Marketing and Sales

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Understanding the best sources of B2B lead prospects can help you craft a marketing strategy that targets your audience where it will be most effective.

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Choosing the right domain name for your business has significant impacts on your branding efforts. Here's how to choose the one for your business.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Survey data can be a great help to your marketing efforts. Here's how to apply survey data in a way that helps you generate leads and drive sales.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Old-school advertising is still effective today. Here are 10 offline marketing strategies that work in the digital world.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Push and pull marketing are useful methods to include in your marketing strategy. However, it's important to know when (and how) to use each tactic.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

What is big data, and how can you use it to increase your business's success?

Learn how to feel more confident during sales presentations.

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

The why and how of measuring LTV in B2B industries using customer relationship management software.