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Jennifer Dublino profile picture

Jennifer Dublino

Business Researcher
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
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Jennifer's Activity
How to Encourage Employees to Take Pride in the Workplace - thumbnail
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How to Encourage Employees to Take Pride in the Workplace
Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated May 01, 2024
Stay in the Know: How to Keep Up With Digital Marketing Trends - thumbnail
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Stay in the Know: How to Keep Up With Digital Marketing Trends
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated April 13, 2023
Can You Make a Profit and Be Socially Responsible? - thumbnail
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Can You Make a Profit and Be Socially Responsible?
It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.
Updated July 03, 2023
What Is Dynamic Pricing, and How Does It Affect E-commerce? - thumbnail
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What Is Dynamic Pricing, and How Does It Affect E-commerce?
In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.
Updated November 06, 2023
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
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The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated November 06, 2023
5 Tips for Setting SMART Goals in Your Business Plan - thumbnail
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5 Tips for Setting SMART Goals in Your Business Plan
SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated April 15, 2024
10 Successful Businesses You Didn’t Know Were Run by Women - thumbnail
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10 Successful Businesses You Didn’t Know Were Run by Women
Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 03, 2024
Look Inside: Identifying Employees You Should Be Promoting From Within - thumbnail
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Look Inside: Identifying Employees You Should Be Promoting From Within
Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated April 05, 2024
Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model - thumbnail
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Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.
Updated January 03, 2024
How to Create and Send Invoices With PayPal - thumbnail
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How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated April 16, 2024
Credit Card Payment Processing Rules and Laws You Need to Know About - thumbnail
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Credit Card Payment Processing Rules and Laws You Need to Know About
Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.
Updated November 06, 2023
Workplace Stress and Anxiety After COVID-19 - thumbnail
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Workplace Stress and Anxiety After COVID-19
The COVID-19 pandemic was stressful for many. Learn about stress in the workplace today and how to deal with its lingering effects and accompanying anxiety.
Updated April 16, 2024
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated November 02, 2023
9 Little-Known Ways to Network With Hospitality Industry Insiders - thumbnail
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9 Little-Known Ways to Network With Hospitality Industry Insiders
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated May 01, 2023
How to Build a Successful SEO Strategy When You’re a Small Business - thumbnail
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How to Build a Successful SEO Strategy When You’re a Small Business
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated May 04, 2023
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both - thumbnail
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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated August 10, 2023
Time to Ditch Cash? Why Credit Cards Only Might Make Sense - thumbnail
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Time to Ditch Cash? Why Credit Cards Only Might Make Sense
There are many advantages to going cashless. Here is why your restaurant might want to use credit cards only for payment.
Updated March 12, 2024
5 Things Most Small Businesses Don’t Know About Credit Card Payment Processing - thumbnail
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5 Things Most Small Businesses Don’t Know About Credit Card Payment Processing
Credit card payment processing brings risks that can expose your small business to fines, data breaches and more. Learn what SMBs must know about payment processing.
Updated January 25, 2024
5 Examples Where the Personal Touch Still Matters in Marketing - thumbnail
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5 Examples Where the Personal Touch Still Matters in Marketing
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated November 16, 2023
There’s a Fee for That: Pros and Cons of Surcharging Credit Cards - thumbnail
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There’s a Fee for That: Pros and Cons of Surcharging Credit Cards
Should you start surcharging to mitigate credit card processing fees? Learn the pros and cons of surcharging, as well as some alternatives.
Updated March 25, 2024