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Jennifer Dublino profile picture

Jennifer Dublino

Senior Writer & Expert on Business Operations
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
07.19.24
The Best Merchant Account Services of 2024
See our expert and unbiased reviews of the top 10 merchant...
Jennifer's Activity
How Do You Sustain and Grow Your Customer Relationships? - thumbnail
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How Do You Sustain and Grow Your Customer Relationships?
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Updated June 24, 2024
Clover vs. Toast Comparison - thumbnail
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Clover vs. Toast Comparison
Clover and Toast are payment processors that can provide POS functionality and hardware. Learn how their features, service and costs compare.
Updated May 21, 2024
Can You Make a Profit and Be Socially Responsible? - thumbnail
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Can You Make a Profit and Be Socially Responsible?
It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.
Updated July 03, 2023
What Is Dynamic Pricing, and How Does It Affect E-commerce? - thumbnail
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What Is Dynamic Pricing, and How Does It Affect E-commerce?
In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.
Updated November 06, 2023
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
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The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated July 10, 2024
5 Tips for Setting SMART Goals in Your Business Plan - thumbnail
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5 Tips for Setting SMART Goals in Your Business Plan
SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated April 15, 2024
10 Successful Businesses You Didn’t Know Were Run by Women - thumbnail
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10 Successful Businesses You Didn’t Know Were Run by Women
Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 03, 2024
Look Inside: Identifying Employees You Should Be Promoting From Within - thumbnail
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Look Inside: Identifying Employees You Should Be Promoting From Within
Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated April 05, 2024
Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model - thumbnail
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Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.
Updated January 03, 2024
Workplace Stress and Anxiety After COVID-19 - thumbnail
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Workplace Stress and Anxiety After COVID-19
The COVID-19 pandemic was stressful for many. Learn about stress in the workplace today and how to deal with its lingering effects and accompanying anxiety.
Updated April 16, 2024
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated June 27, 2024
How to Create and Send Invoices With PayPal - thumbnail
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How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated April 16, 2024
Stripe vs. Square - thumbnail
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Stripe vs. Square
Stripe and Square give merchants an easy and convenient way to accept credit cards. Learn how their features, plans, pricing and integrations compare.
Updated May 29, 2024
Credit Card Payment Processing Rules and Laws You Need to Know About - thumbnail
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Credit Card Payment Processing Rules and Laws You Need to Know About
Credit cards are a common way to make purchases, but businesses must abide by certain rules and regulations, including the PCI Data Security Standard.
Updated November 06, 2023
How to Boost Customer Retention - thumbnail
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How to Boost Customer Retention
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Updated March 23, 2023
Spend Wisely: How to Get the Most Out of Your Business Credit Cards - thumbnail
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Spend Wisely: How to Get the Most Out of Your Business Credit Cards
As an SMB owner you’ll need quick access to funds. Here is how to maximize the benefits and reduce the risks of using your business credit card.
Updated January 11, 2024
Ways to Prepare for a Gen Z Workplace - thumbnail
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Ways to Prepare for a Gen Z Workplace
Generation Z is flooding the workplace. Here is how you can prepare to meet the needs of this demographic and their unique perspective.
Updated April 16, 2024
10 Tips for Conducting an Effective Video Conference Call - thumbnail
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10 Tips for Conducting an Effective Video Conference Call
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated November 07, 2023
Grow Your Small Business by Outsourcing Business Processes - thumbnail
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Grow Your Small Business by Outsourcing Business Processes
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated March 23, 2023
Renewable Resources: The Impact of Green Energy on the Economy - thumbnail
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Renewable Resources: The Impact of Green Energy on the Economy
Green energy is good for the planet, but it also affects businesses and the economy. Learn why some countries are shifting toward renewable resources.
Updated May 20, 2024