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How to Create a Business Profile on LinkedIn

Marisa Sanfilippo
Marisa Sanfilippo
at Fortune Web Marketing

Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.

LinkedIn has grown and evolved dramatically over the past several years. As of April 2020, total membership was 690 million users, monitor the analytics of each post and modify your content strategy accordingly.

How many company pages can you create on LinkedIn?

You can create two company pages with your personal LinkedIn account. However, make sure you are strategic about which one you list as primary and secondary. People often stop reading after the first listing, so put the more important business first.

Are LinkedIn Showcase pages worth it?

Your business's products and services will determine how much value you derive from a LinkedIn Showcase page. Each Showcase page you set up will need the same attention to detail that you put into your main LinkedIn business page. You will need strategies and personnel for content marketing, audience engagement and analytics.

If you have multiple divisions in your company, it may make sense to assign a Showcase page to each one so that the most important information doesn't get lost.

Another great way to utilize your Showcase page is to focus on various target audiences. Individual Showcase pages can have their own set of followers. If you own a pet grooming business, for example, you may want to have separate Showcase pages for dog grooming and cat grooming. If you have a small business, however, it may be more efficient to fully optimize your main business page before dividing your attention into numerous Showcase pages.

LinkedIn has a lot to offer businesses of all sizes. If you've never considered creating and maintaining a LinkedIn business page, it may be time to give it a second look.

Image Credit: Prostock-Studio / Getty Images
Marisa Sanfilippo
Marisa Sanfilippo
business.com Contributing Writer
See Marisa Sanfilippo's Profile
Marisa is an award-winning marketing professional and contributing writer. She has worked with businesses large and small to help them drive revenue through integrated marketing campaigns and enjoys sharing her expertise with our audience.