business.com receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Category
The Best Website Builders and Design Services of 2022
By Skye Schooley | February 04, 2022

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Category
The Best Live Chat Software of 2022
By Andrew Martins | February 04, 2022

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Category
The Best Direct Mailing Services of 2022
By Sean Peek | February 04, 2022

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
Why Your Product Will Fail
By Tim Sorweid | February 04, 2022

If you don't have the right KPIs and your employees are not informed, your product will most likely fail. Here's how to avoid a bad...

Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 04, 2022

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Don't Go It Alone: The Case for Hiring a Marketing Expert
By Ryan Ayers | February 03, 2022

Digital marketing is one area where your ROI will be better if you don't DIY.

Article
What Is Dynamic Pricing, and How Does It Affect E-commerce?
By Jawad Khan | February 03, 2022

Dynamic pricing is one of the trends that has taken the e-commerce industry by storm. Find out why it's important for your business.

Article
7 To-Dos Before Launching a Business Website
By Jared Atchison | February 03, 2022

These seven steps will increase your ranking on search engines and boost conversions.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | February 03, 2022

Use these marketing tactics to help you or your clients win business in your community.

Article
Lessons from Big Brands: 4 Customer Service Pitfalls That Will Destroy Your Brand
By Christine James | February 03, 2022

Let's look together at four big customer service pitfalls that can destroy your company's brand and its presence online.

Article
How to Use Video to Grow Your Brand on LinkedIn
By Pratik Dholakiya | February 03, 2022

Using video on your LinkedIn page is a great way to increase awareness of your brand in 2020.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | February 03, 2022

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 03, 2022

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | February 03, 2022

The why and how of measuring LTV in B2B industries using customer relationship management software.

Article
The 5 Best Sources of B2B Lead Prospects
By Max Freedman | February 03, 2022

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | February 03, 2022

Establish a solid framework for your startup by following these 13 marketing tips.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | February 03, 2022

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

Article
SoLoMo: The Future of Digital Marketing Continues Here
By Silvio Porcellana | February 03, 2022

SoLoMo is not just a buzzword; it means business. Do you include it in your marketing strategy? As the future continues here.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Thomas Griffin | February 03, 2022

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

Article
Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | February 03, 2022

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 03, 2022

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
How to Reach Your Email Marketing Goals
By Syed Balkhi | February 03, 2022

When used correctly, email marketing can pay big dividends for your business.

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | February 02, 2022

Emojis might be fun, but are they appropriate in the workplace?

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | February 02, 2022

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | February 02, 2022

Your most valuable asset is your brand reputation. Learn how to protect it.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | February 02, 2022

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | February 02, 2022

Money put into advertising doesn't always work very well.

Article
Why Your Online Business Should Invest in Offline Marketing
By Sean Peek | February 02, 2022

E-commerce businesses shouldn't put all of their efforts into digital marketing.

Article
How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | February 02, 2022

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Article
What Is MMS for Business?
By David Gargaro | February 02, 2022

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.