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Article
5 Lead-Nurturing Tips You Need for Success
BY Thomas Griffin

Do you want to nurture your leads and drive them through your sales funnel? We have five tips that will help you improve engagement and build rapport through email, social media, and your website!

Advice
As an early tech start-up, should I hire developers or outsource work?
QUESTION | BY Kiran Patel | 24 ANSWERS | LAST ACTIVITY ON 05/13/20

Being a startup you most definitely are in need of services that are reliable and affordable at the same time.

Article
5 Tips for Delivering a Remote Sales Demo That Converts
BY Victor Snyder

Remote sales demos are your opportunity to show off all of your digital product's bells and whistles and close the sale. But even with cutting-edge virtual demo solutions, not every demo ends in...

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Article
Increase Organic Site Traffic by 10,000 Site Visitors in 30 Days With These 4 SEO Strategies
BY Marcus Johnson-Smith

Generating organic site traffic to your e-commerce store can be time-consuming. Here are four easy ways to increase site traffic without costing you your entire marketing budget.

Article
What You Need to Know About Social Media Influencers
BY Thomas Griffin

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
BY Jared Atchison

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

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Epperson Law Group, PLLC
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Article
Consistency: The Key to a Strong Brand
BY Nicole Krug

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

Article
Using Social Media to Grow Your Business
BY Adam Coughlin

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
Expanding Distribution Channels
BY business.com editorial staff

Increase sales and brand awareness while reducing risk.

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Article
4 Simple Ways to Boost Engagement With Email Marketing
BY Chris Christoff

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
9 Ways to Boost Your Customers' Content Experience
BY David Trounce

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
How to Improve Your Email Marketing Strategy
BY Syed Balkhi

Making some small tweaks to your email marketing strategy can have big dividends.

Article
How To Boost Content Marketing Using UX Rules
BY Jared Atchison

Your content marketing can benefit from using the principles of UX in creating content. Dive and explore ways you can make your communication appealing, customer-centered, and effective with the help...

Article
How to Revamp Your Stale Marketing Campaign
BY Thomas Griffin

Making sure your marketing campaigns are always fresh and relevant is key to keeping customers engaged.

Article
How to Make the Most out of Your Direct Mail Postcards
BY Kent Moon

Creating a direct mail postcard from scratch can be stressful for any business. Use these tips to create a winning postcard.

Article
The Ultimate Guide to Marketing for Small Businesses During COVID-19
BY Ryan Gould

Small businesses should engage in these marketing efforts to emerge on the other side of the COVID-19 crisis in a better position with their prospects and customers.

Advice
Any recommendations for a coupon management system?
QUESTION | BY Anonymous User | 17 ANSWERS | LAST ACTIVITY ON 05/09/20

Context: Store owner (medium size retail store) is looking to offer coupons to customers (in this case in exchange for feedback). I see mainly 2 options: 1. Build/add this functionality into an...

Article
How to Market Your Website on a Shoestring Budget
BY Syed Balkhi

Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.

Article
A Survival Guide for Brick-And-Mortar Retailers During a Pandemic
BY Michael Begg

Learn how to generate sales for your brick-and-mortar businesses during a lockdown.

Article
That Was Easy: How to Make Payment Effortless for Clients
BY business.com editorial staff

The ideal payment processes are rooted in the preferences of your customer – not those of your staff, or even your ideal business model.