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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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How to Ask Customers for Reviews
By Jennifer Post | March 31, 2021

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

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How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | March 29, 2021

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

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What Is a Sales Territory Map?
By David Gargaro | March 26, 2021

A sales territory map represents geographic data, including current and potential customers, to determine the locations your sales reps should focus on.

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What Is Short Code Texting?
By David Gargaro | March 26, 2021

Short code texting offers businesses a way to send mass text messages to a wide audience.

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Complete Guide to Building a Sales Process
By David Gargaro | March 25, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

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How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

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How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

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What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

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6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

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8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

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Pinterest for Business Marketing
By Marisa Sanfilippo | March 11, 2021

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | March 10, 2021

Tracking your customers is important so you can market your products or services more effectively to them.

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How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | March 09, 2021

Many retirees turn side interests into income. Learn how to make money in retirement.

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How to Measure and Analyze Your Content Performance
By Yara Simón | March 09, 2021

To determine how effective your content is, you need to measure and analyze its performance.

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CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

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18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.