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business.com
Introduction
About Me
Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm.
At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.
Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.
Experience
Owner
at
Pro Creative Marketing Group
April 1997
-
Present
President
at
Thinksensory
February 2015
-
Present
Education
University of Miami Herbert Business School
Degree:
BBA, MBAField of Study:
Marketing and FinanceJennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
09.19.24
The Best Merchant Account Services of 2024
See our expert and unbiased reviews of the top 10 merchant...
Jennifer's Activity
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How Do You Sustain and Grow Your Customer Relationships? The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Updated June 24, 2024
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Can You Make a Profit and Be Socially Responsible? It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.
Updated July 03, 2023
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5 Tips for Setting SMART Goals in Your Business Plan SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated April 15, 2024
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10 Successful Businesses You Didn’t Know Were Run by Women Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 03, 2024
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Look Inside: Identifying Employees You Should Be Promoting From Within Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated April 05, 2024
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Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.
Updated January 03, 2024
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Workplace Stress and Anxiety After COVID-19 The COVID-19 pandemic was stressful for many. Learn about stress in the workplace today and how to deal with its lingering effects and accompanying anxiety.
Updated April 16, 2024
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Guide to Compensation Management To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated June 27, 2024
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How to Create and Send Invoices With PayPal Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated April 16, 2024
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Stripe vs. Square Stripe and Square give merchants an easy and convenient way to accept credit cards. Learn how their features, plans, pricing and integrations compare.
Updated May 29, 2024
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Credit Card Payment Processing Rules and Laws You Need to Know About Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.
Updated November 06, 2023
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Ways to Prepare for a Gen Z Workplace Generation Z is flooding the workplace. Here is how you can prepare to meet the needs of this demographic and their unique perspective.
Updated April 16, 2024
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10 Tips for Conducting an Effective Video Conference Call Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated November 07, 2023
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Renewable Resources: The Impact of Green Energy on the Economy Green energy is good for the planet, but it also affects businesses and the economy. Learn why some countries are shifting toward renewable resources.
Updated May 20, 2024
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How to Encourage Employees to Take Pride in the Workplace Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated May 01, 2024
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5 Examples Where the Personal Touch Still Matters in Marketing Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated November 16, 2023
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Things to Consider Before Presenting Your Idea to Investors Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to investors and signs you're not ready.
Updated April 10, 2024
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7 Areas Where Attention to Detail Can Create an Effective Organization Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated June 06, 2024
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How to Build a Successful SEO Strategy When You’re a Small Business Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated May 04, 2023
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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated August 10, 2023