Because millions of Americans log into their social media accounts daily – particularly younger generations like millennials and Gen Zers – a social media presence is crucial for brands. Platforms like Facebook, Instagram, Twitter, LinkedIn and more allow companies to interact with prospects and customers, spread the word about products and services, and connect authentically and emotionally with followers.
But having a social media presence isn’t enough. Businesses must step up their social media marketing and actively seek followers, interactions and engagement. We’ll explore ways companies can improve their social media presence and share mistakes to avoid.
Growing your business social media presence is crucial if you want to get in front of more consumers and make more sales. Here are six tips for boosting your social media presence.
To improve your social media presence, you must post often and at optimal times – and best practices differ according to the platform. For example, according to Constant Contact, it’s ideal to post on Facebook three to seven times a week, but when you’re on Twitter, you should shoot for two to three daily tweets.
The problem is, business owners are often too busy to be logging into social accounts constantly and generating content. Fortunately, social media management tools like Buffer and Hootsuite can help automate your social posting, saving you time while ensuring your continued active presence. These tools let you manage all your social accounts in one place, schedule posts weeks in advance, post at preferred times when the most users will see them, and analyze how well your posts are doing.
Taking advantage of built-in social media business tools on various platforms is also helpful. For example, Facebook business tools offer audience insights and advertising channels, while Twitter offers tools for advertising and growing your presence.
Hiring a dedicated social media manager is an excellent way to ensure engaging content, active social media accounts and engaged users.
Social media has become a customer service platform. Instead of calling a business or waiting hours (sometimes days) for a company to respond to an email, many customers experiencing issues now turn to social media for help.
Focusing on helping people is an excellent way to grow your social media presence. Using social media as a customer service platform will funnel more users to your accounts and make resolving their issues easier. For example, using Twitter as a customer support channel publicly showcases your service efforts, which can positively affect your company’s public perception – especially if you do a good job.
According to McKinsey data, customers spend 20% to 40% more with companies that respond to customer service requests on social media. Companies that don’t end up losing 15% more customers per year.
Don’t expect your customers to know about all your social media platforms and search for them. Instead, you must share your social accounts with prospects and customers. If you make it easy for customers to follow or like your social media profiles, they’ll be more willing to take action.
Promote your social media presence to your customers and ask them to interact with you on your accounts. Here are some examples of how to promote your social media accounts:
You should also cross-promote your social media accounts within and across platforms. Include hashtags and account names in each social media bio section to encourage followers to engage with you on multiple platforms. The more people who are aware of your presence on social media, the bigger it will be.
One of the best ways to create a bigger social media presence for your business is to track social media trends and catch hot trends at the right time. Riding a popular trend can get your profile in front of new users and could even help your posts go viral.
Stay on top of trends by keeping an eye on what’s popular. For instance, on Twitter, you can see the top trending hashtags on the left side of the homepage in the Trends for You section. Look at what hashtags you can use to get more views. While it helps to use hashtags that relate to your business, they don’t have to be strictly relevant. If your accounting company can come up with a fun post for #NationalDonutDay, go for it.
Getting noticed in crowded social media feeds is a challenge, so you must make your business stand out. Focusing on attention-grabbing visuals is one of the best ways to stand out on social media and increase your presence.
Avoid using too many boring stock photos. Instead, focus on images that will connect with users. Share high-quality, behind-the-scenes photos and images of people using your products. Encourage customers to send in photos of them interacting with your product – a strategy that also builds social proof and consumer trust.
Video branding is also an effective social media strategy, as users enjoy engaging with videos. Post videos on Facebook, Instagram and YouTube. And don’t neglect the newer short-form video platforms like TikTok – especially if your target market is young.
When using visual content on social platforms to sell products, post photos of a hand touching the product from the viewer’s point of view. According to Ariyh, this makes people like the product more and increases the likelihood they’ll buy it.
Would you keep talking to someone who never returned your messages? Probably not. Users won’t want to follow or interact with you on social media if they get nothing in return. Actively engaging with your audience on social media is crucial.
To grow your social media presence, your social media accounts must become a community.Here are some ways to connect with your audience:
Each social media platform caters to a different audience, so tailor your social media posts to the platform. For example, keep LinkedIn posts more professional and sales-oriented, share light-hearted GIFs and memes on Snapchat, and showcase intriguing photography on Instagram.
Social media is a complex universe with many details that are important to get right. Avoid these common social media mistakes.
Syed Balkhi contributed to the reporting and writing in this article.
B. newsletter is your digest of bite-sized news, thought & brand leadership, and entertainment. All in one email.
Our mission is to help you take your team, your business and your career to the next level. Whether you're here for product recommendations, research or career advice, we're happy you're here!