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Jennifer Dublino

Business Researcher
Introduction
About Me

Jennifer Dublino is a prolific researcher, writer, and editor, specializing in topical, engaging, and informative content. She has written numerous e-books, slideshows, websites, landing pages, sales pages, email campaigns, blog posts, press releases and thought leadership articles. Topics include consumer financial services, home buying and finance, general business topics, health and wellness, neuroscience and neuromarketing, and B2B industrial products.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
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Jennifer's Activity
How to Build a Successful SEO Strategy When You’re a Small Business - thumbnail
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How to Build a Successful SEO Strategy When You’re a Small Business
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated May 04, 2023
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both - thumbnail
article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated August 10, 2023
Preparing Your Business Should the Worst Happen - thumbnail
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Preparing Your Business Should the Worst Happen
Various types of disasters can be catastrophic for a business. Learn how to protect your business and handle a disaster if it strikes.
Updated November 06, 2023
10 Tips for Conducting an Effective Video Conference Call - thumbnail
article
10 Tips for Conducting an Effective Video Conference Call
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated November 07, 2023
Things to Consider Before Presenting Your Idea to Investors - thumbnail
article
Things to Consider Before Presenting Your Idea to Investors
Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to investors and signs you're not ready.
Updated November 07, 2023
Love Your Space: Encouraging Employees to Take Pride in the Workplace - thumbnail
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Love Your Space: Encouraging Employees to Take Pride in the Workplace
Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated March 22, 2023
Stay in the Know: How to Keep Up With Digital Marketing Trends - thumbnail
article
Stay in the Know: How to Keep Up With Digital Marketing Trends
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated April 13, 2023
9 Little-Known Ways to Network With Hospitality Industry Insiders - thumbnail
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9 Little-Known Ways to Network With Hospitality Industry Insiders
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated May 01, 2023
7 Areas Where Attention to Detail Can Create an Effective Organization - thumbnail
article
7 Areas Where Attention to Detail Can Create an Effective Organization
Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated February 21, 2023
There’s a Fee for That: Pros and Cons of Surcharging Credit Cards - thumbnail
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There’s a Fee for That: Pros and Cons of Surcharging Credit Cards
Should you start surcharging to mitigate credit card processing fees? Learn the pros and cons of surcharging, as well as some alternatives.
Updated March 28, 2023
Why Companies Are Choosing Freelancers Over Full-Time Employees - thumbnail
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Why Companies Are Choosing Freelancers Over Full-Time Employees
More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated November 06, 2023
Ways to Prepare for a Gen Z Workplace - thumbnail
article
Ways to Prepare for a Gen Z Workplace
Generation Z is flooding the workplace. Here is how you can prepare to meet the needs of this demographic and their unique perspective.
Updated November 06, 2023
Grow Your Small Business by Outsourcing Business Processes - thumbnail
article
Grow Your Small Business by Outsourcing Business Processes
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated March 23, 2023
How to Boost Customer Retention - thumbnail
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How to Boost Customer Retention
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Updated March 23, 2023
Workplace Stress and Anxiety After COVID-19 - thumbnail
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Workplace Stress and Anxiety After COVID-19
The COVID-19 pandemic was stressful for many. Learn about stress in the workplace today and how to deal with its lingering effects and accompanying anxiety.
Updated November 06, 2023
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated November 02, 2023
Credit Card Payment Processing Rules and Laws You Need to Know About - thumbnail
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Credit Card Payment Processing Rules and Laws You Need to Know About
Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.
Updated November 06, 2023
What Is Dynamic Pricing, and How Does It Affect E-commerce? - thumbnail
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What Is Dynamic Pricing, and How Does It Affect E-commerce?
In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.
Updated November 06, 2023
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
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The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated November 06, 2023
Look Inside: Identifying Employees You Should Be Promoting From Within - thumbnail
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Look Inside: Identifying Employees You Should Be Promoting From Within
Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated March 22, 2023