Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 09, 2026

Turn existing blog posts into new content that drives more traffic.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | September 08, 2026

Select a top-notch provider to ensure that your website remains accessible and secure at all times.

Article

6 Effective Strategies for Communication in a Crisis

By Julie Thompson | September 08, 2026

In a crisis, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during these times.

Article

Like PB&J: Customer Service as a Marketing Strategy

By Julie Thompson | September 08, 2026

Strong customer service can double as a marketing strategy for your business.

Article

What Is Channel Management?

By Jennifer Dublino | September 08, 2026

Channel management aligns a company with its customers’ needs.

Article

Are Chatbots AI? How to Differentiate Chatbots From Conversational AI

By Mark Fairlie | September 08, 2026

AI is making chatbots better. Learn how you can use this tool to increase customer satisfaction for your business.

Article

Calculating the Costs of Call Center Systems

By Mark Fairlie | September 04, 2026

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Article

15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | September 04, 2026

To succeed in today's business climate, your company needs a strong, intentional online footprint.

Article

How to Boost Customer Retention

By Jennifer Dublino | September 04, 2026

The key to your business’s success is to ensure your customers return again and again.

Article

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

By Julie Thompson | September 04, 2026

Giving your customers some personalized attention via email can lead to an increase in sales.

Article

Automated Email Sequence Examples

By Marisa Sanfilippo | September 04, 2026

Automated email sequences are a powerful tool for maintaining customer engagement by delivering the right message at the right time without constant manual intervention.

Article

Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World

By Max Freedman | September 04, 2026

From direct mail to networking groups, these old-school marketing strategies can capture customers' attention even in a digital-first world.

Article

Just Say No: 10 Website Design Mistakes That Can Hurt Conversion

By Amanda Hoffman | September 04, 2026

Avoid common mistakes to boost time on site and successful lead conversions.

Article

How to Use Video Content Marketing More Effectively

By Jennifer Dublino | September 04, 2026

Video is the No. 1 content type for lead generation and user engagement.

Review

SlickText Review

By Tom Anziano | September 04, 2026

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Article

Repeat Business: 8 Ways to Keep Your Customers Coming Back

By Sean Peek | September 04, 2026

Earning sales is challenging, but repeat business can boost cash flow and promote your brand.

Article

Elevating Expectations: 6 Ways Product Quality Affects Your Brand

By Sammi Caramela | September 04, 2026

Improve customer retention, build brand trust and boost your ROI by focusing on product quality.

Article

5 Examples Where the Personal Touch Still Matters in Marketing

By Jennifer Dublino | September 04, 2026

To truly connect with customers and prospects, you must take a relationship-based approach.

Article

How to DIY Your SMB Website

By Nicole Fallon | September 03, 2026

DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.

Review

EZ Texting Review and Pricing

By Mark Fairlie | August 31, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | August 21, 2026

Learn to utilize this cost-effective digital marketing channel.