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Introduction
About Me
Jennifer Dublino is a prolific researcher, writer, and editor, specializing in topical, engaging, and informative content. She has written numerous e-books, slideshows, websites, landing pages, sales pages, email campaigns, blog posts, press releases and thought leadership articles. Topics include consumer financial services, home buying and finance, general business topics, health and wellness, neuroscience and neuromarketing, and B2B industrial products.
Experience
Owner
at
Pro Creative Marketing Group
April 1997
-
Present
President
at
Thinksensory
February 2015
-
Present
Education
University of Miami Herbert Business School
Degree:
BBA, MBAField of Study:
Marketing and FinanceJennifer's Product and Service Reviews
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09.29.23
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Jennifer's Activity
article
What Is Dynamic Pricing, and How Does It Affect E-commerce? In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.
Updated August 10, 2023
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The Game of Pricing: How the Number 9 Affects Purchase Behavior Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated August 09, 2023
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10 Successful Businesses You Didn’t Know Were Run by Women Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated May 03, 2023
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Look Inside: Identifying Employees You Should Be Promoting From Within Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated March 22, 2023
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Renewable Resources: The Impact of Green Energy on the Economy Green energy is good for the planet, but it also affects businesses and the economy. Learn why some countries are shifting toward renewable resources.
Updated February 21, 2023
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Stay in the Know: How to Keep Up With Digital Marketing Trends Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated April 13, 2023
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5 Marketing Challenges Only Nonprofits Understand Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Updated April 13, 2023
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Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.
Updated March 28, 2023
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8 Things Most Small Businesses Don’t Know About Credit Card Payment Processing There are risks when your business handles sensitive payment data. Here are eight things most don't know about credit card processing.
Updated February 21, 2023
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Can You Make a Profit and Be Socially Responsible? It's possible for a business to make money and stay socially responsible. Learn about maintaining corporate social responsibility while boosting profits.
Updated July 03, 2023
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5 Examples Where the Personal Touch Still Matters in Marketing Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated February 21, 2023
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There’s a Fee for That: Pros and Cons of Surcharging Credit Cards Should you start surcharging to mitigate credit card processing fees? Learn the pros and cons of surcharging, as well as some alternatives.
Updated March 28, 2023
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Love Your Space: Encouraging Employees to Take Pride in the Workplace Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated March 22, 2023
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Preparing Your Business Should the Worst Happen Various types of disasters can be catastrophic for a business. Learn how to protect your business and handle a disaster if it strikes.
Updated March 23, 2023
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Why Companies Are Choosing Freelancers Over Full-Time Employees More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated July 06, 2023
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9 Little-Known Ways to Network With Hospitality Industry Insiders Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated May 01, 2023
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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated August 10, 2023
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Time to Ditch Cash? Why Credit Card Only Might Make Sense Customers prefer using their credit and debit cards for most purchases. Does it make sense for your restaurant to continue accepting cash?
Updated February 21, 2023
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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
Updated May 01, 2023
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Spend Wisely: How to Get the Most Out of Your Business Credit Cards While business credit cards can be a good source of funding, if you aren't careful, you could easily find yourself in mounting debt.
Updated July 31, 2023