 29, 2023

Closing a sale is an art. With these steps, you can seal any deal and build an ongoing relationship with a prospect or client.

online customer
Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | March 28, 2023

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | March 28, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | March 28, 2023

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | March 28, 2023

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

marketing meeting
Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | March 28, 2023

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | March 28, 2023

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | March 27, 2023

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
12 Best Ways to Use Business Texting
By David Gargaro | March 27, 2023

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Review
Salesforce CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Salesforce offers users a beautifully designed CRM that's speedy, powerful and easy to use. The sheer number of features, third-party integrations and add-on options makes this product ideal for...

Review
Oracle NetSuite CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Oracle NetSuite CRM, a component of Oracle's business software suite, is a great choice for midsize and growing businesses that want a complete, integrated CRM solution with ERP capabilities.

Review
monday.com CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Monday.com's diverse feature set helps you manage the customer journey from lead capture to post-sale follow-up activities, while allowing you to modify the software to fit your particular needs,...

Review
Keap CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM Review and Pricing Review
By Nadia Reckmann | March 24, 2023

Freshworks CRM features built-in phone and email applications in a platform focused on following leads while eliminating potential clutter.