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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | November 06, 2023

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

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Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

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Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | November 06, 2023

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | November 06, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

online customer
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One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | November 06, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

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What Should You Do When a Client Ignores You?
By Lauren Kubiak | November 06, 2023

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

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Generation Z and the Future of Print Marketing
By Jamie Johnson | November 06, 2023

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 03, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Article
Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | November 03, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | November 03, 2023

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | November 03, 2023

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

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6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | November 03, 2023

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | November 03, 2023

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | November 03, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
Instagram Best Posting Practices 2023
By Kiely Kuligowski | November 03, 2023

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

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10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | November 03, 2023

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

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5 Ways to Influence Your Subscribers With Relevant Content
By Jennifer Dublino | November 03, 2023

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

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10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | November 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 03, 2023

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 03, 2023

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
How to Grow Your Email List
By Kiely Kuligowski | November 03, 2023

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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15 Ways to Build a Quality Email List
By Kiely Kuligowski | November 02, 2023

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

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How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | November 02, 2023

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

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Guide to Email Marketing
By Kiely Kuligowski | November 02, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | November 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
4 Tips for Reengaging Past Clients
By Jamie Johnson | November 02, 2023

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
How to Find Anyone’s Business Email Address
By Julie Thompson | November 02, 2023

Some businesses don’t post their email address anymore to avoid filling up their inbox. But you can still find that email address. Here's how.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | November 02, 2023

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.